Wireless Trends Driving Demand for Distributed Antenna Systems (In-building Wireless)

Transcription

1 Wireless Trends Driving Demand for Distributed Antenna Systems (In-building Wireless)

2 Greg Jacobs, CEO & Founder With 19 years of wireless experience, Greg Jacobs has led Connectivity Wireless to be a leading gprovider of in-building wireless solutions. The company continues to execute on aggressive growth strategies, having successfully deployed more than 1,700 distributed antenna systems across 49 states, and expanding operations to nearly 100 employees. Jacobs is highly regarded as a leader and pioneer in the in-building wireless industry. Prior to founding Connectivity Wireless, he was a founding member and director of sales of Sprint-Nextel s Custom Network Solutions Group. A native of Atlanta, Jacobs is a 1992 graduate of the University of Georgia with a Bachelor of Arts degree.

3 Learning Objectives Agenda About the presenting company What is a DAS? Wireless Industry Trends The Players in the DAS Ecosystem Drivers of DAS (vertical markets) Case studies of real-life DAS deployments Best-practice ti Approach to DAS Q&A

4 About Connectivity Wireless Headquartered in Atlanta, GA Degreed engineering resources in regional markets More than 100 employees and aggressively growing More than 1,700 in-building DAS installations in 49 states Leader in 2G, 3G and 4G DAS installations Company founded by leaders in carrier organizations 300+ years of combined DAS installation experience Total turnkey solution provider with neutral host expertise Strong carrier relationships

5 Distributed Antenna System WHAT IS A DAS?

6 What is a DAS? A distributed antenna system, or DAS, is a network of spatially separated antenna nodes connected to a common transport medium typically coax or fiber-optic cable that provides wireless service within an area, building or structure. The DAS can be driven by a direct connection to a radio base station of an off-air repeater/signal booster. Why DAS? To extend cellular and public safety coverage and capacity to the inside of buildings.

7 DAS: How it Works Donor Antenna In-building Antennas Coax Public Safety Donor Site Coax Cabling Fiber Distribution Remote Unit Fiber Distribution Head- End Equipment Bi-directional Amplifier or Repeater Fiber Cabling Head-end Equipment Room Cellular Signal Source

8 In-building Wireless (IBW) WIRELESS INDUSTRY TRENDS

9 Wireless by the Numbers Strong, continued growth in wireless usage, particularly data and multimedia services* million subscriber connections (6% increase over 2009) 96% of US population uses wireless; 26.6% are wireless-only households trillion SMS sent/received (31% increase) billion MMS sent/received (64% increase) Data traffic on wireless networks in last half of 2010: billion megabytes (110% increase) 78.2 million active smartphones (57% increase) 270 million data-capable devices (5.3% increase) Wireless enabled tablets, laptops and modems: 13.6 million (14.2% increase) $50.1 billion in wireless data revenue or (31% of total revenue) *Source: CTIA Semi-Annual Survey, data from Jan-Dec 2010

10 IBW Market by Deployments In-building Wireless Deployments in North America DAS Deployments (000 s) Year 13.5% growth from 2008 to X growth by 2016 (20.9% CAGR) Source: ABI Research

11 IBW Market by Revenue IBW Revenue in North America $3,500 $3,000 $2,618 $2,861 $3,137 DAS Revenue (in million ns) $2,500 $2,000 $1,500 $1,000 $1,345 $1,389 $1,440 $1,736 $2,002 $2,282 $500 $ Year 7% growth from 2008 to % growth by 2016 (11.2% CAGR) Source: ABI Research

12 Simple Comparison of Types of IBW Systems Feature Passive DAS Active DAS Pico/Femto Coverage vs. Capacity Coverage Coverage and capacity Coverage and capacity Installation 1-3 weeks 3-6 weeks Few days Wireless Services 1-2 Multi Single Scalability Limited Fully scalable Limited End Use Small-Med Large Small/medium, buildings, 10K 100K-1Msq ft. residential and -200K sq ft) SOHO

13 DAS Market in 2000 That was then Only 38% of the US population used wireless Primarily il limited it to voice; no wireless-only l householdsh Very little data traffic carried on wireless networks In-building expectations were low among commercial customers; outdoor coverage was still patchy Coverage was a carrier problem No enterprise budget for DAS Customers looked to their primary carrier for coverage Customers accepted carrier terms in exchange for DAS Fiber DAS technology was new and single-carrier Carriers were the main purchasers of DAS systems

14 DAS Market in 2011 This is now Wireless services driven by data, multimedia and voice Businesses running operations on smartphones, tablets and aircards International Data Corporation (IDC) expects smartphone makers to ship 450 million units in 2011 (50% increase over 2010) 60% of voice calls and 70% of data usage is indoors Commercial customers need coverage for multiple carriers and neutral-host environments DAS a necessity for businesses and their customers Carriers are more challenged selling single-carrier DAS Businesses are budgeting for DAS 4G is becoming a necessity due to poor in-building service Fire codes being adopted require public safety coverage Carrier capacity issues growing, g, not just a coverage issue 4G

15 DAS for Public Safety Mandates for radio service for public safety ICC & NFPA codes mandate first-responder coverage 150+ local municipalities now mandate public safety coverage inside large buildings Indoor cellular/pcs service required for E911 location 700 & 800 MHz bands allocated for fire and police 296,000 E911 calls per day (CTIA Semi-Annual Survey, Jan-Dec 2010) According the FCC, 50% of E911 calls are made from wireless phones

