BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2014

Transcription

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED JUNE 2014 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. United Publications Inc. 106 Lafayette St. P.O. Box 998 Yarmouth, ME Tel. No.: (207) Fax No.: (207) tpurpura@securitysystemsnews.com SECURITY SYSTEMS NEWS is the complete source of B2B news for the security integration industry. Our professional editors report news and trends from the major market sectors Commercial, Fire, Monitoring, Residential, and Suppliers through emedia and print resources. We report unbiased information, providing a vital resource that gives insight to the industry like no other. Visit FIELD SERVED SECURITY SYSTEMS NEWS serves security installing dealers; security installing dealers with central stations; security service companies that install; central station services (non-installing); computer integrated systems design; systems integrators; access control/ systems specialists; communications/utility/telecom/cable companies; government/military; end users of security products; security product distributors; security systems resellers; IT Resellers; engineered systems distributors/fire; security product/components manufacturers; manufacturer s representatives; security consultants; and others allied to the field. DEFINITION OF RECIPIENT QUALIFICATION Qualified recipients are owner/president/partner/vp/general manager; security manager/ director/supervisor, financial manager, controller, purchasing manager, buyer, service/ installation manager, and other managers/directors/supervisors; systems architect/ designer/engineer; installation/service staff; sales manager/rep; consultants; and other titled personnel. CHANNELS SECURITY SYSTEMS NEWS 6 Issues in the period 27,100 average circulation EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported SECURITY SYSTEMS NEWS * (6 issues in the period) Non-Paid Paid Average 27,100-27,100 a. Print 25,100-25,100 b. Digital 5,565-5, Requested 5,565-5, Non-Requested * represents unique recipients, not the sum of Print and Digital.

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1998/Issues Per Year: 12 AVERAGE NON- NON- Not Included Elsewhere Copies Other Paid Circulation 8 Advertiser and Agency 658 Allocated for Trade Shows and Conventions 383 All Other 4,028 TOTAL 5, AVERAGE BREAKOUT FOR THE PERIOD Copies Percent Copies Percent Copies Percent Individual 27, , TOTAL 27, , a. AVERAGE BREAKOUT FOR THE PERIOD - PRINT Copies Percent Copies Percent Copies Percent Individual 25, , TOTAL 25, , b. AVERAGE BREAKOUT FOR THE PERIOD - DIGITAL Copies Percent Copies Percent Copies Percent Individual 5, , TOTAL 5, , c. AVERAGE BREAKOUT FOR THE PERIOD - BOTH Copies Percent Copies Percent Copies Percent Individual 3, , TOTAL 3, , BY ISSUES FOR PERIOD 2014 Issue Number Removed Number Added Print Digital Qualified* January ,100 5,478 28,100 February ,100 5,552 28,100 March ,100 5,759 28,100 April 7,768 5,768 24,100 5,735 26,100 May 7,416 7,416 24,100 5,432 26,100 June 4,119 4,119 24,100 5,432 26,100 TOTAL 20,297 18,297 3a. BUSINESS/OCCUPATION BREAKOUT OF FOR ISSUE OF MAY 2014 This issue is 4.4% or 1,200 copies below the average of the other 5 issues reported in Paragraph 2. BUSINESS AND INDUSTRY UNIQUE TOTAL * OF PERCENT TOTAL Print Digital Executive Management Owner/ President/ Partner/VP / General Manager General Management Security Mgr./Dir/ Supv, Financial Mgr. Controller, also Purchasing Mgr. Buyer, Service Mgr. Installation Mgr. Other Manager/ Director/ Supervisor Systems Architect/ Designer/ Engineer Installation/ Service Staff INSTALLING COMPANIES: Security Installing Dealer; Security Installing Dealer with Central Station; Security Service Company that installs 12, ,432 1,986 7,399 3, Systems Integrator, Computer Integrated Systems Design; Access Control/Systems Specialist; Engineered Systems Distributor/Fire 6, ,508 1,039 4,080 1, SUB-TOTAL 19, ,940 3,025 11,479 4,820 1, Central Station Service (non-installing) Security Product Distributor; Security Systems Reseller; IT Reseller 1, Government/Military; Communications/Utility/Cable/ Telecom Company Security Consultant 1, , Security Product/Components Manufacturer Manufacturer's Representative End User of Security Products; Other allied to the field 1, , UNIQUE TOTAL * 26, ,100 5,432 14,470 6,729 1, PERCENT Sales Manager/ Representative Consultant Other Titled Personnel SECURITY SYSTEMS NEWS / June

