Drake & Scull Rail BRAND MANUAL 2012 DSR/IMS/COM/BG/01

Transcription

1 Drake & Scull Rail BRAND MANUAL 2012 DSR/IMS/COM/BG/01

2 Contents 1. Manual 3 2. DSR Brand Architecture 4 3. One Brand One Name 5 4. DSR Logo for use 6 5. Basic Elements Corporate Colour Palette 7 6. Corporate Typeface - Font 8 7. DSR Letterhead 9 Letterhead Continuation Sheet DSR Business Card - English side 11 Business Card - Arabic side Compliment Slip - DSR PJSC DSR Envelopes Envelope DL 14 Envelope C5 15 Envelope C4 16 Envelope C Note Pad Signature 19 DSR/IMS/COM/BG/01 2

3 Manual Overview This document defines the DSR Brand Guidelines that are to be used by DSR employees & its subsidiaries. Fundamentals Drake & Scull Rail logos are the most fundamental element that defines our identity. Following these guidelines during our day to day external and internal communication allows us to build a stronger brand identiy. This Manual is designed by Corporate Communicaions for Drake & Scull International PJSC Dubai UAE DSR/IMS/COM/BG/01 3

4 Drake & Scull International PJSC DSR Brand Architecture Board of Directors Corporate MEP water & power CIVIL Development Rail Oman Dubai Water & Power Construction Jordan Abu Dhabi Construction KSA Egypt Kuwait Thailand Qatar Syria KSA DSR/IMS/COM/BG/01 4

5 One Brand One Name The Drake & Scull Rail logo should always be in a standard ratio of 2:1. For a Standard Size of 10cm the Logo Measurement is shown in below, It can be transformed into any size according to ratio: Primary Pantone: Drake & Scull Font color: Pantone 288 C CMYK RBG cm 10 cm 5 cm Grey Diamond: 35% Black CMYK RBG x 1cm 10 cm Secondary Pantone: Drake & Scull Font color : White CMYK RBG cm 10 cm 5 cm Grey Diamond: 35% Black CMYK RBG x 1cm 10 cm The Primary DSR Logo can be used in all scenarios. The Secondary/ Reverse DSR Logo should be used only in situations where the background is blue, or different shades of Blue, or for any special branding purpose. For this logo to be used, prior permission should be taken from the Corporate Communications Department. DSR/IMS/COM/BG/01 5

6 DSR Logo for use In below the various use of Logo is described: INCORRECT LOGOS CORRECT LOGOS DSR/IMS/COM/BG/01 6

7 Basic Elements Corporate Colour Palette Primary Color: Pantone 288 C CMYK RBG White CMYK RBG % Black CMYK RBG Colour is used throughout Drake & Scull s visual system and serves as a very important visual que for the DSR corporate brand. The primary colours (shown opposite) are used in the corporate brandmark but may be used for many other applications such as backgrounds and text. DSR/IMS/COM/BG/01 7

8 Corporate Typeface - Font English Corporate Typeface The English corporate typeface recommended for use is the Arial typeface. The typeface provides many fonts however only four are recommended for use. These are Arial Regular, Arial Italic, Arial Bold, Arial Bold Italic and Arial Black. Typeface Usage for Advertising The Arial Regular font is the preferred choice for both headline and body text of all DSR advertising. Sentence or mixed case is preferred as it is perceived to be more conversational and approachable, and therefore more on-brand. The use of all capital case should be avoided. Highlighting within headline or body text may be achieved by using Arial Bold. The heading text colour should be either Black Color or Pantone 288 C, and body text will use in all corporate material is the black color. Arial Regular Arial Italic Arial Bold Arial Bold Italic Arial Black Font for English corporate typeface Arabic Corporate Typeface The Arabic corporate typeface recommended for use is the AxtGIHaneLight and AXtManal typeface. These both typefaces provides many fonts however only four are recommended for use AXtGIHaneLigh, AXTGIHaneLight Italic, AXtManal Bold and AXtManal Black. Typeface Usage for Advertising The AXtManal Bold and AXtManal Black font is the preferred choice for headline and AxtGIHaneLight is prefered for body text of all DSR advertising. Highlighting within headline or body text may be achieved by using AXTManal Black. The heading text colour should be either Black Color or Pantone 288 C, and body text will use in all corporate material is the black color. AXtGIHaneLight AXtGIHaneLight Italic AXtManalBold AXtManalBlack Font for Arabic corporate typeface DSR/IMS/COM/BG/01 8

