SSDs & Memory Why it matters what you choose?

Transcription

1 SSDs & Memory Why it matters what you choose? Steve Weinger, Director of Marketing Samsung Sylvie Kadivar, Sr. Director of Strategic Samsung Robert Hormuth, Sr. Distinguished Dell

2 Legal Disclaimer This presentation is intended to provide information concerning SSD and memory industry. We do our best to make sure that information presented is accurate and fully up-to-date. However, the presentation may be subject to technical inaccuracies, information that is not up-to-date or typographical errors. As a consequence, Samsung does not in any way guarantee the accuracy or completeness of information provided on this presentation. The information in this presentation or accompanying oral statements may include forward-looking statements. These forward-looking statements include all matters that are not historical facts, statements regarding the Samsung Electronics' intentions, beliefs or current expectations concerning, among other things, market prospects, growth, strategies, and the industry in which Samsung operates. By their nature, forward-looking statements involve risks and uncertainties, because they relate to events and depend on circumstances that may or may not occur in the future. Samsung cautions you that forward looking statements are not guarantees of future performance and that the actual developments of Samsung, the market, or industry in which Samsung operates may differ materially from those made or suggested by the forward-looking statements contained in this presentation or in the accompanying oral statements. In addition, even if the information contained herein or the oral statements are shown to be accurate, those developments may not be indicative developments in future periods.

3 Samsung Business Divisions Consumer Electronics IT & Mobile Communication Device Solutions Visual Display Mobile Comm. Memory Digital Appliances Network System LSI Printing Solutions / Health&Medical Equipment Digital Imaging LED

4 Change in User Environment: PC Mobile + Cloud Units, M Computing Growth Drivers Over Time 10X 100,000 10,000 1, Mainframe Minicomputer Wired Internet (Billion Devices) PC Mobile Internet (10 Billion Devices) Source: Morgan Stanley 2012: Mobile connected devices exceeded the world's population

5 Mobile Data Traffic Growth More Connections More Users >10B Devices 134EB Faster Speeds 2G 3G 4G More Video 5EB: The total data created between the dawn of civilization and 2003

6 Rock Concert Then Now

7 Married or Dating

8 Holiday Card Happy Holidays from the Weingers

9 Papal Inauguration

10 Impact of Social Networking 8.7B Pages / day 1.8PB / day 65% mobile 350M Pictures / day 18TB / day 100% mobile 400M Tweets / day 3.8TB / day 70% mobile TV Time to 50 million users 13 Years Internet 4 Years Facebook 3.5 Years Draw Something 50 Days 91% of adults have mobile phones within arm s reach 24/7

11 Impact on Datacenter Infrastructure More applications for data Data traffic: 78% CAGR * 1000 PB: 1EB (10 18 ) Billions of Devices! Source: Cisco Visual Networking Index More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years

12 Data Center Impact >3 Million: # of Data Centers WW and Growing... One Data Center can use more power than a medium-sized town. Data Centers consume >2% of US Electricity NY Times Article September, 2012; IDC Data

13 IT Concerns 10.4% Data Storage 14.6% 46.3% Consolidation Management Capability 23.2% Space 45.7% Availability (uptime) 34.8% Heat Density 20.7% Technology Change 27.4% Power Density 17.1% Security 48.2% Energy Efficiency Reference : Emerson s Data Center Users Group Special Report '12

14 LESS POWER POWER CONSOLIDATION SPACE $ LESS COST BUDGET MORE USERS PERFORMANCE

15 Impact of Memory

16 Memory Market Evolution PC Mobile Big Data Datacenter Smartphone Tablet W/W Memory rev.($b) PC 41 Card SSD Enterprise Mobile DRAM (PC SSD) NAND PC DRAM (Source: isuppli, Samsung)

17 Virtualization Driving Memory Content 64GB System No Virtualization 64GB System Virtualization 128GB System Virtualization OS DRAM 64GB DRAM 63GB DRAM 64GB DRAM 63GB DRAM 128GB DRAM 128GB DRAM 110GB DRAM 46GB DRAM Actual DRAM Available DRAM Actual DRAM Available DRAM Actual DRAM Available DRAM

18 System Power Reduction Server using Samsung 2ynm class 4Gb 1.35V DDR3 memory can save 15% of the system power consumed by 40nm class 2Gb 1.5V DDR3 Memory Power Savings 57 W 128 GB - based Server 52 % Savings W Memory System Power Savings 128 GB - based Server 15 % Savings 52% Savings W Memory CPU CPU 27.2W Others Others Standardt Solution Green Solution Standard Solution Green Solution 40nm Class 2Gb 1.5V DDR3 2ynm Class 4Gb 1.35V DDR3 40nm Class 2Gb 1.5V DDR3 2ynm Class 4Gb 1.35V DDR3 Source: Samsung Lab.

