Corporate. Q. Is Aircel a listed company? Ans. No, Aircel is not a listed company.

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1 Corporate Q. When did Aircel start its operations in India? Ans. Aircel started as a regional player in Tamil Nadu in In 2006, Aircel was acquired by Malaysia s biggest integrated communications service provider, Maxis (Maxis Communication Berhard) in a joint venture with Sindya Securities & Investments Pvt. Ltd. Maxis holds 74% equity in the company and has invested over Rs. 45,000 crore in building pan India presence for Aircel, setting up a strong network and support infrastructure, thus, representing the single largest foreign direct investment made in India to date. Aircel offers 3G services in 13 circles: Andhra Pradesh, Karnataka, Tamil Nadu, Kolkata, Kerala, Punjab, Uttar Pradesh (East), West Bengal, Jammu & Kashmir, Bihar, Orissa, Assam and North East and 4G services in 8 circles: Andhra Pradesh, Tamil Nadu, West Bengal, Bihar, Orissa, Assam, North East and Jammu and Kashmir. Q. Who are the key management personnel at Aircel? Kaizad Bomi Heerjee, Chief Operating Officer, Aircel Anupam Vasudev, Chief Marketing Officer, Aircel Sandeep Gandhi, Chief Human Resource Officer, Aircel Robert James Sewell, Head- Technology Solutions Group, Aircel Sameer Dave, Chief Technology Officer, Aircel Vipul Saurabh, National Head- Operations and Customer Support, Aircel Anup Vikal, Chief Financial Officer, Aircel Ashok Sharma, Head- Regulatory, Aircel L V Sastry, Head- Aircel Business Solutions Q. Has Aircel shut down its services in some circles? Ans. Aircel has not shut down its services in any circle. We have revamped our business model innovatively in some circles to lower cost to serve by moving the business online. Q. Is Aircel a listed company? Ans. No, Aircel is not a listed company. Q. Is Aircel supportive of 100% FDI in telecom sector? Ans. The move to increase Telecom cap of 74% FDI to 100 % is welcome as it will help the industry to bring in more FDI to fund the high CAPEX demands of this sector especially in areas to enhance coverage, and launch new 3G and BWA services. This will undoubtedly have a huge benefit for our customers and higher license fee for the government.

2 Brand Q. What is the USP of brand Aircel? Ans. Aircel is a data-led telecom player focusing on the youth. It is a young brand that understands the needs and requirements of its customers and subsequently offers innovative value for money products and services. Q. Please elaborate on the recent brand campaigns by Aircel. Ans. Aircel s recent brand campaign Extra captures the joy experienced when we unexpectedly get a little extra. Under Extra, Aircel has launched three products and services till date offering that little extra in value and delight for its subscribers be it through Extra SMS, Extra Talk Time or Extra Data. Q. What are the various brand properties that Aircel sponsors? Ans. Aircel is currently associated with the Chennai Super Kings, Chennai Open, the country s only ATP tennis tournament and Lajong football club in Shillong. Q. What is the objective of such associations? Ans. Youth being our primary target segment, the objective is to connect with them better. We look at such associations which present an opportunity to capture our brand ethos. These help the company gain visibility and recall among the youth, the primary target segment for Aircel. Q. Was there a similar objective behind the launch of Aircel and Songdew Free-The Music Campaign? Ans. As a brand, Aircel has always understood the pulse of the youth and we constantly strive to introduce innovative products and services for this segment. Aircel Free- The Music platform will give young and upcoming musicians, a golden opportunity to showcase their talent and fulfill their dreams. Through this campaign, Aircel aims to reinforce its commitment to connect with and empower the youth.

