PRIMERGY Green Story. Copyright 2012 FUJITSU

Transcription

1 PRIMERGY Green Story

2 Almost 30 Years of Green History Environmental Protection Program Stage IV: From environmental management towards sustainable management 2005 Joined United Nations Global Compact Environmental Protection Program Stage I II: Established the foundation of environmental management 1997 All Japanese manufacturing sites certified ISO compliant Environmental Protection Program Stage III: Front-runner towards a recycling-oriented society st Green PC on the market 2004 Lead-free soldering ahead of 2000 Corporate Environmental Affairs Unit established RoHS 2005 FSTJ (Fujitsu Scientific Technical Journal), Vol. 41/2: 1 st edition about environmental innovation 2002 Fujitsu Group Environmental Policy established 1996 First Environmental Report published st IT manufacturer (SNI) to receive Blue Angel eco label 2002 Halogen-free Motherboard 1992 Fujitsu s Commitment to the Environment formulated 1988 Opening of Recycling Center in Paderborn 1989 Fujitsu Environmental Committee established 1

3 Almost 30 Years of Green History 2009 IBUKI greenhouse gas observing satellite with the capability for high frequency and high precision measurement of carbon dioxide and methane gases Watt PC 2009 Biodiversity Action Principles formulated Jan 2011 Launch Notebook with 0-Watt AC Adapter 2010 BY IT Solution: WisReed Sensor Networks 2010 Hybrid Energy Harvester 2010 Launch 0-Watt Server & Cloud Server Green Policy 21 Long-term environmental vision Everything Green Environmental Protection Program Stage VI: Aiming to reduce carbon emissions by a total of 15 million tons by end of 2012 June st PRIMERGY halogen free motherboard 2010 Eco Keyboard and Eco Mouse 2008 Joined Biodiversity in Good Company 2007 to 2009 Environmental Protection Program Stage V: Realize environmental innovation in all fields 2007 The Green Grid & Climate Savers Computing Initiative Memberships 2006 Globally integrated ISO certification acquired Watt Monitor st energy efficient Fujitsu Server Reduction of carbon emissions by 7 million tons in Japan 2009 FSTJ (Fujitsu Scientific Technical Journal), Vol. 45/1: 2 nd edition about environmental innovation 2008 Green Policy 2020 mediumterm environmental vision formulated 2

4 Product Lifecycle Service + Auditing Disposal/ Recycling Operation Definition Partner Selection Development Communication Transportation Production All steps in product lifecycle are important!

5 Product Definition Minimal environmental impact as design goal Eco Design Guide with mandatory requirements for Material efficiency, e.g. use of pre-consumer plastic parts Energy efficiency, e.g. implementation of energy saving features End of life management, e.g. design reusable parts Hazardous substances, e.g. avoid specified phthalates Packaging, e.g. minimize the amount of packaging material Documentation, e.g. reduce paper amount Modular Design Concept Same chassis, motherboard or power supply for several server or desktop products and generations Major components identical for all PRIMERGY servers (one fits all) Specially designed products PRIMERGY TX120 Smallest form factor, halogen free motherboard, whisper quiet, with world record energy efficiency PRIMERGY BX400 Space saving footprint, low noise level and improved energy efficiency to reduce the electric bill by up to 30% PRIMERGY CX1000 Highest compute density, best power/performance ratio for scale-out data centers and cloud infrastructures Disposal/ Recycling Service Definition Partner Selection Operation Production Transportation Development Communication 4

6 Partner Selection & Long Term Partnership Selection of partners is part of product definition and development process Important criteria for the selection Environmental certifications and policy Quality standards and resource efficiency Efficient global supply chain Corporate social responsibility Long term partnership Support of module and platform concept Disposal/ Recycling Service Definition Partner Selection Operation Production Transportation Development Communication Fujitsu periodically audits and judges already introduced partners Fujitsu is actively driving process development for further cooperation improvements 5

7 Product Development Process driven development Optimized prototype material consumption Continuously improved products leveraging from latest technology (i.e. halogen free mainboard) Cooperation with leading institutes to incorporate latest trends Application of environmental development guidelines Common regulations (i.e. RoHS, Energy Star, WEEE for recycling, ISO) Fujitsu ECOlogic declaration specifying additional allowed/forbidden materials Failure rate optimization Optimization of noise levels and physical footprint Disposal/ Recycling WEEE Service Definition Partner Selection Operation Production Transportation Development Communication Optimizing power consumption during operation by Selection of components Implementation of specific operating states Leveraging all technology opportunities (i.e. latest low voltage processors) 6

