Marketing Information Guide. Matrix 400 2D Compact Imager. Product positioning statement. Vertical Features. Intended Vertical Markets.

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1 Matrix 400 2D Compact Imager Product positioning statement Matrix 400 is an industrial compact 2D reader that combines image capturing, decoding and communicating in a single compact and versatile product. Matrix 400 sets a new standard in the 2D imager technology offering high performance with improved reading flexibility thanks to its intrinsic modularity. Matrix 400 allows Datalogic to extend imager field of application from the traditional Manufacturing segment to entry level applications in Distribution and Warehousing Matrix 400 features excellent reading and verifying performance thanks to 1,3 and 2,0 Mega pixels sensors and smart proprietary decoding libraries. The modular combination of Mega pixels sensors, powerful lightings and adjustable C-Mount lenses provide high flexibility in covering application with various requirements. Innovative X-PRESS interface, combined with Blue Diamonds aiming and focusing system and a Good Read Spot, enhance the ease of setup and use. Rugged construction, IP67 protection and max 50 C operative temperature make the Matrix 400 the ideal product for industrial applications. Intended Vertical Markets Automotive DPM Reading and Verification Electronics Large PCB Board Tracking Electronics Product Tracking Distribution & Retail Industry Presentation Scanner Small Objects Sorting Warehouse application Medical & Pharmaceutical Medical Devices Traceability Pharmaceutical and Medicine Manufacturing Chemical & Biomedical Analysis Food & Beverage Work in Progress Traceability Code Quality Control Vertical Features 1,3 MPixels (SXGA) & 2,0 MPixels (UXGA) models Adjustable focus through C-Mount lenses Outstanding decoding capability on 1D, 2D, Stacked, Postal symbologies Excellent Performance on DPM Application Region Of Interest Windowing for higher frame rate Blue Diamonds aiming and focusing system X-PRESS for easy and intuitive setup Run Time Self Tuning for higher flexibility Code Quality Verification Capability Ethernet Connectivity Coming soon ID-NET high speed communication interface AIM DPM Guidelines Verifier compliance Intelligent Mail Barcode (IMB) decoding capability Micro QR Code decoding capability Page 1 of 11

2 Solution overview Matrix 400 sets a new standard in the 2D imager technology offering the current Matrix 2000 performance with improved reading flexibility thanks to its intrinsic modularity. EXCELLENT READING PERFORMANCE: The two new models with 1,3 & 2 MPixels (SXGA and UXGA) sensors, combined with proper adjustable C-Mount lenses and powerful internal lighting systems, can cover all possible applications in the main industries independently from code resolution and color, required Field Of View (FOV) and Depth Of Field (DOF). Moreover, the embedded aggressive decoding libraries allow Matrix 400 to read with outstanding performance all 1D, 2D, stacked and postal codes. In order to satisfy very high throughput applications, higher frame rates can be achieved using the powerful Region Of Interest Windowing sw function. EASE OF SETUP: X-PRESS, new USS Human Machine interface, makes installation and maintenance easier than ever thanks to a five LED bar-graph and a multi-function push button. Without PC, the operator can set the relevant functions such as Focus (Blue Diamonds system), Test (bar graph activation), Setup (for automatic imager calibration), and Learn (for automatic code setting). In addition, a smart flexible bracket allows Matrix 400 to be installed in a very flexible way. EASE OF USE: The new Matrix 400 was designed focusing on the overall ease of use of the imager. X- PRESS enhances ease of use of the system providing prompt feedbacks. Additionally, a Green Spot was introduced in order to provide immediate Good Read response. Multi Image Acquisition settings operating mode (up to 10) helps the system flexibility and readiness when controlled variable conditions occurs. Run Time Self-Tuning (RTST) increases Matrix s flexibility by automatic run time setting the reader in presence of uncontrolled variable conditions. FLEXIBLE SOLUTIONS: Modular design guarantees accuracy in identifying and verifying codes with different resolutions at various distances. C-Mount lenses, thanks to adjustable focalization and diaphragm, provide high flexibility in covering application with different FOV and DOF. A complete set of accessories is available to satisfy demanding requests. For instance, Light filters are suggested to improve reading results on challenging applications while external lighting systems, mounting brackets, cables, and connection boxes are offered as common accessories for the new Matrix 400 series. VERSATILITY: Powerful proprietary decoding libraries provide the Matrix 400 with excellent reading performance on both printed and DPM (Direct Part Marked) symbols even when damaged or of low quality. As for the current Matrix 2000, the new Matrix 400 has the Code Quality Verification capability built-in. Both are compliant with AS9132A and supports ISO/IEC standards for Data Matrix and linear codes. INDUSTRIAL STRENGHT: Matrix 400 is an industrial compact 2D reader that combines image capturing, decoding and communication in a single compact and versatile product. With its rugged full metal construction, IP67 protection and 50 C max operating temperature, Matrix 400 is suitable for all main industrial application. Page 2 of 11

