and Social Media Marketing. Harness the Power!

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Alban Hancock
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2 is changing don t be left behind Introduction 2 Effectiveness of Marketing 3 Achieve Goals 4 Statistics 5 Social Media Popularity 5 Social Media Business Benefits 6 and Social Together 7 Tips 8 #1 Include links in your s 8 #2 Invite subscribers to connect with you 9 #3 Promote your s using social media 10 #4 Ask your followers to join your list 11 #5 Let social be your guide 12 #6 Cross promote exclusive deals across platforms 13 #7 Make it easy to subscribe 14 #8 Share with your network 15 Keep Learning 16 References 16 Our goal with this e-guide is to provide you with simple and practical tips for integrating marketing and social media to benefit your business. Page 2

3 marketing is proven $$$ marketing has the highest return on investment (ROI) of any direct marketing channel. In fact, Direct Marketing Association research puts the ROI of marketing in 2010 at US$40.56, almost double double that of search advertising. AND better than any other direct marketing channel. (Source: The Magill Report ) to be effective. Page 3

4 marketing helps you... Achieve your goals marketing is a very powerful and cost effective tool that supports your business objectives: Retain customers Generate new leads Increase web traffic Build brands Drive sales Page 4

5 Social media has HUGE potential Social media is a popular online activity Source: TNS, October Shopping Browsing Gaming Multimedia Social News Average hours per week spent on this online activity per week 70% 58% And marketers have caught on too Source: Merchant Circle, February % 32% 27% 19% 9% 3% Facebook LinkedIn Twitter Yelp YouTube MySpace FourSquare Gowalla SMB s actively using social media marketing to promote their business Page 5

6 Generated exposure for my business 88% Social Increased traffic/ subscribers Improved search rankings 62% 72% media has Resulted in new business partnerships Generated qualified leads Reduced overall marketing expenses 51% 49% 56% many benefits Improved sales 43% The % of marketers to identify a benefit as a result of using social media Benefits of social media marketing Source: 2011 Social Media Marketing Industry Report, SocialMediaExaminer.com Page 6

Together email and social media are unbeatable. The remainder of this e-guide explores 8 simple tips that will help you integrate email marketing with social media activity.

7 Together and social media are unbeatable. The remainder of this e-guide explores 8 simple tips that will help you integrate marketing with social media activity. Marketing Promote your business Nurture leads Acquire new customers Reach a wider audience Nurture leads Social Media Build brand awareness Increase web traffic SEO Page 7

8 TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 TIP #8 Include links in your s Include links to your social media pages such as Twitter, Facebook and LinkedIn. Include a mix of text and image links. Be sure to ask people to connect. Give people a reason to connect - say what s in it for them. Don t forget to include links to your social media pages on your unsubscribe page. (It s a great way for people to stay connected with you when they no longer wish to receive your s.) Page 8

Include brief copy asking people to connect.

9 TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 Invite subscribers to connect with you TIP #8 Send dedicated campaigns inviting subscribers to connect with you via social media. Include brief copy asking people to connect. For example: Fan us on Facebook Follow us on Twitter Join our LinkedIn Group And remember to incentivise - it will lead to great results! Page 9

TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 TIP #8 Promote your emails using

10 TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 TIP #8 Promote your s using Facebook LinkedIn Twitter Twitter social media Post status updates each time you send an newsletter. Provide a short overview of what the is about. Create some excitement when appropriate to encourage readers. Include the link to view your online Page 10

11 TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 TIP #8 Ask your followers/ friends/ tweeps to join your list Post social media updates specifically asking people to subscribe to your list. Include the link to your subscription form. Give people a reason to subscribe and tell them what they can expect to receive from you and how often. Page 11

TIP #8 Identify trending topics people are talking about.

12 TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 Let social be your guide Listen to what people are saying on social media and use this as inspiration for content to include in your s. TIP #8 Identify trending topics people are talking about. Feature the winners of your social media competitions in your s. Include customer questions and answers originating from social networks in your s. Page 12

TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 TIP #8 Run competitions exclusive to email subscribers and promote them on your social networks (and vice versa).

13 TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 TIP #8 Run competitions exclusive to subscribers and promote them on your social networks (and vice versa). This is a great way to entice people towards connecting with you across multiple channels. Keep it easy for people to enter the competition by subscribing to your list or joining your social network. Page 13

TIP #8 In Facebook, include a custom tab for your email subscription form.

14 TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 Make it easy to subscribe Make it easy for anyone viewing your social media pages to subscribe to your list. TIP #8 In Facebook, include a custom tab for your subscription form. In Twitter, include a link to your subscription form in your profile. In your blog and website, embed your subscription form at the top of the page. Page 14

TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 Share With Your TIP #8 Network Include share with your network (SWYN) links within your email.

15 TIP #1 TIP #2 TIP #3 TIP #4 TIP #5 TIP #6 TIP #7 Share With Your TIP #8 Network Include share with your network (SWYN) links within your . Ð Use button images as well as text asking people to share your content with their networks. Use humour and incentives (where appropriate) encouraging people to share your content. Ensure your content is share worthy and something people actually want to share. Test the placement of your SWYN links to find the best performing location in your . Page 15

16 Keep learning! So there you have it 8 simple and practical tips for integrating marketing and social media. We hope you ve learnt something new and have some fresh ideas that you can implement into your business today. TripleJ Borne Naked Busy Beat Newcastle Livesites Foodwatch The Tote QLD Business Review i-glamour Networx Events Cudo Good Reads Tourism Queensland Page 16

But the foundation of marketing success is the quality and size of your permission-based list.

But the foundation of marketing success is the quality and size of your permission-based list. Introduction Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is the quality and size of your permission-based