19 Why an SSD? Performance Three things that dictate the speed of your PC/Server: CPU, DRAM, and HDD Everything is speeding up.. Except the HDD Processor: Multi-core Higher bandwidth Memory: Larger footprint Higher bandwidth Closing the gap with Solid State Storage Storage: Minor throughput improvements Currently solved with spindles Time

20 SSD Performance 90,000 IOPS 900 Hard Drives 1 Samsung SSD

21 HDD vs. SSD - Durability SSD is 23 times more shock resistant than a HDD 0.5ms 2ms vs.

22 HDD Replacement Replace boot drive or main storage Fastest and easiest way to experience SSDs Storage Server HDD HDD SSD SSD

23 Caching Appliance Read and/or Write Cache Caching will take place in one of the following: Between servers and storage, typically in a SAN Inside server Used to speed up legacy or slower storage Servers Cache SSD Storage SSD HDD

24 Tiered Storage An external storage device (NAS, SAN) Only puts hot or critical data on SSD Most of the storage is still on HDD Servers SSD HDD HDD Storage

25 All Flash Storage External storage based on 100% SSD/Flash Typically uses MLC and de-duplication/compression to achieve better pricing Designers of these systems are Flash experts Servers SSD SSD SSD Storage

26 To Support 50K Users... CURRENT SOLUTION HIGH-EFFICIENCY CPU SOLUTION LEADING-EDGE MEMORY SOLUTION 1.8GHz CPU 2.6GHz CPU 1.8GHz CPU 64GB DRAM 1200GB HDD 13 Servers (3,970 per) 64GB DRAM 1200GB HDD 9 Servers (5,900 per) 128GB DRAM 960GB SSD 8 Servers (6,360 per) Based on Application Server

27 PERFORMANCE / SERVER Users 5,900 6,360 60% Increase 3,970 A B C A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solution

28 ENERGY CONSUMPTION KWatt % Decrease A B C A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solution

29 PURCHASE COST USD ($) $41K -11% $36K $31K 23% Decrease A B C A : Current Solution B : High-Efficiency CPU Solution C : Leading-Edge Memory Solut ion

30 Summary: To Support 50K Users... Cost Savings 23% Performance Increase 60% Energy Efficiency 32% A C A C A C A : Current Solution C : Leading-Edge Memory Solution

31 NEW MEMORY PARADIGM DDR4 PCIe SSD 5th Generation Green Memory

32 DDR3 to DDR4 Key Features DDR3 DDR4 Speed (MT/s) Mbps Mbps Power Savings Baseline 40% lower (*) RDIMM Capacity 4-16 GB 8-32GB LRDIMM Capacity GB 64 GB

33 DDR4 benefits for Key Enterprise Applications Cloud and Big Data Higher Performance, lower power Virtualization Higher Capacity High Performance Computing Higher performance Source : IDT

34 NAND Flash Ubiquity NAND is now an integral part of virtually every consumer device NAND Flash By 2020 >50B things will be connected And they will all need flash

35 Has Moore s Law Come to an End for NAND? Maintaining planar evolution so far But, Scaling is getting difficult Sub-1ynm hitting the limit of cell reliability Enterprise? Tremendous investment cost required to continue Consumer? 120nm 1Gb 90nm 2Gb 70nm 4Gb 60nm 8Gb 50nm 16Gb Cost of Patterning 40nm 32Gb 19nm 128Gb Future die shrinks: Prohibitively expensive, reliability concerns, diminishing wafer productivity How to power the Internet of Everything with NAND?

