Umbrella. Branding & Guideline
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1 Umbrella. Branding & Guideline
2 OUR LOGO.
3 OUR COLORS. #FFFFFF Font COLOR #2A3942 #64A0C6 mix color C: 75% M: 68% Y: 67% K: 90% H: 320 S:61% B:0 R:0 G:0 B:0 C: 75% M: 68% Y: 67% K: 90% H: 320 S:61% B:0 R:0 G:0 B:0 #C64EA2 #2A3942 #0C213F
4 CLEAR SPACE. PRINT SAFE AREA MINIMUM SIZE - PRINT H: 30 pt ONLINE SAFE AREA MINIMUM SIZE - SCREEN H: 50 pt
5 TYPOGRAPHY. DIGITAL TYPEFACE (WEB & DESKTOP) - LATIN Our digital typeface is Raleway. It should always be used in a digital environment, for Headline and Subheads. Minimum font size is 12px. Raleway light, medium, semi bold and heavy are not permitted for digital use. Raleway is NEVER used for numeric characters in digital environment or if it s used as a graphic element only. Helvetica Neue should always be used in a digital environment, for Body copy and numeric characters. RALEWAY REGULAR Headline and Subheads. RALEWAY BOLD Headline and Subheads. RALEWAY EXTRA BOLD Headline and Subheads. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Download Raleway font : HELVETICA NEUE REGULAR Body copy The quick brown fox jumps over the lazy dog HELVETICA NEUE BOLD Body copy The quick brown fox jumps over the lazy dog
6 TYPOGRAPHY. Our brand typeface in Arabic is PRIMARY TYPEFACE (PRINT) - ARABIC Dubai Font for Headline and Subheads. Minimum font size is 10pt. AXT MANAL for Body copy. Minimum font size is 13pt. It should always be used in a print environment. Download Dubai font : DUBAI Headline and Subheads. AXT MANAL Body copy ي و ه ن م ل ك ق ف غ ع ظ ط ض ص ش س ز ر ذ د خ ح ج ث ت ب أ ١٢٣٤٥٦٧٨٩ DIGITAL TYPEFACE (WEB&DESKTOP) - ARABIC Our digital typeface in Arabic is Arial. It should always be used in a digital environment, for Headline, Subheads and Body copy. Minimum font size is 10px. ARIAL BOLD Headline and Subheads. ARIAL Body copy.
7 TYPOGRAPHY. PRIMARY TYPEFACE (PRINT) - LATIN Our brand typeface is Raleway. It should always be used in a print environment, for Headline, Subheads and Body copy. Minimum font size is 7pt. In small size (until 16pt for light and regular, until 12pt for bold and extra bold), use 100% black color only. Raleway medium, semi bold and heavy are not permitted for print use. Raleway can be used in numeric tables, where aligning figures and decimal points are required. Download Raleway font : RALEWAY LIGHT RALEWAY REGULAR RALEWAY BOLD RALEWAY EXTRA BOLD The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Note : How to align the numbers with Raleway font Illustrator CS6 Windows / Type / Opentype / Figure Proportional lining Photoshop CS6 Windows / Character panel / menu / Open Type Stylistic Alternates InDesign CS6 Windows / Type & Tables / Character panel / menu / Open Type Proportional lining
8 ICONOGRAPHY.
9 STATIONERIES. date:... Subjects:... امبريلا شارع العليا العام مجمع الرصيص التجاري مكتب رقم ٥٠٩ صندوق بديد: ١٠١٥٦ الرياض ١١٤٣٣ المملكة العربية السعودية Umbrelladot,Olaya Main Road Al Rusais Centre, Suite 509 PO BOX: Riyadh Kingdom of Saudi Arabia W: E: T: F:
10 STATIONERIES.
11 STATIONERIES.
12 VICTORE 01.
13 VICTORE 02.
14 Signature. Noura Al jebali HR Manager Tel : Fax : Mobile : Po Box : Riyadh,11433 KSA
15 Social Media Post. Image, victor message FOOTER Logo, line
16 Newsletter
17 Company Profile.
18 Company Profile.
19 Thank you
OUR LOGO. SYMBOL LOGO SYMBOL LOGO ORIGINAL STRUCTURE
OUR LOGO. ORIGINAL STRUCTURE SYMBOL LOGO SYMBOL LOGO OUR COLORS. Infographic Color 2A3942 FED708 2A3942 E77525 804D9F CLEAR SPACE. PRINT SAFE AREA MINIMUM SIZE - PRINT H: 30 pt ONLINE SAFE AREA MINIMUM
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