Communication in a Digital World

Transcription

1 Communication in a Digital World

2 Presented by: Kristina Garcia VP of Communication 8/25/2018

3 Adapt to your community Take a look at your community. How is your community connected to the organization and to each other? Internet? Phone? Church? Sports? Key businesses? Use technology to target those pathways. Use multiple avenues and change it up.

4 Adapt to your volunteers Look at how your volunteers work, play and connect. Build a tech platform that supports them as a whole and makes doing the business of PTA as effortless and productive as possible.

5 Old School (Tried and True) Word of Mouth: Ye Ol SneakerNET Telephone: Connect-ED, Person-to-Person (Ask nicely) Print: Snail Mail, Handouts, Newsletter (Again, ask nicely) Bulletin Boards / Marquees (Not just at the school) TV / Radio: School, Local Broadcaster

6 The Essential Remember to have an opt-out option on your s.

7 Before you can send , you have to gather addresses. Check this out, straight from National PTA s Membership Quick-Reference Guide: 1. Create and maintain a membership database. [...] 2. Use . allows you to communicate with members who are not able to attend meetings. Collect addresses on your membership form [...].

8 If you aren t already doing it, We RECOMMEND that you STOP using personal addresses for PTA communication. Create addresses for each of your board positions. This is vital for keeping communication flowing through board transitions. (e.g. president@happyfacepta.org) Options for Internal Google For Non-Profits Gmail Accounts Microsoft Office 365 For Non-Profits

9 You have a mailing list. You have organizational s. Now you can send out mass s with ease. Get signed up with a service that lets you send a well formatted to your list(s). Use it somewhat sparingly. Options for Bulk Mail Vertical Response Mailchimp Benchmark Constant Contact

10 Social Media CHECK US OUT AT: FACEBOOK PCCPTA TWITTER PCCPTATWEETS INSTAGRAM--PCCPTA

11 Yes please! I ll have some social media with my non-profit. 97% of non-profits maintain a social media presence. 1 For our discussion, we are focusing on how to use more mainstream social media services like Facebook, Instagram, and Twitter.

12 How should you use social media?

13 Don t blog. Talk. The strength of social media comes from the buy-in of real relationships, the open and non-authoritative voice and the immediacy of its content.

14 Use it to remind. Post reminders about your events and advocacy efforts. Do this, not only well before these occur, but also an hour or two before them as well. These little reminders will increase your turn outs.

15 Use it to connect. Share images and video to connect people to those events and other people. Facebook Live is an awesome tool. However, don t forget to get permission from anyone that will be live!!! We are all hesitant to invest time into people and events for which we aren t familiar. Help us get familiar from the safety and anonymity of the Web by giving us insight into who you are and what you are doing.

16 Be a cheerleader! Post follow ups details that reiterate the reasons why we do what we do. Give those who participated or helped some thanks and kudos.

17 Use it like a boss. Well maybe not exactly like a boss. Be professional, but also be friendly. Keep your posts short and sweet. Up to once a day is fine when an event isn t going on. Ignore the drama, but don t be afraid to edit/remove comments.

18 Websites YOUR INFORMATION REPOSITORY

19 What is a Website good for? Websites remain the information anchor people expect from any organization. They save you time by answering questions for you. They provide authoritative information about your unit.

20 Some website providers: Weebly Yola Wix

21 What is a Web site good for? Web sites remain the information anchor people expect from any organization. To save time & money on communication To provide up to date information To provide convenience to your members To encourage two-way communication To reach a larger audience

22 What kind of information should be in your site? Mission and goals Board members Contact information Current activities Calendar Reflections Program School information Advocacy information Links to partner organizations Volunteer opportunities Health and Safety issues Recognize Achievements Fundraising Membership information

23 Putting It All Together MANAGING YOUR TECH

24 The Domain Name A domain name is a human-friendly address on the web, e.g. happyfacepta.org. Get a domain name that makes sense for your org. Domain names cost about $10 per year. Domain name hosting is not the same as Web site hosting. PCCPTA uses GoDaddy.

25 Managing Your Domain Name Register your domain name using a personal address*. Register for just one year. At the end of each PTA year, remember to renew your domain name lease and update its contact information if it is changing hands. Very important!

26 Getting Your Set Up Choose an (and possibly website) host.* Sign up with the personal account** you used for registering the domain name. Create accounts for each position on your board using a standard default password that your users should change the first time they log in to their account. Don t forget to create an admin@ or techadmin@ account for your domain as well.

27 Choosing a Web Host A Website Host allows you to put your content on their computers for all the world to see. Choose a host that provides simple, easy-to-use content management. Hosting can be free to expensive. Go with free to very cheap.

28 Privacy and Legal

29 Keep your contact list secure! Don t share it with any partners or vendors or well intentioned grandparents. Practice discretion even within your member-base.

30 Ideas & Help MANY HANDS MAKE LIGHT WORK -- JOHN HEYWOOD

31 Check out for resources and links that will help you build and maintain your technology and communication platforms. YouTube has lots of videos on how to manage your Google for Non-Profits or Office 365 for Non-Profit services. me at

32 Discover, Create and Share Share Your Successes If you discover a really useful tool or some great resource; if you create some inspired content, a wonderful work of art or come up with a great idea.. Share it! Send it to us so we can brag on you and offer it up to others.

33 Win Awards COME ON. PAT YOURSELF ON THE BACK, YOU DESERVE IT.

34 Official PCCPTA Awards Newsletter / e-newsletter Award Website Award Don t forget to apply for Florida and National PTA awards too.

35 We Are Here To Help NO SERIOUSLY. WE ARE! Kristina Garcia VP of Communication Dominique Zak Newsletter Chair Melody Johnson PR Chair