8 Product Development: Innovations & Highlights Intelligent power management ServerView Power Manager provides integrated, holistic energy and thermal management tools for changing demands in the data center Cool-safe technology Power and cooling innovations and an optimized housing concept are designed to reduce your electric bill Highly efficient components Energy Star compliant power supplies with up to 92% efficiency, and a cable-less design are an important contribution when it comes to saving energy Leading Energy Efficiency in every class Based on SPECpower benchmark results when launching the systems: BX920 S2: most energy efficient classical blade server TX120 S3: most energy efficient server RX100 S7: most energy efficient rack server 7

9 Product Development: Green Components Configuration options on standard components Low voltage CPUs and memory modules where ever possible Broad offering of power saving 2.5 HDDs and SSDs Two different sizes of the modular power supply to meet the efficiency sweet spot in every server 0 Watt power supply as option for PRIMERGY TX100 Configuration options to gain server flexibility for future growth Configuration options for alternative usage scenarios Conversion from standard to redundant PSU/fan solution Conversion from tower to rack optimized chassis progreen Selection Preconfigured models of PRIMERGY TX120, PRIMERGY TX140 and PRIMERGY RX100 Selected configurations with latest technology and lowest possible environmental footprint Assurance to have the best options for saving the environment 8

10 Communication Definition Internet Energy Calculator Disposal/ Recycling Service White Paper Partner Selection Operation Production Transportation Development Communication 9

11 Production in Augsburg Definition 13,000 Systems per day System Board Production Lead-free soldering (several years before RoHS*) Volume Production Server/Rack Production Test Center * RoHS: Restriction of Hazardous Substances Disposal/ Recycling Service Partner Selection Operation Production Transportation Development Communication Power Consumption in kwh/unit / / / /10 10

12 Production Factory Augsburg: Project to save Energy Mainboard Production 5,000,000 kwh / a for electricity* equivalent to tons of CO 2 e** / a Target: Save 6% Energy 300,000 kwh / a for electricity equivalent to 170 tons of CO 2 e / a Electricity consumption of 75 typical households* in Germany *Internal source / estimation ** Carbon Dioxide equivalent, German Energy Mix: 0,565 kg CO 2 e / kwh ( ) * 4000 kwh / a: typical electricity consumption in a German household 11

13 Transport: Inbound & Outbound Shipment Inbound (FY 2009/2011) 95% volume from Asia 300 key suppliers 25,000 shipments Outbound (FY 2009/2011) 90% volume in Europe Delivery to 150 countries 360,000 shipments 4.2 million units shipped Disposal/ Recycling Service Definition Partner Selection Operation Production Transportation Development Communication Environmental Targets Reduce volume & weight of packaging (bulk packaging) Reduce air freight Optimize routing by increasing direct deliveries 12

14 Transport: Reduce Greenhouse Gas Emissions CO 2 e Transport Footprint 100 Target (% CO2e) Reduction of CO 2 e* domestic Increasing share train/truck Reduction of truck consumption Increasing direct deliveries from factory to customer Reduction of CO 2 e* international Direct deliveries from suppliers to countries Increasing share ship/air 86 Final assembly close to customers * Carbon Dioxide equivalent Source: Fujitsu Group Environmental Protection Program (Stage VI) 13

15 Operation: Less Servers Less Energy PRIMERGY servers provide the perfect combination to lower costs: less servers to handle your workloads with improved performance/ power ratio. Relative performance / power Disposal/ Recycling Service Operation Transportation Definition Production Partner Selection Development Communication Power Idle Power 100% load Performance/ Power ~ 20 servers 2003 ~ 12 servers 2005 ~ 6 servers 2006 ~ 4 servers 2007 ~ 2 servers server

16 Operation: PRIMERGY TX120 S3 Energy Consumption PRIMERGY TX120 S3 most energy efficient server when it was launched 43% better than nearest competitor according to SPECpower benchmarks Environmental Footprint Space occupied less than half of a typical Tower Server Acoustic footprint of a typical bedroom, lower than in a library With 2,600 kg CO 2 e 1/4 smaller CO2 footprint than a typical allround server* CO 2 e Footprint Comparison CO 2 e Footprint Comparison kg kg 700 kg Typical Desktop Typical Server PY TX120S3 Recycling Material Assembly Transport Use *Calculation based on data from Germany, CO2e emissions for use depend on the energy mix of the respective country 15

