Stein Eriksen Lodge BRAND GUIDE Stein Way P.O. Box 3177 Park City, Utah (435) (800)

Transcription

1 Stein Eriksen Lodge BRAND GUIDE Stein Way P.O. Box 3177 Park City, Utah (435) (800)

2 TABLE OF CONTENTS BRAND IDENTITY Stein Eriksen Lodge Deer Valley Style Guidelines have been developed Brand Identity Page 1 to provide instruction for hotel logo, color, typography, name usage, Logo Elements Page 2 and general formatting. Visual symbols impact how a business is Logo Configuration Page 3 perceived, and consistent logo use is an important component of Logo Color & Display Page 4 Affiliated Logos Page 5 Affiliated Logos Page 6 Partner Logos Page 7 Secondary Color Palette Page 8 Typography Page 9 Signature Page 10 Proper Name Usage Page 11 building and maintaining a strong identity. The Style Guidelines cover basic elements and can be shared with anyone working on printed or web materials. All materials must be approved by the Marketing Department before being printed or published. FOR ADDITIONAL ASSISTANCE If you are unsure about logo usage, font types, color palettes, or any other branding & style guide elements, please contact the Marketing Department directly. MARKETING@STEINLODGE.COM (435)

3 LOGO ELEMENTS SYMBOL LOGOTYPE The name Stein Eriksen Lodge is to be set in Goudy Extra Bold in small caps. DESCRIPTOR The words Deer Valley are a required descriptor and element of the logo, to be set in Goudy Bold in small caps. LETTER KERNING The spacing between the D and E in Deer should be adjusted to match the space between the other letters. A similar adjustment should be made between the V and A in Valley DESCRIPTOR LOGOTYPE LETTER KERNING 2

4 LOGO CONFIGURATION Contact the Marketing department at if you have a usage need that may need altering. Correct Usage Secondary Usage Horizontal and vertical logos are allowed in situations where space is limited. Stein Eriksen Lodge logo has been thoughtfully sized and proportioned. It should not be stretched either horizontally, vertically, or reconfigured. Tertiary Usage 3

5 LOGO COLOR & DISPLAY Logo Color: To maintain consistency & strong brand identity, the logo should be used in listed colors only. Pantone: 872C CMYK: 20; 30, 70; 15 Hex Color: #B2975A Clear Space: The logo should be kept clear of any competing text, images, and graphics. It must be surrounded by a minimum of 20% of the total logo witdth. CLEAR SPACE CLEAR SPACE CLEAR SPACE Secondary One-Color Usage: Secondary one-color usage includes black and white. Contact the marketing department if you have an alternative color need. CLEAR SPACE 4

6 AFFILIATED LOGOS All additional logos correspond to different entitites of the Stein Eriksen Lodge property. These logos shall follow the same formatting guidelines as the primary logo. The primary color associated to the logo may also be used for accents and promotional items. Rich Black Matte Foil Gold: MM129 Pantone 8503C Pantone Gold Metallic 872C Pantone 877C Pantone Gold Metallic 872C Pantone 175C Pantone 4625C 5

7 AFFILIATED LOGOS All additional logos correspond to different entitites of the Stein Eriksen Lodge property. These logos shall follow the same formatting guidelines as the primary logo. The primary color associated to the logo may also be used for accents and promotional items. GLITRETIND Pantone 627C Pantone 146C Pantone 146C 6

8 PARTNER LOGOS Always request usage rights from these partners before using these logos. PRIMARY LOGOS SECONDARY LOGOS *Verify Cadillac logo annually. 7

9 SECONDARY COLOR PALETTE The following colors can be used as an alternative to the standard Pantone 872 or as an accent with the Pantone 872. The additional color palettes keep the brand looking fresh and provide alternatives when the standard color blends in with the background. (Consider using during seasonal changes.) Pantone: 7533 CMYK: 70; 68; 64; 77 RGB: 35; 31; 32 Pantone: 1405 CMYK: 0; 36; 100; 63 RGB: 121; 83; 0 Pantone: 876 CMYK: 30; 50; 85; 60 RGB: 186; 135; 72 Pantone: 7504 CMYK: 0; 25; 45; 40 RGB: 166; 132; 98 Pantone: 7502 CMYK: 0; 8; 35; 10 RGB: 232; 211; 162 Pantone: 4545 CMYK: 0; 3; 19; 6 RGB: 241; 229; 199 Pantone: 1545 CMYK: 0; 53; 100; 72 RGB: 102; 55; 0 Pantone: 1675 CMYK: 0; 67; 100; 28 RGB: 185; 89; 21 Pantone: 1665 CMYK: 30; 68; 100; 0 RGB: 243; 115; 33 Pantone: 157 CMYK: 0; 43; 70; 0 RGB: 249; 162; 94 Pantone: 148 CMYK: 0; 16; 37; 0 RGB: 255; 216; 167 Pantone: 7401 CMYK: 0; 4; 18; 0 RGB: 255; 242; 212 8

10 TYPOGRAPHY HEADLINE FONTS Goudy Extra Bold CG ATT in Small Caps Goudy Old Style Bold in Small Caps AVENIR NEXT BOLD ALL CAPS GOTHAM MEDIUM IN ALL CAPS BODY COPY Avenir LT 45 Book Gotham Book in Regular Goudy Old Style Bold in Regular, Bold, or Italic THE SPA ACCENT Sloop Script Regular (SloopScript Regular) 9

11 SIGNATURE signatures are saved and accessed via the digital platorm XINK. For new employees, Human Resources will set up your signature at time of hire. The IT Department will ensure it works properly and can assist with any issues. 10

12 PROPER NAME USAGE The official name of the resort is Stein Eriksen Lodge Deer Valley. The full name appears in the logo. Stein Eriksen Lodge may be used in all copy. AMENITY & FACILITY NAMES Bjorn Stova Boutique Shop Bjorn Stova Gift Shop Champions Club Deer Valley Ticket Office First Tracks Kaffe Flagstaff Meeting Room Freestyle Theater Glitretind Restaurant Main Lodge Mountain Lodge Olympic Ballroom Stein Eriksen Ballroom Stein Eriksen Lodge Real Estate Stein Eriksen Sport The Spa Troll Hallen Lounge Valhalla & Odin Private Dining Rooms Viking & Stein Boardrooms LOCATION DESCRIPTIONS Mid-Mountain at Deer Valley Resort Steps from Sterling Lift at Deer Valley Resort 5 Minutes to Historic Main Street 40 Minutes to downtown Salt Lake City 45 Minutes to Salt Lake City Airport AFFILIATES OF STEIN COLLECTION Stein Eriksen Lodge Deer Valley Stein Eriksen Residences Deer Valley Stein Eriksen Lodge Real Estate The Chateaux Deer Valley The Residences at The Chateaux Deer Valley Chateaux Realty Cena Ristorante & Lounge Le Spa Chateaux Silver Aspen Spa The Club 11