Our Provenance. The term Natural Mineral Water is a legal definition, which guarantees our authenticity and provenance.

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2 Our Story The Hildon name, synonymous with classic style and quality, started its 25 year journey on a humble dairy farm. Since then Hildon has gained an international reputation as one of the most iconic British bottled water brands and is now available in 36 countries worldwide. We are delighted to share our story so far, through our pursuit of excellence and spirit of innovation, whilst still remaining true to our original brand values. 2

3 Our Provenance Hildon is bottled at source on the Hildon Estate, nestled in the famous Test Valley, in the heart of Hampshire. Our idyllic estate provides a natural safe haven for a variety of native wildlife. The term Natural Mineral Water is a legal definition, which guarantees our authenticity and provenance. 3

4 lìê=dä~ëë== mêççìåí=!~åöé= Each bottle is 100% recyclable, contains at least 48% recycled glass and is sourced from the UK. Delightfully Still & Gently Sparkling 12x750ml 12x500ml 24x330ml 4

5 lìê=mä~ëíáå== mêççìåí=!~åöé= The Hildon PET range was created to retain the visual quality of glass, without compromising on quality or taste. All our PET bottles are 100% recyclable, are perfect for outdoor use or for venues where glass is not permitted. Flat cap Delightfully Still & Gently Sparkling 12x1 litre 12x750ml 24x500ml 24x330ml Sports Cap Delightfully Still 24x500ml 24x330ml 5

6 lìê=méêëçå~äáëéç== mêççìåí=!~åöé= Private Label Decorated Bottle Clear Label 6

7 Esteemed Customers It is our privilege to supply some of the most prestigious restaurants, hotels and venues. These are just a few: The Royal Household Harrods The Waterside Inn Goodwood The Royal Albert Hall The Royal Opera House Chewton Glen and Cliveden Hotels Harvey Nichols The Swire Group 7

8 Brand Partnership Hildon has selected events, shows, sponsorship and partnerships which reflect our brand and our target audience. Some of our partners: - The Royal Albert Hall - Tate Galleries - The Roux Scholarship - AA Awards - The Cateys - Restaurant Awards - Institute of Wine - Southampton Football Club - Goodwood Festival of Speed and Revival 8

9 fåíéêå~íáçå~ä= We currently export to 36 countries around the globe including some of the below: Four Seasons Hotel, Miami Clinique La Prairie, Switzerland Ocean Club, Spain Grand Hyatt, Hong Kong The Upper House, Hong Kong The Continental, Hong Kong (by Swire Group with famous British chef Rowley Leigh as Chef Consultant) Island Shangri-La, Hong Kong Habtoor Grand Resort & Spa, Dubai Eastern & Oriental Hotel, Malaysia Dubai Polo & Equestrian Club The Ritz Carlton, Miami Nimb in Tivoli Garden, Denmark The Palace Hotel, Dubai 9

10 Consumer Insights A consumer survey was undertaken in Central London on 13 th November. 145 ABC1 consumers were surveyed. Areas surveyed included Oxford street, Covent Garden, Knightsbridge, Bank, Royal Exchange, Piccadilly & Primrose Hill. 10

11 Brand awareness Hildon has outstanding prompted brand awareness despite less than 10 million of sales and limited grocery presence.!"#$$%!$#&'% ((#&)% **#!$% ))#')% +'#,+% &!#&!% &$#&'% &)#')% '+#'% -./01% 2/345016% 789/13% 2/56:1% 2099:30;<% 7;90;4=:9<% B<5C% E1<% 11

12 Taste== 6 out of 10 consumers who expressed a taste preference placed Hildon as their favourite from a list of ten brands. No other brand came close. $,% *,% ),% +,% &,% ',%,% 12

13 = Price points Consumers expect to pay materially more for Hildon and Speyside Glenlivet than other brands in a dining environment. *% )#*% )% +#*% +% &#*% &% per 750ml glass 13

14 Halo effect Hildon provides a halo effect to the dining experience and increases consumers entire spend expectation by 20% compared to other brands ("#'"% $+#'+% $'#&&% $,#+'% F.<903<% *)#**% 2/56:1% 7;90;4=:9<% 2099:30;<% B<5C% 2/345016%@89/13% I would associate Hildon with luxury 14

15 fåëáöüí=cáîé= fãé~åí= When asked what brand of water consumers would favour to ensure an event stood out, 76% chose Hildon with 97% choosing Hildon in either first or second place. No other brand came close. 1 st Preference 1 st or 2 nd Preference!,% (,% $,% *,% ),% +,% &,% ',%,% ',,% ",%!,% (,% $,% *,% ),% +,% &,% ',%,% 15

16 Hildon Insights - Hildon has surprisingly strong brand awareness - Hildon wins on taste - Hildon commands a higher price - Hildon drives a significant uplift in spend expectation - Hildon is the brand of choice to make an event stand out 16

17 Investing in our Future Hildon is celebrating its 25th Anniversary with a series of exciting ventures and campaigns. This includes a 3.5 million investment, using cutting edge technology, into our new manufacturing facility together with a more efficient IT infrastructure. At Hildon we believe in providing our esteemed clients with the best quality and service possible. 17

18 Brand Individuality It is often the small details which have greater meaning. Hildon s brand image and attention to detail reflects our culture and customer expectations. The design of our bottles captures the purity of each drop of Hildon, an important reflection of Hildon itself. Through determination and vision, Hildon has been at the forefront of design and innovation. Hildon were creators of the 750ml size and Bordeaux shaped bottle and the first company to market both still and sparkling under the same branding. Always ensuring its place in the market remains Beyond Compare. 18

19 Exceptional Taste Hildon is naturally filtered through the surrounding chalk hills enriched with a unique blend of essential minerals during its 50 year journey, creating a pure natural mineral water, with clarity of taste that is distinctly Hildon. Consecutive winner of the Chefs Choice Award 2013, 2014 and 2015, Hildon is regularly the brand choice of world famous sommeliers and chefs because of its exceptional flavour. I have the simplest tastes. I am always satisfied with the best. Oscar Wilde 19

20 Exceptional Taste You need pure, neutral water, with no perceptible smell, saltiness or oiliness, to keep the palate fresh and clean. Serena Sutcliffe, Head of Sotheby s International Wine Department and Master of Wine. 20

21 Exceptional Taste Of course, Hildon is not a vintage. But make no mistake your palate will taste the difference. Hamish Anderson, Tate Galleries 21

22 Exceptional Taste Being a Michelin three Star restaurant for more than two decades creates a responsibility which is now part of our daily life. The same counts for all products we serve to our customers at The Waterside Inn. We feel - and most importantly our customers too that THE WATERSIDE INN and HILDON are a perfect marriage. Alain Roux, The Waterside Inn 22

23 Going the Extra Mile Ideas come from everywhere; they move in many directions and carry the business forward. As an independently owned business we have the flexibility to focus on our client s individual needs. We would be proud to explore with you a new range of possibilities through our social media, newsletters, website and co-operative marketing. 23

24 Thank you 24