16 Ownership Models Carrier Neutral-Host Landlord 100% funded and operated by carrier Typically single carrier Carriers may form consortium Beginning to implement multicarrier models 100% funded and operated by independent d tthird party (i.e., tower company) Landlord leases space to the Neutral host entity Neutral host entity coordinates financial & design with carriers Funded by building owner Deployed and operated by DAS integrator Carriers/3rd parties may partially fund Multi-carrier

17 The DAS Ecosystem THE PLAYERS IN THE VALUE CHAIN

18 The Players in the DAS Ecosystem End-user Customer

19 Roles in the Ecosystem Customer Drives demand for DAS DAS OEMs Manufactures the DAS components. Supports the integrators with product training. Wireless Carriers Distributors Set the design standards. Provides the RF source. Participates in funding. Supplies inventory locally. Facilitates local training and education. Works with partners to generate opportunities. Cable Contractors Installs DAS cable infrastructure. Leverages their GC/enduser relationships. Consultants and A&E Firms DAS Integrators Educates the end-user and GC. Develops and publishes the bid spec. Evaluates bid responses. Interfaces with all ecosystem players to ensure successful deployment of the DAS. Designs, implements and supports the DAS. Coordinates carrier funding and integration.

20 Vertical Markets DRIVERS OF DAS

21 Candidates for DAS Offices/Corporate Campus Retail/Shopping Malls Healthcare/Hospitals Airports/Train Stations Manufacturing/Industrial Hotels/Casinos/Convention Centers Sports Venues/Stadiums University Campuses Government/Municipalities Low E Glass Low E Glass reflects or absorbs b b IR lilight ht (heat energy) AND radio waves, causing major in-building wireless coverage problems.

22 Drivers in Healthcare 78% of Americans expressed interest in mobile health (Harris Interactive & CTIA) By 2012, mobile health monitoring will be one of the 10 most popular mobile applications (Gartner Research) Clinicians i i are early adopters of wireless devices like smartphones and tablets Physicians, staff, patients and visitors expect and rely on cellular/pcs for communications (mobile workforce) Mobile access to patients electronic medical records (EMR) Mobile monitoring of patient vitals, lab results, imaging exams, etc. Ubiquitous RF radio communications coverage for first responders to ensure public safety (police, fire and EMS)

23 Drivers in Hospitality Unlike a university or hospital, hotel or casino customers can stay/go yg elsewhere if they experience poor cellular coverage Travelers reliant on smart phones and data cards Customer satisfaction and retention is driving DAS in the hospitality sector A meeting planner that books a conference at a hotel with poor cellular l coverage will only make that mistake once Resort properties: how may people turn-off their Blackberrys when they re on a short vacation? What corner of the property gets coverage? Similar to higher-education, hotel Wi-Fi g, deployment is likely a leading indicator for future DAS deployments

24 Drivers in Higher Education First-responders need reliable 2-way radio coverage in all buildings, tunnels, basements, etc. Student and faculty multi-carrier cell phone coverage is a matter of convenience and safety Demand for coverage in stadiums Parents want instant access to their kids Students use wireless as primary mode of voice and data communications Colleges/universities are decommissioning land lines in dorms and buildings 26% of wireless users are wireless-only (no landlines)

25 Drivers in Public Venues Stadiums, conference centers, malls and public transportation hubs have too many users trying to access the wireless network at the same time Large concentrations of people cause poor service, dropped calls Density of users affects venue directly AND wireless coverage and capacity in the surrounding areas Wireless network must support public safety and communications for security personnel Carriers eager to fund DAS in these venues to offload traffic from macro network

26 Case studies of real-world DAS deployments DAS IN ACTION

27 Turner Field Atlanta, GA Challenge: Fans, drivers on adjacent freeways and subscribers in surrounding areas could not make calls due to coverage and capacity issues Solution: DAS network covers 800,000 ft 2 to serve stadium holding up to 50,096 fans DAS extends coverage to entire facility: upper/lower deck seating, all back-of-house area, locker rooms, press areas, concession stands and parking 6 sectors, expandable to 14 Collaborated with Andrew/CommScope on design and installed the complete system Met aggressive 3-month deployment timeline with two, 12- man crews working 24 hours for the last month before go- live on opening day in April 2010 Designed to -65 dbm to overcome the existing macro network and ensure coverage throughout Service Provider: AT&T 2G and 3G service

28 Waldorf Astoria Orlando and Hilton Orlando Bonnet Creek Challenge: Needed to ensure reliable coverage for cell phones, smartphones/iphones and aircards for guests and road warriors at new premium Waldorf Astoria and adjacent Hilton brand property Solution: DAS network covers two hotels with 1,000 rooms and suites on 482 acres of woodlands an waterways Reliable broadband wireless coverage for common areas, restaurants, shops and meeting spaces Met aggressive 3-month deployment timeline with two, 12-man crews working 24 hours for the last month before go-live on opening day in April 2010 Full-service, turnkey solution including planning, design, carrier coordination, and installation Service Providers: AT&T and dsprint

29 Athens Regional Medical Center Challenge: Physicians, clinical and administrative staff demanded wireless coverage throughout facility for cellular voice, data and healthcare applications to support delivery of high-quality patient care services Solution: DAS network covers 500,000 ft 2 to serve most of the buildings on campus; additional buildings to follow DAS extends coverage most of the buildings and work areas including main hospital, emergency department and parking structures 5-month deployment timeline Service Providers: AT&T, Sprint and Verizon

30 Best-practice Approach THE DAS LIFE CYCLE

31 The DAS Life Cycle

32 Thank You. Questions? Greg Jacobs Connectivity Wireless Solutions Chief Executive Officer 2707 Main Street, t Suite 1 gjacobs@connectivitywireless.com Duluth, GA