iapps Social Step by Step Guide to Create Facebook Pages, Twitter accounts, and LinkedIn Accounts

Transcription

1 iapps Social Step by Step Guide to Create Facebook Pages, Twitter accounts, and LinkedIn Accounts 1

2 Table of Contents Inroduction... 2 Creating a Facebook Business Page... 2 Creating a Twitter Account... 8 Creating a LinkedIn Account

3 Introduction iapps Social ensures you get the most of out of social media. To get your social media marketing started, we have created this step by step guide for creating a Facebook Business Page, a Twitter account, and a LinkedIn Business Page. Creating a Facebook Business Page 1. Log-in to your Facebook account 2. Click on the arrow in the top right hand corner to access your account drop down menu. 3. Click Create Page 3

4 4. Select Local Business or Place 5. Fill in the information for your business a. Category i. Doctor OR Health/Medical/Pharmacy are the two medical related categories b. Business Place or Name i. Use the name of your practice as the name of your business page c. Address d. City/State e. Zip Code f. Phone 6. Click Get Started to continue to the next screen and fill in more information about your business 4

5 a. Add categories that apply to your business i. Adding categories to your page helps with your SEO ranking ii. The field uses type-ahead so type the terms that apply to your business to see what is available 1. EX: Pediatric Dentists can add both pediatric and dentist as categories b. Add a short description of your business (155 character limit) i. Make sure to include important keywords that apply to your business in the description 1. EX: Industry, Company name, Full name, Services, Location ii. There will be an opportunity to write a longer description of your business in another section c. Add the link to your website d. Select yes for the question Is XXXXX a real establishment, business, or venue? e. Answer the additional question Will XXXXX be the authorized and official representation of this establishment, business, or venue on Facebook? 5

6 i. If you answer no you will need to search for the official page that you want to connect your new Facebook page to 7. Add a profile image to your page a. The image must be a 180x180 pixels in size at a minimum b. Using an image of your logo or a headshot is recommended for the profile picture c. Two image source options i. Upload an image from your computer ii. Import an image from your website 8. Click Next once you have selected your image 9. Click Add to Favorites to easily access your page from your Favorites bar on Facebook 10. Add a cover photo for your page 6

7 a. Image requirements i. 399x150 pixels (minimum) ii. 851x315 pixels (optimal) b. Two image source options i. Upload an image from your computer ii. Select an image from your Facebook Photos c. Image recommendation i. Use a photo of you and your staff to add a personal touch to your business page 11. To add more information about your business to your Facebook page click on About and then click Page Info a. Update your Facebook Web Address to match the name of your business page as much as possible b. Add Hours so that people who visit your business page will know your hours of operation c. Add a Long Description about your business 7

8 i. Here you have the opportunity to provide more information than was provided in your short description, such as your company philosophy ii. Make sure to include your Industry, Company name, Full name, Services, Location d. Add an if there is a particular address that you would like people to contact with questions that they have. 12. To allow other people to manage your page click on Settings and select Page Roles a. Type the address that the person you want to add as an administrator uses to log-in to Facebook b. Determine the role that you would like the user to have c. Click Save to send the user the official invitation to help manage your business page 8

9 Creating a Twitter Account 1. Go to 2. Type in your Full Name a. This is name that will be displayed alongside handle b. Maximum of 20 characters allowed c. If you are creating a Twitter account for your entire practice it is recommended that you use the name of your practice as the Full Name 3. Enter your Address a. This address will be used to log-in to your Twitter account as well as receive notifications from Twitter b. If you are creating a Twitter account for your entire practice it is recommended that you use a general company address 4. Click Sign-up 5. Enter your password 6. Choose your Twitter handle 9

10 a. Maximum characters allowed = 15 b. Handle Creation Tips i. The shorter the handle the better ii. Make your handle simple but not generic c. If the handle is already taken a red X will appear to let you know 7. Click Next 8. Read the text and then click Let s Go 9. Click Next 10. Select the categories that interest you and your practice and click Continue a. These categories will be used to suggest Twitter accounts to follow 10

11 11. Deselect any Twitter account you do not want to follow and then click Continue 12. Customize your profile by adding a photo a. The recommended image size is 400x400 pixels b. This is the image all users will see when searching for your account on Twitter i. Using an image of your logo or a headshot is recommended for the profile photo 13. Click Continue 11