3 Features and Benefits Features + 2 sensor available CMOS SXGA (1280x1024 Pixels) CCD UXGA (1620x1220 Pixels) + High Quality Commercial C-Mount Lenses + New powerful Internal Lighting System (Red and White leds available) + Aggressive Decoding capability on most common 1D, 2D, Postal And Stacked + Decoding libraries dedicated to DPM Application + Up to 100 codes in a single frame + Region Of Interest Windowing for higher frame rate Benefits Excellent Performance Complete sensors offer for every kind of application Provides solution for very Extended Field Of View Provides high flexibility thanks to adjustable reading distance and Field of View. The large choice of lenses enhances the reading capability and no more special focalizations are needed to solve the application, in fact the system is less-sensitive to code resolution. Higher performance on high speed applications. Flexible solution White Leds help when Red (or similar) code on white label and vice versa or Black (blue or similar) code on green surface Outstanding decoding capability on both printed and Direct Marked Code 96 vials applications Excellent performance on high speed applications Ease of Setup + Xpress Human Machine Interface Ease of Installation Ease of Maintenance Common look n feel with 2KN and future 4K series Common Set-Up process with 2KN and future 4K series + Multifunction Programmable Push Button + Blue Diamonds aiming and focusing system One single push button for immediate access to the relevant functions like Status (Setup menu enabling/disabling), Focus (Blue Diamonds system), Test Mode (bar graph activation), Setup (imager calibration), Learn (automatic code setting). More functions are available to be introduced like: Enable DHCP, Restore Default, Positioning User Friendly Aiming and Focusing system Reduce overall setup time Easy code positioning in case of changeover + Automatic Setup (Automatic Imager Calibration) + Automatic Learn (Automatic Code Settings) Easy and quick imager programming Reduce overall setup time No technical skills required No laptop necessary + Smart Flexible Bracket Higher Flexibility of Installation Fast bracket saves reader position Easy Replacement with Reduced downtime in case of failure Page 3 of 11

4 Ease of Use + Green Spot Immediate Good Read feedback helps the ease of use. + Xpress Human Machine Interface Ease of Installation Ease of Maintenance Common look n feel with 2KN and future 4K series Common Set-Up process with 2KN and future 4K series + Performance Bar graph a glance thanks to bar graph activation Immediate feedback on code reading performance =95% =75% =60% =40% =20% + 5 Diagnostic leds and beeper Provides immediate feedbacks on standard operating modes (Power ON, Good Read, Phase activation, COM activation, NO Read or Partial Read) + 2 Diagnostics leds near connectors Provides immediate feedbacks on power and network presence + Multi Image Acquisitions Settings Up to 10 contemporaneous Image Acquisitions Settings, it helps the flexibility and readiness of the system when controlled variable conditions occurs + Run Time Self Tuning (RTST) for higher flexibility + Image Saving and Storage with buffering capability It increases the Matrix flexibility by automatically setting the reader in run time when not-controlled variable conditions occurs. It may be very helpful when continuous changeover occurs (i.e. Presentation scanner use with different label types) Helps in process troubleshooting (No Read, Multiple Read recognition) Multi-Code reading within a single phase thanks Image buffering (Suitable for large modular PCB racks identification) Flexible Solutions + Modular design Higher reading flexibility thru the combination of sensors, lens and lightings + Single Base w/ various lenses Reduced Stock for distributors and partners Easier replacement in case of breakdown + Large External Lighting Systems Higher performance on challenging direct marked codes (curved offer surfaces, dot peening, reflective materials) + IR Cut Filter The IR-cut filter is a short pass filter that blocks infrared light and transmits the visible. It s used to protect the sensor form the YAG emission (1024nm) of a near laser marker + Linear Polarized Filters Because the reflected light is partially polarized (depending on material and reflective angle) Linear Polarized Filters can be used to efficiently suppress reflections on dielectric or metallic surfaces Page 4 of 11

