NFC Service Roaming. NFC Services and Innovation Group NTT DOCOMO, INC. June, 2013

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Roger Higgins
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1 NFC Service Roaming NFC Services and Innovation Group NTT DOCOMO, INC. June, 2013

of NFC Technology Mass Deployment of NFC Handsets &

2 Global NFC Trend Mobile NFC Commercial Deployments Worldwide Global Growth of Mobile NFC Markets Enabled by Standardization of NFC Technology Mass Deployment of NFC Handsets & Contactless Readers NFC Service Development via Mobile Operator Alliances

Asian NFC Trend DOCOMO aligning with key NFC players in Asia via strategic MNO alliances KT, China Mobile and DOCOMO initiative Promoting NFC Service Roaming and common handset requirements to

3 Asian NFC Trend DOCOMO aligning with key NFC players in Asia via strategic MNO alliances KT, China Mobile and DOCOMO initiative Promoting NFC Service Roaming and common handset requirements to Asian NFC market via white papers Japan Mobile NFC Consortium Promoting common NFC specs in Japan market to reduce redundancy among the operators and enable efficient implementation of SP systems

4 Mobile NFC The Asian Vision NFC Service Roaming A KT, China Mobile and DOCOMO Combined Vision One NFC Handset Multitude of NFC Services All over Asia Increased User Convenience for Mobile Users Key Factors : Build Local NFC Ecosystem Build International NFC Ecosystem Employ Common Technology

5 The Local NFC Ecosystem Transport Ticket Payment

6 Local Ecosystem : Step 1 Define the Mobile NFC Ecosystem Not just contactless card replacement transport or payment data exchange or pairing But also wallet replacement multiple application lifestyle support tool

7 Local Ecosystem : Step 2 Grow the Mobile NFC Ecosystem The Challenge Selective Partnerships Essential Agreement on Mobile NFC Definition & contribution to its development The Risk Imposing premature business models risks destroying the growing ecosystem

Local Ecosystem : Step 3 Deploy Businesses Over The

Provider alliances without MNO s direct NFC service

MNO-Service Provider alliances with joint NFC service

8 Local Ecosystem : Step 3 Deploy Businesses Over The Mobile NFC Ecosystem Indirect Alliances MNO-Service Provider alliances without MNO s direct NFC service deployment Mobile NFC Ecosystem Direct Alliances MNO-Service Provider alliances with joint NFC service deployment Direct Deployment MNO NFC service deployment as a service provider

9 Local Ecosystem : Japan Case Results of Employing Steps 1-3 aaaaaa aaaaaaaaa aaaaaaaaa aaaa aaaaaaaa aaaaaaaa aa aaa aaaaaa aaaaaaaaa aa aaaaa aaaaaa aaaaaaaa aaaaaaa aaaaaaaaaa aaaaa

10 The International NFC Ecosystem Transport Ticket Ticket Transport Payment Payment International Airport International Airport

11 International Ecosystem 1 Asia NFC Roaming Vision via Asia NFC Zones Concept Region/Shops where users can use NFC services in ways that impact their lifestyle and brings greater convenience Where Major cities and airports linking different countries

International Ecosystem 2 Asia NFC Zone Stakeholders Benefit to Users Support of oversea lifestyle & provision of same level of services Benefit to MNO

12 International Ecosystem 2 Asia NFC Zone Stakeholders Benefit to Users Support of oversea lifestyle & provision of same level of services Benefit to MNO Support core services & opportunity for new services Benefit to Service Providers Increased service coverage & acquisition of new users Year 2013 update

13 International Ecosystem 3 NFC Service Roaming Roadmap Year 2013 update

DOCOMO/MasterCard Alliance Mobile E-Money

Japan, DOCOMO users will be able to make id

merchants in 51 countries Planned launch by

14 International Ecosystem 4 NFC Service Roaming Lineup Credit Card DOCOMO/MasterCard Alliance Mobile E-Money DOCOMO/eBCard/KT Alliance In addition to Japan, DOCOMO users will be able to make id credit payments at MasterCard Paypass merchants in 51 countries Planned launch by Dec 2013 DOCOMO users will be able to use cashbee NFC service at a variety of locations in Korea including stores and taxis. Planned launch by first half of FY2013

15 Employing Common Technology Transport Ticket Ticket Transport Payment Payment International Airport International Airport

16 Common Technology 1 NFC Handset Common Requirements Excerpt from Asia NFC Zone NFC Handset Requirements White Paper Note : FeliCa embedded SE is mandatory for Japanese market NFC handsets Asia NFC Zone NFC Handset Requirements White Paper Aims to align NFC handset requirements compatible with service roadmap Common technical requirements based on global standards Specific technical requirements compatible with local markets

17 Looking Ahead Realising real markets via collaborative partnerships & common technology

19 Appendix Expansion of number of services and service coverage areas drives further growth of Osaifu-Keitai market

20 Appendix Extension of current embedded Mobile FeliCa solution to include Type A/B via UICC based global standards

NFC in Japan and NFC Forum

NFC in Japan and NFC Forum Koichi Tagawa Sony Chairman, NFC Forum Meetup at NFC Solutions Summit 2012.05.23 What is NFC? 2 NFC is Uniquely Powerful 3 NFC - How Does it Work? Three Mandatory Communication