12 14. Use your contacts to find other Twitter accounts you may be interested in following OR click Skip this step to continue 15. Once your Twitter account is created make sure to confirm your account a. Check the address you used to create the account for the Confirmation Continue to edit your Twitter account by clicking on your Full Name 17. Then click Edit Profile on the right hand side 18. Click on Add a header photo to add a large image to your profile a. Recommended image size is 1,500x1,500 pixels 12

13 b. Use a photo of you and your staff to add a personal touch to your Twitter account 19. Add your bio a. Maximum of 160 characters b. Include information about your business and add a personal touch 20. Add your location a. Maximum of 30 characters b. Make sure to include your city, state, and zip code 21. Add your website 22. To edit your time zone click on the profile photo in the top right hand corner and then clicking settings 23. Under the Account tab edit your time zone settings 13

14 Creating a LinkedIn Account 1. Go to 2. Fill in the information under Get started it s free a. First name b. Last name c. address d. Password 3. Click Join now 4. Fill in the information requested in the next screen a. Country b. Zip Code 14

15 c. I am currently d. Job title e. Company f. Industry 5. Click Create my profile 6. Add your address on the next screen a. You will use the address to login to your LinkedIn account as well as confirm your account 7. An confirmation will be sent to the address you used in the previous step 8. Check your for the confirmation and then click Confirm Address 15

16 9. Once you confirm your address you will be asked to connect with people you may know a. It is important to connect with other LinkedIn users since this is the way you build your audience 10. Once you have selected the other people you would like to connect with click Add connections a. If you do not want to connect with anyone, click Skip this step 11. Next you will be asked if you want to get LinkedIn on other devices of yours 16

17 12. a. This step is optional i. To get the app on other devices add your phone number and click Get the App ii. If you do not want to get the app click Skip 13. On the next screen you have can select the type of LinkedIn account that you would like to set-up a. There are two options i. Basic account (Free) 1. Recommended ii. Premium account (Plans start at $24.95) 14. Once you have selected the type of account you would like you will be taken to the next screen where you can start to add details to your profile. You will be asked a series of questions that will appear in a random order. See below for potential questions. a. Select the month and year you started working at your current position and then click Save b. List other jobs that you have held over time 17

18 i. List as many positions as you would like by clicking next after each one. ii. Click No more positions once you are done c. Next, add your skills to your profile i. List as many skills as you would like (limit of 50) ii. Use the type ahead feature to see what skills are pre-listed iii. Type in your own skills even if they aren t pre-listed d. Once you are done adding your skills click Save to go to the next screen e. At the next screen enter your educational background i. List as many schools as you would like by clicking save after each one. f. Once you are done adding your skills click I have listed all my schools to go to the next screen g. The next screen asks you if you know any other languages besides English i. Click yes or no 18

19 1. If you click yes you will be asked to list the languages you know 2. Type a language into the field and click Save to move on to the next screen OR click Add another language to continue adding more languages 15. After selecting your languages you will be asked to upload your profile image 16. Select an image from your computer to upload a. The image file cannot exceed 4mb 17. Click upload to move to the next step 18. Once you upload your image you have the ability to adjust the zoom and rotate the picture 19. Once you are happy with your image click Add to Profile 19

20 20. On the next screen you can add your volunteer experiences a. Add your role and the organization name 21. Click save and then select the cause that you were volunteering for 22. Click save 23. On the next screen enter the date range that you were volunteering with that organization a. If you are still volunteering for the organization, select the month and year you started and check the box for I currently volunteer here 24. Click Save 20

21 25. Next, describe the work you did at the organization a. This description is optional i. Click Skip or Does not apply to continue without adding a description 26. After the last screen you are finished setting up your LinkedIn profile LinkedIn Company Page 1. Go to Interests and click on Companies 2. On the middle right click Create a Company Page 3. Enter your Company Name and Company address a. Use your personal company address 4. Click continue and enter your company information a. If the work address you provide is an unconfirmed address on your LinkedIn account, a message will be sent to that address. Follow the instructions in the message to confirm your address, and then use the instructions above to add the Company Page. b. A red error message may appear if you have problems adding a Company Page. c. A preview of your Company Page is not available. When you publish the page, it is live on our website. Note: To publish your Company Page you must include a company description ( characters including spaces), and company website URL. 21