5 Versatility + Decoding libraries dedicated to Higher performance on Direct Marked codes DPM Application Image Filters for challenging application + Code Quality Verification Matrix supports: AS9132A Data Matrix Quality Requirements for Parts Marking ISO/IEC Data Matrix bar code symbology specification ISO/IEC QR Code symbology specification ISO/IEC Linear Symbols - Print Quality Test Specification ISO/IEC D Symbols - Print Quality Test Specification Ease to use. User friendly result outputs accordingly to the main standards. Code Filtering and Output Lines activation helps in printer/marker troubleshooting analyzing when one or more graded values fall under a certain threshold. Industrial Strength + Rugged full metal construction (no Ideal Product for Industrial application plastic) + Lightweight Suitable for robotic applications + Sealed Circular Connectors + IP67 protection class Full dust and water protection for every harsh industrial environment + Operating temperature 0-50 C Ready to use in high Temperature environment Page 5 of 11

6 Product AD Builders 15-Word Product Copy Matrix 400 is the new high performance, modular, flexible and versatile compact industrial 2D imager. 25-Word Product Copy Matrix 400 is the new modular, flexible and versatile compact 2D imager for industrial applications embedding 1,3 and 2,0 Mega pixels sensors. 50-Word Product Copy Matrix 400 is the new modular, flexible and versatile compact 2D imager for industrial applications embedding 1,3 and 2,0 Mega pixels sensors. Higher performance in reading and verifying, ease of setup, X- PRESS interface, ease of use and industrial strength improve and differentiate Matrix 400 with respect to the main competitors. 100-Word Product Copy Matrix 400 is the new modular, flexible and versatile compact 2D imager for industrial applications embedding 1,3 and 2,0 Mega pixels sensors. Matrix 400 features excellent reading and verifying performance thanks to smart proprietary decoding libraries. The modular combination of Mega pixels sensors, powerful lightings and adjustable C-Mount lenses provide high flexibility in covering application with various requirements. Innovative X-PRESS interface, combined with Blue Diamonds aiming and focusing system and a Good Read Spot, enhance the ease of setup and use. Rugged construction, IP67 protection and max 50 C operative temperature make the Matrix 400 the ideal product for industrial applications. Full Press Release Bologna, 31 July Datalogic is pleased to announce the availability of a new Matrix imager series, named Matrix 400. This new addition extends the current Matrix-2000 imager offer, one of the best selling products in the market for industrial applications. Matrix 400 features higher reading performance and improved flexibility to drastically increase its field of use from the traditional Manufacturing to entry level Distribution and Warehousing applications. The two sensor versions available (1.3 Megapixel-SXGA and 2.0 Megapixel-UXGA), combined with powerful internal lightings and adjustable C-Mount lenses, guarantee accuracy in decoding and verifying different resolutions Symbologies at various distances on large Field of View. Powerful proprietary decoding libraries provides the Matrix 400 with excellent performance on printed and DPM (Direct Part Marked) applications, even on damaged and low quality codes. Installation and maintenance are easier than ever thanks to the innovative X-PRESS interface. A multifunction push button sets all relevant functions such as aiming, focusing (through Datalogic patented Blue Diamonds System), automatic imager calibration and code setting. The new Matrix 400 was designed focusing on the overall ease of use of the imager. X-PRESS interface provides prompt feedbacks during standard operations and an additional Green Spot was introduced to grant immediate Good Read visual response. Moreover, Run Time Self-Tuning (RTST) function increases Matrix s ease of operation by an automatic run time setting of the reader in presence of uncontrolled and variable reading conditions. The innovative modular design, the use of focus adjustable C-Mount lenses and the availability of a large set of accessories provide high flexibility in covering application with larger FoV, extended DoF even on high resolution code. Matrix 400 is also a very versatile product with top level performance on DPM (Direct Part Marked) reading jointly with accurate Code Quality Verification capability (according to ISO/IEC and IAQG standards). Rugged full metal construction, IP67 protection and max operative temperature of 50 C makes Matrix 400 the ideal product for industrial applications in harsh environments. Page 6 of 11

