Net additions of 1.37M in 1-3Q, making solid progress towards the March-end target of 30M au customers. 1, % % 200 0% -20%

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1 1.1. Net Additions of KDDI( au au Tu-Ka) + Tu-Ka Net additions of 1.37M in 1-3Q, making solid progress towards the March-end target of 3M au customers. share 1% 8% 6% Net Adds Share ( au +Tu-Ka) Tu-Ka Migrants to au Keeping Same Phone Number MNP Net Adds of au au MNP Non-MNP Net Adds of au (including Module-type Terminals) Net Decrease of Tu-Ka subs 1, 8 6 4% 4 2% 2 % -2% -2-4% 3/'6 6/'6 9/'6 12/'6 3/'7 6/'7 9/'7 12/'7-4 Net Adds / Share 2.75M / 55.8% Total subs / Share Full-year / FY27.3 au 93.7%, Tu-Ka:-37.9% 28.19M / 29.1% au 28.2%, Tu-Ka.9% 1-3Q / FY M / 35.9% au 49.4%, Tu-Ka:-13.5% 29.55M / 29.4% au 29.%, Tu-Ka.4% Note: The graph of the net adds share excludes EMOBILE and the share of 1-3Q includes it, as its number was disclosed on a quarterly basis. 9

2 1.2. au Churn Rate Churn rate in 3Q was.89%, down.11points yoy. 2.% 1.5% 1.% 1.4%.95% 1.% 1.7%.97% 1.3%.89%.5% Down.11points yoy.% 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY27.3 FY28.3(E) Full-year <1.2%> Latest F Previous F <1.%> <1.4%> Note: Churn rate is calculated for ordinary handsets which exclude module-type terminals. 1

3 1.3. au SAC/SRC SAC/SRC in 3Q was 35,, which was lower than in 2Q. yen 4, Average SAC/SRC / unit *SAC/SRC: Subscriber Costs for Acquisition (new purchases) and Retention (replacements) 35, 3, 1Q 2Q 3Q 4Q 1Q 2Q 3Q FY27.3 FY28.3 Total SAC/SRC Average SAC/SRC / unit Number of units sold Billions of yen yen units FY27.3 FY28.3(E) FY28.3 1Q 2Q 3Q 4Q 1Q 2Q 3Q Latest F Previous F , 38, 37, 35, 37, 35, 36, 35, 15,55 3,27 3,52 4,11 4,65 3,53 4,8 3, , 15, , 15,7 11

4 1.4.. Trend of au ARPU Rise in the percentage of high-arpu WIN subs is supporting overall ARPU. mins Total ARPU WIN ARPU 9,7 8, MoU 8,61 8,31 8,16 8, ,68 6,81 6,7 6, ,38 6,43 6,4 6, Advances by Carryover 6,24 5,58 5,4 5,18 4,96 4,89 4,78 Total 4,51 4,84 4,7 4,57 4,32 4,35 4,27 4,9 4,12 Voice 3,49 3,45 3,43 3,35 3,27 3,22 3,17 1,97 2, 2,3 2,6 2,8 2,13 2,14 2,12 ta FY28.3 Latest F FY27.3 FY28.3 FY27.3 FY28.3 1Q 2Q 3Q 4Q 1Q 2Q 3Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q yen 1, 8, 6, 4, 2, Full-year Total ARPU of Voice of Data FY27.3 6,61 4,59 2,2 FY28.3(E) Previous F Latest F 6,15 6,24 4,1 4,12 2,5 2,12 yoy change Total ARPU % of Voice % of Data % 12

5 1.5.. Update on WIN 62% of au users are with WIN at end-december, of which as high as 75% of customers sign up for Packet Flat-rate plans. 1% Growth of WIN Subs Total subs subs 25, 8% 81% 8% 79% 78% 77% 77% 76% 75% 2, 6% 4% 2% 8,28 Packet Flat-rate take-up ratio 9,46 1,77 12,52 14,549 15,753 17,63 18,126 19, 15, 1, 5, % WIN au sub ratio 3/'6 6/'6 9/'6 12/'6 3/'7 6/'7 9/'7 12/'7 3/'8 E 36% 4% 44% 49% 53% 56% 59% 62% 63% 13

6 2. au Purchase Program - Initial Situation (1) The new au Purchase Program started on November 12. As it is only one and a half months since its launch, it is still too early for evaluation, but during this initial period more than 9% of customers have chosen the Full Support Course. A high percentage of customers (over 8%) also chose the optional Keitai Guarantee Service ( 315/month tax incl.), creating a new source of revenue. Subscription of Keitai Guarantee Service No 15% 85% Yes 5 Year Warranty Repair Cost Discount Refurbishing Service for Water Damage or Total Loss Security Service for Loss or Theft Free Battery Pack Replacement Point Refund for No Claims Note: Contract ratio to the total subs of the Full Support Course and Simple Course during Ref. : The Full Support Course New scheme based on incentive model is suitable for those customers who wish to keep the initial cost of their handset purchase low, while the Simple Course Separation model without subsidy is for customers who consider a lower monthly bill is more important than upgrading a handset. 14

7 2. au Purchase Program - Initial Situation (2) After start of au Purchase Program, KDDI observed both customers waiting for the release of new handset models and an adverse reaction to the rush in demand, resulting in a slight decline in the no. of customers visiting stores. KDDI will strengthen handset lineup and promote customer awareness of the scheme toward the fiscal-year-end selling season. Customers visiting stores Customers not visiting stores Initial response On the Full Support Course: Understand shop price of handsets will be no different from before. Also understand the 2-year contract period of handsets. Wait-and-see-attitude before the release of new handset models. Mistaken idea via media reports, etc. that all handset shop prices would rise (this caused the rush in demand, and a wait-and-see attitude). Future measures Reinforce handset lineup when 8 spring models join 7autumn/ winter models. Step up media and store campaigns to enhance customer recognition on the merits of the scheme including favorable treatment in the point program. 15

8 3. Termination of Tu-Ka Service / Tu-Ka Tu-Ka customers who switched to au were.36m in 1-3Q, making aggregate total of 2.5M (since October 25). Reinforce marketing efforts by home visit or telephone to mainly post-paid customers to ensure understanding about their migration to au and service termination toward the planned closure at end-march 28. subs 5, 4, Tu-Ka Total Subs Migrants to "au" Keeping Same Phone Number Post-paid Tu-Ka subs Pre-paid 3, 2, 1, 2, ,91 1,457 2,37 1,77 3,528 2,131 2,296 2,42 1,959 2,495 3,125 2,739 1,525 2,341 1,128 1, , /'5 12/'5 3/'6 6/'6 9/'6 12/'6 3/'7 6/'7 9/'7 12/'