9 DSR Letterhead 105 x 7mm 15.8 mm 210 x 297 mm Letterheads: Dimension: A4 (210mm x 297mm) Paper weight: 104gsm Paper Color: White Paper quality: as enclosed Blue Strip: Color: PANTONE 288 Length: 50% of paper width 105mm Width (thickness): 7mm 40 mm 85 mm 85 mm To be positioned in the middle of the sheet at 105mm equally from either side of the sheet. The top of the diamond should be at 15.8mm from the top of the sheet The width of the logo from side to side is 40mm Blank area from either side of the logo should be 85mm respectively Address Strip: Line 1 Company Name should always be in Arial Bold font size 8 Line 2 is the address, P. O. Box and contact details, Arial font size 6 Line 3 is the website address, Arial font size 6 Line 4 Space Line 5 C.R / Paid up capital requirement (if the LLC company is having commerical registration requirement), Arial font size 6 The last line of the address details should be at 10mm from the bottom of the page. There is no need for leave space between the lines of the address details. Commercial Registry Number should be placed 10mm from the bottom if the LLC company is required. Tagline: (i.e. A Drake & Scull Interntional PJSC Company) 10 mm To be placed on the left bottom side of the letter head under ISO logos with 5mm gap from left border. The tagline should be in ARIAL font size 7 and ITALIC and BOLD. ISO Logos: (only valid for Subsidiaries that have obtained its ISO certifications) Drake & Scull Rail P.O. Box Dubai - United Arab Emirates Tel: Fax: Commercial Registry No Capital XXX 00,000,000 A Drake & Scull International PJSC Company Subsidiaries are only allowed to place the ISO certification Logos if they have been certified and it has been approved by the QHSE Department. 10 mm DSR/IMS/COM/BG/01 9

10 Letterhead Continuation Sheet Letterheads: Dimension: A4 (210mm x 297mm) Paper weight: 104gsm Paper Color: White Paper quality: as enclosed To be positioned in the middle of the sheet at 105mm equally from either side of the sheet. The top of the diamond should be at 15.8mm from the top of the sheet The width of the logo from side to side is 40mm Blank area from either side of the logo should be 85mm respectively 15.8 mm 40 mm 85 mm 85 mm 210 x 297 mm 10 mm Tagline: (i.e. A Drake & Scull Interntional PJSC Company) To be placed on the left bottom side of the letter head under ISO logos with 5mm gap from left border. The tagline should be in ARIAL font size 7 and ITALIC and BOLD. ISO Logos: (only valid for Subsidiaries that have obtained its ISO certifications) A Drake & Scull International PJSC Company Subsidiaries are only allowed to place the ISO certification Logos if they have been certified and it has been approved by the QHSE Department. DSR/IMS/COM/BG/01 10

11 Business Card English Business cards: Dimension: 89mmx55mm Paper weight: 300gsm Paper Color: White Paper quality: as enclosed Blue Strip: Color: PANTONE 288 On the top of the card 100 % width 55mm height (thickness): 5 mm To be positioned in the middle of the card The width of the logo from side to side is 27.5mm Blank area from either side of the logo should be 13.75mm respectively 9.7 mm JOHN DOE Project Manager 27.5 mm 5 mm mm mm 6 mm Details: All contact details should be positioned in the centre of the card The information is divided into 3 sections Section 1: 6mm space should be left from the tip of the diamond to the name line Line 1 is the name in BOLD. Size 10 and SMALL CAPS Line 2 is Title Case in ARIAL 6 Single space to be left between section 1 and section 2 Section 2: Line 1 telephone Line 2 fax (Aligned text Justify) Font Line 3 mobile Arial size 6 Line 4 (Aligned text center) Line 5 website Single space should be left between section 2 and section 3 3 mm Telephone : Facsimile : Mobile : john.doe@drakescull.com Drake & Scull Rail P.O. Box Dubai United Arab Emirates A Drake & Scull International PJSC Company 89mm x 55mm Section 3: Line 1 the name of the company is in ARIAL Black 6 Line 2 P. O. Box Line 3 Address Location (Aligned text center) Line 4 city and country Tageline: (i.e. A Drake & Scull International PJSC Company) The tagline should be in ARIAL BOLD ITALIC font size 5 and be placed 3mm gap from left and 11 mm from bottom side. ISO Logos: (only valid for Subsidiaries that have obtained its ISO certifications) Subsidiaries are only allowed to place the ISO certification Logos if they have been certified and it has been approved by the QHSE Department. DSR/IMS/COM/BG/01 11

