The explosion of mobile technology; what s the opportunity for Michigan and its businesses?

Transcription

1 The explosion of mobile technology; what s the opportunity for Michigan and its businesses? Presented by: Mobile Technology in Michigan

2 What is MTAM? MTAM is the Mobile Technology Association of Michigan, a non-profit trade association for Michigan s mobile / wireless technology industry Open to: Companies, organizations, individuals and students Working in mobile / wireless industry Utilize mobile / wireless technologies in their own verticals Interested in learning more about the technology Also the statewide producer / sponsor of Mobile Monday Michigan, a nonprofit networking / education organization for those interested in the technology Chapters in: Ann Arbor Detroit Grand Rapids Lansing Mobile Technology in Michigan

3 Our Emphasis Today The current state of the mobile industry, it s future, and the opportunities it provides for Michigan and its businesses Mobile Technology in Michigan

4 Mobile as today s primary consumer device Worldwide mobile vs. PC penetration 5.3 B vs. 1.1 B ABI Research, October 2011 The U.S. has surpassed 100% per capita penetration of mobile device subscribers; we re now at 103.9%. What that means is we have more mobile subscribers than we do population (327M vs. 315M) 84% of mobile device users keep their mobile device within 10 feet of them at all times; therefore they are easily accessible by businesses Consumer use of the Internet via mobile phone has increased over 1200% in the last few years Average response rate to a mobile offer is between 12 15%; though many firms are seeing response rates exceeding 60% Mobile Technology in Michigan

5 Mobile / Wireless Technologies: Used by Every Business Vertical Mobile Technology in Michigan

6 For Marketing Mobile Technology in Michigan

7 Text Messages Have Exceptional ROI for Marketing Director of Research, Nielsen: People look at every text message they get. and 97% do so within 15 minutes 6X Higher Than 7.2% 1.2% Texting Nielsen Mobile, 2008 Mobile Technology in Michigan

8 Adoption The Most Common Mobile Marketing Options Applications Mobile websites Emerging as Mass Medium #1 SMS From: WagsWiskrs: Get $10 Off Dog groom & fluff Thru Fri only Richest Experience STOP to Opt-out As of 4 th qtr 2011 Source: Kelsey Powerful Simple 31% use 55% use 77% use Mobile Technology in Michigan

9 MMS Additional Marketing Options Bluetooth (short-range - 33 feet - wireless technology) Location-based Marketing Voice / IVR (interactive voice response) Mobile SEO Mobile Commerce QR Codes Mobile Banner w/ Video or Audio Mobile Technology in Michigan

10 Experience a Mobile Marketing Demo SMS (Texting) Campaign Text the Keyword JOINNOW to and follow the instructions Mobile Technology in Michigan

11 For Business Productivity Use Mobile Technology in Michigan

12 Understanding Mobile Multiple types of technologies Mobile is MUCH more than what consumers can do with a cell phone or tablet device Every business vertical will be affected by mobile technologies Businesses need to get on-board or be left behind by the competition Mobile Technology in Michigan

13 Mobile-2-Machine Growth Estimates million M2M connections today; expected to grow to 1 billion within 5 years 60 billion connected M2M devices by 2020 REMINDER: There are only 7 billion people in the world Mobile Technology in Michigan

14 Mobile Technology in Michigan

15 M2M Solutions How Businesses Are Using Mobile Automotive Embedded Device Lifecycle Management Pervasive Computing/In-Vehicle Energy and Utilities Asset Management Infrastructure and Systems Management Automatic Meter Reading Financial Services/Banking Automated Solutions ATMs Kiosks Point of Sales Government Regulatory Compliance Security & Surveillance Tracking Management Transportation Management Customer Service Insurance Driver Behavior Analysis Mobile Workforce Healthcare and Pharmaceutical Patient Care and Services Physician Office Automation Computerized physician order entry Retail Logistics Self-Service solutions Kiosks, ATMs Point of Sale Telecommunications Network Infrastructure Network Management Service Management Travel and Transportation Security operations Track and Trace Cross industry Business Continuity Business Process Management and Integration Business Operations Inventory/Warehouse and Shipping Mobile Technology in Michigan

