1. STATEMENT OF MARKET SERVED
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1 DATES OF EVENT: Conference: June 18 22, 2017 Exhibits: June 19 21, 2017 LOCATION: Austin Convention Center, Austin, TX EVENT PRODUCER/MANAGER: Company Name: Association for Computing Machinery (ACM) Electronic System Design Alliance (ESD Alliance) IEEE Council on Electronic Design Automation (CEDA) Address: 1721 Boxelder St., Ste. 107 Louisville, CO Phone: (303) Website (Show): REGISTRATION COMPANY: MP Associates, Inc. YEAR EVENT ESTABLISHED: 1963 FREQUENCY: Annual DATES OF NEXT EVENT: Conference: June 24-28, 2018 Exhibits: June 25-27, 2018 LOCATION: Moscone Center, San Francisco, CA 1. STATEMENT OF MARKET SERVED This audience represents the decision-makers at all levels of the electronic design automation (EDA) tool buying process from the leading semiconductor, computer, telecommunication, and consumer electronics companies. Attendees interact to establish best practices and share leading edge research for semiconductor design processes and applications. Qualified attendees are design engineers, corporate and engineering management, IC design tool developers, researchers, financial and industry analysts, and members of the press.. 2. STATEMENT OF VERIFICATION METHODOLOGY All attendees, including those that register in advance, are required to pick up their badges onsite. Unclaimed badges are cross referenced with the database to check for duplicates or reprints and those badges left are considered no-shows. 3. AUDITED ATTENDEE ANALYSIS YEAR EVENT HELD EVENT LOCATION CONFERENCE EXHIBITS ONLY SPEAKERS MEDIA SUB- CONFERENCE & EXHIBITS ONLY EXHIBITORS, NON-EXHIBITING SPONSORS AND THEIR SUPPORT STAFF* 2010 Anaheim 1,295 1, ,030 2,864-5, San Diego 1,417 1, ,519 2,438-5, San Francisco 1,535 2, ,668 2,709-7, Austin 1,127 2, ,914 1,997-5, San Francisco 2,157 1, ,142 2,592-6, San Francisco 1,908 1, ,302 2,644-6, Austin 1,701 1, ,696 1,968-5, Austin 1,442 1, ,178 1,745-4,923 * Not audited, count supplied by Show Management. OTHER Audience Insights page 1 of 9
2 4. PRIMARY JOB FUNCTION PRIMARY JOB FUNCTION PERCENT OF PERCENT PROVIDING THIS INFORMATION Executive/Senior Mgmt Engineering Management (includes CAD, design, & software) CAD Engineer, including Application Engineer Design Engineer (includes chip, module, & board) Verification Engineer Embedded Software Engineer Embedded Hardware Engineer Application Software Engineer Manufacturing, Test & Assembly System Architect Professor/Researcher Student Financial or Industry Analyst Venture Capitalist Editor/Publisher Marketing/Sales Total Conference and Exhibit Only Attendees Providing this Information 2, Total Conference and Exhibit Only Attendees Not Providing this Information CONFERENCE AND EXHIBIT ONLY 3, PRIMARY INDUSTRY SEGMENT WORKING IN PRIMARY INDUSTRY SEGMENT PERCENT OF PERCENT PROVIDING THIS INFORMATION (Embedded) System Design EDA Software IP/Core Design Foundry/IC Manufacturing Design Services: Includes ASIC Services & Post Silicon Services Consumer Electronics Automotive Cyber Security Internet of Things Total Conference and Exhibit Only Attendees Providing this Information % Total Conference and Exhibit Only Attendees Not Providing this Information CONFERENCE AND EXHIBIT ONLY 3, % 100.0% Audience Insights page 2 of 9
