Taste of Barcelona Warren Chaisatien Head of Marketing & Networked Society Evangelist Ericsson Australia
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1 Taste of Barcelona Warren Chaisatien Head of Marketing & Networked Society Evangelist Ericsson Australia
2 Agenda Mobile World Congress 2014 at a Glance Key Industry Themes The Ericsson Experience Ericsson Launches at Mobile World Congress Taste of Barcelona Commercial in confidence Page 2
3 Mobile World Congress At A GLANCE 4 exciting days to discover the latest innovations and trends in the industry 9 Keynotes with 30+ Speakers - CEOs and executives shared their insights 33+ sessions on the GSMA Conference agenda 98,000 square meters of exhibition space from a total of 240,000 A cutting-edge product and technology Exhibition featuring 1,800 exhibitors More than 85,000 attendees from all over the world Taste of Barcelona Commercial in confidence Page 3
4 MWC 2014
5 Key Industry Themes TELCO CLOUD / NFV SMALL CELLS LTE EVOLUTION INDUSTRY AND SOCIETY ECOSYSTEM NETWORK PERFORMANCE OPERATIONAL EFFICIENCY CUSTOMER EXPERIENCE Taste of Barcelona Commercial in confidence Page 5
6 TELCO cloud and NFV NFV: Virtual Evolved Packet Core (EPC) Telecom Cloud Transformation consulting services Telefonica and AT&T partner with Ericsson virtualize networks China Mobile demonstrated VoLTE via virtualized network and virtualized evolved packet core solutions Vendor partnership with Intel to speed industry move to cloud. Whitepaper: The Real-Time Cloud China Mobile trials a Cloud Edge Solution for Services Agility with NFV. Taste of Barcelona Commercial in confidence Page 6
7 SMALL CELLS Radio Dot System Telstra, Vodafone, SoftBank, SingTel, Swisscom, MTN, Etisalat
8 SMALL CELL AS A SERVICE Enables increased network capacity in environments where large numbers of people gather and consume large amounts of data Seamlessly combines 3G/4G with carrier-grade Wi-Fi and allows for the monetization of dedicated media content, advertising and over-the-top services Taste of Barcelona Commercial in confidence Page 8
9 Zero site UNIQUE ALLIANCE Ericsson and Philips UBIQUITY OF LIGHTING X100 more light poles than telecom sites in the world TRANSFORMATIONAL CHANGE LED lighting Network densification, difficulties to acquire sites, enabler for network performance SUPPORTING CITY NEEDS Aesthetics, energy, process, connectivity & intelligence Taste of Barcelona Commercial in confidence Page 9
10 The evolution of LTE Ericsson demonstrates LTE Advanced Carrier Aggregation achieving speeds of 450Mbps SingTel to deploy LTE Advanced, LTE Broadcast and VoLTE. Etisalat and Vodafone to trial LTE Broadcast KT, SKT demo carrier aggregation with TDD-FDD LG U+ also demonstrates carrier aggregation with 3 carriers. 5G Taste of Barcelona Commercial in confidence Page 10
11 INDUSTRY and society Ericsson and Facebook create Innovation Lab for Internet.org Italgas implements a pioneering smart metering solution Ericsson wins telecoms.com 2014 industry award for connecting the unconnected Volvo Connected Car moves forward Taste of Barcelona Commercial in confidence Page 11
12 ecosystem Wearables Affordable Smartphones Spectrum Gear Fit and Gear 2 SmartBand Ecosystematic Partnerships Taste of Barcelona Commercial in confidence Page 12
13 Network performance Project Spring: Five years of improvements Wi-Fi integration Solutions for dense traffic areas Taste of Barcelona Commercial in confidence Page 13
14 Operational Efficiency Ericsson Network Manager Virtualized OSS Taste of Barcelona Commercial in confidence Page 14
15 Customer Experience Chunghwa Telecom boosts customer experience with real-time charging and policy control. TeliaSonera selects Ericsson for enhanced customer experience Top to bottom operations and maintenance(o&m) systems announced. Elegant Connections, Possibilities Redefined Solutions For Service Performance Management Taste of Barcelona Commercial in confidence Page 15
16 THE ERICSSON EXPERIENCE YOUR GUIDE in the networked society
17 CEO Keynote We are accelerating towards the Networked Society, and we see new business models already being realized in the music industry, healthcare, and transport. This is only the beginning, and change will never be this slow again. Taste of Barcelona Commercial in confidence Page 17 We are only limited by our imagination
