Fundraising in a Mobile World Fact, Fiction, and Best Practices. Presenters: Darian Rodriguez Heyman Jon Biedermann Nathan Dietz
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1 Fundraising in a Mobile World Fact, Fiction, and Best Practices Presenters: Darian Rodriguez Heyman Jon Biedermann Nathan Dietz
2
3 Today s Agenda Mobile Engagement & Fundraising Overview Inside #GivingTuesday Data From DonorPerfect Tips & Tools For Going Mobile
4 Today s Presenters Jon Biedermann VP Fundraising Solutions, DonorPerfect Camp Director at camp featured in Meatballs Baseball & Basketball Coach Nathan Dietz, Ph.D. Senior Research Associate, Urban Institute Associate Research Scholar, University of Maryland Rock Band Drummer Darian Rodriguez Heyman Best Selling Author, Nonprofit Fundraising 101 New Dad Executive Director, Numi Foundation Founder, Sparrow Mobile Public Speaker, Coach, Consultant
5 Mobile Engagement Jon Biedermann, VP Fundraising Solutions DonorPerfect
6 Small screens are a BIG 79% DEAL of Americans own a smartphone (Pew Research) 51% of Americans own a tablet (Pew Research) 58% of Google searches are on mobile (Searchengineland)
7 Source: Lookout
8 Source: Experian
9 Source: Marketingland
10 What does mobile mean for nonprofits?
11 Mobile Fundraising
12 Consumer Device Ownership ( ) Personal Computers Tablets Smartphones -3% +7% +7% Source: Nielsen
13 Multi-Platform is the New Normal
14 Know your Audience 70% of charitable donations are from individuals 50 and older. Source: Forbes
15 Smartphone Ownership by Age Source: Nielsen
16 Mobile Fundraising 21% of online donations come via mobile devices (DonorPerfect)
17 Inside the Numbers Nathan Dietz, Senior Research Associate, Urban Institute Associate Research Scholar, University of Maryland
18 Overview: DonorPerfect End of Year Data, 2016 Period covered: November 28, 2016 January 6, 2017 $1.4MM from 2.7MM Gifts Average gift amount: $ Sample size: 7,074 Organizations
19 End of Year Period (11/28/16 through 1/6/17) Offline donations outpace online More engagement via tablets than smartphones
20 Giving Tuesday (November 29, 2016)
21 New Year s Eve (December 31, 2016)
22 Timing of Online Donations during End of Year Period
23 Median Amount Donated to Organization End of Year Period and Historical
24
25 Above-Average Giving Tuesday Donors (based on donor history with organization)
26 Above-Average Donors during End of Year Period (based on donor history with organization)
27 New Donors during End of Year Period
28 Tips & Tools For Going Mobile Darian Rodriguez Heyman Nonprofit Fundraising 101
29 Mobile Impact Fundraising: Capitalize on New Channels Advocacy: Mobilize the Masses Marketing: Amplify Your Voice Volunteer Recruitment & Management Program & Operational Efficiencies
30 Staffing and Mobile Management Mobile Matrix Revenue Efficiency Communication Service Staff Donors Volunteers Clients The Public
31 Website or App?
32 Responsive Design Website content and images optimized for any device Sections can be hidden and re-aligned on smaller screens
33 Mobile-Friendly Donation Forms
34 Designing For Mobile If your website takes more than 3 seconds to load 40% of visitors will leave 80% of visitors won t return
35 Responsive Templates
36 Social Media Time Spent on Mobile 79%
37 Mobile Users Share Twice As Much Content Source: TechImpact
38 Text to Give
39 Mobile Swipe Collect donations at any fundraising event with a smartphone or tablet
40 Mobile Bidding Put the FUN in Fundraising!
41 Designing For Mobile Mobile Best Practices K.I.S.S. One-Handed Usability Scanable Content Large Buttons Spacing Around Links Width <500 Pixels Point Font Socialize Giving
42 Takeaways & Next Steps Darien Rodriguez Heyman Jon Biedermann
43 Mobile is emerging. Get ahead of the trend and plan now!
44 Mobile Technologies Invest for growth Responsive Website Responsive Donation Forms Responsive Templates Mobile Payment Acceptance Text-to-Give Mobile Silent Auction
45 Resources Google GoMo Mobile for Good, Heather Mansfield
46 Questions Darien Rodriguez Heyman Jon Biedermann Nathan Dietz
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