UN Women. Branding Guidelines and Identity Standards. First Edition 25 February 2011

Transcription

1 UN Women Branding Guidelines and Identity Standards First Edition 25 February 2011

2 Contents 1. About the UN Women Logo 2. UN Women Logo with Full-Name Tagline 3. UN Women Logo with Full-Name Tagline, Small 4. UN Women Logo without Full-Name Tagline 5. UN Women Logo for Very Small Applications 6. UN Women Logo, Horizontal 7. Positioning the UN Women Logo 8. Proper Use of the UN Women Logo 9. Improper Use of the UN Women Logo 10. UN Women Social Media Logos 11. Official Colours of the UN Women Logo 12. UN Women Logo Colour Chart 13. UN Women Logo File Formats 14. UN Women Universal Font: Calibri 15. UN Women Designer Font: The Sans 16. UN Women Stationery 17. Use of Photography 18. Communication Resources

3 1. About the UN Women Logo UN Women s logo is the cornerstone of our visual representation. The logo s symbolism expresses our mission and communicates our identity as a UN entity. Elements of the UN Women Logo The official UN Women logo consists of the following elements: the mark, the entity name, the UN logo, and the full-name tagline. UN Logo Mark Entity Name Full-Name Tagline Symbolism The UN Women mark combines three recognizable symbols: the globe, the women s symbol, and the equal sign. The mark is divided into two halves, represented by different shades of blue, and connected by the equal sign. The symbolism of the mark expresses our commitment to creating a world in which women and men are equal. Additionally, the United Nations logo is used within our logo, to visually accent our role as a UN entity. Using the UN Women Logo Using the UN Women logo correctly is key to a consistent and positive brand presentation. Do not alter the logo in any way. Only the authorized logos, illustrated in this manual, and available on our website, should be used.

4 2. UN Women Logo with Full-Name Tagline The UN Women logo with full-name tagline should be used when the mark height is 5/8" (1.5 cm) or more. 5/8" (1.5 cm) or more Arabic Chinese English French Russian Spanish

5 3. UN Women Logo with Full-Name Tagline, Small In order to maximize legibility of the full-name tagline, the small logo should be used when the mark height is 5/8" (1.5 cm) or less. Avoid using the full-name tagline if the mark height is less than 3/8" (.95 cm). Note: Arabic and Chinese logos are one size only, and will reduce acceptably to 3/8" (.95 cm). 5/8" (1.5 cm) or less English, small French, small Russian, small Spanish, small.

6 4. UN Women Logo without Full-Name Tagline The UN Women logo should be used with the full-name tagline whenever possible. In cases when space is limited, or the logo must be used at 3/8" (.95 cm) or less, it is permissible to use the logo without the full-name tagline. Arabic Chinese 3/8" (.95 cm) or less English French Russian Spanish

7 5. UN Women Logo for Very Small Applications The UN Women logo should be used with all elements whenever possible. In rare cases, when the logo must be printed at 1/4" (.63 cm) or less, it is permissible to use the logo without the fullname tagline, and without the UN symbol. Example: A logo printed on a pen or a small flash drive. Arabic 1/4" (.64 cm) or less Chinese English French Russian Spanish

8 6. UN Women Logo, Horizontal The logos below are shown with the full-name tagline to the right of the mark, creating an acceptable horizontal logo. Only use this logo when the previous logos do not work for the intended use, e.g., for website mastheads. Arabic, horizontal Chinese, horizontal English, horizontal French, horizontal Russian, horizontal Spanish, horizontal

9 7. Positioning the UN Women Logo The UN Women logo will have the greatest impact when it is surrounded by sufficient whitespace. A. Whitespace Measure the width of the light blue half of the logo. Allow for at least this much white space on all sides of the logo. A A

10 8. Proper Use of the UN Women Logo The following examples illustrate approved uses of the UN Women logo. Logo with full-name tagline White (reverse) logo on solid fields of colour Small logo without full-name tagline Blue logo on a light field of colour Black logo White (reverse) logo on photographs. The blue and black logos may also be used over photographs, as long as the logo is completely legible