12 Business Card Arabic Business Cards: Dimension: 89mmx55mm Paper weight: 300gsm Paper Color: White Paper quality: as enclosed To be positioned in the middle of the card The width of the logo from side to side is 27.5mm Blank area from either side of the logo should be 13.75mm respectively Details: All contact details should be positioned in the centre of the card The information is divided into 3 sections Blue Strip: Color: PANTONE 288 On the top of the card 100 % width 55mm height (thickness): 5 mm Section 1: 6mm space should be left from the tip of the diamond to the name line Line 1 is the name in AXtManalBold Size 15 Line 2 is Title in AXtManal size 10 Double space to be left between section 1 and section mm DhO ƒl hô ûÿg ôjóe 27.5 mm mm mm : JÉg : ùcéa : ôëàe john.doe@drakescull.com : Êhεd G ójèdg.ω.ω.p ägaé ûfeód πµ S ófbg jqo : Ü. U»HO IóëàªdG á«hô dg ägqée G 5 mm 6 mm Section 2: Line 1 telephone Font Line 2 fax (Aligned text Justify) AXtManal Line 3 mobile size 10 Line 4 (Aligned text center) Line 5 website 3 line spaces should be left between section 2 and section 3 89mm x 55mm 3 mm Section 3: Line 1 company is in AXtManal BOLD Size 15 Line 2 is the P. O. Box Line 3 is the location Line 4 the city and country (Aligned text center) Font AXtManal size 10 Tagline: (i.e. A Drake & Scull International PJSC Company) The tagline should be in AXtManal Bold Italic size 9 and be placed 3mm gap from right and 11 mm from bottom side. ISO Logos: (only valid for Subsidiaries that have obtained its ISO certifications) Subsidiaries are only allowed to place the ISO certification Logos if they have been certified and it has been approved by the QHSE Department. DSR/IMS/COM/BG/01 12

13 Compliment Slip Compliment Slip: Dimension: 1/3 of A4 (210mm x 99mm) Paper weight: 104gsm Paper Color: White Paper quality: as enclosed Blue Strip: Color: PANTONE 288 Length: 50% of paper width 105mm Width (thickness): 7mm from the top of the page 105 x 7 mm 15.8 mm 85 mm 85 mm To be positioned at the middle of the sheet at 85mm equally from either side of the sheet. The top of the diamond should be at 15.8mm from the top of the sheet The width of the logo from side to side is 40mm Blank area from either side of the logo should be 85mm respectively Address Strip: Line 1 Company Name should always be in Arial Bold Font Size 8 Line 2 is the address details and contact number in Arial Font Size 6 Line 3 should be the website in Arial Font Size 6 A Drake & Scull International PJSC Company 210 x 99 mm 40 mm Drake & Scull Rail P.O. Box Dubai - United Arab Emirates Tel: Fax: mm Tagline: (i.e. A Drake & Scull International PJSC Company) The tagline should be in ARIAL font size 6 and ITALIC and BOLD and be placed in the same level to the last line of the address and 7mm gap from left. DSR/IMS/COM/BG/01 13

14 Envelope DL DL Size Envelope: Dimension: DL (110mm x 220mm) Paper weight: 104gsm Paper Color: White Paper quality: as enclosed 8 x 8 mm 18 mm 40 mm To be positioned on the left hand side of the envelope at 8mm from the left side of the sheet. The top of the diamond should be at 8mm from the top of the sheet The width of the logo from side to side is 40mm Water mark for the logo placed in the left side of the envelope with 13% black color with the coverd size area is 73mm x 58.5mm 40 mm Address strip: Line 1 Company Name should always be in Arial Bold Font size 8 Line 2 is the address details and contact number in Arial Font size 6 The last line of the address details should be at 7mm from the bottom of the envelope. Envelope blue flap website: Font is ARIAL Size 8 for the website address and should be placed 18mm from the bottom of the flap. 73 x 58.5 mm A Drake & Scull International PJSC Company Drake & Scull Rail P.O. Box Dubai - United Arab Emirates Tel: Fax: mm 110 x 220 mm Tagline: (i.e. A Drake & Scull International PJSC Company) The tagline should be in ARIAL font size 6 and ITALIC and BOLD and be placed in the same level to the last line of the address and 7mm gap from left. These envelopes should only for External Use. DSR/IMS/COM/BG/01 14