3 Products and Services Q. Please tell more about the Aircel-Wikimedia Foundation partnership. Ans. Aircel and the Wikimedia Foundation today have announced a partnership to offer Wikipedia on mobile phones without any data charges to Aircel customers. The alliance is aimed at making knowledge available on Wikipedia accessible to all Aircel customers in both rural and urban areas for free. This is the first service of its kind to formally launch in India. This partnership is part of the Wikimedia Foundation's Wikipedia Zero program, which focuses on reaching the billions of people around the world whose primary opportunity to access the internet is via a mobile device. This partnership between Aircel and the Wikimedia Foundation will help provide Wikipedia to 60 million new users in the region. Q. What languages will an Aircel customer be able to access Wikipedia in? Ans. Aircel customers will be able to access versions of Wikipedia in English, Hindi, Tamil, and 17 other Indic languages. Q. Is the service available to all Aircel customers? Ans. The service is currently available to Aircel prepaid customers. It will be soon made available to Aircel postpaid customers as well. Q. Is there any Independence Day offer for Aircel customers in Maharashtra? Ans. Aircel is offering two exclusive Freedom from Roaming packs for its customers in Maharashtra. As a special Independence Day pack, the product will offer free incoming calls while on roaming on Aircel network. The customer will have the freedom to choose from two packs Roaming and Daily roaming; both being economically priced at Rs. 8 and Rs. 3. Product details: Roaming STV Rs.8 MRP 8 Validity 3 days SMS Benefit Re1 while on Roaming Roaming tariff Incoming in roaming on Aircel Network Free Incoming in roaming on others 1p/sec Outgoing in roaming on Aircel Network All Mobile 1.5p/sec & 3p/sec Outgoing in roaming to Others Re1/min & Rs.1.5/min

4 Daily Roaming STV Rs.3 MRP 3 Validity Same day SMS Benefit Re1 while on Roaming Roaming tariff Incoming in roaming on Aircel Network Free Incoming in roaming on Others 1p/sec Outgoing in roaming on Aircel Network All Mobile 1.5p/sec & 3p/sec Outgoing in roaming to Others Re1/min & Rs.1.5/min Q. Is Aircel offering international roaming services for Myanmar? Ans. Aircel, one of India s leading telecom players, has partnered with Myanmar Posts and Telecommunications (MPT), a sole provider of telecommunication services in Myanmar, to offer international roaming services for its customers travelling to the country. This roaming facility is available for postpaid subscribers of all Aircel circles. With this exclusive partnership, Aircel becomes the first Indian telecom operator to offer such services to its customers for Myanmar. The applicable rates will be: Outgoing calls within Myanmar: Rs. 55/min Outgoing calls to India/other countries: Rs. 80/min Incoming calls: Rs. 60/min Q. Please tell us about recharging Aircel number through Facebook. Ans, Aircel has launched first of its kind Recharge Store on Facebook. The recharge app allows Aircel prepaid customers to recharge their number on the Facebook fan page itself. The Aircel Recharge App is an initiative to give our subscribers complete comfort in recharging their numbers while they connect with their friends, indulge in gossip and search for entertainment, without having to leave Facebook. Aircel ensures safe and secure transactions for its customers with all recharge plans. Q. Please tell us about Aircel s Extra Recharge. Ans. In our commitment to offer innovative products and services to its customers, Aircel has introduced yet another innovative product under its Extra proposition Extra Recharge. Through an easy recharge of Rs. 69, the customers will enjoy Full Talk time and get an Extra talktime upto Rs. 100 (conditions apply).

