Database Design on Customer Relationship Management System Yanmei Wang

Transcription

1 2nd International Conference on Econoics, Social Science, Arts, Education and Manageent Engineering (ESSAEME 2016) Database Design on Custoer Relationship Manageent Syste Yanei Wang College of Inforation Science and Technology, Bohai University, Jinzhou, , China Keywords: custoer relationship anageent syste; CRM; database design; conceptual structure design; logical structure design Abstract. Custoer relationship is occurred around the custoer life cycle and the developent of the inforation collection. This paper is based on the DB2 database design to provide technical support for the syste developent. First, DB2 database anageent syste, including product coponents and database structure; Then, carries on the concept of database structure design, through the E-R odel expressed entities, attributes, and relations between entities; Finally, database logic structure design, ainly "Salesan, Contact, the Product and the Custoer" four entities such as logical structure. In this paper, the application of research results, to iprove the efficiency and quality of software developent, and proote the anageent inforationization level, iprove the econoic benefit and core copetence plays an iportant role in such aspects. Introduction In the traditional enterprise custoer inforation anageent odel, the leader and sales workers by anual approach to custoer inforation recorded on their laptop or coputer, the inforation is not updated in tie and sharing. Therefore, often can cause the loss of custoer inforation, or ake the product subission period delay cause unnecessary loss, ay be because the inforation loss and issed opportunities. Application of custoer inforation anageent syste design, coputer and database technology to the enterprise custoer inforation to conduct a coprehensive anageent is a new type of anageent ode. Custoer relationship is occurred around the custoer life cycle and the developent of the inforation collection. Custoer relationship anageent is the enterprise to enhance core copetitiveness, using the corresponding inforation technology and Internet technology to coordination between enterprises and custoers in sales, arketing and service of interaction, so as to enhance their anageent style, to provide custoers innovative personalized custoer interaction service process [1]. The ultiate goal is to attract new custoers, retain old custoers as well as the existing custoers into loyal custoers, increase arket share. Database design is an iportant work for software developent phase, the eans for a given application environent, constructing the optial database odel, establish a database and application systes, to store data effectively and eet the application requireents of various users. DB2 Database Manageent Syste IBM DB2 is the IBM developed a set of relational database anageent syste, ainly used in large application syste, has good scalability, and can support fro ainfraes to a single user environent, apply to all coon server operating systes platfor. Provides a high level of data utilization, integrity, security, and recoverability, as well as sall to large scale application execution ability, has the basic function of the has nothing to do with the platfor and SQL coand. Used the data classification technology, can ake the ainfrae data easily download to LAN database server, ake the client/server users and applications can access ainfrae data based on LAN, and akes the database localization and transparency of the reote connection. Have a very coplete query optiizer, its external connection iproves query perforance, and support ultitasking parallel query The authors - Published by Atlantis Press 770

2 DB2 database anageent syste has the following advantages [2, 3]: (1) open/portability. Fro the network protocol support to the prograing interface for the application developent, database stored procedures and triggers, distributed operation between the server and DB2 are based on the latest international standards; (2) processing perforance. IBM invented the relational database and optiization technology, and continuous developent, DB2 in various perforance tests of leading position; (3) the ability of parallel. DB2 support bitap index and object relations, has better scalability and perforance; (4) distributed database. The processing of distributed database and DB2 connect function based on the core, do not need to use other products accessories. Perforance is good, easy to use, reduce expenditure; (5) the operation is siple. DB2 provides a GUI and coand line at the sae tie, operation is the sae in the Windows and Unix; (6) replication ability. DB2 provides the best efficiency and open replication, provides autoated conflict detection and solving ethods; (7) support for electronic coerce. DB2 is the foundation of e-coerce, provides a JDBC interface, can write Java language stored procedures, and user-defined functions; (8) support for business intelligence. IBM business intelligence solutions have data ining tools; (9) software quality and reliability. DB2 database s product coponents are as shown in Fig. 1. DRDA Application Requester DB2 Client RTCL: Runtie Client DB2 Extender: XML Extender Net Search Extender Spatial Extender Geodetic Extender Other additional functional coponents DB2 Engine Counication Support Data Joiner Relation Connect Web Sphere DB2 Connect Fig. 1. Product coponents of DB2 database DB2 UDB (Universal Database) Database structure is shown in Fig. 2. Drive/Directory DB2 Instance nae Heterogeneous database: Oracle, Inforix, Sybase and SQL Server NODE0000 SQL00001 Fig. 2. Product coponents of DB2 database z/os (large coputer), i/os (ediu-size coputer) DRDA Application Server SQLOGDIR SQLT SQLT SQLT Fig. 2, the Drive/Directory, specified in the Create database coand Drive or Directory; DB2 Instance nae, the nae of the DB2 Instance owner. NODE0000 is database partition nuber. 0 eans non-partitioned database; SQL00001, starting fro 1 database ID; SQLOGDIR is the default log directory database; SQLT Syscatspace catalog table space; SQLT0001.0, teporary tablespace Tepspace1; SQLT0002.0, user table space Userspace1. 771

