UMTS MARKET & QUALCOMM SOLUTIONS. Wireless: Key Growth Driver for Semiconductor Industry. Extending Voice Services into emerging markets

Transcription

1 UMTS MARKET & QUALCOMM SOLUTIONS Prepared for Agilent UMTS Handset Designer Forum 24 th Feb 2005 Seoul, Korea Wireless: Key Growth Driver for Semiconductor Industry Wireless Industry Increasing 1 Extending Tele-density 2 Migrating Voice to Data 3 Converging Multimedia & Mobility Extending Voice Services into emerging markets 3G Network Deployments around the globe: DO, DV, WCDMA Combining location & mobility with audio, camera, video & gaming billion voice users billion data users million MMS users Source: Yankee Group, Jan 04 1

2 New Uses for Wireless Are Emerging Evolution of Wireless Industry Services Video Telephony Broadcasting Media Past Mobility Roaming Increased capacity Voice quality Present Ring tones Photo messaging Video-On-Demand Broadband Access Video Telephony Future Broadcast Media Location-based Services Network-based Gaming PTT, multimedia 3G CDMA EVOLUTION TODAY & TOMORROW G CDMA Designed for In-Band Migration 1.25 MHz Optimized for Data CDMA2000 1xEV-DO IS-856 Revision 0 Dedicated for packet data 2.4 Mbps peak rates (fwd link) 1x reverse link rates Enhanced EV-DO Revision A DO Gold Multicast, QoS, 3.1 Mbps fwd link IMM, video telephony 1.8 Mbps reverse link Additional voice capacity doubling Terminal antenna diversity 1.25 MHz Voice & Data CDMA2000 1X IS-2000 Release 0 Revision A 1xEV-DV Rev. C Rev. D Double voice capacity kbps packet data 307 kbps packet data Simultaneous voice and data 3.1 Mbps fwd link 1.8 Mbps reverse link 3.1 Mbps fwd link 1x reverse link rates Designed for New Spectrum 5 MHz Voice & Data WCDMA (UMTS) 3GPP Release 99 Rel. 4 HSDPA Rel /384 kbps packet data 14.4 Mbps downlink Simultaneous voice & data 2

3 3G OPERATOR EVOLUTION CHOICE Source : UMTS Forum 2004 Operators Benefiting From Transition to 3G SKT and KTF Percentage of Data ARPU NTT DoCoMo Total ARPU 7.7% 5.6% 36% increase in SKT and 94% increase in KTF 12.0% 10.4% 17.0% 12.4% 18.8% 14.9% 31% increase in FOMA ARPU in 2 years $85.88 $72.83 $69.71 $71.85 $63.90 $91.51 Dec'01 Dec'02 Dec'03 Aug'04 SKT KTF Jun'02 Jun'03 Jun'04 PDC FOMA (WCDMA) Source: Monthly Fact Sheets, SKT, KTF, NTT DoCoMo 3

4 3G UMTS TODAY Source : UMTS Forum G LEADING TECHNOLOGY is UMTS 4

5 UMTS MARKET KEY POINTS WW TOTAL ACCUMULATED MOBILE SUBS GROWTH TOTAL SUBS to REACH around 2.1Billion by YR2008 SUBS SATURATION in DEVELOPED Regions (Europe, US, Developed Asia) Subs growth come from EMERGING MARKETS (India, LATAM ) WW MOBILE HANDSET MARKET FORECAST Total Handset Sales to reach over 700Million from YR2006 GSM/GPRS will be major CDMA Handset volume could saturate WCDMA Handset volume will increase UMTS MARKET SIZE ESTIMATES Mu WW Europe UMTS HANDSET ASP TREND CY UMTS Handset ASP will drop dramatically CY ASP Drop Factors Competition Introduction of Low Cost Phones for Market Share CY06 CY Mass Volume Moore s Law CY MULTIMEDIA The Next Driver of Wireless The Third Screen is Here and Always With You Movie Screen TV Screen Phone Screen 5

6 Wireless Enables Many New Multimedia Applications News Position Location Ring Tones Push to Talk Entertainment Photo Sharing Sports Multiplayer Gaming Video Monitoring Wireless Growth Drivers for 3G Devices Increasing multimedia and computing functionality INTEGRATED 3G DEVICE CAPABILITY Processor Speeds Processor: ARM7 ARM9 ARM9 + ARM11 Speed: 40 MHz MHz 500 MHz - 1 GHz Multimedia Features Audio: MIDI MP3 AAC/ AAC Plus Video: 15 fps QCIF 15 fps CIF 30 fps VGA Camera:.3 Megapixel 1M - 3M-pixel 4-6 M-pixel Graphics: 50k triangles 100k triangles 1M triangles Display: QQVGA QVGA VGA Source: QUALCOMM 6

