The Evolution of Mobile

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1 The Evolution of Mobile and its impact on storage architecture Jonathan Hubert Director, Strategic Marketing Micron Technology Mobile Memory Workshop 2011

2 Wireless Data Rates Doubling Every 18 Months 2

3 Mobile Applications Evolving Rapidly Simple Communication Voice SMS Multi-Media Consumption Music/Ringtone Video Web browsing Memory card for media User Generated Contents Social networking Video upload Multi-media sharing Real-Time Applications Video call Online gaming Navigation Location-based services Seamless Lifestyle Connectivity Mobile and Web convergence 3D interactive gaming Increasing storage capacity Increasing screen resolutions Increasing computing power Going from single-threaded to multi-threaded operational model Low latency and high IOPS required 3

4 Evolving Compute Platforms Billions of users Broadband Mobile Mobile Compute Platforms Cloud-Based Services Millions of Apps Hundreds of Millions of users LAN/ Internet PC Client- Server Tens of Thousands of Apps Millions of users Thousands of Apps 4

5 Evolving Compute Platforms Billions of users Broadband Mobile Mobile Compute Platforms Watts Less than 10 Cloud-Based Services Millions of Apps Hundreds of Millions of users LAN/ Internet PC Client- Server 100s of Watts Tens of Thousands of Apps Millions of users 1,000s 0f Watts Thousands of Apps 5

6 Video & Display Resolution vs. Memory BW High graphics & video performance High DRAM BW for Smartphones & Tablets Double Smartphones Quadruple Tablets 6

7 The Mobile Market Opportunity SmartPhone and Tablet technology outpacing PC demand Q4, 2010 key inflection point By 2015 nearly 1.8B app-enabled mobile devices ship 3x more than PCs Many users will only have mobile devices Primary compute platform some w/laptop as docking stations Faster DRAM for increasing display resolution 100% 90% High IOPS & low latency storage required 80% Performance more than just throughput 70% 60% Significant new growth expected in Asia 50% 40% Low cost with flexible deployment options 30% 20% 10% 0% Traditional PCs Mobile Compute Platforms 7

8 8 Applications Driving Performance

9 Next Generation Mobile Solutions Memory & Storage 9

10 Next Generation Low Power DRAM Market Dynamics LPDDR2 bandwidth peaks at 8.6GB/s Wide-I/O at 12.8GB/s Availability 2014? Lowest power Higher cost LPDDR3 is an evolutionary successor to LPDDR2 Easy upgrade to LPDDR2 with higher operation frequencies Scalable to 12.8GB/s Lower cost than Wide-I/O Future options to 17GB/s+ Wide-I/O extension? Next generation LPDDRn? JEDEC 42.6 ST-Ericsson: Chair Micron: TC Peak Throughput for Mobile Platforms (GB/s) Wide-I/O Extension? Wide-I/O LPDDR2 LPDDR X Next-gen 4X 10

11 Next Generation Mobile Storage What is UFS? Security & Low Power e-mmc SCSI Solid State Drive Proven & Robust CMD Set SSD Upgrade Cards Embedded SSD Solutions The UFS Standard is developed in JEDEC JC64 committee UFS device electrical specification UFS device mechanical specification UFS host controller interface specification 11

12 Built on e-mmc Heritage UFS follows e-mmc s footsteps and more. Security Data Integrity Performance Enhancements Flash Management Protocol Enhancement e-mmc 4.5 Trim/Discard Sanitize RPMB Write Protect Partitioning Cached opt Data-tag Context-ID Packed CMD Background opt Real time Clock Partition types Sync State transitions Supported Supported Supported Supported Supported Supported Supported Supported CMD Queuing Supported Supported Supported Asynch Stateless 12

13 Advancements Beyond e-mmc High Perf. Serial Interface Low Trim/Discard PowerSanitize RPMB Write Protect Partitioning Cached opt Data-tag Context-ID Packed CMD ASynch Background opt Operations Real time Clock Partition types Sync Command State transitions Queuing Multi Data-lane Support Stateless Transitions 13

14 UFS Leverages High-Performance Standards Utilize MIPI M-PHY and UniProstandards for the Physical and Link layers M-PHY is high-performance and extremely power efficient, tailored for mobile applications UniPro provides reliable data transport and seamless integration with M- PHY Utilize SCSI command protocol in operation Well-known high-performance protocol also used in USB 3.0, SAS, etc. Enables Asychronous Operation and Command Queuing 14

15 Advancements: Performance Sequential Throughput Random IOPS x5 Improvement Today Tomorrow Today Tomorrow e-mmc SATA SD UFS 15

16 Advancements: Low Power Mobile specific serial interface Race to Sleep Low standby with PLL off & fast wake-up 1/40 th power at Standby SLEEP Pre- SLEEP 1E0 W Active 1E-1 W Standby Pre- ACTIVE ACTIVE IDLE 1E-2 W PWRDOWN Pre- PWRDOWN 1E-3 W SATA UFS Power State Diagram Serial I/F Power Comparison Based on UFS estimates vs. typical SATA implementations 16