16 M2M Solutions How Are Businesses Using Mobile (cont d) Management Production/Operations and Logistics Security and Disaster Recovery Computer Services Security Customer Relationship Management Field Services Effectiveness Sales Productivity Digital Media Distribute Digital Media Mobile Commerce Cashless Mobile Payments Product Lifecycle Management Engineering and Analysis Supply Chain Management Supply Chain Management Services Surveillance and security Security event management Security systems and operations Mobile Technology in Michigan

17 Mobile Enables Real-time Reporting to Anywhere Mobile Technology in Michigan

18 Mobile Commerce Useful for: B2B Government Retailers, etc. Mobile Technology in Michigan

19 RFID (Radio Frequency ID tags) Mobile Technology in Michigan

20 Tele-matics Example of Augmented Reality technology use Mobile Technology in Michigan

21 mhealth 40% of consumers indicate they would pay for mobile remote monitoring; 40% of physicians say they could eliminate up to 30% of office visits thru mobile health strategies Mobile Technology in Michigan

22 Mobile in the Military A 120mm GPS-equipped mortar knows where it's going. (credit: US Army) The average American uses GPS to navigate a road trip or find cheap gas on the way home from work. Meanwhile, the U.S. Army has long been busy coming up with ways to harness GPS & other mobile technologies for warfare. Mobile Technology in Michigan

23 Mobile in Government Michigan Education Savings Plan Michigan Dept. of Human Services Michigan Camping & Recreation Locator Michigan Lottery Mobile Technology in Michigan

24 Mobile in Education Mobile Technology in Michigan

25 Mobile in Manufacturing Mobile Technology in Michigan

26 The Smart Home Analyst firm Berg Insight is claiming that smart home installations will be a $9.5 billion market by 2015, up from $2.3 billion last year. That growth in installations will also mean a big boost in revenue for installers and manufacturers. Mobile Technology in Michigan

27 Emergency Management Estimated distribution of Haiti population 19 days after the earthquake Estimated population location during Haiti cholera outbreak Researchers used anonymised information about the phone towers people were using. From that data, they estimated 600,000 Haitians had left the capital in the first 19 days after the crisis, and were able to locate concentrations of displaced people on a map. Scientists forwarded this analysis to aid coordinators in the field so supplies could be targeted to specific locations Mobile Technology in Michigan

28 What About Apps? Mobile Technology in Michigan

29 App Statistics 1 in 4 downloaded apps is never used again There are currently over 950,000 apps available on the mobile app stores On average, U.S. feature phone users have 10 apps, U.S. smartphone users have 22 apps (iphone users have the most with 37) Most used apps across all U.S. smartphones are: Facebook Google Maps The Weather Channel The Facebook app has been download 100 million times from GetJar; it is the most downloaded app from any app store It is projected that when app revenue reaches $38 billion by 2015, Apple will have only 20% of the market share Mobile Technology in Michigan

30 The Future of Mobile According to Cisco, over the next 5 years, mobile device subscriptions are expected to hit 7.1 billion. 44 billion mobile applications will be downloaded within the next five years according to ABI research million M2M connections today; expected to grow to 1 billion within 5 years; 60 billion connected M2M devices by 2020 Gartner forecasts the total app revenue will increase to nearly $30 billion by 2013 with over 21 billion downloads. The number of free or ad-funded apps will increase to 87%. By 2020, Morgan Stanley predicts that mobile devices (smartphones, tablets, car electronics, etc.) could easily top 10 billion units. By comparison, the personal computer boom of the 1990's only sold hundreds of millions of units. Mobile Technology in Michigan

31 Michigan and Mobile Technology What role does mobile / wireless technology play in Michigan, and what will its impact be on the state s businesses and economy? Mobile Technology in Michigan