5 Q. What is Aircel s 25p plan for Delhi? Ans. In its commitment to offer value proposition to its customers, Aircel has launched STD calling at 25p/min for its Delhi prepaid customers. The product will be available for Rs 22 with a validity of 28 days.the customers will be able to avail this offer multiple times. The Tariff of 25p/min will be valid for the first 100 STD minutes post which it will be 50 p/min. Q. Please tell us more about Aircel s special prepaid services for Amarnath Yatris. Ans. In its endeavor to make Amarnath Yatra more comfortable and memorable for the pilgrims, Aircel has announced the launch of special short-term prepaid Yatra SIM Cards. Aircel will also set-up special counters in Jammu, Pahalgam, Baltal and many more locations in J&K to make these special SIM cards available to the yatris. Aircel aims to ensure that the yatris have seamless access to the telecom services to stay in touch with their near and dear ones during the yatra. To avail the services, yartis while purchasing the SIM card will be required to produce at the counter, original Yatra registration slip and have to submit a photocopy of the same. Additionally, yatris have to submit a self-certified copy of valid Proof of Identification and Proof of Address as prescribed by DoT, besides filling CEF and submitting 4 latest photographs. Q. Has Aircel launched any college pack for students in Delhi? Ans. Aircel has launched exciting and best value for money product for the college students in Delhi - Fuccha Pack. The product will benefit students with discounted voice calls, data and text services. The Fuccha Pack is available at First Recharge of Rs 149. The first recharge of RC 149 will offer benefits of 333 local & STD calls, Aircel to Aircel (Local) at 10p/min, Aircel to Other (Local and STD calls) at 50p/min, free 1500 local and national SMS, 1GB of 2G data and an FTT in the next recharge of Rs. 51 and above. RC 149 Talk Benefit: 333 Local/STD minutes 111 minutes per month (30 days validity) for next 3 months. Aircel to Aircel (Local): 10 p/min (90 days validity) Aircel to Other(Local& STD): 50 P/min (90 days validity) On recharge of 51 and above (top-up), customers will get full talktime (3 months validity) Text Benefit: 1500 Local/national SMS 500 SMS per month (30 days validity) for next 3 months Surf Benefit: 1 GB (30 days validity)

6 Q. Is there a similar product for college students in Karnataka? Ans. Aircel has recently announced a unique bundled offer to usher college students of Bengaluru into the new academic year. The bundled product offering has been made available in over 50 colleges through a special campus activation sponsorship called Notezine Plan Voucher (PV) 77 is an attractive bundled plan offered with a range of innovative products and services to meet the requirement of the young to stay connected. This exclusive plan, designed to benefit the students, offers: 100,000 Local Aircel to Aircel Seconds (validity period of 30 days) Rs.120 talktime (Rs.20 per month for 6 months) 1p per 2sec Local and STD (validity period of 90 days) 97 SMS Local and STD free per day (First 3 SMS charged at 50 paise per message) Good morning Bengaluru - Free 3G Data from morning 6 a.m. to 9 a.m. for 30 days Q. How is Aircel making Ramzan special for its customers in Jammu and Kashmir? Ans. In its endeavor to make Ramzan special for its customers in J&K, Aircel has launched a product for the festive occasion Rishto ka Recharge - STD calling at 25p/min. The customers can stay connected with their family and friends across the country with this attractive low rate pack available for Rs. 22 only. The customers will be able to avail this offer multiple times during the Ramzaan period. Q. Is there any Ramzan product for J&K offering talk time? Ans. Aircel has launched a special product to contribute Zakat during the holy month of Ramzan. With a recharge of Rs. 139, the customers will get talktime of Rs. 135 and Rs. 4 will be contributed as Zakat. Aircel will make an equal amount of contribution, which in total of Rs. 8 would go as Zakat on every Recharge of Rs. 139 during this period. The amount collected will be offered to the Jamia-Zia-ul- Quran, number# 1^ Madaris in Quran education in J&K state.the customers will also be able to contribute Zakat by dialing *122*786# and donate any amount of his/her choice, which will be deducted from his main account balance. In addition to this, Aircel has introduced Ramdan Bonanza Rs.786, offering Rs talktime with ISD discounted benefits on Saudi 6.99/min. Q. Is Aircel offering any Ramzan special product in Rajasthan? Ans. In its endeavor to make Ramzan special for its customers in Rajasthan, Aircel has launched an exciting product for its customers which will offer extra benefits on local, national and international calls. The customers can stay seamlessly connected during the festive month with their family and friends and enjoy Rs Talktime on a recharge Rs In addition, the customers will also enjoy International calls to Gulf, UAE, Pak and Bangladesh at just Rs. 13p/sec.