17 Advancements: Interface Flexible Speed Modes and Gears High Speed Mode STALL HS-BURST HS-G1: 1.5 Gbps HS-G2: 3 Gbps HS-G3: 6 Gbps LINE-CFG SLEEP PWM-BURST PWM-G1: 3~9 Mbps PWM-G2: 8~18 Mbps PWM-G3: 12~36 Mbps PWM-G4: Mbps Low Speed Mode PWM-G7: Mbps HIBERN8 DISABLED UNPOWERED 17

18 Advancements: ASynch Set it and forget it Allow the device to process multiple commands in parallel Keeps the bus busy with other processes Sync Operation (e-mmc) Host Process CMD RSP TRANSACTION CMD RSP UFS ASync Operation Host Process Host Process CMD TRANSACTION CMD TRANSACTION 18

19 Advancements: Command Queuing Support for multiple commands queuing Maximizes performance in multi-threaded environments Multi-stream web downloads & multi-tasking applications CMD 1 CMD 2 CMD 3 CMD 4 CMD 5 CMD 4 CMD 5 CMD 1 CMD 2 NAND Chip 2 CMD 32 NAND Chip 1 19

20 UFS Architecture Overview Layered communication architecture Device Manager UFS Command Layer SCSI Application Layer Task Manager UFS Transport Protocol Layer (UTP) UFS Interconnect Layer (UIC) UniPro M-PHY 20

21 21 UFS Ecosystem

22 Who is UFSA? The Universal Flash Storage Association (UFSA) was founded in 2010 as an open Trade Association to promote widespread industry adoption and acceptance of the UFS standard. Primary Missions: UFS technology promotion UFS infrastructure enablement Product compliance and UFS logo certification management Technical input into JEDEC for future specifications Current Board Members: Samsung, Micron, Hynix, Agilent, Phison & Silicon Motion 22

23 Ecosystem & Readiness: S/W E-MMC 4.5 features and SCSI Compliance Highly leveraged for easy adoption Application Compliant with SCSI & e-mmc I/O Manager File System Compliant with e-mmc 4.5 features Adoption in process Storage Class Driver Compliant with SCSI S/W UFS Device Driver UFS HCI New Software driver - developed by UFSA Standard HCI and Device drivers H/W Host Controller UFS Device 23

24 Ecosystem & Readiness: Test Infrastructure JC64.5 was formed for UFS test procedure & test spec Compliance spec will be available from UFSA JC 64.5 Accredited Labs Test Procedure & Specification UFS Compliance Specification Logo Certification 24

25 Ecosystem & Readiness: UFS Certification Process Adopter Member Products Accredited Labs Compliance Certificate Logo Committee Success Criteria Compliance Test Spec Logo License JC 64.5 What & How to Measure UFS Test Spec Compliance Committee MIPI M-Phy & Unipro Test WGs M-Phy/Unipro Test Spec Logo Branded Product 25

26 26 UFS Deployment

27 Flexible Deployment Options UFS Embedded only Feature & performance rich out of the box Premium mobile device & price UFS Upgrade Card only Lower initial price - yet feature rich capable Configured with UFS card when purchased Consumer adds or upgrades functionality - later Hybrid model Sufficient embedded UFS for initial applications UFS upgrade card capable for additional functionality Both UGC and new feature rich applications Together - deliver seamless, high IOPS performance 27

28 Low Risk Host Deployment Strategy Hosts can support SD & UFS interface for initial market Serial (UFS) and parallel (SD) interfaces require separate pins Hosts can support super set socket for SD and UFS UFS card pins will be designed to not interfere with SD connector pins for the super set socket Future dedicated UFS connector designs reclaim unused pin-out space for adding second data lane Transitional 28

29 Breath of Applications SD Removable Cards Embedded SATA emmc 4.1 Embedded emmc 4.5 Embedded Upgrade Cards & Embedded Simple Media Usage Advanced Streaming Media Usage Consumer Computing SSD Usage 29

30 UFS Timeline 2010 FH 2011 SH FH 2012 SH Specifications 1.0 UFS Specification Card Specification Development Specifications Refinement Device ASIC Samples UFS Samples MIPI Unipro 1.4 M-PHY 1.0 HCI (Host Chipset Interface) HCI 1.0 Specification A B C Enablement SW Device Driver Development Test UFS roadmap informative only and no guarantee on schedules Compliance Test Development UFS Workshops Refine Tests 30

31 31 In Summary

32 Key Take-a-Ways Low Power DRAM The evolution of the mobile computing model dictating changes to mobile memory solutions Multi-threaded (High-IOPS) capable storage solutions New generations of low power DRAM enable faster, longer lasting products LPDDR3, Wide-I/O, LPDDR4 Growth in Asia key to future demand & requirements Low cost.. yet feature & performance rich Flexible deployment options embedded and upgrade cards The UFS advantage Designed from the ground-up to meet the future mobile platforms needs Levels the playing field to compete with today s market leaders in mobile Configuration flexibility with seamless high IOPS performance Extendable performance with multi-lanes providing many years of runway 32

33 33 Thank You

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