THE LOGO Guidelines LOGO. Waste Free Environment Brand Guidelines

Transcription

1 BRAND GUIDELINES

2 THE LOGO Guidelines LOGO SYMBOL TYPEFACE 2

3 COLOR SCHEME When do I use the full-color logo? Use the full-color logo as frequently as possible to maximize and strengthen the brand. PRIMARY COLORS SECONDARY COLORS WFE ORANGE WFE GREEN WFE BLUE WFE YELLOW WFE BLUE WFE GREEN Pantone 144 C CMYK 0/48/100/0 RGB 244/150/0 #F49600 Pantone 376 C CMYK 50/0/100/0 RGB 149/193/31 #95C11F Pantone 2915 C CMYK 59/7/0/0 RGB 101/190/31 #65BEEC Pantone 7406 C CMYK 0/18/100/0 RGB 255/208/0 #FFD000 Pantone 640 C CMYK 100/0/0/22 RGB 0/134/190 #0086BE Pantone 354 C CMYK 80/0/90/0 RGB 0/166/75 #04A64B 3

4 COLOR SCHEME A 1-color logo can be used when cost or reproduction restrictions prevent the use of the full-color logo Pantone 7540 CMYK 0/0/0/70 RGB 111/111/110 #6F6F6E 4

5 THE LOGO Guidelines Clear space / Let the logo breath Treat out logo with respect and give it room to breath. Use a minimum clear space around the logo of 50% of its height. 50% 50% 50% 50% 5

6 THE LOGO Guidelines Incorrect WFE logo Usage There is only one Waste Free Environment logo. Other marks, logos or symbols representing WFE should not be developed and used in its place. The WFE logo must never be altered in any way. Always use the WFE logo electronic artwork that has been approved. DO NOT reproduce WFE logo with unauthorized colors DO NOT reproduce WFE logo in gray scale DO NOT reset the word using another font DO NOT outline the WFE logo DO NOT use drop shadows or other graphic embellishments on WFE logo DO NOT place the full color WFE logo over images DO NOT turn vertical the WFE logo July 21, 2015 DO NOT add any text or other graphic elements WFE logo promotes recycling and encourages a more responsible attitude towards litter disposal, plastics in particular DO NOT use the WFE logo in a sentence or phrase. 6

7 THE LOGO Guidelines WFE logo smallest application This minimum size has been established to ensure clarity in all applications. There are two minimum size specications. For printed material, the logo must be no smaller than 300mm width. In digital applications, the width must be no less than 80 pixels. As with all artwork, consult a production specialist to determine minimum size tolerance for a chosen reproduction medium. The minimum size given here will provide clear and accurate reproduction for the majority of applications. FOR PRINT FOR ONLINE 300 mm 80 pixels 7

8 THE LOGO Other structure 8

9 THE LOGO An Innitiative By GPCA An Innitiative By GPCA The height of An initiative by GPCA logo should be the same with WFE typeface for both English and Arabic. ENGLISH AN INITIATIVE BY ARABIC 9

10 FONTS PRIMARY TYPEFACE ROUND PRO BLACK BOLD MEDIUM LIGHT ABCDE E G H I J K L M N O P Q R S T U V W X Y Z !#(){},./ FF DIN is a realist sans-serif typeface designed in 1995 by Albert-Jan Pool, based on Din-Mittelschrift and Din-Engschrift, as defined in the German standard Din DIN is an acronym foe Deutsches Institut Fur Normung 10

11 FONTS SECONDARY TYPEFACE BLACK BOLD REGULAR LIGHT ABCDE E G H I J K L M N O P Q R S T U V W X Y Z !#(){},./ Arial, a contemporary sans serif typeface by Robin Nicholas and Patricia Saunders designed for Monotype in The overall treatment of the curve is softer and fuller than in most iindustrial-style sans serif faces. Arial font terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is legible and effective for digital and screen communications. 11

12 ف ث ض FONTS ARABIC TYPEFACE Primary Mothanna Mothanna (from Arabic; twisted, bent) is a sans-serif like Arabic OpenType font, intended mainly for use in software UIs. It is developed by Arabeyes.org as part of the Khotot project. ا ب ج د ه و ز ح ط ي ا ب ج ة ه ه و ز ح ط ي ع ع د دذ غ ص ق ن ك ل م ن ك ل م !#(){},./ 12

13 FONTS ARABIC TYPEFACE Secondary Janna Janna TM is designed by Lebanese designer Nadine Chahine. It is based on the Kufi style but incorporates aspects of Ruqaa and Naskh in the letter form designs. This results in what could be labeled as a humanist Kufi, a Kufi style that refers to handwriting structures and slight modulation to achieve a more informal and friendly version of the otherwise highly structured and geometric Kufi styles. ن م ل ك ي ط ح ز و ه د ج ب ا ن م ل ك ي ط ح ز و ه ة ج ب ا ذ د ع غ ف ق ث ض ص !#(){},./ 13

14 POSITION WFE Logo with Partners Suggested WFE logo position in print collaterals. Partner s logo Company details here 14

15 POSITION GPCA Logo For main GPCA event, An initiative by logo should always be at top right hand side of the artwork. Partner s logo For partner s event, An initiative by logo should always be at lower right hand side of the artwork. Sponsors logo here Company details here AN INITIATIVE BY 15

16 POSITION Partners Logo Partner s Logo The height of partner's logo should be the same with WFE typeface logo and located at the right hand side of the artwork for the English and left hand side for the Arabic. ENGLISH Partner s Logo ARABIC Partner s Logo 16

17 GIVEAWAYS Partner's logo here Partner's logo here 17

18 THANK YOU!