BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2017

Transcription

1 BRAND REPORT FOR THE 6 MONTH PERIOD ENDED DECEMBER 2017 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide believes this is a judgment which must be made by the user of the report. Gulf Publishing Company (See Additional Data) 2 Greenway Plaza, Suite 1020 Houston, TX Tel. No.: (713) Fax No.: (713) UNDERGROUND CONSTRUCTION is a B2B brand intended for individuals with broad-based interests in the underground utility construction industry. The brand content and editorial scope of the publication and website includes news and industry comment, in-depth technical articles, industry round-up and special features. BRAND REPORT PURPOSE The Brand Report provides a deeper understanding and identification of all audited touch points with customers that have interest in the brand. It is designed to present analysis of all communication channels, including a brand s unique users within each channel of, but not across, multiple media platforms. This non-integrated report contains data for each separate media channel as indicated in the Executive Summary. No attempt has been made to identify or eliminate duplication that may exist across media channels. CHANNELS UNDERGROUND CONSTRUCTION MAGAZINE UNDERGROUND CONSTRUCTION WEBSITE 6 Issues in the period 39,407 average circulation 11,570 average users EXECUTIVE SUMMARY Below are the Average contacts per occurrence, including frequency per period reported Non-Paid Paid Average UNDERGROUND CONSTRUCTION MAGAZINE (6 issues in the period) 39,407-39,407 a. Print 34,095-34,095 b. Digital UNDERGROUND 5,312-5, Requested 5,312-5, Non Requested UNDERGROUND CONSTRUCTION WEBSITE (Monthly Users with 38,695 average Pageviews) 11,570-11,570 No attempt has been made to identify or eliminate duplication that may exist across media channels.

2 MAGAZINE CHANNEL Official Publication of: None/Established: 1946/Issues Per Year: 12 FIELD SERVED UNDERGROUND CONSTRUCTION serves the underground utilities construction market including: Utility Contractors (water & sewer); Pipeline Contractors (oil & gas); Cable, Telecom Contractors; Gas Distribution Contractors; Sub-Contractors and other unspecified Contractors & Sub-Contractors; Gas Utility Companies, Pipeline Transmission Companies; Municipalities, Public Works (water, sewer, etc.); Telecom, Cable Companies; Electric, Combined Gas/Electric Companies; Design, Construction, Engineering & Consulting Companies; Equipment Manufacturer, Service, Supplier; Financial, Legal, Insurance; Government, Regulatory, Research, Educational Institutes, Industry Associations and other companies allied to the field as outlined in Par 3a. DEFINITION OF RECIPIENT QUALIFICATION recipients include: Owners, Principals, Partners, Presidents, Directors, Vice Presidents, General Managers, Plant Managers, Facilities Managers, Public Works, City Officials, Other Managers or Department Heads, Superintendents, Supervisors, Engineers, Foremen, Leads, Chiefs, Field & Operations personnel, Consultants, Purchasing personnel, and other titles and titles not available as outlined in Par 3a. AVERAGE NON-QUALIFIED CIRCULATION NON-QUALIFIED Not Included Elsewhere Copies Other Paid Circulation 22 Advertiser and Agency 680 Allocated for Trade Shows and Conventions 258 All Other 955 TOTAL 1, AVERAGE QUALIFIED CIRCULATION BREAKOUT FOR PERIOD Non-Paid Paid QUALIFIED CIRCULATION Copies Percent Copies Percent Copies Percent Individual 39, , Sponsored Individually Addressed Membership Benefit Multi Copy Same Addressee Single Copy Sales TOTAL QUALIFIED 39, , CIRCULATION 2. QUALIFIED CIRCULATION BY ISSUES FOR PERIOD 2017 Issue Print Digital July 34,125 5,332 39,457 August 34,156 5,334 39,490 September 34,112 5,355 39,467 October 34,094 5,301 39,395 November 34,051 5,293 39,344 December 34,029 5,260 39,289 3a. BUSINESS/OCCUPATION BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017 This issue is 0.2% or 76 copies below the average of the other 5 issues reported in Paragraph 2. BUSINESS AND INDUSTRY Contractors including: Utility Contractors (water & sewer), Pipeline Contractors (oil & gas); Cable, Telecom Contractors, Gas Distribution Contractors; Sub-Contractors and other unspecified Contractors and Sub-Contractors (Note 3) Design, Construction including Engineering & Consulting Companies TOTAL QUALIFIED OF PERCENT TOTAL Print Digital Owner, Principal, Partner, President, Director, VP, GM, Plant, Facilities Mgr, Public Works, City Official, Other Managers and/or Department Heads (Note 1) CLASSIFICATION BY TITLE/FUNCTION Superintendent, Supervisor Engineer Foreman, Lead, Chief, Assistant, Field & Operations Personnel Purchasing (Note 2) Personnel Consultant Other Titles and Titles not available 13, ,780 1,278 10, , , , , Gas Utilities, Pipeline Transmission Companies (Note 4) 5, , , Municipalities, Public Works (water, sewer etc.) 10, ,415 1,500 6,974 1,621 1, Telecom, Cable Companies; Electric, Combined Gas/Electric Companies (Note 5) Equipment Manufacturer, Service, Supplier; Financial, Legal, Insurance; Government, Regulatory, Research, Educational Institutes, Industry Associations 1, , , , , , Others allied to the field TOTAL QUALIFIED CIRCULATION 39, ,051 5,293 27,041 3,476 5,008 2, Note 1: Also includes following titles: CEO/CFO, Chairman, Board Members, Treasurer, and other Corporate, Executive Mgmt Titles. Note 2: Field & Operations personnel include coordinators, electricians, draftsmen, inspectors, instructors, project administrators, specialists, surveyors, technicians, welders and titles in compliance, estimating, environment, HSE, maintenance, mechanics, operations, research, safety, training, transmission, etc. Note 3: Includes mainline, pipeline transmission contractors/subcontractors, as well as excavation, ESCO, drilling, boring, tunneling, trenching, HDD, grading, major/heavy/road/civ construction, mining & oil/gas co's. Note 4: Includes LDC, gas transmission &/or distribution, pipeline owner/operators, underground gas storage, gas producers, processors, gatherers, refiners, marketers, sales, ene mgmt and other mid/downstream oil/gas companies. Note 5: Includes: generators, cogenerators, non-gas/electric utilities, industrial end users. UNDERGROUND CONSTRUCTION / December

