Market Research & Competitive Intelligence

Transcription

1 Market Research & Competitive Intelligence Mobile Payments November 2012

2 Background Mobile Payments - Rising Steadily Over Past Years Main Growth Engine: Rise of the Smartphone Customers became more engaged with their mobile The Israeli Market is at a Tipping Point In the sense of Novelty of payment methods The Global Market is also at a Tipping Point But rather in the sense of Customer Behavior

3 Background Source: IE Market Research, Q United States Mobile Payment Market Forecast, , 2010.

4 Hardware vs. Software The Market is Divided Between 2 Families of Solutions Credit Card Companies Prefer Hardware for Security Reasons Still - Software Solutions are Developed and in Usage Eventually - Both Families of Solutions will Exist

5 4 Hardware Models On SD Card MNO Independent On SIM MNO Dependent Inside Handset Manufacturer Dependent Outside Handset MNO Independent

6 NFC Solution Enabling Contactless Transaction Requires NFC-Enabled Handsets & Terminals (Acceptance) Mature Markets: Europe APAC UK (Full-Scale Deployment) The Netherlands Japan (75% Consumer Penetration) South Korea

7 NFC Global Market Rapid Growth Since the Start of 2011: Over 60,000 contactless terminals in the UK Around 130,000 across Europe (as of Mid 2011) Markets with Large-Scale Contactless Mobile Payments Adoption: Canada USA Japan South Korea China

8 Europe s Leading Markets UK: QuickTap Alliance of Orange - BarclayCard - MasterCard Contactless Payment in 50K Stores Up to 15 Enables TopUp of up to 100 on the phone The Netherlands: Travik/Six Pack Former Alliance of 3 main Banks & 3 MNOs: Banks ABN AMRO, Rabobank and ING with MNOs KPN and Vodafone (with T-Mobile) NFC Combined with Payment Software on the SIM

9 NFC Solution European Markets With Ongoing NFC Trial Projects: Austria Belgium Czech Republic France Germany Hungary Ireland Italy Lithuania Poland Russia Slovenia Spain Sweden Turkey

10 Asia Markets: Japan 100M Mobile Subscribers 50M Have Access to a 3G Network Smartphone Market Dominated by Apple (~50%) Infrastructure Dates Back to 2004: FeliCa Contactless IC Chip Developed by Sony Adopted by Largest Mobile Phone Operator NTT DoCoMo

11 Asia Markets: Japan Extremely Enthusiastic Response to the Service By December M Japanese Mobile Users Carried Out a Purchase Using Mobile Wallet NFC Has Already Marked Its Place in People s Daily Life Source: comscore The 2010 Mobile Year in Review, 2011

12 NFC: Lagging Behind Expectations Main Causes: Complex Ecosystem Long Value Chains Dependent in Diverse Business Models Classical Chicken/Egg Dilemma Lack of Unified Standards Vulnerability to Security Threats

13 NFC Security Issues Need for Higher-Layer Cryptographic Protocols (such as SSL) to Ensure Secure Channel. In addition: Smartphones are Prone to Thefts. Securing NFC Data Demands Cooperation of Many Parties: Device Manufacturers - Must Deploy Strong Cryptography & Authentication Protocols Application Providers & Transaction Parties - Must Protect Systems Against Infection with Malware Consumers - Should Protect Devices with Passwords & PINs

14 Software Solutions Strongly Affected from the Merge of Internet & Mobile Rides on the Smartphone Applications Wave Attractive for Israeli Developers (Start-UP Nation) Supply Side Already Crowded Demand Side?

15 5 Party Model לקוח Customer( )Card Holder / 120,000 The Israeli Market עסק בית )Merchant( / מנפיק )Issuer( The International Market סולק )Acquirer( בנק / מועדון לקוחות כאל / לאומי קארד ישראכרט ש.ב.א / A.B.S Switch

16 Mobile Payments Ecosystem Banks Credit Card Companies PayPal Terminals Manufacturers (Verifon, Retalix) Cellular Operators Google, Microsoft, Amazon, Facebook Large Businesses (Starbucks) Chips Manufacturers Mobile Apps Producers Regulators

17 Ecosystem: Motivations Banks: Minimizing Cash Usage Providing Service to Populations with No Bank Account Credit Card Companies: Defense Strategy Cellular Operators: New Revenue Source Providing Innovative Service & Influencing Life Style Handsets Manufacturers: Sales to New Users and Enhancement of Upgrades Large Businesses Couponing, Loyalty Programs

18 Israeli Market Currently at a Tipping Point in terms of Demand & Supply for Novell payment methods Survey Conducted by Visa Europe in Israel: "48% of Consumers are Interested in Payments through the Mobile Not Interested 52% Interested 48%

19 Israeli Market TNS Teleseker Survey: Who Do You Wish Would Provide You Mobile Wallet Services? Manufacturer 5% Retail Chain 8% Cellular Operator 13% Bank 34% Credit Card Company 40% Source: TNS Teleseker, Globes

20 Israeli Mobile Payment Services Leumi Card & IsraCard Collaboration with Microsoft s Wallet Hub & Windows Phone 8 (NFC) Collaboration with MasterCard: PayPass NFC Solution Retail Stores & Food: Superfarm, Aroma, Arcaffe, Karnaf Orange/Partner Software Solution Probably Cost-Driven Solution Tests for Payment App. Enabling Also Money Transfer Between Accounts

21 Israeli Mobile Payment Services Cellarics Software App. for 2.5G & Smartphones Devices Based on Providing Credit Card Number Pango Plus Based on Registration & Credit Card Details for Parking Service

22 Israeli Mobile Payment Services MyCheck Software App. for Smartphones. Payment in Cafes, Restaurants & Bars Based on Providing Credit Card Number, PayPal Account or Pango Account.

23 Conversation Drivers: First Signs Main Driver: Special Offers & Discounts IsraCard & LeumiCard: The Start of PayPass Discussions C.A.L Isra Card Leumi Card loans 3% service 32% comissions 11% special offers and discounts 38% online shopping 16% PAYPASS 5% loans 3% service 26% special offers and discounts 50% online comissions shopping 10% 6% PAYPASS 2% loans 3% service 36% comissions 7% special offers and discounts 50% online shopping 2%

24 Conversation Drivers: Mid-2010 PayPal Counted for 11-16% of the Conversation Service Took a Much Smaller Part (3-11%) וC.A.L Service 10% IsraCard Service 3% LeumiCrad Special Offers 12% Int. Payments / Paypal 15% Special Offers 34% Int. Payments / Paypal 11% Service 11% Special Offers 25% Int. Payments / Paypal 16%

25 Additional Research Global Market Research: UK, Netherlands Local & Global Players Strategy: Google Wallet Microsoft Wallet Hub & Windows Phone 8 NFC Manufacturers (Oberture, GND, Gemalto) Israeli MNOs, Credit Card Companies, Stat-Ups Consumer Trends: Online Monitoring Monthly Tracker: Global Markets

26 Sources for Market Analysis Reports of Credit Card Companies Bank Analysts Reports on Credit Card Market Innopay Reports EU Green Papers IE Market Research Mobey Forum White Papers & Discussions News Publications

27 Meidata Advantages Wide Spectrum of Products Team of Experienced Professionals Deep Technological Understanding Foreign Languages Info-Graphics Quick Response

28 Meidata Thank You