Mobila trender Japan. Internetdagarna oktober Linda Bradley Director Business Development, Tokyo
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1 Mobila trender Japan Internetdagarna oktober 2005 Linda Bradley Director Business Development, Tokyo
2 Drivkrafter Målgrupp Affärsmodell och service Tjänster i vardagen Visionen om det mobila samhället för alla Soul Business Innovation Group AB
3 The mobile players The three major mobile companies: Internet Service Provides web: DoCoMo AU J-Phone I-mode EZ-web J-Sky web Company owner: NTT KDDI/Toyota Vodaphone Main focus of the mobile services: Entertainment Technically advanced services Camera, photos Soul Business Innovation Group AB
4 Soul Business Innovation Group AB Young mobile generation
5 Livsstil och trendpryl Infoga foto på handikapp mobil Soul Business Innovation Group AB
6 Soul Business Innovation Group AB Ett mobilt samhälle för alla
7 Drivkrafter Målgrupp Affärsmodell och service Tjänster i vardagen Visionen om det mobila samhället för alla Soul Business Innovation Group AB
8 Närhet till service Infoga foto på handikapp mobil Soul Business Innovation Group AB
9 Soul Business Innovation Group AB
10 Soul Business Innovation Group AB FeliCa mobile commerce
11 Ersätt Soul Business Innovation Group AB
12 Know-me, know-where and know-what Soul Business Innovation Group AB
13 At home Many things One device On the move Soul Business Innovation Group AB
14 Soul Business Innovation Group AB e-japan II en vision om användning
15 Common challenges facing both Sweden and Japan Aging society Mature society Sustainable growth long term competitiveness Value system Quality of Life issues In Japan, women s role in society Soul Business Innovation Group AB
16 Main drivers for the mobile development In 1993 the development of mobile technology and use had not taken off in Japan. Barriers and rules had previously existed and had allowed NTT to build up a customer base for mobile services 300 yen[1was set as a maximum price for services/content. Only one invoice is used, irrespective of the kind of service you purchase a user-friendly solution. The invoice is usually not paid by the employer (alternatively some of it may be) 3G killer application: peer-to-peer communication such as taking photos and making short movies (the telecom company KDDI offers a 30-second service of film making, outdoing NTT in the process) Soul Business Innovation Group AB
17 I-mode business model I-mode A business model NTT DoCoMo Mari Matsunaga 1997 A comfortable layer to access information Very easy to use and cheap Consumer oriented Key words: Anytime, Anywhere, Anything Business model 900 service providers (y02) official i-mode-sites (y02) independent sites (y02) DoCoMo charges 9 % of service providers A student at the university spends in average 750 SEK per month on mobile services Soul Business Innovation Group AB
18 Only press the -button Transactions: Money Transfer / Balance Check Security Trading Ticket Reservation Airline reservation / Seat Availability Credit Card Information Book Sales, etc. Databases: Telephone Directory Search Restaurant Guide Dictionary Service Cooking Recipes, etc. Information: News Updates Weather Forecasts Sports News Stock Quotes Business / Technology News Town Information Horse Racing Information, etc. Entertainment: Character Download Horoscope / Fortune Telling Karaoke Information / Hit Songs FM Radio Information Club Event Information, etc. Download Ringing Patterns Soul Business Innovation Group AB
19 It should be cheap to use Fixed monthly fee $2,5 (Yen 300) Data transmission $0,0025/128 bytes (ca $0,02/1kB, est. 30 öre, bank transaction est. 3 SEK) Subscription fee $0,8 2,5/service Pictures $0,06 Stock prices $0,2 One invoice Soul Business Innovation Group AB
20 The future mobile market NTT DoCoMo s Customer Base 2010 Mobile Connection Numbers (million) Humans 120 Cars 100 Bicycles 60 Portable PCs 50 Motorcycles, Boats, Vending Machines, Pets, etc. 30 Total Soul Business Innovation Group AB
21 Overview of the IT environment related to the future home in Sweden and Japan Sweden Political vision an IT society for all Mobility new professional lifestyle Work at home/on distance other control mechanisms to secure productivity Broadband development = regional development Smart homes has been introduced but with limited market success Sustainability and environmentalism for future living Advanced IT society successful Home PC scheme Japan IT-vision focusing on usage of technology as a next step of ejapan strategy Consumer oriented development Advanced mobile users to drive broadband development Playfulness towards new technology New homes equipped with technology applications for convenience, comfort and safety Existing organisational structures preventing work on distance thus new breed of companies/sohos Soul Business Innovation Group AB
22 Trends Mobile Services in Japan 20% increase annually E-payment Mobile Suica (JR Tickets) The third-eye Soul Business Innovation Group AB
23 Soul Business Innovation Group AB Kungsgatan Stockholm Tomigaya Shibuya-ku, Tokyo Soul Business Innovation Group AB
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