18 Your Guide in the Networked Society Customer Interests Growth Opportunities Network Performance Cloud Customer Experience Operational Excellence Focus on Sustainability Taste of Barcelona Commercial in confidence Page 18
19 re-thinking roles Applications & Services Systems & Platforms Connectivity & Communication Network developer Service enabler Service creator Taste of Barcelona Commercial in confidence Page 19
20 What Ericsson brings Innovation & Revenue Growth OSS/BSS & Process Transformation Network evolution Network developer Service enabler Service creator Taste of Barcelona Commercial in confidence Page 20
21 Taste of Barcelona Commercial in confidence Page 21
22 Small Cell as-a-service Service Agility Future TV Anywhere Network-wide Software Release All-in-One Outdoor Enclosure Ericsson Network Manager Telecom Cloud Transformation NFV and Virtual Evolved Packet Core Mobile Unified Communications Platform Taste of Barcelona Commercial in confidence Page 22
23 Small Cell as-a-service Advanced connectivity services provided in ultra-dense environments. How to manage video centric traffic, present an attractive alternative to free Wi-Fi, enhance the end-user experience, and monetize dedicated content and advertising in ultra-dense environments. Benefits: Improve user experience - provide competitive access to apps / services Achieve required densification - Neutral governance to secure coordination Limit risks - off-loading technological, operational & financial risks Taste of Barcelona Commercial in confidence Page 23
24 Service Agility Service management and service enablement capabilities to provide rapid, inexpensive innovation and collaborative development of new services supporting new business models. Benefits: Speed - Faster introduction and monetization of new services Collaboration - Easy access for peers and partners for further innovation Choice - Effortless personalization & control for superb user experience Taste of Barcelona Commercial in confidence Page 24
25 Future TV Anywhere Revolutionizing Pay-TV with a fresh, dynamic, visually rich consumer experience that is intuitive and consistent across all screens, with significant cost and operational efficiencies. Benefits: Pay TV at Web speed The best of TV and OTT experiences Cloud-based TV-as-a-service enables efficiency and rapid innovation For the consumer: Unbound: Doesn t matter where you are or which screen is in front of you, your TV is there Easily Discover and Enjoy: Always discover something that you enjoy watching - fast and easy Immersive: Sit back and relax, or sit at the edge of your seat - you decide Taste of Barcelona Commercial in confidence Page 25
26 TV anywhere 4K HEVC ABR Breakthrough consumer TV experiences based on the #1 IPTV solution worldwide Operator market share and ARPU growth Video delivery innovation Transformative, affordable, and flexible service models Taste of Barcelona Commercial in confidence Page 26
27 Networks Software 14B Network-wide software release enhancing performance and enabling operator growth. Includes new features to further boost app coverage in 3G and LTE as well as business and multimedia services for the enterprise segment. Voice is taken to the next level with enhancements in HD Voice and VoLTE. Benefits: Unleashes the full potential of every node in the network, enhancing its performance and enabling the operator to grow Introduces new features that boost performance and address both cutting-edge and regular devices Services offered to further personalize the user experience and capture the enterprise segment Taste of Barcelona Commercial in confidence Page 27
28 Ericsson Network Manager Create a network that adapts to a changing world. An innovative new Network Manager for network agility, better network performance & improved financials, fully scalable for the network needs of tomorrow. Benefits: A single management solution for all network technologies for mobility and IP Full network management capabilities - to set up, run and assure the best network performance Integrates comprehensive SON capability for network automation Builds on Ericsson s new application ecosystem for ease of integration and lower TCO Taste of Barcelona Commercial in confidence Page 28