15 Envelope C5 C5 Size Envelope: Dimension: C5 (162mm x 229mm) Paper weight: 104gsm Paper Color: White Paper quality: as enclosed 40 mm 10 x 10 mm To be positioned on the left hand side of the envelope at 10mm from the left side of the sheet. The top of the diamond should be at 10mm from the top of the sheet The width of the logo from side to side is 35 mm Water mark for the logo placed in the left side of the envelope with 13% 18 mm black color with the coverd size area is 92mm x 74mm 35 mm Address strip: Line 1 Company Name should always be in Arial Bold Font size 8 Line 2 is the address details and contact number in Arial Font size 6 The last line of the address details should be at 8mm from the bottom of the envelope. A Drake & Scull International PJSC Company Drake & Scull Rail P.O. Box Dubai - United Arab Emirates Tel: Fax: Envelope blue flap website: Font is ARIAL Size 8 for the website address and should be placed 18mm from the bottom of the flap. 92 x 74 mm 8 mm 162mm x 229mm Tagline: (i.e. A Drake & Scull International PJSC Company) The tagline should be in ARIAL font size 6 and ITALIC and BOLD and be placed in the same level to the last line of the address and 8mm gap from left. These envelopes should only for External Use. DSR/IMS/COM/BG/01 15

16 Envelope C4 C4 Size Envelope: Dimension: C4 (229mm x 324mm) Paper weight: 104gsm Paper Color: White Paper quality: as enclosed 40 mm 10 x 10 mm To be positioned on the left hand side of the envelope at 10mm from the left side of the sheet. The top of the diamond should be at 10mm from the top of the sheet The width of the logo from side to side is 38.5mm Water mark for the logo placed in the left side of the envelope with 13% black color with the coverd size area is 105mm x 130mm 38.5 mm Address Strip: Line 1 Company Name should always be in Arial Bold Font size 8 Line 2 is the address details and contact number in Arial Font size 6 The last line of the address details should be at 10mm from the bottom of the envelope 18 mm Envelope blue flap website: Font is ARIAL Size 8 for the website address and should be placed 18mm from the bottom of the flap. A Drake & Scull International PJSC Company Drake & Scull Rail P.O. Box Dubai - United Arab Emirates Tel: Fax: x 130 mm 10 mm 229mm x 324mm Tagline: (i.e. A Drake & Scull International PJSC Company) The tagline should be in ARIAL font size 6 and ITALIC and BOLD and be placed in the same level to the last line of the address and 10mm gap from left. These envelopes should only for External Use. DSR/IMS/COM/BG/01 16

17 A Drake & Scull International PJSC Company P.O. Box Dubai - United Arab Emirates Tel: Fax: Envelope C3 C3 Size Envelope: Dimension: C3 (324mm x 458mm) Paper weight: 104gsm Paper Color: White Paper quality: as enclosed 40 mm 15 x 15 mm To be positioned on the left hand side of the envelope at 15mm from the left side of the sheet. The top of the diamond should be at 15mm from the top of the sheet The width of the logo from side to side is 60tmm Water mark for the logo placed in the left side of the envelope with 13% black color with the coverd size area is 115mm x 180mm 60 mm Address Strip: Line 1 Company Name should always be in Arial Bold Font size 8 Line 2 is the address details and contact number in Arial Font size 6 The last line of the address details should be at 15mm from the bottom of the envelope 18 mm Envelope blue flap website: Font is ARIAL Size 8 for the website address and should be placed 18mm from the bottom of the flap. Drake & Scull Rail 115 x 180 mm 15 mm 324mm x 458mm Tagline: (i.e. A Drake & Scull International PJSC Company) The tagline should be in ARIAL font size 6 and ITALIC and BOLD and be placed in the same level to the last line of the address and 7mm gap from left. These envelopes should only for External Use. DSR/IMS/COM/BG/01 17

18 105 x 15.8 mm Note Pad 85 mm 40 mm 85 mm Memo Pad: Dimension: A4 (210mm x 297mm) Paper weight: 80gsm Paper Color: White Paper quality: as enclosed Sheets: 50 sheet per pad To be positioned in the middle of the sheet at 105mm equally from either side of the sheet. The top of the diamond should be at 15.8mm from the top of the sheet The width of the logo from side to side is 40mm Blank area from either side of the logo should be 85mm respectively Water mark for the logo placed in the left side of the envelope with 13% black color with the coverd size area is 127mm x 194mm Address Strip: Line 1 Company Name should always be in Arial Bold font size 8 Line 2 is the address, P. O. Box and contact details, Arial font size 8 Line 3 is the website address, Arial font size 8 The last line of the address details should be at 10mm from the bottom of the page. Drake & Scull Rail P.O. Box Dubai - United Arab Emirates Tel: Fax: A Drake & Scull International PJSC Company 210 x 297 mm 127 x 194 mm 10 mm Tagline: (i.e. A Drake & Scull International PJSC Company) The tagline should be in ARIAL font size 6 and ITALIC and BOLD and be placed in the same level to the last line of the address and 7mm gap from left. DSR/IMS/COM/BG/01 18

