KDDI s Mobile Messaging Service

Transcription

1 KDDI s Mobile Messaging Service Teruaki HOMMA Head of System Development Section 3 Solution Development Department 3 Solution Product Development Division KDDI Corporation ES-35-U Slide 1

2 Designing the Future KDDI Building the Ubiquitous Network Environment KDDI is a comprehensive provider of virtually every type of telecommunications service from fixed-line and mobile communications to Internet Services. Based on our high-quality telecommunications network and global-leading technologies that serve as the foundation for our services, KDDI is steadily advancing the construction of the ubiquitous network environment High-speed High-speed Internet Internet DION(ADSL) DION(ADSL) FTTH FTTH Service Service FTTH Trial FTTH Trial Commercial Service Commercial Service Full-scale Full-scale arrival arrival of of The The Age Age of of Broadband Broadband Link Link au CDMA2000 1x CDMA2000 1x 1x EV-DO2.4Mbps) 1x EV-DO2.4Mbps) Slide 2

3 Agenda The Present Condition of of the Japanese Mobile Market The History of of KDDI s s Mobile Messaging Services What is is M-IMAP M? Slide 3

4 The Present Condition of the Japanese Mobile Market Slide 4

5 Growth History of Mobile Market in JAPAN 90,000,000 80,000,000 70,000,000 60,000,000 50,000,000 end of Mar Total No. of Subscribers: 74,352K W-CDMA/152K CDMA2000 1x/4,674K cdmaone/8,637k PDC(NTT DoCoMo,KDDI,Tu- Ka,Voderfone)/60,050K Analog/ 0(end ofsrv.) 40,000,000 30,000,000 20,000,000 10,000, (end of each fiscalyear) Slide 5

6 Growth History of 3G Mobile Market in JAPAN 12,000,000 CDMA-1X W-CDMA 10,000,000 8,000,000 6,000,000 4,000,000 2,000, / / / / / / / / / /07 Slide 6

7 Increase of Mobile Handset Subscribers Accessible to Internet 90,000,000 80,000,000 70,000,000 September, 2003 i-mode: 39.4 million EZweb: 13.7 million J-SKY: 12.6 million 60,000,000 50,000,000 40,000,000 30,000,000 Mobile Handset Subscribers Vodafone Ezweb September, 2003 Total: 65.8 million (Total Mobile Phone Subscribers: 78.2 million) 20,000,000 i-m ode 10,000, / / / / / / / / / / /08 Telecommunications Carriers Association Slide 7

8 Rate of the Mobile Internet Service in Japan (1/3) In Japan, the mobile internet services are charged by the packet. The size of each packet is 128 bytes. KDDI s s basic fare plan charges 0.27 yen per packet. Downloading of www contents WWW server Charge by the packet Submitting messages Messaging server Retrieving messages Slide 8

9 Rate of the Mobile Internet Service in Japan (2/3) Packet Wari You can enjoy mobile messaging at low cost! Basic Charge of Packet Wari Metered Charge : 0.27 yen/packet : 1,200 yen/month 0.1 yen/packet In addition, basic charge of Packet Wari covers 800 yen equivalent metered charge. Charge for sending / retrieving 1 <Basic fare plan> Video Attached Msg20KB): 43 yen Photo Attached Msg (7KB): 15 yen Text-based Msg (300 letters): 2 yen <Packet Wari> 16 yen 6 yen 0.7 yen Slide 9

10 Rate of the Mobile Internet Service in Japan (3/3) Rate Price Price curve curve Short Video Clip (100KB/15sec/90yen Music Clip (85KB/5sec/78yen) One piece of Music or Video (5MB/965yen) Principal obstacle to popularization of rich content business is the price level. Karaoke (30KB/60yen) Ring Melody (4KB/8yen) Much more economical data infrastructure is required! Expressiveness / Data Size Slide 10

11 The History of KDDI s s Mobile Messaging Services Slide 11

12 peed of Data Communication Max 2.4Mbps 144kbps 64kbps 14.4kbps Starting 64kbps packet data communication service in Japan Ezweb packet data exchange14.4kbps Starting cdmaone service Spreading cdmaone in Japan. Started Ezweb. Scenario of 3G Introduction by KDDI Continuous evolution gorwth of dmaone Mobile & IP Integration cdmaone through the country Started with 2GHz Fall Plan Service Next Generation Stating in major cities CDMA2000 1xEVDO CDMA2000 1x (800MHz) High Speed with Max 144kbps data communication eznavigationezmovieezplus Further expansion of WAP2.0 High Speed Ezweb Max 144kbps Improve the equipment efficiency eznavigationezmovieezplus New contents and application with WAP2.0 High Speed Ezweb Max 64kbps Slide 12

13 KDDI S Multi Media Service Java TM based application offering service Mobile agent function by HTTP data communication Location Connection Information service using High Accuracy High Speed Location Measurement Method ezplus (Java TM ) used for a number of contents Movie distribution service (Available across the nation at the start Used industry standard MPEG-4 picture encoding and MP4 file format EZwebmulti WAP2.0 based Internet accessbrowser service EZweb@mail IMAP4 based service BREW Open standard application platform Execute an application developed by C/C++ on mobile phone Slide 13

14 au s 3G Handsets Lineup A1401K A1304T A5303H II A5401CA A5402S A5306ST A5305K A1302SA A1301S A5304T A5303H A5302CA A5301T A1013K A3014S A1101S C1001SA C3001H cdmaone ( not 3G) cdmaone ( not 3G) Slide 14