7 The details of the Ramzan special offer are as follows: Ramzan offer MRP (Rs.) 786 Talktime 1000 ISD Tariff TT & ISD validity Gulf, UAE, Pak and Bangladesh at just 13p/sec. 60 days Q. Is Aircel 3G Mornings now available in Kolkata and West Bengal? Ans. Aircel, in its endeavor to bring Extra delight to its customers, has announced an outstanding 3G trial offer for new as well as existing Aircel subscribers in Kolkata who wish to experience unlimited 3G. Aircel 3G Mornings, first of its kind in the industry will offer unlimited access to 3G data from 6.00AM to 9.00AM for 30 days absolutely free. To activate this offer, the subscriber will be required to send a message <SMS FREE 3G> to *122*456#. Aircel 3G Mornings initiative will offer 3G subscribers a unique data experience without any barrier on speed and price. Q. What new products did Aircel launch to mark its four successful years in Rest of Maharashtra (RoM)? Ans. To mark the celebrations, Aircel launched 3 new packs and 1 new plan voucher for its customers across the region. The 3 new Minutes packs launched, available in denominations starting at Rs. 21/- with 5 days validity and Rs. 169/- & Rs.249/- with 30 days validity will offer customers 54, 500 and 900 free local and STD calling minutes respectively. The new plan voucher priced at Rs. 52, will offer unlimited Aircel to Aircel calls from 5 a.m. to 5 p.m. daily for 60 days. In addition, this pack, will also offer local and STD calls at reduced rates with free 250 MB 2G data for 30 days. Both the Unlimited calling (PV 52) and Minutes pack will allow customers to make local and STD calls at economical prices and the flexibility to choose a pack as per their usage. Q. Please tell us about Aircel s Mobile Money service? Ans. Aircel and ICICI Bank jointly launched their Mobile Banking service - Mobile Money, running on Visa s Mobile Managed Service. It aims at overcoming the challenges and meeting the financial needs of India s unbanked population, a majority of whom face many hurdles in managing their finances such as reliability of intermediaries, distance to formal banking infrastructure, legitimate KYC, and financial illiteracy. It offers a range of financial services on a mobile phone such as cash deposits and cash withdrawals, money transfer to third parties, self-reload of prepaid mobile credit, and various utility bill

8 payments. On sign-up, customers will be able to use the Mobile Money service instantly on any mobile phone even without a data connection service. Q. What are the USPs of Mobile Money? Ans. The Mobile Money service will harness Aircel s vast retailer and distribution reach and its expertise in mobile network and customer-care centres, along with ICICI Bank s strong pedigree in secure retail banking therefore delivering a safe, secure and instant suite of financial services for Aircel customers. Meanwhile Visa, the global payments technology company will deploy its Mobile Managed Service to host and manage the Mobile Money platform. Aircel brings to the partnership not only our mobile network but just as importantly our attention and care in serving millions of customers every day with many millions of small cash transactions through our vast retailer and distributor setup. Q. Where is the Mobile Money service currently available? Ans. The service is currently available in Tamil Nadu to specifically cater for the needs of the large migrant working population from Tirunelveli now living and working in Chennai. Q. What are the recent products and services that Aircel has launched in the data space? Ans. Aircel recently launched Pocket Internet 24 (PI-24). It is targeted at first time mobile internet users where we are enabling our customers to experience and experiment internet on their mobile phones at an economical price of less than Re. 1 per day. Similarly, by using our another innovative product 3G Mornings, the customers were able to get unlimited access to 3G data from 6.00AM to 9.00AM for 30 days absolutely free. Q. What is the company doing on the MVAS front? Ans. The rapid growth of VAS and Data is expected to contribute an important share in the revenue stream of the telecom industry. At Aircel as well, we have taken note on the shifting subscriber usage pattern and have devised many products and services especially in our Data-VAS segment. Last year at Aircel, music and games continued to grow at a very strong rate. Games alone contributed to 25% of the data VAS consumption in 2012, followed closely by videos and music at 22% and 20% respectively. Overall, the data VAS segment has been doing its bit to generate revenues and has emerged as one of the fastest growing revenue segments for Aircel. Q. Please elaborate on telco app Stores. What is Aircel doing in this space? Ans. The content offered by telco app stores is not handset specific and therefore, can be used across all phones. Moreover, the billing capabilities of a telecom company let users download paid apps using their pre-paid/ post-paid accounts. In a country like ours where credit penetration is still relatively low, this offers a huge benefit to the customers who either don t use credit cards or are not too comfortable using it on mobile.