7 One-page Product description Matrix 400 is an industrial compact 2D reader that combines image capturing, decoding and communicating in a single compact and versatile product. EXCELLENT PERFORMANCE The two sensor versions (SXGA and UXGA), combined with powerful internal lightings and C-Mount lenses, guarantee accuracy in identifying and verifying codes with different resolutions at various distances. Powerful proprietary decoding libraries provide the Matrix 400 with excellent performance even on damaged and low quality codes. Higher frame rates can be achieved using the powerful Region Of Interest Windowing, satisfying applications with high throughput. EASE OF SETUP X-PRESS makes installation and maintenance easier than ever thanks to a five LED bar-graph and a multi-function key that sets relevant functions such as Focus (Blue Diamonds System), Test Mode (for bar graph activation), Setup (for automatic imager calibration), Learn (for automatic code setting). EASE OF USE Run Time Self- Tuning (RTST) increases the Matrix s flexibility by automatically setting the reader in run time, and a Green Spot provides immediate Good Read feedback. FLEXIBILITY Modular design, focus adjustable C-Mount lenses and a large set of accessories provide high flexibility in covering demanding application. VERSATILITY Matrix 400 features both DPM (Direct Part Marked) reading capability and Code Quality Verification in the same product accordingly to ISO and IAQG standards. INDUSTRIAL STRENGTH With its rugged construction, IP67 protections and 50 C max operating temperature, Matrix 400 is the best product for industrial application. Channel Bullets 1,3 (SXGA) & 2,0 (UXGA) MPixels models Adjustable focus through C-Mount lenses Outstanding decoding capability on 1D, 2D, Stacked, Postal symbologies Excellent Performance on DPM Application Region Of Interest Windowing for higher frame rate Blue Diamonds aiming and focusing system X-PRESS for easy and intuitive setup Automatic Setup and Learn Run Time Self Tuning for higher flexibility Code Quality Verification Capability Ethernet Connectivity Rugged construction IP67 protection 50 C max Operating Temperature Large Accessories Offer Reduced stock thanks to product modularity Page 7 of 11

8 Selling Guides AUTOMOTIVE End Users: Manufacturing Automotive Car Manufacturer (BMW, FORD, GM, FIAT ) Process Automation, Work In Progress, Part Traceability, Body assembly, Warehouse management and Inventory The Automotive sector has adopted the use of 2D direct marked code to assure precise parts traceability all along the product life (production, sales, after sales and service calls). Matrix 400, with its powerful DPM libraries and dedicated lighting solutions, guarantees full part traceability independently to the marking system used. The availability of a 2 MPixels sensor model, combined with appropriate optical system, provides an effective low cost solution covering extended Field of View requirements. Moreover, embedded verification capability helps achieving a high level of data integrity and accuracy, and, simultaneously, checking the marking system correct operation. Rugged construction, IP67 protection and 50 C max operative temperature make the Matrix 400 the ideal product for industrial applications in harsh environments. Vertical Application 1: DPM Reading & Verification End users: Applications: Automotive suppliers Engine parts, Gear Box Components, Exhaust parts and safety elements, Plastic & glass parts Benefits: Complete solution for direct marked codes Dedicated decoding libraries for DPM Image filters for low quality marked codes Large Internal and External lighting systems offer Verification capability accordingly to: ISO/IEC standards for printed label AS9132 standards for DPM AIM DPM Guidelines Vertical Application 2: Tires Sorting End user: Pirelli, Michelin, Good Year, Bridgestone, Continental Applications: Rotational application, Hook chain, Flat bed Benefits: Omni directional reading even from the bottom Smart flexible modular solution for every production step Large FOV and higher DOF by a reduced number of scanner 2MP models + adjustable C-Mount lenses ID-Net connectivity avoids MX4000 use (available on Q4) Easy replacement Single base with different focalizations Easy setup thanks Blue Diamonds and Xpress Industrial product (IP67 and max operating Temperature of 50 C) Page 8 of 11

9 ELECTRONICS End users: Manufacturing Electronics Asys, Siemens VDO, Sagem, Bosch PCB Assembly Process, Electronics Product Assembly The 2D direct marked codes are growingly adopted by the electronic sector due to several reasons such as: avoiding printing media cost (no labels), code permanently marked (no risk of missing or damaged label), code dimension reduction (space constraints on PCB boards). Matrix 400 is very effective on large PCB boards with multiple omnidirectional codes thanks to its 2 Megapixels sensor. The resulting solution offers high performance at a limited overall system cost. Matrix 400 Verification Capability and related output lines activation help in detecting poorly marked PCBs while allowing removal before the boards are populated by components. IR-Cut filter availability, as a standard accessory, allows a Matrix 400 safe positioning next to the laser marker. Vertical Application 1: PCB Assembly Process Applications: WIP Control on Pick & Place Modules, PCB Automatic Handling & Assembly, PCB Marking and labeling verification, PCB Automatic Testing Benefits: Optimized assembly process with higher efficiency PCB and component traceability Real Time production monitoring Lower Operating costs with only one unit that manages: Smooth transition from barcode to 2D code Larger FOV with 2 MPixels sensor Multi-Code acquisitions thanks to Image buffering Industrial Product IR-Cut filter helps when mounting Matrix 400 next to a laser marker Vertical Application 2: Electronics Product Assembly Applications: Automatic Product assembly, Production WIP Control and Tracking, Final Product Traceability, Warehouse management Benefits: High level of automation Complete control of the production flow Production flexibility Lower system costs with same reader that manages: 2D code on production line and 1D code on warehouse application Larger FOV with 2 MPixels sensor Page 9 of 11

