SUBMARINE CABLE DEVELOPMENTS. Karthik Kailasam Jan 16, 2017; PTC Hawaii

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1 SUBMARINE CABLE DEVELOPMENTS Karthik Kailasam Jan 16, 2017; PTC Hawaii

2 Why Should Submarine Cable Players Care About Modular Solutions? Jan 16, /2017 PTC Hawaii 2

3 The world is shifting from an INDUSTRIAL to a DIGITAL economy Private Traffic from ICP s is surpassing traditional Voice and Internet traffic Source: TeleGeography Jan 16, /2017 PTC Hawaii 3

4 CONNECTEDNESS, SPEED, and ANYTIME/ANYWHERE service delivery are differentiators for today s business Customers are trying to do MORE WITH LESS! Critical infrastructure must FLEX to quickly respond! Jan 16, /2017 PTC Hawaii 4

5 MARKET IMPACT WORLD HAS GONE WEB-SCALE - Web-scale IT is driving submarine network bandwidth consumption and growth Global international data transport capacity demand is forecasted to grow at 30% CAGR till 2020 impacting significantly on key submarine routes Cost per bit transported continues to go down A cloud-centric world demands a web-scale mentality, and the network needs some fundamental new capabilities: expansive bandwidth low latency agility Source: Gartner: Top 10 Technology Trends 2015 Jan 16, /2017 PTC Hawaii 5

6 How does one BEST RESPOND to changing infrastructure needs in a manner that is: Quick, Efficient, Minimizes Complexity? Jan 16, /2017 PTC Hawaii 6

7 MARKET NEED Customers doesn t want to buy the individual components of a data center or cable landing station piece by piece, they want to solve a problem Organizational Competency Project Complexity Management Burden Jan 16, /2017 PTC Hawaii 7

8 HAVE YOU CONSIDERED MODULAR SOLUTIONS? Jan 16, /2017 PTC Hawaii 8

9 MARKET ADOPTION OF MODULAR FACILITIES Global Installed Capacity Modular solutions are becoming main stream to handle capacity growth intelligently 700MW 13,600 Units 18x Growth 40MW 872 Units 200MW 4,000 Units Source: IHS, June 2016 Jan 16, /2017 PTC Hawaii 9

10 FLEXIBLE AND SCALABLE CRITICAL INFRASTRUCTURE Digital Economy = New Infrastructure Paradigm Rapidly Deployable and Scalable Economical and Efficient Secure and Safe Intelligent and Self- Optimizing Resilient and Highly Available Minimize cost and effort to deploy new business applications Predict and manage your budget in a dynamic world Control access to data and ensure operational safety Spend less time on facilities issues, more time on strategy Rely on your data center when the business needs it Speed of Deployment Cost Control Risk Management Productivity Application Availability Highly Reliable, Rapidly Deployable, Efficient Intelligent Infrastructure ANYTIME, ANYWHERE Jan 16, /2017 PTC Hawaii 10

11 ENGINEERING BECOMES A CORE COMPETENCY Simplify complexity by turning cable landing stations or data center into a product. Domain engineering and critical facility expertise - Customizing the solution to customers needs and objectives based on a portfolio of reference configurations Enable 4-5 months rapid deployment with project management and integrated service model simplify deployment with ongoing maintenance Jan 16, /2017 PTC Hawaii 11

12 CABLE LANDING STATION CANADA & UK The Customer The Problem The Solution The Result The Vertiv Way Leading submarine cable network company providing industry leading connectivity services Rapidly Deploy cabling landing points simultaneously without cost overruns to support the installation of industry leading submarine cable with low latency Turnkey cable landing station solution - Complete design of cable landing station modular buildings consisting of power and equipment integrated with industry leading Power, Cooling and Switching products - Liebert ; NetSure ; ASCO and life cycle maintenance services Rapid deployment weeks from receipt of order Modular cable landing stations at both sites deployed concurrently on time and within budget Flexible infrastructure enabling adding a 4th module to the solution mid project based on dynamic customer acquisition enhancing the project ROI Jan 16, /2017 PTC Hawaii 12

13 IS MODULAR ALWAYS THE RIGHT CHOICE? Is deployment speed or technology refresh time a challenge? Do you expect to run out of capacity (space or power) soon? Is there uncertainty about your future needs? Is there a lack of in-house staff to manage a complex design/procurement/deployment process? Are you early in the planning cycle and thinking about how to deploy with scalability? Are you late in the planning cycle and need something quickly? Jan 16, /2017 PTC Hawaii 13

14 KEY TAKEAWAYS Modular Critical Infrastructure domain expertise now available supporting rapid deployment needs of the market Enables customers to focus on their core competency Modular solutions helps customers do more with less, faster; with more flexibility & cost certainty Modular solutions help customers to optimize their real estate footprint and reduce complexity Jan 16, /2017 PTC Hawaii 14

15 LEARN MORE SmartMod on Public Web - Meet us at Rainbow Tower Corner King Room 1800 To talk to an expert SmartMod@vertivco.com Jan 16, /2017 PTC Hawaii 15