9 Telco app stores, such as Aircel s PocketInternet Store, offer a lot to its customers in terms of flexibility and freedom. Aircel has tried the retail route for selling games (which is the key category of app downloads) with the launch of Aircel PocketInternet Games. This provides bundled data along with some of the best games available for handsets on our network. We are seeing good initial traction on this.

10 Corporate Social Responsibility Q. Did Aircel undertake any initiatives for the World Tiger Day (July 29, 2013)? Ans. Aircel undertook multiple initiatives across cities for World Tiger Day. In Delhi, movie screenings and talks by tiger experts on tiger conservation and environment were held at Modern School, Barakhamba Road. A part of its Save our Tigers initiative, the event witnessed active participation of students from 21 schools with renowned environmentalists. Also, on the eve of World Tiger Day, Aircel organized a Community Wall Art in Guwahati to raise awareness about tiger conservation. A part of its Save Our Tigers campaign, the event witnessed active participation from renowned painters, students from art schools, Aircel employees and their families, who gathered at Artist Guild office at Chandmari Flyover for painting the wall on the theme Save Our Tigers. On the same day, Aircel organized a Painting Competition with students of a+ to raise awareness about tiger conservation. A part of its Save Our Tigers campaign, the event witnessed active participation from students, Aircel employees and their families, who gathered to celebrate the day through movie screening, competition and talks by conservationists. Q. What is the focus of Aircel s CSR programme? Ans. Aircel s Corporate Responsibility, strongly supports causes that have a societal and an environmental impact. This not only reiterates our belief of working with communities, their sustenance, but also places us as a brand that strongly believes in the future of India and its youth. In a country as large as ours, there are innumerable causes and issues that may be taken up and adopted by corporates. At Aircel, we decided to create an impact in the field of environment and education and began work on Save Our Tigers and Aircel a+ respectively. Q. Please elaborate on Aircel s Save Our Tigers initiative. Ans. Aircel feels strongly about our rich bio-diversity and natural capital and started the Save Our Tigers campaign in Today, the cause has cut across all segments and we have been able to garner huge support towards the same. With an aim to awaken the nation on the plight of the Tiger, Aircel along with NDTV hosts the Save Our Tigers Telethon. Over the last couple of years, we have received donations over Rs 10 Crores from the public to work on Tiger conservation. We partnered with the Wildlife Conservation Trust to implement projects on ground towards the cause. This year, Aircel also unveiled its Save Our Tigers calendar at its Strokes for Stripes event. 16 of India s leading artists were invited to paint for the cause. These paintings were auctioned at the event and the proceeds were utilized in capacity building at Sathyamangalam Tiger reserve through our NGO partner - WildLife Trust of India.

11 Kids for Tigers is a wildlife conservation initiative driven by a national campaign envisioned and implemented by Sanctuary Asia over a decade ago. Conducted in Schools across 15 cities, the programme uses the Tiger as a metaphor for all of nature and as a symbol of the environmental health of the habitats in which it is found. Q. Tell us about about Aircel s Tiger Conservation Project in Dudhwa. Ans, Building on its commitment to the cause of tiger conservation in India, Aircel has extended its support to Tiger Conservation Project in Dudhwa Tiger Reserve in association with Wildlife Trust of India (WTI) and Forest Department, Uttar Pradesh. As part of our Save Our Tigers initiative, the project aims to mitigate conflict in Dudhwa Tiger landscape. Therefore, the project entails setting up of a Rapid Response Team and Primary Response Teams which shall be the main fronts dealing with conflict situations. Q. Please elaborate on Aircel s a+ programe. Ans. Aircel being a youth focused brand conceived this initiative in the second half of Aircel a+ is a computer & internet literacy and vocational & skill development programme designed to target the underprivileged youth in the age group Today, we have 20 such centers running in partnership with various NGO s. Besides the Microsoft ULIP Computer Literacy syllabus, we have certified trainers teaching vocational courses like data entry, retail, call center, collection, life skills etc. Q. What other projects does Aircel support? Ans. Aircel supports the Satya Bharti school program. It was launched in 2006, aiming to provide quality education to underprivileged children in the rural areas. The program also focuses on the girl child and promotes right to education. Q. What is Aircel doing to involve its employees in its CSR initiatives? Ans. All Aircel employees are kept informed about the developments on each of these projects and any contribution from their end is welcomed. Moreover, Aircel employees and leadership teams from all circles actively participate in CSR events such as Kids for Tigers rallies and fests and help reiterate our commitment towards the programs.