32 The future of Mobile in Michigan The mobile / wireless industry has a very high Jobs Creation Factor of 3.9; this factor is one of very few comparable to the state s manufacturing industry. This means: 1 mobile job created = 3.9 additional non-mobile jobs Our Growth Projections 9,250 new mobile / wireless industry jobs in Michigan by 2015 Resulting in over 35,000 non-mobile-industry jobs in the state, and over $1.7 billion in resident earnings We will increase market penetration to the equivalent of that in the U.S., 103.9% currently, and higher as the industry grows (and wireless access is added throughout the state) Mobile Technology in Michigan

33 Studies Show: Why Mobile is Important in Michigan For every 1 mobile industry job created in Michigan, 3.9 additional non-mobile industry jobs are created in Michigan per MEDC Michigan s mobile / wireless industry currently employs over 47,000; we seek to increase that by 9,250 new jobs by 2015 The average compensation for a mobile technology-related position in Michigan is over $63,000 per MEDC This provides an equivalent cost-of-living to compensation of $145,000 in the Silicon Valley The automotive/transport sector accounts for the most M2M device connections today; obviously important given Michigan s role as the world s auto capitol If the public sector were to fully utilize smart traffic mobile technology, fuel consumption on urban roadways could be cut by as much as 20%; again, impactful in helping Michigan s auto industry to grow, and thereby substantially impacting the State s economy in a positive manner Nielsen Mobile, 2008; ABI Research, Michigan Economic Development Corporation Mobile Technology in Michigan

34 Why Michigan Can Lead in Mobile Development Areas of opportunity for Michigan: tele-matics machine-2-machine / mobile-2-machine mhealth Mobile business apps (as opposed to consumer-oriented apps) Mobile Technology in Michigan

35 Why is Mobile Technology an Opportunity for Michigan? Existing resources such as: o Global leadership capabilities in manufacturing and engineering o Exceptional 2-year and 4-year higher education institutions o An abundance of existing engineering and development talent in a wide variety of specialty areas o World-renowned healthcare institutions & medical research facilities o Recently developed media production facilities that were built to take advantage of entertainment industry tax incentives o International enterprise-level firms already leading the exploration of ways to utilize mobile tele-matics for maximum advantage o Award-winning mobile development firms already located in Michigan o A large existing mobile technology community; to-date Mobile Monday Michigan chapters have collective membership of over 1700 across the state o Strong state-based resources and support for entrepreneurial-focused activities o A diverse base of enterprise-level firms willing to invest in the sourcing, hiring and training of mobile technology-related staff Mobile Technology in Michigan

36 Types of Jobs Which May be Created Direct Mobile technology use consultants Mobile technology engineers Mobile software developers Mobile equipment installers (residential and commercial) Mobile equipment manufacturers (consumer and commercial) Mobile equipment maintenance technicians Mobile training / education Tower installation technicians Mobile network Infrastructure installation and management Remote monitoring of mobile technologies Research Mobile marketing / advertising Many, many more! Indirect Manufacturing, many specialty areas Healthcare Banking / commerce Retail Customer service / helpdesk Electricians Inventory management / warehousing Business and consumer service industries Accounting Real estate Education Many, many more! Mobile Technology in Michigan

37 Bottom line: Michigan is becoming a national leader in the mobile / wireless industry. Many new, good-paying jobs will be the result! Mobile Technology in Michigan

38 QR Code / Mobile Website To scan this QR code, you will need a free QR reader, which you can download from your smart-phone s app store. Mobile Technology in Michigan

39 Today s Presenter: Linda Daichendt President, Mobile Technology Association of Michigan (MTAM) A Michigan-based trade association for the mobile industry Co-founder Mobile Monday Michigan A networking organization for those interested in Mobile Technology Co-host, The Mobile Marketing Review A podcast series about the international Mobile Marketing industry CEO, Strategic Growth Concepts A marketing / management consulting firm and twitter.com/mtamlinda Mobile Technology in Michigan