15 The History of KDDI s Mobile Messaging Services DTMF-based DTMF-based Short Short Message Message (Since (Since 1996) 1996) To interconnect with the Internet environment over over Short Short Message Message (Since (Since 1998) 1998) Web-based Web-based based (Since (Since 1999) 1999) - To expand main message size that can be sent / retrieved - To be equipped with client function, and - To reduce the overhead traffic using using M-IMAPM M-IMAP (Since (Since 2000) 2000) Location Information Attached Messaging Photo Attached Messaging Video Attached Messaging M-IMAP has has been been a vehicle vehicle of of KDDI s mobile mobile business for for about about 3 years years!!!! Various kinds of added values became available through the enhancements of handsets function and performance. Slide 15

16 KDDI s Mobile Internet Services Mobile Internet Picture & Ring Melody Download Text-based Information Motion Picture Distribution Navigation Function Using Location Information JAVA Application Download Multi-function & Sophistication for user needs BREW Application Download KDDI KDDI pursues pursues providing further further added added values values SMAF Animation Attached Messaging Text-based Messaging Photo Attached Messaging Motion Picture Attached Messaging Location Information Attached Messaging Slide 16 Mobile Messaging

17 Service Trend Communications by Camera-equipped GPS Keitai Lovely dishes! Take a picture! Let s advise her! Look nice! Aha! That restaurant! Determine Location Store location info and Take a picture Send a Mail with picture and location info as attachment Receive the Mail Hey! I found a nice restaurant! Since an URL of map site can be inserted in the text part of , this combined information can also be received by any EZweb-enabled handsets without camera Map image is drawn by contents available on EZweb Slide 17 Page3

18 Movie Mail Service Image [Sending] Service Trend Camera Key : amera enabled A5301T Start Recording a moving picture with the center key pushed Attach message With Key Movie Mail! S_XXXXX.amc Iwent to the beach! Iwil maila movie. Please see it.! Send with Left key pushed 001 7/24 Wed 1245 ezweb.ne.jp submovie mail S _XXXXX.amc Iwent to the beach! Iwil maila movie. Please see it! Check attached file Slide 18

19 Service Trend A5402S: Record movie up to 60 sec max. 5 sec 10 sec 60 sec Only 10 sec short at max Slide 19

20 Issue of Mobile Messaging ompetitiveness Real Time Message Transaction Sudden Increase of User Increase volume/number Of Transaction Lower price Of Service Requirement for competitive Service nforcement of astructure Real Time Expandability Low Cost Reliability/High Availability Messaging Service=Public Infrastructure Slide 20

21 Why NonStop Server There are needs for Japanese mobile message service to provide continues operation as it become society infrastructure Environment to support next generation service HP NonStop TM serveropsol Omni Messaging Released service at July 2002 Slide 21

22 The Reason for Nonstop Server choice 1High Availability ----Continuous Operation 24x7 NonStop Server achieved highest industry availability. In mobile telephone, telecommunication industry, can not tolerant system down for even one second. NonStop server is the only one capable of delivering availability. 2Flexible Expandability -----Very Flexible to adopt increase of subscriber NonStop Server can be expanded to 4,080CPU with massively parallel architecture and single system image. It is very flexible to expand system just simply adding cpu, memory, disk, and controllers. 3Need to reduce TCO by large NonStop Server can reduce large TCOTotal Cost of Ownershipbecause system can be managed as single system image, such as reducing number of system operators. 4Easy to new services, movie mail distribution KDDI provide high-speed and high- volume of movie mail distribution services which require flexible design of mail box size, because traffic volume will increase and mail size may differ depending of movie length. NonStop Server is the only one platform can support this new services and provide its flexibility. Slide 22

23 Current Configuration <Configuration> S R MHz 160CPU S86000 R MHz 300CPU Slide 23

24 What is M-IMAPM Slide 24

25 Background of M-IMAP introduction In 1999, KDDI was providing a messaging service by Web-based based method. Weak Points of Web-based based Method Messages cannot be composed locally on the handset side. Messages cannot be stored in a handset. Packet amount is large. Mobile handset itself has become equipped with client function. Slide 25

26 What is M-IMAP? SMTP Functions for message submission Message submission as well as message retrieval in one protocol M-IMAP Functions for message submission IMAP4rev1 Rich Functions for message retrieval Rich Functions for message retrieval Protocol Chattiness Reduction of Protocol Transaction, Request / Response message size, etc. Slide 26

27 Advantage of using M-IMAP Independent from from Media Media Formats Able Able to to provide provide new new added added values values flexibly flexibly at at reasonable cost cost Location Information Attached Messaging SMAF Animation Attached Messaging Vector Graphics Animation Enhancement of Functionality and Performance on Mobile Handsets SMIL Messaging Photo Attached Messaging Video Attached Messaging Other Impressive Features Arousing the the needs needs of of high high level level services services with with attractive features Slide 27

28 Examples of M-IMAP usage case Utilization of M-IMAP M server and client as a mobile enterprise solution It can function as a transport for application services of which h OMA MMS is capable, since all the functions for sending / retrieving messages are covered. MMS User Agent MM1 Using M-IMAP MMS Relay/Server MM4 MM3 External Server External MMS Relay/Server MM1 MMS User Agent Slide 28

29 Examples of M-IMAP usage case In xx, June, 3GPP2 was defined M=IMAP as standard of MMS and MMI subset Jan Jun Jan Jun Jan Jun Now Rel Rel Rel 6 (6.2) 3GPP WAP 206 WAP 209 MMS v1.1 MMS v1.2 OMA Rel 99 Features Rel 4 Features Rel 5 Features Rel 6 Features X.S , -340, -370 X.S (OMA MMS v1.1) X.S (M-IMAP) 3GPP2 Slide 29

30 Thank you! kddi.com kddi.com Slide 30