12 Human Resource Q. What makes Aircel a great company to work for? Ans. Aircel has a strong value system. Our core values- Simple, Creative and Trustworthy are reflected in each of our employees. We encourage them to innovate and provide them with a healthy and competitive environment. Our aim is to acquire, nurture and retain highly talented and goal-oriented professionals. The culture of Aircel adds to the overall optimistic attitude within employees. Q. Please share some HR policies for employees at Aircel. Ans. The HR policies at Aircel are employee friendly. Here, the employees enjoy benefits like work life balance, open door policy, reward and recognition etc. which are instrumental in retaining talent. Our fair and transparent performance based appraisal system; incentive policy Performance Linked Incentive (PLI) and well defined Key Performance Indicators (KPIs) contribute to regular performance assessments. Q. How does Aircel encourage learning and development? Ans. Our training and learning hub - Aircel Academy, situated in our corporate office in Gurgaon, offers state-of-the-art facilities that help us in nurturing future leaders to utilize their skills to attain higher benchmarks. The Academy is spread across 25,000 square feet facility to provide learning and specialized development for our employees. Its infrastructure has 6 training rooms equipped with a Projector, a Screen, Audio/Video Amplifiers and Mixers and a Central Console to control all these. Aircel Academy is the epicenter of fostering professional work culture and learning at Aircel. Q. Please elaborate on the induction process at Aircel? Ans. All new hires are put through a rigorous week long induction workshop conducted by Aircel Academy team. The key functional heads spend considerable time with them to introduce and familiarize them with our system and processes, vision, mission, goal and culture of the organization. Q. How does Aircel ensure the safety of the women working in the company? Ans. All our vehicles are GPS enabled and we ensure that our women employees are not the first ones to be picked up or the last ones to be dropped off. Also, the pick-up and drop facilities are available for them till the last mile. Q. Please elaborate on reward and recognition programs in Aircel? Ans. The Rewards & Recognition program at Aircel aims to align personal growth with that of the company and to promote merit, initiative and the Aircel culture throughout the organization. Aircel consistently strives to recognize and reward performance that sets grounds of further achievements and fosters a culture of appreciation leading to higher customer satisfaction.

13 Q. What are the qualities does Aircel look for while hiring? Ans. At Aircel, we expect the people to have the requisite skills and competencies to perform their job. They should be willing to learn and adapt to Aircel culture. Also, they should thrive on ownership and teamwork. Q. What initiatives are undertaken by Aircel to ensure ethical behavior at workplace? Ans. Aircel has a Code of Conduct policy that strictly outlines the responsibility and proper conduct to be followed by each and every employee. We are committed to create an ethical workplace that is free of harassment, discrimination, where all individuals are respected and provided a comfortable work environment to perform and grow. Q. What employee initiatives set Aircel apart from other telecom companies? Ans. Our learning initiatives set us apart from the rest. The Aircel Academy s vision and mission manifest itself in the company's logo, the learning-wishing tree, wherein learning is meant to be both an inward and outward journey. The Aircel Academy comprises of the following: College of Professional Support Services College of Sales, Distribution & Marketing College of Technology College Of Service Management & Retail College Of Leadership We have partnered with the best-in-class universities for leadership development. Internationally, we have partnered with Harvard, Duke Corporate Education, Richard Ivey School of Business, and Stanford University; and nationally with IIM Ahmedabad and XLRI among others. Leadership programs are intertwined with the employees career program. Q. What are the recent awards won by Aircel in the HR space? Ans. Aircel Ltd. has been bestowed with two awards at Best-in-Class Learning and Development Awards by World HRD Congress At a recently held ceremony in Mumbai, Aircel, one of India s leading telecom players, won the prestigious Award for Innovation in Learning and Best Services-Best Training Venue.