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1 Click to edit Master title style Click to edit Master text styles

2 Click to edit Master title style Click to edit Master text styles Leveraging Magento to Build Alternative Business Models #altmagento Brian Fritton,

3 Move fast and break things - Mark Zuckerberg

4 What I ll Give What You ll Get Alternative business models at a 10,000ft level Magento as an alternative model s platform Building your Model in Magento Glimpse of a working alternative model Significant new knowledge to apply to new and existing projects Insight into new depths of Magento s architecture Working Examples and Resources Forward-looking ideas of your own

5 Click to edit Master title style Click to edit Master text styles Alternative Business Models at a 10,000ft Level

6 What is an Alternative Business Model? It s a loose term Deviation from the standard add-to-cart flow Makes you unique Helps attract and convert your visitors

7 Examples

8 Why Talk About This? Reveals Diversity new in the possibilities way ecommerce to Solution is done is Give resources to those building these Providers, growing Every and Engineers, model its time strays to Shop realize from Operators the norm and a bit sorts of things on Magento Partners advantages that Magento offers us

9 Click to edit Master title style Click to edit Master text styles Magento as an Alternative Model s Platform

10 Innate Benefits of Magento Wildly customizable Growing technical and entrepreneurial community MVC Modularity Abstraction and pathing of features is consistent Open source

11 Refactoring Magento s Features Think outside the box! Conceptually: Most features are immediately leveragable with a change of the view (blocks) categories, reports, etc. Example: Magento Products can become

12 Products can become Hotel Rooms Image courtesy AheadWorks

13 Products can become Auctions Image courtesy MageStore

14 Products can become Projects Image courtesy Patch of Land.com

15 Categories can become Event Showcases Image courtesy FMEextensions.com

16 Refactoring Magento s Features Be careful of short cuts Remember: Magento should be able to perform like a normal ecommerce site for another website or store in your installation, even with your alterations. How do we do this technically?

17 Disable what you don t need

18 Build your modules with configurable scope

19 Create blocks and layout updates instead of hacking the theme Block Template

20 Avoid the use of configurable functionality that is easy to forget, misconfigure or become complicated

21 Database: Separate tables, leave core alone if possible Table: cron_schedule (core) Table: cron_schedule_params (custom)

22 Questions to Ask Yourself Before Choosing Do I need a cart and / or checkout process? Can I leverage Magento s features? Am I willing to buy and use 3 rd party extensions? What happens if Techcrunch mentions me? Is my model very simple? Would it be assisted by Magento s abilities?

23 Click to edit Master title style Click to edit Master text styles Building your Model in Magento

24 Briefly Planning Building your own modules Using / Altering 3 rd party modules Theming Reporting & analytics Performance & caching

25 Planning Simple tweaks to your normal planning Know what you are not using Contingencies and plan Bs Avoiding spaghetti code

26 Using / Altering 3 rd Party Modules Tips and tricks through examples using available Magento Modules and in-progress projects We ll talk about what is technically behind each of these and how it results in: Quicker build time Lower development cost Better all around support from the community

27 Rentals and Reservation-Based Models

28 Crowdfunding Models Image courtesy Patch of Land.com

29 Group & Flash Sale Sites Images courtesy developers-inc.com

30 Image courtesy MageExtended.com Marketplaces & Auction Sites

31 Subscription Based Models

32 Guidelines for Your Own Modules Use your own modules to extend 3 rd party modules Standards, standards, standards Extend Magento abstract classes Take advantage of Magento s objects Architect before diving in Controller & model classes Database Block classes Sequence of events

33 Theming Challenges & Tips Do as much as you can through layout updates Build your own blocks If a template is working against you, move up a level and start there Separate CSS for the majorly alternative sections of your site

34 Reporting and Accounting Thoughts As you build, keep your financials in mind Ensure you have a plan to get accounting information out of Magento You may need to create new custom reports You may need to custom tailor your analytics

35 Performance and Caching for Alternative Models Watch the number of modules installed and sequence of events Profile as you engineer Ask for performance data on 3 rd party modules Read up on how to provide cache coverage for custom parts of Magento Keep Magento up to date

36 The End Result a Working Example Subscriptions Managed and Automated through Magento AheadWorks Subscriptions and Recurring Payments / Custom Development

37 The End Items to Remember Think outside the box Plan and architect before beginning Build in a modular way Leverage community support

38 @bfritton Linkedin.com/in/bfritton magentocommerce.com/boards/member/ /