10 DISTRIBUTION & RETAIL End Users: (NEW!) Transportation & Logistics Distribution & Retail USPS, Wal Mart, Carrefour, TESCO, DHL, UPS Presentation Scanner, Small Object Sorting, Warehouse application CD/DVD Identification The use of imaging solutions in distribution industry is rapidly growing due to code poor printing quality and form factor (reduced code height). While featuring excellent performance on wide Field of View thanks to the 2,0 Megapixels model, Matrix 400 is suitable for many applications with reduced number of readers thus lowering the overall solution cost. High reading flexibility can be achieved thanks to the wide lens and lighting system offer (i.e. white internal lighting provides excellent performance on red codes or dark backgrounds). For extreme flexibility needs, such as variable aspect codes (different background and color), Run Time Self Tuning function automatically adjusts reader sw configuration during run time avoiding manual reconfiguration. Matrix 400 can be used as a presentation solution avoiding laser based systems in proximity of the operator area. Benefits High performance on low quality codes White lightings helps when red code or when dark backgrounds Higher covered space with reduced number of reader Large FOV thanks to 2MP model Higher DOF thanks to adjustable lenses Winning comparison with laser omni system Higher read rate at a price comparable Reduced maintenance High readiness thanks to Run Time Self Tuning codes on different background and with different color FOOD & BEVERAGE End Users: Manufacturing Food & Beverage Procter & Gamble, Masterfoods, Coca Cola WIP Traceability, Code Quality Control Due to the strong pressure done by local regulations/initiative, the food & beverage industry requires the full traceability both at single items level (bottles, cans, brik, cartons) with small even colored codes and at complete package level with standard barcode label. These applications are often in harsh environment with humidity, steam and water presence. Benefits Full Products identification and traceability Industrial Product for harsh process environment IP 67 full dust and water protection 0-50 C Operating temperature for hot environment High Reading Performances Omnidirectional reading even on poor quality codes Higher readiness with codes on different background thanks multi code settings operating mode Low cost solution on 360 reading Master/Slave cluster without MX4000 by ID-NET Page 10 of 11

11 MEDICAL & PHARMACEUTICAL End User: Manufacturing Medical & Pharmaceutical Main pharmaceutical producers (Bayer, Pfizer ), Medical Devices Traceability, Pharmaceutical manufacturing and packaging, Medicine manufacturing Traceability solutions are strictly required to trace surgical instruments during their life cycle. Due to multiple washing, sterilization and packaging cycles required for each single items, usage of 2D direct marked codes has become fundamental in assuring an accurate inventory. Matrix 400 guarantees complete traceability thanks to its powerful DPM decoding libraries. Drug tracking (from production to bedside) is a growingly need. This requires placement of directly marked small codes at single item level (tablet, capsules, vials). The 2,0 Megapixels model, coupled with proper optics, reads high resolution codes placed on small items. Pharmaceutical industry requires high quality control during production (i.e. correct leaflet, booklet and carton), and accurate traceability at warehouse level (lot numbers, production and expiration dates). Matrix 400, with its excellent performance, guarantees a complete traceability independently by code type, color and resolution Benefits Full traceability of surgical instruments and kits with Direct Marked code accurate inventory before and after a process is critical Pharmacode and GS1 Databar decoding capability Quality Control in packaging application Match code between product ID code and carton label Same imager can read 2D on the blisters and 1D on the package Identifications of medicine all along the production process High performance on very small codes (2 MP model) Dedicated focalizations and lighting systems Vertical Application 1: Chemical and Biomedical Analysis Lab Automation Chemical and Biomedical Analysis Multivials readings Benefits Large FOV thanks 2MPsensor and wide angle lens Dedicated Lighting system Page 11 of 11