Business Blog Marketing. Mike Volpe VP Marketing HubSpot
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1 Business Blog Marketing Mike Volpe VP Marketing HubSpot
2 Agenda 1. Why is blogging important? 2. The 3 Keys to Success 3. Measuring Results
3 Marketers Doing Marketing
4 People Blocking Marketing Can Spam Act Signed into Law
5 People Don t Need Marketing
6 Rethinking Marketing Outbound Marketing Telemarketing Trade shows Direct mail blasts Print ads TV/radio ads Interruption Inbound Marketing SEO / SEM Blogging Social Media RSS Free tools/trials Viral videos Permission
7 Blogging is Inbound Marketing Blogging helps with SEO Blogging helps with Social News Sites Blogging helps with Social Networking Sites Blogging is Permission Centric
8 Agenda 1. Why is blogging important? 2. The 3 Keys to Success 3. Measuring Results
9 3 Keys to Blog Success Commenting Reading Witi Writing
10 Reading Other Blogs 1. Get an RSS Reader (google.com/reader) 2. Set reader as homepage 3. Search for relevant blogs Technorati.com Blogsearch.Google.com Icerocket.com 4. Subscribe to blogs
11 RSS = Distributed Content RSS = Really Simple Syndication Users consume content how they want Unlocks content from a URL Anonymous subscription
12 3 Keys to Blog Success Commenting Reading Witi Writing
13 Tips on Comments Increase the value of the article: Share an Example Add a Point Add a Useful Link Disagree Ask a Question
14 Example (Not Great) This is a great article. Thanks for sharing these tips. I am actually leaving this comment during a live webinar showing hundreds of people an example of how to leave a blog comment. I thought it was appropriate to use this post as an example because it is right on topic. Thanks!
15 Why Leave Comments? Karma Get noticed by other bloggers Get noticed by other blog readers Get links back to your blog
16 3 Keys to Blog Success Commenting Reading Witi Writing
17 Key Blog Software Features Blog Functionality: Uses your business URL, not a subdomain of someone else's URL Allows subscriptions by and RSS Automatically integrates with social media Automatically sends new blog posts to your subscribers by
18 Key Blog Software Features Analytics functionality: Reports both and RSS subscribers over time Measures visitors and leads from your blog Tracks your rank for key terms in search engines Tracks your competition as compared to you
19 Key Blog Software Features Support and expertise: Support people that answer technical / support questions People, articles and videos that provide marketing expertise on how to succeed with your blog
20 Biggest Blogging Mistake Using a free URL from Blogspot or Typepad HubSpot.blogspot.com NO! HubSpot.typepad.com NO! Blog.HubSpot.com Yes HubSpot.com/Blog Yes SmallBusinessHub.com Yes
21 Blog Article Titles Funny: GoDaddy's 16-Step Checkout: Brainless Marketing At Its Finest? Enticing: 12 Quick Tips To Search Google Like An Expert SEO: Free Advertising on Google 6 th Most Popular HubSpot Blog Article
22 Blog Frequency Steady readership? At least weekly. SEO focused? Less important.
23 Blog Topic Ideas List of 5 ideas, trends or thoughts Publish a list of links Take a recent experience and share it Answer questions you received recently Comment on other blog articles Turn a press release into a blog article
24 Blog Promotion friends and family Replace newsletter with blog Trade guest articles with similar blogger Digg, Reddit, StumbleUpon Facebook & LinkedIn
25 Agenda 1. Why is blogging important? 2. The 3 Keys to Success 3. Measuring Results
26 Measurement RSS & Subscribers Blog Visitors SEO Rankings Technorati Rank
27 Subscribers & Visitors
28 SEO & Blog Ranks
29 HubSpot Blog Stats 2500 RSS Subscribers 1000 s Subscribers Top 0.18% of websites (Alexa Traffic) Top 0.05% of blogs (Technorati Rank) 6 Front Page Digg Articles Nominated for 2 SEMMY Awards
30 Special Webinar Offer Free Blog Template if you signup for HubSpot in the next 7 days (by 3/26/08). $250 or more in value Respond to the poll question with yes. HubSpot is $3500 / year.
31 Additional Blogging Articles 1. Blogosphere.aspx 2. Blogging.aspx Article-for-SEO.aspx 5. Quick-Blog-Article.aspx 6. Blog.aspx 7. Thankful-for.aspx 8. Experts-with-Podcast.aspx t 9. Business-Should-Be-Blogging-Are-You-Missing-the-Boat.aspx and-how-to-avoid-them.aspx Th
32 Thank You! HubSpot makes everything that we just talked about a lot easier to do, so check out Mike Volpe VP Marketing HubSpot x2 mvolpe@hubspot.com
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