3 What is your company s annual construction volume? TOTAL QUALIFIED PERCENT OF TOTAL Over $50 million 4, $25,000,001 to $50 million 2, $10,000,001 to $25 million 2, $3,000,001 to $10 million 5, $1,000,001 to $3 million 6, $1 million and under 6, None of the above or no answer 10, TOTAL QUALIFIED CIRCULATION 39, a. Breakout of Circulation of Business/Industry (Please Refer to Paragraph 3a for Complete Descriptions) I. II. BUSINESS AND INDUSTRY Copies % Contractors including: Utility Contractors (water & sewer), Pipeline Contractors (oil & gas); Cable, Telecom Contractors, Gas Distribution Contractors; Sub-Contractors and 13, other unspecified Contractors and Sub- Contractors Design, Construction including Engineering & Consulting Companies 5, III. Gas Utilities, Pipeline Transmission Companies (Note 2) 5, IV. Municipalities/Public Works (water, sewer etc.) 10, V. VI. Telecom, Cable Companies; Electric, Combined Gas/Electric Companies Equipment Manufacturer, Service, Supplier; Financial, Legal, Insurance; Government, Regulatory, Research, Educational Institutes, Industry Associations 1, , VII. Others allied to the field II. III. IV. V. VI. VII. I. 3a. Breakout of Circulation of Title/Function (Please Refer to Paragraph 3a for Complete Descriptions) A TITLE Owner, Principal, Partner, President, Director, VP, GM, Plant, Facilities Mgr, Public Works, City Official, Other Managers and/or Department Heads Copies 27,041 B Superintendent, Supervisor 3,476 C Engineer 5,008 D Foreman, Lead, Chief, Assistant, Field & Operations Personnel 2,737 B C D E F G E Purchasing Personnel 169 F Consultant 443 G Other Titled and Titles not available 470 A UNDERGROUND CONSTRUCTION / December

4 3b. QUALIFICATION SOURCE BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017 Within QUALIFICATION SOURCE 1 Year 2 Years 3 Years Print Digital I. Direct Request: 31,570 7,751-34,029 5,292 39, II. Request from recipient s company: III. Membership Benefit: IV. Communication from recipient or recipient s company (other than request): V. Sources other than above, including: Association rosters and directories; Business directories; Manufacturer's, distributor's and wholesaler's lists; and Other sources: VI. Single Copy Sales: TOTAL QUALIFIED CIRCULATION 31,587 7,757-34,051 5,293 39, PERCENT Percent 3c. MAILING ADDRESS BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017 MAILING ADDRESS Print Digital Percent Individuals by name and title and/or function 34,048 5,293 39, Individuals by name only Titles or functions only Company names only Multi-Copy Same Addressee copies Single Copy Sales TOTAL QUALIFIED CIRCULATION 34,051 5,293 39, AVERAGE ANNUAL AUDITED QUALIFIED CIRCULATION AND CURRENT UNAUDITED CIRCULATION STATEMENTS Audited Data Audited Data Audited Data Audited Data Audited Data Circulation Claim 6-Month Period Ended: January June 2015 July December 2015 January June 2016 July December 2016 January June 2017 July December 2017* Audit Average : 40,443 40,362 40,002 40,294 39,811 39,407 Non-Paid : 40,443 40,362 40,002 40,294 39,811 39,407 Print: 34,788 34,909 34,742 35,037 34,414 34,095 Digital: 5,655 5,453 5,260 5,257 5,397 5,312 Paid : Print: Digital: Post Expire Copies in Circulation: **NC **NC **NC **NC **NC **NC Average Annual Order Price: **NC **NC **NC **NC **NC **NC *NOTE: July - December 2017 data is unaudited. With each successive period, new data will be added until six 6-month periods are displayed. **NC = None Claimed. UNDERGROUND CONSTRUCTION /December