36 Disruptive technology is required to continue to satisfy capacity, cost and reliability requirements

37 V-NAND Era for the Future Design Rule (nm) 2D Planar 3D V-NAND / No Patterning Limitation 8 stack 24 stack 16Gb 128Gb 1Tb 128Gb Year

38 Value Proposition of V-NAND High Endurance High Performance Low Power Consumption x10 Program/Erase cycle x2 Write speed 40% less power consumption Planar V-NAND (2-bit) Planar V-NAND (2-bit) Planar V-NAND (2-bit) Shipping to datacenter customers and receiving positive feedback

39 World s 1st V-NAND Based Enterprise SSD SATA 6Gbps 2.5 Form Factor 960GB Power-Loss Data Protection

40 Next Gen SSD s Improve Performance PCIe SSD 83% CPU Improved Latency Based on SATA vs NVMe Protocol overhead

41 Next Gen SSD s Improve Performance 600MB/s SATA SSD 4GB/s PCIe SSD CPU 6.7X Bandwidth Increase CPU

42 Dell / Samsung Case Studies

43 Green Data Center Big Data Performance Enhancement Samsung SSD allows server to perform 14.5X faster Saves 94% of system power consumption (Watts) Cold Cache Test: TPC-H HDD: ~2 hours 41 minutes 2,196 watts SSD: ~11 minutes 126 watts (Minutes) Source: Microsoft Technology Center (MTC) September Cold Cache Test: 4 Queries of TPC-H for Decision Support (DSS); When data are accessed from Disk

44 VDI Enhancements with SSDs 2X the VDI Users using Samsung SSD s with Dell R720 Servers User Responsiveness no longer acceptable Users Source: Principaled Technologies, Dell, and Samsung Comparing SAS HDD vs Samsung SSD using Dell PowerEdge R720 running VMWare View and VSPhere

45 Dell Customer Case Study - CloudMosa Voice of Customer Accelerating and enriching mobile web browsing experience through cloud computing Servers and Growing CEO S. Shen CloudMosa likes the performance & reliability of the Samsung Green SSDs & DDR3 memory [ ] the most important thing is, Samsung Low Power Green Memory save us money (CEO CloudMosa) 100+ Dell R610 Data Center 256GB Samsung PM830 SSD + 192GB DRAM 100+ Dell R GB SAS HDD + 192GB DRAM 300+ Dell R210-II 256GB Samsung PM830 SSD + 32GB DRAM 500+ Dell Mini-Server (C5220 Cassis) 100GB Samsung SM825 SSD + 32GB DRAM Samsung SSD CloudMosa s Feedback Chose Samsung SSD for speed & reliability Install Samsung SSD on all CloudMosa s new servers Samsung DRAM Chose Samsung DRAM for low power consumption Dell agrees to adopt Samsung DRAM for CloudMosa Samsung SSD+ DRAM Low power consumption to fit 48x Dell mini-servers: (4x C5220) in one 208V/20A circuit

46 Dell & Samsung Partnership Much deeper than a vendor-supplier relationship Partnership to advance the industry thru open standards JEDEC NVM Express SSD Form Factor Working Group

47 JEDEC Global Standards for the Microelectronics Industry JEDEC is the global leader in developing open standards for the microelectronics industry, with more than 4,000 volunteers representing nearly 300 member companies DDR3 DDR4 DDR3 to DDR4 Benefits Lower Power Higher Performance Greater Density Improved RAS

48 NVM Express NVM Express is a scalable host controller interface designed to address the needs of Enterprise, Data Center and Client systems that utilize PCI Express based solid state drives.

49 SSD Form Factor Working Group Promote enterprise storage usage of PCIe SSDs, by enabling serviceability, high-availability, ease of integration, interoperability and scalability of Solid-State Storage. Key Focus Areas: Form Factors Connector Hot-plug behavior

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51 Dell Servers with Samsung Green DDR3 & SSD Samsung is qualified across the Dell 12G Server lineup +

52 Results of Partnership PowerEdge PCIe Express Flash SSD DDR4 Dell PCIe Express Flash SSD s* Launched on selected 12 th Generation Servers Dell & Samsung are working to bring NVM Express solid state drives to the market thru open industry standards Dell & Samsung are working to bring the benefits of DDR4 to the Enterprise *Pre NVM Express Compliant

53 IT that Considers the Environment and the Future

54 For more information, feel free to contact us. Steve Weinger, Sylvie Kadivar,