7 Worldwide UMTS Frequencies Europe 1. UMTS UMTS UMTS900 Korea 1. UMTS2100 Japan 1. UMTS UMTS UMTS800 North America 1. UMTS UMTS850 China 1. UMTS UMTS1800 SE Asia 1. UMTS UMTS1800 What is in a QUALCOMM Chipset? CDMA Micro- Processor RF PM GSM/GPRS DSP DSP Memory GPS 3D Graphics Video Audio Imaging Smaller Form Factor Enhanced System Performance Highly Integrated Applications Greater Quality & Reliability Reduced Power Consumption Lower Overall Costs Faster Time to Market * * A Leader in delivering Wireless Solutions Always striving to achieve Semiconductor Excellence 7

8 QCT Path Toward Greater Integration radioone TM Multimedia Integration Single-chip Solution Baseband with integrated co-processor Baseband + RF Rx & Tx + PMIC 4 Chips Power Mgmt. RF Memory Video ASIC Ringer Chip 3D Gaming ASIC Apps Co-proc. Camera Module with DSP Single Chip Baseband + RF + PMIC 1 Chip Platform Strategy New Products, Greater Traction PLATFORMS PRODUCT DEVELOPMENT & EXECUTION Wireless Technology Merge w/ Consumer Electronics Enhanced processing speeds and display capabilities to drive on-phone content creation Announced Devices: 7200, 7500, 7600 Devices Optimized for Multimedia Applications Announced Devices: 6275, 6280 [HSDPA], 6700, 6800 Sampled Devices: 6550 [1xEV-DO] Feature-Rich, Data Enabled Devices Announced Devices: 6225, 6255 [WCDMA] Customer Traction: [1X] designs; [WCDMA] designs Low-Cost Entry Devices Customer Traction: 30+ design wins for 6000/6025, 10+ designs for 6200 [WCDMA] 8

9 Expanding WCDMA Product Portfolio Higher processing speeds supporting on-phone creation Dual CPU On-Chip Leading HSDPA Solutions Integrated EDGE Launching with multiple carriers in 2004/2005 Voice & full data Commercially available, broad customer adoption UMTS RF Integration H H UMTS2100 GSM/GPRS1900 GSM/GPRS1800 GSM/GPRS900 GSM/GPRS850 UMTS2100 GSM/GPRS1800 GSM/GPRS900 9

10 LAUNCHPAD A design suite that enables our customers to leverage CDMA technology for creation of new enhanced products and services Multimedia Connectivity Positioning UI Storage Qsynth sound General MIDI Synthesizer MIDI player - 16 polyphony CMX Compact Media Extensions C-MIDI Audio, Graphics, Text, Animation - Very Large synthesizer - 32 polyphony wavetable - 72 polyphony wavetable - SMAF Audio support Qtunes Audio decoders - MP3, MPEG4-AAC, aacplus Mobile Video Solutions - MPEG-4 Qtv decoder - MPEG-4 Qcamcorder encoder - MPEG-4 Qvideophone - H.264 Decode - RealPlayer - Windows Media Player Still Image decoders PNG, JPEG, GIF Q3Dimension 3D game engine - Graphics acceleration for games USB USB Host (On The Go) Bluetooth PureVoice Mail IP Protocol stack WAP browser MMS client SecureMSM - DRM Agent - Secure Boot - SSL Encryption BREW integration support JAVA J2ME - H/W acc l b gpsone AGPS technology Hybrid AGPS/network solution Mobile-Assisted Mode Mobile-Based Mode Stand Alone Mode 3GPP/3GPP2 compatible Control Plane support User Plane support Digital compass interface PureVoice VR - SD & SI Voice - Digit Dialing - Universal Front End PureVoice Recorder -Voice Memo -Answering Machine PureVoice Audio AGC SIM/UIM Card interface CMOS/CCD Mega Pixel camera interface Color LCD Interface The Leading Feature Set for Wireless Product Development Consistent use across all QCT product lines Enables broad product segmentation & differentiation Adopted by global carriers MMC SD-Card QUALCOMM s Integrated Launchpad Multimedia Roadmap 120+ Design Wins Sampled in 06/ AUDIO <MP3/Ringtone MP3/AAC MP3/AAC/AAC+ MP3/AAC/AAC+ GRAPHICS NA 50k Triangles 100k Triangles 3M-4M Triangles CAMERA NA 1-2 MPixel 2-4 MPixel 4-6 MPixel VIDEO Record & Playback Sub - QCIF 15 fps QCIF 30 fps CIF 30 fps VGA uprocessor ARM 7-50MHz ARM 9-150MHz ARM MHz Dual CPU incl. ARM MHz - 1GHz 10

11 MSM6250 with RTR6250/RFR6250 Features Supports UMTS 2100 GSM/GPRS 850, 900, 1800, and 1900 VCO integrated GPS integrated Improved power consumption Markets Europe, China, Korea, UMTS/GSM support for USA Low cost with highest level of integration Thank You For more information please visit our site QCT Korea UMTS Marketing Alex Shin 11