Your Competition Is Making An Expensive Mistake

Transcription

1 Your Competition Is Making An Expensive Mistake

2 They Send Buy It NOW After Buy It Now

3 This Leads To Rapid List Burnout, Multiple Spam Complaints And Headaches No Business Owner Should Have To Deal With

4 Your Competition Doesn t Understand That There Are Multiple Pillars To A Successful Marketing System

5 Without All 4 Of These Pillars That System Is Leaving Money On The Table

6 Luckily, You Won t Be Making That Mistake

7 E.L.M Conversion Factory Lesson 4: The 4 Pillars Of Marketing Success Revealed

8 Here s What We Are Going To Cover The 4 Pillars Of Marketing Success The Role Of Each Pillar How The 4 Pillars Relate To Your Lead Machine

9 Here s Why This Is Important Relying Solely On Promotional s Isn't Sustainable As Your List Grows You Will Need To Expand Your ELM You Will Miss Out On Low Hanging Fruit

10 Here s How This Lesson Will Help You Effortlessly Transition Subscribers From One Offer To Another (so you can sell more stuff) Keep Your Subscribers Engaged And Eager To Open Your s (which means increased open rates and higher click through rates) Discover How To Win Back Subscribers That Have Stopped Opening Your s

11 The 4 Pillars Of Marketing Success 1. Engagement s Build relationships 2. Promotional s Sell your stuff 3. Segmentation s Discover what your subscribers want 4. Re-engagement s Win back subscribers that have stopped opening or clicking s

12 Engagement s Build elements of know like and trust Teach subscribers about you and your business Set expectations Give value

13 Engagement s The quality of your engagement s is the number one factor that determines whether or not subscribers will continue opening your s

14 Engagement s Examples

15 Engagement s Examples

16 Engagement s Examples

17 Promotional s Make offers Can be combined with engagement s to deliver value and have the opportunity to make money Urgency > Sleazy Tactics

18 Promotional Keys Your promotional s should offer the right product to the right subscriber at the right time. Your engagement s should tee up your promotional offers Test. Test. Test

19 Promotional Example

20 Segmentation s Get your prospects to tell you want they want to hear about and potentially buy Allows you to send laser targeted ultra relevant engagement s and promotional s These should be used to move subscribers from one list to another

21 Segmentation s List segmentation is key to a healthy list with a low unsubscribe rate Segment non buyers by interest, or location Create separate list just for buyers

22 Segmentation s

23 Segmentation s Modcloth s segmentation Quiz

24 Segmentation s

25 Re-Engagement s Often overlooked yet critical pillar of marketing 25% of your list will die off each year Rekindle flame and save dying subscribers

26 Re-Engagement s Can be used in multiple situations Former customers Cold subscribers that stopped opening Cart abandoners

27 Why Cold Subscribers Are Hazardous Cold subscribers that no longer pay attention to your s lower your open and click through rates plus they are more likely to unsubscribe and complain This hurts your sender reputation and could hurt your deliverability In other words, cold subscribers on your list make it harder for you to reach active subscribers

28 Re-engagement Examples

29 Re-engagement Examples

30 Re-engagement Examples

31 How To Use Re-engagement s Most service providers will allow you to export subscribers that have not opened your s in the last 60 days These subscribers should be moved from your main list and added to a separate list Send broadcasts s like the examples or create a reengagement autoresponder series designed to get them into another S8 Series

32 The E.L.M Is Only The Beginning

33 When You Combine All 4 Pillars of Marketing Success You Will Transform Your Lead Machine Into An Unstoppable Selling System That Build Relationships And Makes The Right Offers To The Right People At The Right Time

34 Next Steps 1. Move On To Module 5: The 7 Day Launch Formula

35 See You In The Next Lesson