5 GEOGRAPHICAL BREAKOUT OF QUALIFIED CIRCULATION FOR ISSUE OF NOVEMBER 2017* State Print Digital Percent State Print Digital Percent Maine Kentucky New Hampshire Tennessee Vermont Alabama Massachusetts Mississippi Rhode Island EAST SO. CENTRAL 2, , Connecticut Arkansas NEW ENGLAND 1, , Louisiana New York 1, ,547 Oklahoma New Jersey Texas 3, ,873 Pennsylvania 1, ,932 WEST SO. CENTRAL 4, , MIDDLE ATLANTIC 3, , Montana Ohio 1, ,567 Idaho Indiana Wyoming Illinois 1, ,519 Colorado Michigan New Mexico Wisconsin ,032 Arizona EAST NO. CENTRAL 5, , Utah Minnesota Nevada Iowa MOUNTAIN 2, , Missouri Alaska North Dakota Washington South Dakota Oregon Nebraska California 2, ,012 Kansas Hawaii WEST NO. CENTRAL 3, , PACIFIC 3, , Delaware UNITED STATES 32,555 4,948 37, Maryland U.S. Territories Washington, DC Canada 1, ,799 Virginia Mexico West Virginia Other International North Carolina APO/FPO South Carolina Georgia TOTAL QUALIFIED Florida 1, ,808 CIRCULATION 34,051 5,293 39, SOUTH ATLANTIC 5, , *See Additional Data WEBSITE CHANNEL PAGEVIEWS SESSIONS USERS AVERAGE SESSION DURATION July 33,214 11,621 10,436 0:53 August 43,008 14,106 12,835 1:07 September 40,931 13,108 11,957 1:05 October 42,775 13,084 12,029 1:06 November 39,110 12,801 11,677 1:06 December 33,134 11,417 10,491 0:54 AVERAGE: 38,695 12,689 11,570 1:01 July December 2017 data was provided by Google Analytics. All website activity is audited by BPA Worldwide. WEBSITE GLOSSARY Pageviews: A Pageview is recorded each time a page implanted with the JavaScript code (tag) is displayed in a browser window. This will occur whether the page is served directly from the web server, from a proxy, or from the browser s cache. Sessions: A single continuous set of activity attributable to a cookied browser resulting in one or more pulled text and/or graphics downloads from a site. A period of 30 minutes of inactivity will terminate the session. Users: An identified and unduplicated Cookied Browser that accesses Internet content or advertising during a measurement period. Average Session Duration: The time visitors remain on a site per session. For info on how to obtain online ad campaign performance metrics across multiple sites, visit UNDERGROUND CONSTRUCTION / December

6 ADDITIONAL DATA METHOD OF DISTRIBUTION: All qualified circulation conforms to the field served and definition of recipient qualification, as reported. Print copies are distributed via postal services or other carriers. Recipients of the digital version are notified via when the version is available. STATEMENT OF CONTENT PLATFORM: Editorial Replica If a print edition exists, editorial and design are unchanged from the original print edition. Each issue s content and design are identical to the original edition. Apart from minor updates, the content cannot change once the issue is made available. CHANGE IN OWNERSHIP: Effective with the May 2017 issue, Underground Construction was purchased by Gulf Publishing Company. GEOGRAPHIC DISTRIBUTION: Geographic data for Website is not reported at the media owner's option. PUBLISHER S AFFIDAVIT We hereby make oath and say that all data set forth in this statement are true. John T. Royall, President & CEO Brian Nessen, Publisher (At least one of the above signatures must be that of an officer of the publishing company or its authorized representative.) IMPORTANT NOTE: This unaudited brand report has been checked against the previous audit report. It will be included in the annual audit made by BPA Worldwide. Date signed February 12, 2018 State Texas County Harris Received by BPA Worldwide February 12, 2018 Type BJ ID Number U040B0D7 About BPA Worldwide: A not-for-profit organization since 1931, BPA Worldwide is governed by a tripartite board comprised of media owners, advertising agencies and advertisers. Headquartered in Shelton, Connecticut, USA, BPA has the largest membership of any media-auditing organization in the world, spanning more than 30 countries. Globally, BPA audits media properties including consumer magazines, newspapers, web sites, events, newsletters, databases, wireless, social media and other advertiser-supported media as well as advertiser and agency members. Visit for the latest audit reports, membership information and publishing and advertising industry news. Recycled Paper Copyright 2017 BPA Worldwide. All rights reserved. UNDERGROUND CONSTRUCTION / December 2017