Our brand identity. Version 1 December 2014

Transcription

1 Version 1 December 2014

2 at a glance 3 About Birmingham Changing Future Together 4 Our name 4 Our logos 5 Our colours 8 Our typefaces 9 Our logo packages 10 [2]

3 Minimum 30mm / 100px Start here... These guidelines are here to help you use our brand effectively and creatively in visual communications. On this page you can see a summary of our brand system and an idea of how it can be used to make striking looking communications in the real world. Please take a few minutes to read through the guidelines. at a glance The basic elements of the Birmingham Changing Future Together brand and how they should be applied. Headings and subheadings in Museo Sans Rounded 900 and Museo Sans Rounded 500 Body text in Museo Sans Rounded 500. Click here to purchase our fonts. BLUE C:100 M:0 Y:31 K:6 R:0 G:156 B:175 #009caf Pantone 320 C PRIMARY COLOUR YELLOW C:2 M:11 Y:80 K:0 R:252 G:219 B:78 #fcdb4e Pantone 115 C Secondary colour GOLD C:25 M:37 Y:100 K:3 R:198 G:153 B:13 #c6990d Pantone 117 C PRIMARY COLOUR GREY C:0 M:0 Y:31 K:79 R:83 G:79 B:64 #534f40 Pantone 418 C Secondary colour Get started right here: download our logos... Download the complete brand package Click the folder to download a complete set of logos and other files. Or jump to pages for more information on downloads.

4 [4] About us Birmingham Changing Futures Together is a partnership of organisation dedicated to enabling people with complex and multiple needs to achieve their aspirations and make their own vision of a fulfilling life a reality. A person with complex and multiple needs is someone who experiences two or more of the following: homelessness; addiction and problematic substance misuse; risk of reoffending; mental ill health. The partnership involves a network of over 120 organisations that provide services to people with complex and multiple needs. Birmingham Changing Futures Together was brought together by a core group of 13 organisations led by BVSC. Our vision for complex needs services in Birmingham is of: improved quality and outcomes; better client access; improved referral and tracking; better diagnosis; an integrated and co-ordinated service response; joint working with all stakeholders to develop a new evidence-based strategy for complex needs. If you have any questions about these guidelines, please get in touch... Birmingham Changing Futures Together changingfutures@bvsc.org Birmingham Changing Futures Together Core partners Birmingham City Council Birmingham MIND Birmingham and Solihull Mental Health Foundation Trust Birmingham and South Central Clinical Commissioning Group BVSC (lead partner) Freshwinds Midland Heart Shelter SIFA Fireside St Basils Staffordshire and West Midlands Probation Trust Turning Point West Midlands Police Service Our name Our name is an important part of our brand. Please use our correct name in all communications: Birmingham Changing Futures Together In extended texts, in the first instance please always use the full name, but in subsequent instances the name may be shortened to: Changing Futures (but not for the first instance) Please do not use: BCFT CF Or any other variation.

5 Our logo Our logo is a core part of our. There are different logo files available for use in different circumstances: on screen, for word processing and presentation applications (such as Microsoft Word and Powerpoint) and for printing by a commercial printing company. We also have a badge for use as an icon for online media, including correctly sized profile images for Facebook and Twitter. Find out how to download the logos on pages Our main logo used on a white background Our white logo used on a dark coloured background [5] Our white logo used on a photo background Our badge, for use as a social media icon

6 Minimum size for our logo Minimum 30mm / 100px Please do not use the logo smaller than the minimum dimensions shown above. Leaving clear space for our logo Changing futures one step at a time Birmingham Changing Futures Together helps people with complex and multiple needs to get the different kinds of help they need to start rebuilding their lives, one step at a time. The diagrams above show the minimum space that should be left around the logos, clear of other content, so the logo is remains prominent. [6]

7 Please don t... Separate or rearrange the different elements of the logo Stretch or otherwise distort the shape of the logo in any way Rotate the logo Alter the relative proportion of the elements of the logo Alter the colours of the logo Use the colour logo on a dark coloured background Use the white logo on a pale coloured background [7]

8 Our colours Our colours are an important way we help people identify with Birmingham Changing Futures Together. Our primary colours Blue and Gold should be used in all communications where it it possible to use colours. BLUE C:100 M:0 Y:31 K:6 R:0 G:156 B:175 #009caf Pantone 320 C GOLD C:25 M:37 Y:100 K:3 R:198 G:153 B:13 #c6990d Pantone 117 C Blue should be first choice for headings and sub-headings as it gives good contrast with white. Reversing the colours, white against a Blue background, also gives good contrast. The secondary colours can be used to add visual interest to a design or to highlight particular content. Yellow text on a Grey background or Grey text on a Yellow background give good contrast. PRIMARY COLOUR YELLOW C:2 M:11 Y:80 K:0 R:252 G:219 B:78 #fcdb4e Pantone 115 C Secondary colour PRIMARY COLOUR GREY C:0 M:0 Y:31 K:79 R:83 G:79 B:64 #534f40 Pantone 418 C Secondary colour The swatches opposite show you the colour values for use in commercial print (), word processing and presentation applications () and screen (/). [8] There are also a colour swatch files available for use with Adobe applications (see page 11).

9 Our typefaces Our typeface is an important part of our brand and should be used whenever possible. Our typeface is called Museo Sans Rounded. For headings and sub-headings we use two different weights of the font: Museo Sans Rounded 900 and 500. Try mixing up the weights in a single heading, giving emphasis to important words and terms. For body text we use just Museo Sans Rounded 500. For boldface words, where emphasis is required, use Museo Sans Rounded 900. When these fonts cannot be used (in s for example) you should use Arial or Helvetica, which are system fonts on Windows and Apple computers respectively. Where to purchase our typefaces Museo Sans Rounded 900 and 500 for titles and headings Sentence case Blue, Gold or Grey on light backgrounds White or Yellow on dark backgrounds. Museo Sans Rounded 900 and 500 for sub-headings Sentence case Blue, Gold or Grey on light backgrounds White or Yellow on dark backgrounds. Museo Sans Rounded 500 for body text Sentence case Black or Grey on light backgrounds White or Yellow on dark backgrounds. You can buy Museo Sans Rounded here. At the time of publication this cost about 10 per weight for a five-user licence. You should download the following weights of the font: Museo Sans Rounded 500 Museo Sans Rounded 900 [9]

10 Our logo packages You will find links to download our logos and other brand assets on page 11. There are three main categories of files, each intended for different media. Choose folders and files according to the intended use of your communication. Within each of these main folders (for example, 'Commercial printing') you will find sub-folders containing different file types, including EPS files, JPEG files and PNG files. Yo can read below what these different types of file are for. Online and screen Commercial printing Presentation and word processing Online and screen Commercial printing Presentation and word processing Use these files for web and other online uses, and other screen applications. For commercial printing, including litho printing, digital printing, displays and signs and printed merchandise. For word processing and presentation documents such as Microsoft Word and Powerpoint. JPEG PNG EPS JPEG JPEG PNG General purpose files for online and screen application. Files for online and screen use which have a transparent background so they can be used over coloured and image backgrounds. Files which can be enlarged with no loss of quality, ideal for all printing uses, especially for large format tasks. High resolution files for use in commercial printing applications. General purpose files for word processor and presentation applications. Files for word processor and presentation use which have a transparent background so they can be used over coloured and image backgrounds. [10]

11 File downloads Click on the folders below to download logo files and other brand assets. Click a folder to download files Complete brand package Brand guidelines (PDF) Adobe colour swatch files (.ase) Online and screen Word processing and presentation Commercial printing [11]