Digital Content Management Solutions from Microsoft. Presenter Name

Transcription

1 Digital Content Management Solutions from Microsoft Presenter Name

2 Agenda Why Digital Content Management (DCM) the business challenges An overview of DCM solutions from Microsoft Application scenarios User experience walkthrough Example workflows Demonstration Customer deployments Media-industry partners

3 External and Internal Pressures Customers demand transparency Customers demand flexibility Cost pressure Growing diversity of distribution channels New business models Shrinking margins Advertising spending moving online New competition Growing online audiences Metadata management Too many stand-alone systems Difficulty gathering metadata System incompatibilities Process inefficiency Complex system integration Lack of process transparency No shared access to media assets Inflexible metadata model Inflexible processes Lengthy time-tomarket No support for interactive services Difficulty handling multiple formats

4 What is Digital Content Management? An Overview Import Media Library Rough Cut Editor Annotation Search Media Viewer Metadata Repository Media Services Integration Services Digital Content Management System Storage Area Network Database Management System Third-Party Integration Transcoders, Processing, Editing, Storage, Distribution

5 DCM Solutions from Microsoft Digital content management, workflow, and collaboration support Enable new services Ingest Audio Video Documents Interactive Content Images Transcode Metadata Existing System GetObject DVD TV IPTV Web/P2P Mobile Store Gaming Print Portable Media Deliver Get to market faster Support new offerings Streamline processes Collaborate across boundaries Combine business and content processes Increase flexibility Respond quickly to business demands Adapt workflows and metadata model Makes DCM easy to use Familiar, role- and task-based UIs Cross-platform, cross-browser access Lower TCO Integration with Microsoft Office Integration with third-party products Works with existing IT investments

6 Advertising Application Scenario Content Management for Advertising Campaigns Managing the creative elements (content), workflows, and process statuses of multiple advertising campaigns along the entire value chain, from the initial brief to the finished advertisement. Requirements : Managing review-and-approval processes which typically involve external users.

7 User Experience Walkthrough

8 User Experience Walkthrough Common Characteristics for User Interface Configurable Webbased user interface Role-based and taskbased design Works with Windows and Mac operating systems

9 User Experience Walkthrough File Import Manual or automatic media and metadata file import Configurable import workflows such as for transcoding and gathering metadata Use of intuitive forms for targeted metadata capture

10 User Experience Walkthrough Media Library Manage rich media content (audio, video, images, interactive content) View and edit metadata details Launch workflows on one or multiple assets Check-in/check-out Track version history RSS alerts available for new and changed content

11 User Experience Walkthrough Media Viewer and Annotator Web-based no client install needed Multi-format support (images, audio, video) SMPTE timecode support and frameaccurate navigation View and annotate individual frames or ranges of frames Multi-user annotation Invoke workflows

12 User Experience Walkthrough Rough Cut Editor Web-based, no client install needed Multi-format support (images, audio, video) Full workflow integration for collaboration SMPTE timecode support and frame-accurate navigation Audio gain level control Title insertion Fade-in/fade-out EDL Export for Avid, Final Cut Pro NLEs

13 User Experience Walkthrough Metadata Entry Online and offline metadata entry Forms editor for easy forms configuration Role-based and taskbased metadata display and entry forms

14 User Experience Walkthrough Integration with Microsoft Office Outlook Receive task assignment notifications through Monitor workflow status Enter information to update tasks directly within Outlook

15 User Experience Walkthrough Role-Based User Interfaces Personal/Team/Enterprise Portals Partners Customers B2B Content Portal Employees Enterprise Media Library Sports, Politics, Production, etc. XML Web Services Personal Production Unit Digital Content Management (Interactive Media Manager - IMM) IMM An enterprise-scale solution that boosts role-based productivity by: making rich media content sharing intuitive and easy making content accessible to authorized users for re-use providing role-based and task-based user interfaces

16 Example Workflows

17 Example Workflows Import and Annotate Import and Annotate Upload Essence file(s) Associate To metadata object Transcode Gather Metadata Notify / Assign Task / Task list entry Notify / Assign Task / Task list entry Asset Registered Appears in Media Library

18 Example Workflows Find and Use Find and Use Search View Metadata, proxy Include in Cart Transcode Transfer Notify Asset Delivered

19 Example Workflows Review and Approve Review and Approve Select Asset Start review workflow Notify / Assign Task / Task list entry Open Task Acknowledge assignment Set Parameters Reviewers, due dates Annotate Asset Using inking Enter Comment Using approval form Approve/Reject Using approval form Notify

20 Demonstration

21 Customer Deployments

22 Customer Deployments Technicolor Global, common platform for technology, business, and customer interaction to provide webbased, self-service offerings related to asset visibility, tracking, usage, and reporting. Abertis Telecom Starz Entertainment Group Unified operation for content ingest, store, rough cut editing, finalizing, and approving trailers and other promotional materials. Video and advertising content loading and preparation for distribution through a Webvideo services portal in Spain. Radio Televisione Italiana (RAI) Video content loading and preparation for distribution through a B2B portal.

23 Customer Deployments Starz Entertainment Starz based their MediaForge system on DCM solutions from Microsoft. Microsoft has made our infrastructure about as simple as a complex environment can be. It s enabled us to speed up operationally the time it takes to launch new on-air graphics and interstitial packages to almost overnight. - Stephen Smith, Manager for Automation & Systems Integration, Starz Entertainment

24 Customer Deployments Technicolor Technicolor is building an integrated media platform for production, business, and asset management systems across more than 24 geographical locations. The solution delivers enterprise-wide integration of physical and file-based workflows and assets, customer and management information portals, plus an interface with customer project planning and management systems.

25 Customer Deployments Abertis Telecom Abertis Telecom is a telecommunications services provider in Spain, providing analog and digital diffusion services to all major Spanish broadcasters. Abertis Telecom use Interactive Media Manager to enable broadcasters to load and prepare video content for delivery through the TDT.com Web video portal.

26 Customer Deployments Radio Televisione Italiana (RAI) Radio Televisione Italiana (RAI) delivers TV and radio programs to 60 million viewers and listeners daily since 1950, operating 3 national channels and 20 regional newsrooms. RAI employs 10,000 people and maintains an archive of over 2 million pieces of original content. RAI uses DCM solutions from Microsoft to safeguard archived material, help employees find, view, and process content, and facilitate the reuse of content. Recently, RAI deployed IMM to load and prepare content for IP-based distribution via its RAIclick B2B portal, a joint venture with FastWeb.

27 Media-Industry Partners

28 Media Industry Partners Ingest Transcode Store Deliver Out-of-the-box connectors Uses industry-standards for Web services and metadata Provides common front-end collaborative interface

29 TDM Presentation Content

30 Agenda Overview of Microsoft Interactive Media Manager (IMM) IMM based on Office SharePoint Server 2007 Solution architecture Workflow support Metadata management Hardware infrastructure Roadmap

31 Interactive Media Manager (IMM) A Digital Content Management Solution by Microsoft Key Capabilities: Digital content management Workflow support & collaboration Web publishing Key Features: Based on SharePoint Server 2007 Web parts for handling rich media Customizable workflows based on Windows Workflow Foundation Metadata management based on Resource Description Framework Media file management Web services for easy integration with existing DAM systems and partner products

32 Interactive Media Manager (IMM) Based on Office SharePoint Server 2007 Explanation: SharePoint Server 2007 functionality IMM Functionality Announcements Blogs Wikis Real-Time Presence Out-ot-the-box (OOB) connectors to SAP and Siebel systems IMM Web Services for integration with third-party systems KPIs and Scorecards Dashboards Drill-Down Analysis Enterprise Portal Web Publishing Content Upload Workflow Support Task Management Status Tracking Preconfigured templates for media workflows like import, review & approval, etc. Content Search Metadata Search People Search Searching across desktop, Intranet, and Internet RDF Search Check in/check out Versioning Access Control RDF-based Metadata Management Media File Storage Management and Transfer Frame-accurate browsing Time-based annotation

33 Repository Digital Asset Management Third-Party Integration BDC Definition Software Development Kit Media Import Rough Cut Editor Media Library Media Viewer Annotation Ontology Editor Search Solution Architecture Flexible RDF metadata Extensible Web Part Library Office SharePoint Server 2007 Consistent user interface Simplified content access Centralization of resources Content and expert search facilities Workflow integration Content management and repurposing Governance and security management Integrated Internet, extranet, and intranet Extensible, collaborative environment Integrated forms management

34 Workflow Support and Automation Automate machine-based and support human workflows Automate machine-based workflows by invoking services Facilitate human processes by guiding users through workflow steps, providing context and tracking progress Leverage Windows Workflow Foundation and integrate with the Microsoft Office system and business solutions workflows

35 Metadata Management RDF Leveraging Semantic Web Technologies for DCM Standardized Future-proof Powerful RDF and OWL are World Wide Web Consortium (W3C) specifications RDF was developed by W3C as part of the Semantic Web Initiative RDF is a metadata model which allows to represent any type of object, relationship, and attribute structure Moreover, RDF ontologies can include rules: to automate the creation of data elements to infer properties of objects in queries Open Flexible Many metadata standards are published as RDF ontologies today, enabling metadata exchange RDF object models can be extended at runtime

36 Metadata Management RDF enables easy metadata model modifications to fit business needs Object Anchor Resource Item Container Media Item Folder Video Item Audio Item Image Item Tape Proxy Thumbnail

37 Sample Hardware Infrastructure IMM as DCM system for multichannel distribution NLE Web Design Harris ProBel DAM Content Provider Microsoft WPF Client Serving Playback Upload Encoding File Transfer Transcoding ERP IPM Scheduling Conforming Playout Stage Broadcast Stream Download Experience

38 Sample Hardware Infrastructure

39 Roadmap IMM v3.0 Q IMM v2.0 August 2008 Core IMM v2.1 September 2008 Metadata/ Forms Editor IMM v2.2 September 2008 Rough Cut Editor* IMM v1.0 June 1, 2007 First Public Announcement at NAB 2007 April 16, 2007 * Silverlight 2.0 dependency

40 Integration Functionality Interactive Media Manager (IMM) Functional Roadmap IMM v1.0 IMM v2.0 IMM v3.0 IMM Solution Components: Media Import Media Library Media Search Media Cart Media Viewer Media Annotation IMM Workflows Ingest and Metadata Gathering Associate/Transcode Review & Approval IMM Solution Components: Rough Cut Editor (Silverlight ) Auto-detect Media Viewer (Support for Silverlight, Quicktime, Flash, Images) Gallery view for Media Library BDC adaptor for Search Ontology level security Media Services for Video (thumbnails, Scene detection) IMM Workflows DRM Tape Ingest EDL generation and export from Rough Cut Bulk Edit workflow IMM Solution Components: Dynamic Ontology driven forms Internet Portal Web Parts Social Community Storefront B2B/B2C Storefront Integration Work Order Management integration with Dynamics AX LINQ for RDF Metadata Silverlight Media Library Rough Cut update Ontology editor IMM Workflows B2B/B2C Storefront IPTV, Mobile VOD Conform from RCE through Expression Encoder Telestream - FlipFactory Anystream - Agility Equilibrium - MediaRich Aspera - Enterprise Server K2 - Enterprise Workflow Quantum - StorNext Telestream - Pipeline ( Network Tape-based Ingest) Harmonic (Rhozet) Carbon Coder File Catalyst Expression Media Encoder Marquis - Medway (Avid/Final Cut delivery) MSTV IPTV Dynamics AX Dynamics CRM Commerce Server June 1, 2007 August/September 2008 Q3 2009