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1 KIT» 2016 MEDIA KIT 125 Park St., Suite 155 Traverse City, MI mynorth.com

2 MyNorth.com can be used on any device, anywhere. Content emphasizes Northern Michigan's stunning resources with gorgeous photo, valuable content and easy to use directories and tools. More than 957,000 visitors use and enjoy its pages across one million visits. Readers provide rave reviews averaging 9.9 out of ten in surveys.

3 » 2016 MEDIA KIT MyNorth.com Almost 2.4 million pageviews in one year, making MyNorth.com the premiere resource for people who love Northern Michigan. MyNorth.com is the source for more than 110,000 visitors a month looking for Northern Michigan restaurants, events, attractions, outdoor recreation, arts & culture, home services, medical resources and much more. More than 103,000 pages of award-winning editorial and stunning photography, plus online tools, directories, videos and downloadable products as well as daily online-only articles and information.

4 » 2016 MEDIA KIT MyNorth.com Advertising Opportunities Display Advertising Online Directories Video

5 MyNorth.com Display Advertising Rates LEADERBOARDS/BOX ADS/SKYSCRAPERS 100,000 impressions: $16 per ,000 impressions: $15 per ,000 impressions: $14 per ,000 impressions: $13 per ,000 impressions: $12 per 1000 MARKETPLACE ADS $3 per 1000 PRODUCTION Static ad: $40 Animated Flash ad: $90 Purchase of 100,000 impressions includes four non-animated ad changes WEB AD DIMENSIONS Box 300 x 250 pixels Leaderboard 728 x 90 pixels Skyscraper 160 x 600 pixels 145 x 70 pixels STATS More than 1.3 million visits to MyNorth.com in the last year. These visits were from every state and 200 countries, seeking information about Northern Michigan through MyNorth.com. More than 2.4 million pages were viewed on MyNorth.com in the last year. All of these pages celebrate the best of Northern Michigan. Skyscraper Button Button Leaderboard Box Button Button

6 MyNorth.com Directory Rates for: Home Services Directory Wedding Directory Northern Michigan Home Services Directory High Visibility Featured Listing Three enlargeable photos Setting, location and amenities descriptions Pricing 750-word description Featured button appears on the directory search page $390 per year $190 per year with print Standard Listing Image or logo Business name, address, website (links to website) 65-word description $290 per year $100 with print Northern Michigan Wedding Directory Please submit your directory ads using the appropriate online form. Wedding Directory: MyNorth.com/WeddingForm Home Services Directory: MyNorth.com/HomeServForm

7 MyNorth.com Directory Rates for: Northern Michigan Restaurant Directory Restaurant Directory Hotel Directory Cabin/Cottage Directory High Visibility Featured Listing Three enlargeable photos Setting, location and amenities descriptions Pricing 750-word description Featured button appears on the directory search page $390 per year $190 per year with print Standard Listing Image or logo Business name, address, website (links to website) 65-word description Northern Michigan Hotel Directory Northern Michigan Cabin/Cottage Directory Please submit your directory ads using the appropriate form: Restaurant Directory: MyNorth.com/RestForm Hotel Directory: MyNorth.com/HotelForm Cabin/Cottage Directory: MyNorth.com/CottageForm Please see the MyNorth Real Estate section for infomration about MyNorth Real Estate Showcase listings online

8 MyNorth.com Video MyNorth.com videos are averaging more then 6,000 plays (watching all the way to the end) per month. MyNorth.com s online video instructs, informs, entertains and inspires hundreds of thousands of visitors seeking information and experiences in and about Northern Michigan. Statistics show that video holds a captive audience that is very engaged with the content. Consumers click on videos because they want to see them. That s advertising at its best. MyNorth Videos appear in their category on MyNorth.com for one year and can clients can link to them from their website, s, social media and more. Scan here for video: mynorth.com/visitbellaire

9 MyNorth.com Video Rates Videos are often included in newsletter editorial reaching from 66-80,000+ subscribers. Video Postcards One-minute professionally produced video shot on location at your business Includes music Available in the Video section of MyNorth.com for one year Link to the video from your website from your s, from social media $470 $420 with print One-minute Walk and Talk One-minute professionally produced video shot on location at your business Voice-over + music Simple graphics Available in the Video section of MyNorth.com for one year Link to the video from your website from your s, from social media $675 $625 with print Custom Video Production Professional custom production available on request QR Code To use on print materials to drive traffic to your video $25 Scan here for video: mynorth.com/rustictour

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