Awaken Your Publicity!
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- Everett Beasley
- 5 years ago
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1
2 Awaken Your Publicity! Elrond Lawrence Communications Specialist
3 Good publicity is crucial. We live in a media-driven world. There s more competition than ever for people s attention. Social media helps you connect with the communities you serve. It s cost-effective and easy to start!
4 Communication is crucial. It unifies and connects your church. People can share photos and stories of events, services, celebrations, etc. Sharing success stories helps others avoid reinventing the wheel. Social media and e-newsletters make it easy for churches with modest resources.
5 These are the tools you re looking for.
6 What s in your PR toolbox? Modern website -- updated regularly Monthly newsletter -- print or Social Media presence: Facebook, Twitter, etc. Parishioner list (for breaking news & events) Local media address or phone #s
7 Newsletters and social media reach out, while the website is your online home. Newsletter outreach Your audience Website the destination Social media outreach
8 Why is Your Website Important? It s a window to your congregation for those seeking a church home. It s a resource for parishioners and church leaders. Newsletters and social media reach out, but a website is your online home. Visitors can take action: subscribe to a newsletter, donate, learn about your ministries. It s the one place where you have 100% control in telling your story.
9 Keys to an Effective Website Easy-to-navigate, intuitive menus. Key menu pages: About our church, rector messages, directions/map, news, calendar, contact form. Pictures of people! Visitors want to see a window to your congregation not pictures of stained-glass. Be mobile-friendly easy to view on tablets and smartphones
10 Keys to an Effective Website Use a Wordpress theme it s easy to update/manage. Less is more use large images on your home page to convey feeling, tone, and key messages. It s not a library! Don t be a web hoarder. Instead of listing addresses in text, direct visitors to a contact us form for more info. Demolish ALL under construction pages. Always renew your domain name (ie,
11 Our old website...
12 and today s
13 Newsletters Still the best way to reach out to your congregation. Print? Online? Monthly? Bi-weekly? services such as Mailchimp & Constant Contact are easy, free, & mobile-friendly no page counts! Print out E-newsletters for computer-phobic parishioners.
14 Mailchimp (layout module)
15 Mailchimp (dashboard)
16 Newsletter Content Ideas Promote upcoming events and share recaps of past events (photos, results, thank volunteers) Profile members of your congregation someone with a unique hobby, career, or life story. Parish updates: attendance, budget, challenges. Steal from Along the King s Highway
17 to #: Explaining Social Media
18 Benefits of Social Media Unify your congregation by sharing news, photos & milestones Be visible online; it conveys a modern image Promote ministries, special events and programs Announce events and collect RSVPs Post breaking news and respond to questions Connect w/ your community, nonprofits & potential partners Build relationships
19 Deciphering Social Media Facebook: events, pictures/video clips, news & story links Twitter: updates, story links, photos, re-tweeting, networking YouTube: videos Instagram: photo/video sharing Pinterest: share, discover & collaborate by pinning photos/videos Tumblr: mini-blogging Snapchat: temporary texts/photos
20
21 Social Media Use by Teens
22 Facebook 1.01 billion daily active users on average for September 2015 (894 million mobile daily active users) Post news, photos, video clips & links to stories Build a community of followers who like your page People don t have to join Facebook to follow you Invite followers to upcoming events Post photo galleries Respond to questions & comments
23 The Facebook Page
24 Twitter 320 million monthly active users (80% on mobile devices) Mini-blog 140 character limit. Post news, links to stories, photos, videos symbol is your Twitter handle (your ID) such The hashtag (#) is how you connect with others who share your interests, such as #episcopal, #starwars, #kitties, etc.) People discover your Tweets (posts) when they search for topics.
25 Twitter Tips: Getting Started It s easy to set up an account. Visit Twitter.com Follow people and groups on Twitter that share your interests. Dip your toe in the water. Connect with others by liking and/or re-tweeting entertaining or insightful posts. When you follow or re-tweet someone, they get an alert. That s how they learn about you. You don t have to Tweet all the time! You also don t have to read everything. Make it fun & meet new people.
26 Twitter Home Page
27 Twitter Feed
28 Instagram 320 million monthly active users (80% on mobile devices) Visual storytelling: posting and sharing pictures & brief videos (15 seconds max) via your smartphone. No limit to text size or hashtags. Connect with others by liking photos, following people, and using hashtags (similar to Twitter).
29 Instagram (sample page)
30 Final Tips Pick 1-2 social media service and stick with it. Don t bite off too much. It s a visual medium share pictures! Ask shutterbugs in your congregation for help. Build relationships like and share relevant posts. Don t be that person at the party who only promotes themself. Share others good news.
31 If you want to catch a fish, you need to think like a fish. Use the bait fish like, not the bait you like. If you want to engage a reader, you need to think like a reader. Use the content your readers will like, not the content you like. Ann Wylie
32 Media Relations Think like a journalist: stick to who, what, where, when, why, and how. Before you send Is your program or special event unique? Why? Does it address a community need? Does it have visual appeal for photos or TV? Is it open to the public? Who should the media contact if they re interested?
33 Media Relations Checklist Send your news to the following... Area newspaper Local TV and/or radio Community calendars Local blogs or websites? *Note: Event news should be sent 3-4 weeks in advance. Remember, less is more! Journalists receive dozens of news releases each day. Just the facts: 2-4 paragraphs is best.
34 Most media websites have a staff page with contacts (Look at the bottom of a news organization s website)
35 Anatomy of a News Story
36 Anatomy of a News Story Opening paragraph is called the lede, or lead. That s where you convey the who, what, where, when, why, and how. If you can t fit it all into one paragraph, two are fine. The point is to convey the most important information first. People have short attention spans, especially online. The third paragraph serves as a transition, or bridge to supporting information: what caused the news, why the event is taking place, or background details. When pitching an upcoming event, always list a contact or link for more information (or how to sign up).
37 Submitting to Along the King s Highway Don t just send a flyer. 300-word limit (or call in advance). Photos are gladly accepted (if sharp & well-lit). All submissions will be edited for space. Deadlines are Wednesdays at 6 pm. Limits on repeating stories to avoid reader MEGO * *My eyes glaze over
38 Taking good photos Get as close to the subject as possible. Take LOTS of pictures! Pixels are cheap. Using a smartphone? Don t zoom. Ever. Exhale when shooting to reduce motion blur. Choose the biggest image size. Think ahead: shoot wild art (people, annual events) Share photos on your newsletter and social media.
39 Photo Samples
40 Q&A
41 Thank you! Contact info: (off.)
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