17 Operation: PRIMERGY BX400 PRIMERGY BX400 is the ideal infrastructure in the box which reduces complexity, saves power and increase productivity to spend more time on your real business. Summary Versatile datacenter in a box User-friendly approach that cut the effort for operations by up to 60% Modular infrastructure to meet office and datacenter environments Space saving footprint Low noise level (45dB) State-of-the-art blade technology, high I/O flexibility and bandwidth Improved energy efficiency to reduce the electric bill by up to 30% Holistic power management Highly efficient components User-friendly and consolidated infrastructure with lower total operational costs compared to traditional IT infrastructures Smooth IT Operations Energyefficient Cost- Sensitive Modulardesign Easy-touse 16

18 Operation: PRIMERGY CX1000 New Data Center Economics with PRIMERGY CX1000 Easy scale-out 100s, 1000s of nodes Massive scale out compute power Power / heat economics >20% power saving versus rack servers Data center density Cost down & simplicity Traditional In-Row Cooling CX1000 Cool-Central TM up to 40% data center space saving vs. traditional rack servers up to 20% CAPEX saving versus rack servers 17

19 Service Efficiency Ongoing improvement of serviceability to decrease Mean Time To Repair Tailored Service Level Agreements to avoid standby overcapacity Online update forum to help efficient self maintenance & repair Systematic collection of service related feedback for ongoing product/ process improvements Disposal/ Recycling Service Definition Partner Selection Operation Production Transportation Development Communication Product Spare Parts Reduction of spare consumption and on-site service interventions by using remote support capabilities and Customer Self Service Units (CSS) Spare parts on single part level to avoid exchange of non-faulty parts Recyclable spare parts including packaging Repair & re-use of exchanged and repaired parts Fault analysis for quality improvement Forward stock locations to minimize transportation efforts for spare parts 18

20 Remarketing, Re-Use, Recycling Definition Disposal/ Recycling Service Partner Selection Operation Production Transportation Development Communication Stage 1 Stage 2 Stage 3 Remarketing of complete devices Whole product is used again Refurbished and warrantied Fujitsu IT products Re-use of components and spare parts Reducing demand on raw material Optimizing energy and resources Return & recycling of packaging & products Minimize, re-use and recycling of packaging waste Our recycling can recover > 95% of all materials Collection of electrical equipment (WEEE* compliance) *Waste on Electrical and Electronical Equipment 19

21 Auditing: Internal Certifications Green IT logo Three tiers: ranking the achievement of highest requirements on Material Recycling Power consumption Helps customers to find a clear path through the Green IT jungle Qualification criteria are published and industry partners are welcome to join the program Internal benchmark towards continuous improvement in sustainable computing 20

22 Auditing: Third Party Committees Active lead in green ICT initiatives The GreenGrid, EU Initiative ICT4EE, Climate Savers Computing Initiative, Copenhagen Communiqué on Climate Challenge, Japan Climate Leaders Partnership, EPEAT, Energy Star, Blue Angel, Nordic Swan, BITKOM (Green IT Alliance), Biodiversity in Good Company Energy Star Underlines the excellent energy efficiency of PRIMERGY servers Nearly every PRIMERGY server is capable of reaching the Energy Star requirements Certification on project base possible Flexible family certification of dedicated models 80 plus / CSCI At least 80plus bronze power supplies as design goal for every server Platinum modular power supply for every x86 server of the 2012 generation with redundant power supply functionality 21

23 New progreen selection Family 2012 ESPRIMO E/P900 progreen selection LIFEBOOK S/E751 progreen selection LIFEBOOK T730 progreen selection CELSIUS W410 progreen selection CELSIUS W510 progreen selection CELSIUS H710 progreen selection CELSIUS H910 progreen selection Display B22W-6 LED progreen selection PRIMERGY progreen selection coming soon 22

24 More Information Extranet: Internet progreen selection: Internet environmental care: PC energy calculator: Server energy calculator (SystemArchitect): Pictures: Products: c9a11367b Logos: For download of promotional catalog please contact : Sonja.Eisenmann@ts.fujitsu.com 23

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