GREENGEAR CORPORATE IDENTITY GUIDELINES
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1 GREENGEAR CORPORATE IDENTITY GUIDELINES
2 CONTENTS THE GREEENGEAR LOGO The Logo elements 4 Colour usage 5 Exclusion zones 6 Sizes 7 Unacceptable usage 8 COLOUR PALETTE Corporate colours 9 TYPOGRAPHY The Corporate Typeface 11 Advertising typefaces 11 Business Card templates 12 Letter heads layout 13 Powerpoint templates 14 Digital signature layout 15 Catalogs layout 16 GREENGEAR reserves the right to change the contents of this document. The communication material designed under this document must be submitted to GREENGEAR for approval. 2
3 THE GREENGEAR LOGO 3
4 THE LOGO ELEMENTS The complete GREENGEAR logo consists of 2 core elements: Logotype Payoff The Logo is only available as a graphic object and should not be recreated - either on the web or in print. 4
5 COLOUR USAGE CORPORATE COLOURS This is the main corporate logo to be used wherever possible. SPECIAL/SPOT PANTONE 376C PANTONE 3435C 4 COLOUR (CMYK) C 50 - M 0 - Y K 0 C M 20 - Y K 70 RAL 5015 BLACK A monotone version, only to be used in black, not as any other colour. WHITEOUT A solid whiteout version. Only to be used on a PANTONE C299, Black or CMYK version backgrounds. 5
6 EXCLUSION ZONES It is essential that the GREENGEAR logo remain free of graphics, photography and typography. Using our scaling box (shown below) will ensure correct placement and clear space on all corporate and internal communications. VERSION 1 A = Logotype depth A 4 x A A 1/2 A 6
7 SIZES The logo must not be used smaller than the minimum specified size. There is no maximum limit. X Minimum X width: 25 mm 7
8 UNACCEPTABLE AND ACCEPTABLE USAGE 8
9 THE COLOUR PALETTE CORPORATE COLOURS There are 2 primary colours used for all applications of the GREENGEAR logo GREENGEAR Green GREENGEAR Dark Green COLOUR NAME PANTONE CMYK RGB GREENGEAR Green 376C 50 c 0 m 100 y 0 k 149 r 193 g 31 b GREENGEAR Dark Green 3435C 100 c 20 m 100 y 70 k 0 r 60 g 23 b 9
10 TYPOGRAPHY THE CORPORATE TYPEFACE For the use of all Corporate materials, only use the Arial typeface. This consists of three chosen weights. Arial Arial Bold Arial Black TYPEFACE WEIGHT USAGE Arial Regular Text Body Arial Bold Subtitle Arial Black Headline ADVERTISING TYPEFACES ADVERTS For the use of GREENGEAR Adverts only, the supporting typeface proforma can be used with moderation. One weight is available for each. Din Alternate Din Alternate TYPEFACE WEIGHT USAGE Din Alternate Regular Text Body Din Alternate Bold Headline 10
11 BUSINESS CARD TEMPLATE FRONT BACK Andrea Foglietti Product Manager Greengear Global Ltd Registered Office: 24 Longmoor Lane, Breaston, Derbyshire DE72 3BB, UK Tel: Fax: Mobile: A Cavagna Group Company Giorgio Basaglia Director Greengear Global Ltd 24 Longmoor Lane, Breaston Derbyshire DE72 3BB, UK Tel: Fax: Mobile: giorgiobasaglia@greengearglobal.com A Cavagna Group Company 11
12 LETTERHEAD LAYOUT 12
13 GREENGEAR ITALIA LETTERHEAD LAYOUT 13
14 In line with the GREENGEAR visual identity, PowerPoint document templates have been created to reflect the core elements of the Corporate identity and allow for a consistent framework in which to create and present GREENGEAR communications both internally and externally. POWERPOINT TEMPLATES 14
15 DIGITAL SIGNATURE LAYOUT 224 px 154 px Name Surname Job Department Arial Bold - 12 pt - K 90% Arial Italic - 9 pt - K 90% Address Gen. Dir. Fax web site Arial Regular - 9 pt - K 90% Arial Bold - 9 pt - K 90% 15
16 CATALOGS LAYOUT PRINT SPECIFICATIONS SIZE CLOSED / mm 215 x OPEN / mm 430 x 280 BINDING METAL POINT COLOR SPACE CYMK PAPER OPAQUE WEIGHT COVER gr INSIDE GR 16
17 GREENGEAR CORPORATE IDENTITY GUIDELINES CATALOGS LAYOUT COVER 61 mm Picture 21 mm Headline LPG / Propane Powered Equipment 44 mm 63 mm (Enter Sansman Bold - 25 pt) Picture 63 mm 2013 CATALOG 17
18 CATALOGS LAYOUT TABLE OF CONTENTS 37 mm 30 mm 53 mm 18
19 CATALOGS LAYOUT DIVIDING PAGES 280 mm (DIN Medium - 30 pt) Picture 94 mm 335 mm 19
20 CATALOGS LAYOUT PRODUCT PAGES 37 mm (Enter Sansman Bold - 25 pt) (Enter Sansman Bold - 22 pt) 31 mm 147 mm 20
21 Titles Paragraph Table head Table text Enter Sansman Bold 25 pt Helvetica Neue 45 Light Corpo 12 pt Enter Sansman Bold 13 pt Helvetica Neue 45 Light Corpo 12 pt 20 mm 31 mm (Enter Sansman Bold - 14 pt) Picture Picture (Helvetica Neue - 12 pt) (Helvetica Neue - 10 pt) 21
22 CATALOGS LAYOUT BACK COVER (Arial Regular - 8 pt) 31 mm 5 mm 16 mm (Arial Regular - 8 pt) (Social Icons) (Helvetica Neue - 12 pt) (QR Code) 22
23 CATALOGS LAYOUT STRUCTURE Cover Picture Intro Features Features Enerkit Enerkit Index Index Product Pages Notes Notes Back Cover 23
24 CATALOGS LAYOUT HOLES FOR BINDING HOLES Ø 6 mm 19 mm Holes for USA Format - mm 215 x mm Holes for UNI A4 - mm 210 x mm 143 mm 180 mm 251 mm 260 mm 24
25 CATALOGS LAYOUT CODE Publication type: CATALOG (Alternative example: MANUALS with another identification number) Release year Revision number 5 GG Rev / 00 GREENGEAR Publication code 5GG1501 Rev / 00 25
26 1GG Rev. 0 Eng - 07/15 A Cavagna Group Company GREENGEAR GLOBAL LTD. 24 Longmoor Lane, Breaston, Derbyshire, DE72 3BB, UK Tel (0) Fax 0044 (0)
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