19 DSR Signature To be positioned in the Left side and it should be in a ration of 2:1 Size of the Logo is 35mm x 18mm Details: All contact details should be positioned in the left side of the The font is ARIAL The information is divided into 3 sections Color in DSWP Blue RBG Color in 50 % black RBG Gree Color RBG Color in 25 % black RBG Section 1: One enter space should be from the bottom of the diamond to the first line Line 1 is Kind Regards, Arial Font Size 8 Line 2 is Name in Arial Bold Font size 10 Line 3 is Designation in Arial Font Size 9 Single space to be left between section 1 and section 2 Section 2: Line 1 telephone no with country code and Line Ext: # 123, Font Arial Size 7.5 Line 2 Mobile, Font Arial Size 7.5 Line 3 Fax, Font Arial Size 7.5 Line 4 Address in detial, Font Arial Size 7.5 Line 5 line , Font Arial Size 7.5 Line 6 line website, Font Arial Size 8 Single space should be left between section 2 and section 3 and keep the divition with one horizontal line Section 3: Environment protection message in CAP locks in Arial 9 Font size with Green Color Globe logo is Webdings 18 Font size Company s Confidential message in CAP locks in Arial 6.5 Font size with 25% Black Color Kind Regards, Zeina Al Tabari Chief Corporate Affairs Officer Tel ext: 123 Mob Fax Drake & Scull Rail P.O. Box 65794, Dubai, United Arab Emirates zeina.tabari@drakescull.com A Drake & Scull International PJSC Company. THINK ABOUT THE ENVIRONMENT BEFORE PRINTING THIS ! THIS COMMUNICATION IS CONFIDENTIAL, INTENDED ONLY FOR THE NAMED RECIPIENT(S) ABOVE AND MAY CONTAIN TRADE SECRETS OR OTHER INFORMATION THAT IS EXEMPT FROM DISCLOSURE UNDER APPLICABLE LAW. ANY USE, DISSEMINATION, DISTRIBUTION OR COPYING OF THE COMMUNICATION BY ANYONE OTHER THAN THE NAMED RECIPIENT(S) IS STRICTLY PROHIBITED. IF YOU HAVE RECEIVED THE COMMUNICATION IN ERROR, PLEASE IMMEDIATELY NOTIFY US BY CALLING THANK YOU. Tagline: (i.e. A Drake & Scull International PJSC Company) Only valid for DSI Subsidiaries. The tagline should be in ARIAL font size 8 and ITALIC and BOLD and be placed in the same level to the last line of the address with 50% Black same color of Section 2. DSR/IMS/COM/BG/01 19

20 DSR/IMS/COM/BG/01 Head Office Drake & Scull International PJSC P. O. Box Dubai, UAE Tel: Fax: Drake & Scull International Dubai P. O. Box Dubai, UAE Tel: Fax: Drake & Scull International Abu Dhabi P. O. Box Abu Dhabi, UAE Tel: Fax: Drake & Scull International Saudi Arabia P. O. Box 15130, Riyadh, Saudi Arabia Tel: Fax : Drake & Scull International Thailand P. O. Box Bangkok, Thailand Tel: Fax: Drake & Scull International Libya Tel: Fax: Drake & Scull International Jordan P. O. Box Amman, Jordan Tel: Fax: Drake & Scull International Kuwait P. O. Box 1990 Safat 13020, Kuwait Tel: Fax: Drake & Scull International Qatar P. O. Box Doha, Qatar Tel : Fax : Drake & Scull International Oman P. O. Box 889, Muscat, Oman Tel : Fax : Drake & Scull International Syria Tel : Fax ; Drake & Scull International Egypt P. O. Box 11341, Cairo, Egypt Tel : Fax : Drake & Scull Water and Power P. O. Box Dubai, UAE Tel: Fax: Passavant Roediger P. O. Box Dubai, UAE Tel: Fax: Drake & Scull Construction UAE P. O. Box Dubai, UAE Tel: Fax: Gulf Technical Construction Company P. O. Box Dubai, UAE Tel: Fax: Gulf Technical Construction Company P. O. Box Abu Dhabi, UAE Tel: Fax: International Center for Contracting PO Box 9778, Riyadh Tel: Fax: