Digital Backbone Project Overview Sony Pictures Technologies
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1 Digital Backbone Project Overview Sony Pictures Technologies Digital Backbone Project Overview ghj / a 1
2 Why a Digital Backbone? Digital Backbone Project Overview ghj / a 2
3 End to End Digital Workflow A scalable, flexible and file-based solution is imperative to support new paradigms in entertainment production and distribution. Acquisition Digital Production Distribution Vi ewi ng Fi l m Post Pr oduct i on Di st r i but i on ( DVP) Theat er Di gi t al Tape SOA base Wor kf l ow/ Met adat a/ Asset Management Tr anscodi ng/ Fi l e Conver si on St or age Di gi t al Mast er Di st r i but i on Mast er Ci nema( DCP) Sat el l i t e Ter r est r i al Ent er t ai nment Memor y TV( I nt l ) Medi a Home Dai l i es Edi t or i al VFX Conf or m DI I PTV Bl u- r ay Hot el / Fl i ght I nt er net Sony is uniquely positioned to develop, operate and market the solution, which is core to its mission and competitive advantage. Digital Backbone Project Overview ghj / a 3
4 From Camera Lens to Cellphone The Digital Backbone is a seamless infrastructure from content capture through distribution Education/ Training Production: Capture, Creation Post Production: VFX, DI, etc Distribution: Output, DIsplay Digital Workflow Digital Backbone Project Overview ghj / a 4
5 Two Implementations, One Backbone Although the distribution and production segments of the backbone will be integrated, two different implementation approaches will be utilized. PRODUCTION BACKBONE DISTRIBUTION BACKBONE Sony United Implementation Team Professional Solutions Group PSA San Jose BPRL Atsugi Cross Functional SPE Team Technologies Columbia Pictures, Screen Gems Television Post Production & Studio Operations Imageworks, Digital Media Group Sony United Implementation Team Sony Pictures Technologies Sony DADC Sony Professional Solutions Group Digital Backbone Project Overview ghj / a 5
6 Sony Media Backbone Conductor A media-oriented, SOA-based digital production backbone framework designed to provide flexibility, adaptability, and scalability Automated workflow and process management Real-time activity dashboard monitoring and reporting File movement and management Digital asset management and metadata database Provides an open architecture Defines and publishes interfaces Creates an ecosystem : Encourages third-party development of services, plug-ins, and clients Digital Backbone Project Overview ghj / a 6
7 Current SPE Production Backbone Configuration 500 TB disk storage (SAN) 2 PB tape storage Proprietary software for ingestion, access control, and retrieval of picture files and metadata Secure network connection (10 Gb/s) to SPE Studio Lot Secure network connection (1 Gb/s) to external facility (Efilm) Digital Backbone Project Overview ghj / a 7
8 Sony Distribution Backbone A media-oriented, SOA-based digital production backbone framework designed to provide flexibility, adaptability, and scalability Automated workflow and process management Real-time activity dashboard monitoring and reporting File movement and management Digital asset management and metadata database Provides an open architecture Defines and publishes interfaces Creates an ecosystem : Encourages third-party development of services, plug-ins, and clients Digital Backbone Project Overview ghj / a 8
9 Post Production Pipeline
10 Post Production Pipeline 35mm Camera Scanner Digital Camera J2K M data Sync Storage Make Proxies Off-line Trailer Edit Off-line Edit Metadata Data Capture Dailies Color Dailies Screen On-line etc Prep Mix ADR/ Foley On-line Edit/ Conform Music Record Visual EFX Titles DI Distribution Archive
11 Digital Camera Data Capture Scanner M data [incl. 3D] J2K Sync Post Production Pipeline Accommodates 3D by design Dailies Color [incl. 3D] Dailies Screen On-line etc Off-line Trailer Edit Off-line Edit On-line Edit/ Conform [incl. 3D] Distribution Make Proxies Storage Metadata DI 35mm Camera ADR/ Foley Prep Music Record Mix Visual EFX Archive Titles
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