29 Management without borders Productivity + performance Taste of Barcelona Commercial in confidence Page 29
30 Telecom Cloud Transformation A complete Consulting and Systems Integration partnership covering all aspects of the transformation to a virtualized environment - which needs to be managed closely to realize the benefits of faster TTM, reduced OPEX and lowest total cost of ownership. Benefits: Unique proposition with capabilities across Consulting & Systems Integrations domains Unique ability to take a multi-year End-to-End responsibility with Ericsson extensive multi-vendor verification and migration expertise combined with external partnerships Technology insights in Telecoms SDN & virtualization Professional services leadership combined with ICT and Data Center experience Taste of Barcelona Commercial in confidence Page 30
31 Operator Change drivers Innovation Providing cloud services to enterprise Speed Bring products to market much quicker Efficiency Radically simplified network Superior Performance The largest differentiation is performance Taste of Barcelona Commercial in confidence Page 31
32 Transformation to SDN and Virtualization Real time cloud Introduce cloud and NFV to simplify networks. Preserve telco grade characteristics in an open execution environment Ericsson Cloud Manager Ericsson Cloud System E2E Management & Orchestration Software Ecosystem Application Distributed & Open Cloud Platform Infrastructure Application Application Application Application Application Add Service Provider SDN for real time cloud networking Network Datacenter Distribute cloud for new QoE services to enterprises Proof points Speed Innovation Efficiency Performance Taste of Barcelona Commercial in confidence Page 32 Ericsson Cloud System Distributed Cloud For Enterprise NFV Transformation to SDN and Virtualization
33 Cashing-In on Cloud INSURANCE HEALTH CARE PUBLISHING AUTOMOTIVE / TRANSPORT UTILITIES TELECOM MEDIA / ENTERTAINMENT Taste of Barcelona Commercial in confidence Page 33
34 NFV and Virtual Evolved Packet Core Ericsson is industrializing NFV for improved deployment flexibility, scalability and operational efficiency. Now launching virtual Evolved Packet Core with full feature compatibility across native and virtualized applications. It enables new operator opportunities and is based on an open telecom-grade execution environment. Benefits: Deployment flexibility with short Time to Market New business opportunities Full feature evolution Taste of Barcelona Commercial in confidence Page 34
35 Mobilizing the Enterprise Empowering mobile and converged operators to deliver integrated cloud, connectivity and communications as-a-service to their enterprise customers. Ericsson s new mobile unified communications platform leverages the mobile operator s network to support Enterprise-class business telephony services, contextual communications, conferencing and collaboration. Benefits: Leverages the investment in IMS infrastructure for new market/revenue opportunities Operators become a one-stop-shop for UCaaS Addresses key Enterprise CIO pain points of integration and consolidation Taste of Barcelona Commercial in confidence Page 35
36 All-in-One Outdoor Enclosure The All-in-One Outdoor Enclosure encapsulates multi-standard radio, transmission, power and cooling equipment. The modular system minimizes footprint, installation time and cost, and can be upgraded to fit specific site needs, using tailor-made configurations. Benefits: Multi-purpose: Supports any multi-standard and multi-band radio, transmission or power configuration, in the same enclosure when configured as an RBS Double capacity: Twice the radio capacity on the same footprint and an increase of baseband capacity Full Flexibility: The All-in-One Outdoor Enclosure has been designed to be flexible and support any expansion or hybrid solution. Taste of Barcelona Commercial in confidence Page 36
37 watch: Some Ericsson launches and initiatives Taste of Barcelona Commercial in confidence Page 37
38 SEE MWC 2015 March 2-5 Taste of Barcelona Commercial in confidence Page 38
39
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