Royal School of Church Music Logo guidelines - print and digital June 2016

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Damian Rice
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1 Royal School of Church Music Logo guidelines - print and digital June 2016

2 Correct usage - print RSCM Blue logo on white background RSCM Area logos RSCM White & Gold logo for dark background Logo Guidelines Royal School of Church Music Guidance When using the RSCM logo please ensure there is at least a 5mm gap around the perimeter of the logo. For the horizontal measurement this should be measured from the C as this is the largest part of the logo. The RSCM Blue logo should only be used on white, or light coloured backgrounds. The RSCM White & Gold logo should only be used on dark backgrounds Area logos can be created using the Minion Pro font (or Times New Roman in office documents). The area name needs to stretch along the length of the logo. However the font must be kept in proportion with the size of the logo. We recommend the height being around a third of the main logo. Only use the logos that can be downloaded from Pg 1 RSCM Logo Guidelines 2016

Area logos Make sure the text doesn t look out of

3 Incorrect usage - print Do not distort the logo in any way. Don t place the logo on photos that aren t suitable for the logo type. Do not rotate the logo. Do not change the colours of the logo. Area logos Make sure the text doesn t look out of proportion. The area name must still be 5mm away from the bottom of the logo. Pg 2 RSCM Logo Guidelines 2016

4 Correct usage - Digital s An RSCM area header is available to download from to use on s. The recommended width for the header is 200px. To insert the header you will need to save the banner on your computer, open a new and click insert image. Facebook and Twitter profile pictures Facebook Recommended size min 800px by 800px Twitter recommended size 400px by 400px Ensure your logo is centralised in the square box. you do not need to worry about a border as this will be added when you upload the image. 800px minimum If you prefer, you can just use the RSCM logo, or your RSCM area logo on the newsletter. Please use the same guidelines and spacing as recommended in the print format. hints and tips A simple way to create a neat using the header is by inserting a table with 2 rows into your . Then insert the header into the top row (re-size to fit), then use the second row to add your text. Once you have added your content you can select the table (using the top left hand box that appears with a cross in it) and then go to table tools > design click on borders and select no borders. This will make your design look a little cleaner. Whether you use the logo or a header make sure it s at the top of your so it s clear who the message is from. We suggest that your sender name has RSCM in the from box so it s clear who the is from and encourages people to open your message. We also recommend that you add the following details to your footer: Registered charity no ), main area contact name, phone number, address, area specific website and website. Other social media If you require a logo for a different social media platform, please contact marketing@rscm.com 800px minimum 400px minimum 400px minimum Pg 3 Pg RSCM 3 of XX Logo RSCM Guidelines Logo Guidelines

5 Incorrect usage - Digital Facebook and Twitter Make sure the logo doesn t get cut off. This is usually happens when a square image is uploaded due to not uploading a square image If you wish to use a photo for your area profile picture, please do, but please don t put the logo over the top of the image. Don t squeeze the logo to fit. Make sure the logo and text is kept in proportion. Pg 4 RSCM Logo Guidelines 2016

If you are using InDesign, we suggest the following document set up: Top margin - 12mm All other margins -

6 Logo placement s Here are some suggested layouts for newsletters Printed documents 10mm A5 & A4 Depending on the content of your flyer, we suggest you put the logo in the bottom right hand corner. If you are using InDesign, we suggest the following document set up: Top margin - 12mm All other margins - 10mm 6 columns 3mm gutter We suggest you put the logo along the margin lines. 12mm Pg 5 RSCM Logo Guidelines 2016

7 Where to find our logos The following logos are available at JPEG RSCM Colour CMYK (Best for printed documents) RSCM Mono CMYK (Best for printed documents) RSCM Mono RGB (suitable for HTML s) RSCM Colour CMKY low res (smaller image for documents that you might be ing) RSCM Colour RGB (suitable for HTML s) Area newsletter masthead suitable to use as headers Master files (These files are suitable for use with Adobe creative suite) RSCM Colour CMYK (eps) RSCM White and Gold (transparent background) (eps) it is not possible to supply this type of logo as a JPEG RSCM Area Facebook profile template (INDD can only be used with InDesign) Where to get help For further help and guidance on using the RSCM logo please contact E: marketing@rscm.com T: Pg 6 RSCM Logo Guidelines 2016

This document includes all the approved guidelines for UBU marketing in terms of logo usage and digital graphics.

Design Guidelines This document includes all the approved guidelines for UBU marketing in terms of logo usage and digital graphics. Resources Downloadable versions of all graphics can be found in the H