The future of smarter things for you and your home

Transcription

1 The future of smarter things for you and your home Vanessa W. Folkesson, Angel Investor, Investment & Innovation Advisor, IKEA Ranj Dale, Head of Technology, GfK UK GfK October 14, 2015 #FCSummit15 1

2 Why Smart Home? It represents a huge opportunity GfK October 14, 2015 #FCSummit15 2

3 GfK October 14, 2015 #FCSummit15 3

4 Key questions for brands 1 Are consumers ready for the Smart Home? 3 The main barriers to adoption? 2 What elements are key? 4 Which brands are trusted to deliver Smart Home? GfK October 14, 2015 #FCSummit15 4

5 Smart Home as a term resonates with consumers.. Aware 91% Some knowledge 65% Smart Home GfK October 14, 2015 #FCSummit15 5

6 Key technologies that are expected to have the greatest impact on consumers lives are. 45% Mobile Payments 47% Smart Home most impact 38% Cloud 31% Wearables GfK October 14, 2015 #FCSummit15 6

7 The areas that are most appealing around the Smart Home centre on.. 29% Health 38% Security & Control 36% Entertainment & Connectivity 28% Appliances 36% Energy/Lighting GfK October 14, 2015 #FCSummit15 7

8 Main barriers to adopting Smart Home technology are. High Cost 37% Lack of knowledge 25% See no barriers 22% GfK October 14, 2015 #FCSummit15 8

9 A mix of organisations are trusted to deliver Smart Home across the key aspects 21% Security & Control 11% 16% 20% Entertainment & Connectivity 12% 12% 14% Energy/Lighting 10% 11% 30% 15% GfK October 14, 2015 #FCSummit15 9

10 The extent to which consumers trust a single vendor to deliver all Smart Home technology shows a mixed reaction 35% prefer a single vendor to provide Smart Home Tech 3 29% prefer a range of vendors to provide 1 Smart Home Tech 36% have no preference on vendors 2 GfK October 14, 2015 #FCSummit15 10

11 GfK s Global Smart Home Study Smart Home Study 1,000 nat rep consumers in each market Online survey Data and report available in Nov 15 GfK October 14, 2015 #FCSummit15 11

12 Creating a better everyday life at home for our future consumers GfK October 14, 2015 #FCSummit15 12

13 Home is the most important place in the world home at its Best, is Me at My Best EXPRESSED NEED I want a cozy home, with nice light and a good temperature and to keep the energy cost down at home or away HIDDEN NEED I want to be a better me, a better partner, a better parent, a better citizen GfK October 14, 2015 #FCSummit15 13

14 Smart Home? Or Home Smart? Solving Needs and Wants, instead of features and gadgets FUNCTIONS Energy generation Lighting management Smart appliances Home entertainment Home security Personal Health EMOTIONS Cozy Flexible Easy Safe feel Smart feel Well GfK October 14, 2015 #FCSummit15 14

15 Which direction are we heading? For the many people, affordability is as important as simplicity WIDE PROJECTOR TV Life at Home Expensive & complex Affordable & Simplicity SMART HOMEAPPLIANCES Tech savvy VIRTUAL REALITY GAMING GfK October 14, 2015 #FCSummit15 15

16 Concept Kitchen 2025 Make life at home better, one product at a time... and they work together too! CONNECTIVITY AND THE IDENTIFICATION OF OBJECTS (IOT) CONNECTED PRODUCTS ARE PART OF A LARGER ECO-SYSTEM OF PRODUCTS AND SERVICES. GfK October 14, 2015 #FCSummit15 16

17 Design model Home at its Best, is Me at My Best In a home, many life stages (and lifestyles) mean different ways to relate, understand and use. GfK October 14, 2015 #FCSummit15 17

18 Apps and GUI for enhancing experience with digital natives GfK October 14, 2015 #FCSummit15 18

19 But let s not forget the TUI and IUI simplicity empowers everyone! GfK October 14, 2015 #FCSummit15 19

20 What more? can it be? GfK October 14, 2015 #FCSummit15 20

21 We are what we eat, food is part of life at home too... Smart things keeps you healthy and happy how does it interact with rest? HapiFork and Vyssl GfK October 14, 2015 #FCSummit15 21

22 What s to come? Smart material innovation will revolutionize next wave of product innovation! All digital products have an interface. In the absence of an application or a Graphical User Interface (GUI), the interface will be embedded in the product itself (TUI tangible user interface). COMMERCE CHANNELS INNOVATIVE PRODUCTS SMART MATERIALS SMART BASEBOARD APPLICATION INTERACTIVE SDK APPLICATIONS CLOUD SERVER Future Fashion Material Innovation Lab Show Cases GfK October 14, 2015 #FCSummit15 22

23 Last thing to remember...keeping your customer active Smart things is about making you feel good and it simply works for you! Smart things ignite emotions beyond the functions One product at a time, but they need to work together too! TUI can be more important than GUI, keep it simple Inhabitat: Arceas is a Green Wall that Doubles as an Exercise Machine GfK October 14, 2015 #FCSummit15 23