3 3b. QUALIFICATION SOURCE BREAKOUT OF FOR ISSUE OF MAY 2014 Qualified Within QUALIFICATION SOURCE 1 year 2 year 3 year Print Digital Qualified** Percent I. TOTAL Direct Request: 12,208 6,442-16,677 5,347 18, a. Written , , b. Telecommunication 4,464 4,523-8, , c. Electronic 6,758 1,573-6,972 4,201 8, II. TOTAL Request from recipient s company: a. Written b. Telecommunication c. Electronic III. TOTAL Benefit: a. Individual b. Organizational IV. TOTAL Communication from recipient or recipient s company (other than request): a. Written b. Telecommunication c. Electronic V. TOTAL Sources other than above (listed alphabetically): 6, ,765-6, *Association rosters and directories *Business directories 4, ,852-4, Manufacturer s, distributor s and wholesaler s lists *Other sources 1, ,848-1, VI. TOTAL Single Copy Sales: UNIQUE TOTAL ** 19,658 6,442-24,100 5,432 26, PERCENT *See Additional Data * 3c. MAILING ADDRESS BREAKOUT OF FOR ISSUE OF MAY 2014 MAILING ADDRESS Print Digital Qualified* Percent Individuals by name and title and/or function 24,100 5,432 26, Individuals by name only Titles or functions only Company names only Multi-Copy Same Addressee copies Single Copy Sales UNIQUE TOTAL * 24,100 5,432 26, AVERAGE ANNUAL AUDITED AND CURRENT UNAUDITED STATEMENTS Audited Data Audited Data Audited Data Audited Data Circulation Claim Circulation Claim 6-Month Period Ended: July - December 2011 January June 2012 July December 2012 January June 2013 July December 2013* January June 2014* Audit Average Qualified***: 28,100 28,100 28,074 28,100 28,100 27,100 Qualified Non-Paid ***: 28,100 28,100 28,074 28,100 28,100 27,100 Print: 28,100 28,100 28,074 28,100 26,100 25,100 Digital: ,234 5,565 Qualified Paid ***: Print: Digital: Post Expire Copies included in Qualified Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: July 2013 June 2014 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. *** Qualified represents unique recipients, not the sum of Print and Digital. SECURITY SYSTEMS NEWS / June

4 GEOGRAPHICAL BREAKOUT OF FOR ISSUE OF MAY 2014 State Print Digital Qualified* Percent Maine New Hampshire Vermont Massachusetts Rhode Island Connecticut NEW ENGLAND 1, , New York 1, ,021 New Jersey ,015 Pennsylvania ,050 MIDDLE ATLANTIC 3, , Ohio Indiana Illinois 1, ,090 Michigan Wisconsin EAST NO. CENTRAL 2, , Minnesota Iowa Missouri North Dakota South Dakota Nebraska Kansas WEST NO. CENTRAL 1, , Delaware Maryland Washington, DC Virginia West Virginia North Carolina South Carolina Georgia Florida 1, ,733 SOUTH ATLANTIC 4,620 1,213 5, State Print Digital Qualified* Percent Kentucky Tennessee Alabama Mississippi EAST SO. CENTRAL , Arkansas Louisiana Oklahoma Texas 1, ,883 WEST SO. CENTRAL 2, , Montana Idaho Wyoming Colorado New Mexico Arizona Utah Nevada MOUNTAIN 1, , Alaska Washington Oregon California 3, ,382 Hawaii PACIFIC 3, , UNITED STATES 23,579 5,197 25, U.S. Territories Canada Mexico Other International APO/FPO UNIQUE TOTAL * 24,100 5,432 26, ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient s qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. MAGAZINE: PARAGRAPH 3b: Association rosters and directories include 1 source of circulation for a quantity of 65 copies or 0.2%. Business directories include 1 source of circulation for a quantities249 copies or 1.0% to 4,119 copies or 15.8%, including Dun & Bradstreet. Other sources directories include 1 source of circulation for a quantity of 1,848 copies or 7.1%. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. Brenda Samec, Circulation Manager Julie Boardman, Marketing Director (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed July 29, 2014 State Maine County Cumberland Received by BPA Worldwide July 29, 2014 Type BJ ID Number S279B0J4 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2014 BPA Worldwide. All rights reserved. SECURITY SYSTEMS NEWS / June 2014

5 Welcome to the BPA Brand Report You are looking at the contemporary design that has replaced BPA s traditional green sheets and pink sheets. No longer called a Circulation Statement, the BPA Brand Report showcases the entire scope of a brand s audience that media buyers and marketers have been looking for, including all of the circulation data you have relied upon from BPA. The fully customizable Brand Report may include a variety of channels, including: Publication/magazine circulation Website traffic E-newsletter distribution Event/tradeshow/conference attendance Webinar attendance Social media, including online networks and communities Mobile media/apps And More! Click here to learn more about effectively using the BPA Brand Report.