3 Conceptual Structure Design on Database Conceptual structure design is the ost coonly used tool E-R Diagra (Entity Relationship Diagra), E-R Diagra provides the said entities, attributes, and contact ethod, is used to describe the conceptual odel of the real world, [4]. Reference literature [5-8], the concept of syste database structure design result is shown in Fig. 3. SalesanCode SalesaNae BirthDate HoeAddress FixedTelephone MobileTelephone QQNuber WeChatNuber DepartentNae SalesanGrade GraduateSchool SalesanEducation SalesanDegree SalesanResue ProductCode ProductNae ProductClassify ManufactureFactory ProductionDate SpecificationType ProductionCosts SellingPrice ProductProfits ProductWeight StorageLocation ProductExplain Salesan Liaison 1 1 Sale Product n n Purchase Contact ContactCode ContactNae BirthDate HoeAddress FixedTelephone MobileTelephone QQNuber DepartentNae GraduateSchool ContactDegree CustoerCode CustoerNae CustoeAddress CustoerCategory OwnedIndustry AreaNae Fig. 3. Conceptual structure design on custoer relationship anageent syste Belong 1 Custoer WeChatNuber ContactPost ContactEducation ContactResue CustoerGrade ContactPhone CustoerHoepage CustoerExplain 772

4 Logical Structure Design on Database Structure design is one or ore logical structure refers to the specific set of data eleents. In order to establish a database of the user's requireents, the need to convert the conceptual odel to a particular DBMS support data odel. Its task is to convert the conceptual odel to particular DBMS support data odel, the process of the need to consider the characteristics of the specific data odel and the perforance of DBMS. E-R diagra of an entity can be converted into a relational odel, entity is the relationship of attribute and the entity's code is the relationship code. DB2 database includes a variety of data types, this syste USES the "char, varchar, date, sllint and clob" of 5 kinds of data type [9]. "Salesan, Contact, the Product and the Custoer" four entities such as database logical structure design results are shown in Table 1. Table 1. Logical Structure Design on custoer relationship anageent syste "Salesan" Table "Contact" Table No Fields Nae Type Bytes No Fields Nae Type Bytes 1 SalesanCode char ContactCode char 10 2 SalesaNae varchar ContactNae varchar 30 3 BirthDate date 4 53 BirthDate date 4 4 HoeAddress varchar HoeAddress varchar char 6 55 char 6 6 FixedTelephone varchar FixedTelephone varchar 50 7 MobileTelephone varchar MobileTelephone varchar 50 8 varchar varchar QQNuber varchar QQNuber varchar WeChatNuber varchar WeChatNuber varchar DepartentNae varchar DepartentNae varchar SalesanGrade sllint 2 62 ContactPost sllint 2 13 GraduateSchool varchar GraduateSchool varchar SalesanEducation varchar ContactEducation varchar SalesanDegree varchar ContactDegree varchar SalesanResue clob ContactResue clob 3000 " Product" Table " Custoer" Table No Fields Nae Type Bytes No Fields Nae Type Bytes 21 ProductCode char CustoerCode char ProductNae varchar CustoerNae varchar ProductClassify varchar CustoeAddress varchar ManufactureFactory varchar char 6 25 ProductionDate date 4 75 CustoerCategory varchar SpecificationType varchar CustoerGrade sllint 2 27 ProductionCosts decial 8,2 77 OwnedIndustry varchar 8 28 SellingPrice decial 8,2 78 ContactPhone varchar ProductProfits decial 8,2 79 varchar ProductWeight decial 8,2 80 CustoerHoepage varchar StorageLocation varchar AreaNae varchar ProductExplain clob CustoerExplain clob

5 Conclusion Custoer relationship anageent is the enterprise in order to iprove the core copetitiveness, by iproving the level of service to custoers, iprove custoer satisfaction and loyalty of establish custoer-focused business philosophy; By conducting systeatic theoretical research, optiizing enterprise organization syste and the business process ipleentation in enterprise's arketing, sales, service, technical support and other related fields with custoers, to iprove the new anageent syste of the relationship between enterprises and custoers; Enterprises through technical investent, set up to collect, track and analyze custoer inforation syste, to create and use advanced inforation technology, software and hardware, and the optiization of anageent ethods and solutions are cobined. In this paper, based on the DB2 database design, syste developent and provides a feasible solution, to iprove the efficiency and quality of software developent, and proote the anageent inforationization level, iprove the econoic benefit and core copetitiveness plays an iportant role in such aspects. References [1] Farnoosh Khodakarai, Yolande E. Chan, "Exploring the role of custoer relationship anageent (CRM) systes in custoer knowledge creation," Inforation & Manageent, vol. 51, no. 1, pp , [2] Hebei bocay network, "Analysis of the advantages and disadvantages of DB2 9 database," [3] DOC88, "Advantages and characteristics of DB2 database," [4] Z. Y. Duan, "Database Design Methodology," Journal of Nanchang College of Education, vol. 20, no. 4, pp , [5] Alex D. Stein, Michael F. Sith, Richard A. Lancioni, "The developent and diffusion of custoer relationship anageent (CRM) intelligence in business-to-business environents," Industrial Marketing Manageent, vol. 42, no. 6, pp , [6] J. F. Liu, W. N. He, "Developent of coal industry CRM syste based on SSH lightweigh architecture," Electronic Design Engineering, vol. 23, no. 5, pp , [7] Abeer Khan, Nadee Ehsan, Ebtisa Mirza, Sheikh Zahoor Sarwar, "Integration between Custoer Relationship Manageent (CRM) and Data Warehousing," Procedia Technology, vol. 1, pp , [8] X. Y. Wei, "The design and ipleentation of CRM syste based on B/S enterprise sales anageent," Autoation & Instruentation, vol. 39, no. 5, pp , [9] wengn, "DB2 data type,"