3 6. PRODUCTS AND/OR SERVICES YOU RECOMMEND, PURCHASE, OR INFLUENCE THE PURCHASE OF PRODUCTS AND/OR SERVICES YOU RECOMMEND, PURCHASE, OR INFLUENCE THE PURCHASE OF PERCENT OF PERCENT PROVIDING THIS INFORMATION Analog/AMS Design/Simulation Digital Logic Simulation Physical Verification Other Logic Verification Logic Design and Synthesis Packaging PCB Placement & Routing Full-Custom Layout Test RTL & Formal Verification Equivalence Checking Design for Manufacturing & Yield Algorithm Design System Design and Specification (Embedded) Software Design HW/SW co-design Foundry/Silicon Vendor Application Specific Std. Part (ASSP) IP Embedded Software and System Design System/ Logic Design Physical Design Verification Post Silicon Services Libraries/Models IP/Cores None Total Conference and Exhibit Only Attendees Providing this Information 2, * Total Conference and Exhibit Only Attendees Not Providing this Information CONFERENCE AND EXHIBIT ONLY 3, % 100.0% *Multiple responses allowed, hence total number of responses exceeds the total attendance and category counts should not be added together. Audience Insights page 3 of 9
4 7. AUDITED GEOGRAPHIC BREAKOUT OF CONFERENCE AND EXHIBIT ONLY US CENSUS REGION / STATE PERCENT US CENSUS REGION / STATE PERCENT NEW ENGLAND EAST SOUTH CENTRAL % Maine 2 Kentucky 4 New Hampshire 2 Tennessee 7 Vermont 6 Alabama 6 Massachusetts 60 Mississippi 0 Rhode Island 6 WEST SOUTH CENTRAL 1, % Connecticut 1 Arkansas 1 MIDDLE ATLANTIC % Louisiana 0 New York 49 Oklahoma 6 New Jersey 16 Texas 1,251 Pennsylvania 44 MOUNTAIN % EAST NORTH CENTRAL % Montana 0 Ohio 14 Idaho 3 Indiana 19 Wyoming 1 Illinois 25 Colorado 21 Michigan 11 New Mexico 8 Wisconsin 7 Arizona 52 WEST NORTH CENTRAL % Utah 5 Minnesota 9 Nevada 2 Iowa 2 PACIFIC % Missouri 8 Alaska 0 North Dakota 0 Washington 15 South Dakota 0 Oregon 81 Nebraska 1 California 626 Kansas 3 Hawaii 0 SOUTH ATLANTIC % Total UNITED STATES 2, Delaware 4 Maryland 19 District of Columbia 1 Total INTERNATIONAL Virginia 23 Canada West Virginia 1 Mexico North Carolina 30 Other International South Carolina 0 Georgia 9 Not Providing this Information Florida 23 Total Conference & Exhibit Attendance 3, US Census Regions Audience Insights page 4 of 9
5 7A. AUDITED BREAKOUT OF ALL NON-US CONFERENCE AND EXHIBITS ONLY COUNTRY CODE PERCENT COUNTRY CODE PERCENT United Arab Emirates AE Italy IT Netherlands Antilles AN Japan JP Austria AT North Korea KP Australia AU South Korea KR Belgium BE Mexico MX Brazil BR Netherlands NL Switzerland CH Norway NO China CN New Zealand NZ Czech Republic CZ Pakistan PK Germany DE Poland PL Denmark DK Portugal PT Egypt EG Romania RO Spain ES Serbia RS Finland FI Sweden SE France FR Singapore SG United Kingdom GB Tunisia TN Hong Kong HK Turkey TR Ireland IE Taiwan, Province of China TW Israel IL South Africa ZA India IN Conference & Exhibit Attendance Outside North America North America 2, Not Providing this Information Total Conference & Exhibit Attendance 3, Audience Insights page 5 of 9
6 REGISTRATION FORM: ATTENDEE INFORMATION AND DEMOGRAPHICS page 1 Audience Insights page 6 of 9
7 REGISTRATION FORM: REGISTRATION CATEGORIES AND ASSOCIATED FEES page 2 Audience Insights page 7 of 9
8 REGISTRATION FORM: COLOCATED CONFERENCES, MOBILE APP, and PAYMENT INFO page 3 Audience Insights page 8 of 9
9 STATEMENT OF CERTIFICATION AUDIT CONDUCTED BY AUDIENCE INSIGHTS We have carefully examined the attendee records of the 54 th Design Automation Conference held in Austin, TX. The audit process includes pre-event review of the registration and event access process, post event confirmations of attendance and attendee demographics, examination of accounting records, and any other auditing procedures considered appropriate or necessary. This audit complies with the standards set forth by the Exhibition and Event Industry Audit Commission (EEIAC), a not for profit commission organized for the purpose of managing and overseeing the exhibition industry s independent audit process. Based on our review and analysis, the statements set forth in this report fairly and accurately present the total attendance of this event in conformance with generally accepted event measurement practices. Audience Insights Framingham, MA Audience Insights page 9 of 9
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