11 9. Improper Use of the UN Women Logo The following examples illustrate prohibited uses of the logo. United Nations Entity for Gender Equality and the Empowerment of Women Do not outline the logo. United Nations Entity for Gender Equality and the Empowerment of Women Do not stretch the logo. United Nations Entity for Gender Equality and the Empowerment of Women Do not lighten or darken the logo. United Nations Entity for Gender Equality and the Empowerment of Women Do not condense the logo. Do not place type over any part of the logo. United Nations Entity for Gender Equality and the Empowerment of Women Do not alter the colour of any part of the logo. United Nations Entity for Gender Equality and the Empowerment of Women Do not place text over any part of the logo. United Nations Entity for Gender Equality and the Empowerment of Women Do not alter the secondary text or introduce new typefaces. United Nations Entity for Gender Equality and the Empowerment of Women Do not alter the arrangement of the logo elements.

12 10. UN Women Social Media Logos Social media logos are available in French, Spanish and English for use on Facebook and Twitter only. This logo configuration should not be used for any other print or web purposes. English social media logo French social media logo Spanish social media logo

13 11. Official Colours of the UN Women Logo The logo should be reproduced in blue whenever possible. For black and white desktop printers, or for other applications when colour representation is not available, use the black logo. The logo should not be reproduced in any other colour. 2-colour Blue Pantone 299C Light Blue 65% Pantone 299C Grey 70% Pantone Process Black The 2-colour logo This is the official UN Women logo. Use whenever possible on white or a light background. 1-colour Black Pantone Process Black Grey (mark) 65% Pantone Process Black Grey (full-name tagline) 70% Pantone Process Black The black logo For black-and-white printing, such as desktop printing of documents.

14 12. UN Women Logo Colour Chart The following colour chart indicates specifications for UN Women logo colours in various colour systems. UN Women Blue Logo Blue Light Blue (left side of mark) Grey (full-name tagline) Pantone PANTONE 299C PANTONE 299C 65% pantone process black or pantone black 70% CMYK C 85 M 19 Y 0 K 0 C 55 M 12 Y 0 K 0 C 0 M 0 Y 0 K 70 RGB R 0 G 157 B 220 R 103 G 183 B 230 R 109 G 110 B 112 UN Women Black Logo Black Grey 1 (left side of mark) Grey 2 (full-name tagline) Black pantone process black or pantone black pantone process black or pantone black 65% pantone process black or pantone black 70%

15 13. UN Women Logo File Formats The UN Women logo and UN Women National Committee logos are available in EPS and PNG format options on our website (see page 18). In general, EPS files are best suited for offset or high-end on-demand printing, and PNG files are best suited for on-screen viewing, online publishing, MS Office Computer Programs and desktop printing. If you are unsure which file type is best suited for your particular need, please contact the Communications Team for advice. Note: Always download and save the logo files from the browser to your desktop before placing logos in documents or messages. Do not copy and paste logo files directly from the browser into a document or a message. EPS files are best suited for: High-resolution professional printing, such as offset printing (e.g., publications, banners, etc.) Note: EPS files are vector-based, so the EPS logo files may be scaled larger without loss in quality. PNG files are best suited for: Web Screen display and desktop printing, for programs such as MS Office Word, Excel and PowerPoint signatures Note: PNG logos are available with a transparent background and a white background. Use the white background option for all cases, except when the logo will be placed on a colour background. Note: PNG files are NOT vector-based, so the PNG logo files must not be scaled to a larger size, as they will pixellate. Within the different file formats, the logos are available in these colour choices: Pantone (PMS) Use the Pantone files when the logo will be printed in Pantone colours on an offset press. Letterhead system, business documents and business cards are a typical application for Pantone printing. Pantone files can also be used for printing on demand, desktop printers, postscript printers and image setters. CMYK CMYK files should be used for offset four-colour printing (CMYK), such as publications. CMYK files may also be used for printing on demand, desktop printers, postscript printers and image setters. Black Use the black logos when four-colour (CMYK) printing or Pantone printing is not an option, for example, for documents using a black-and-white printer. White White logos allow you to reverse the logo out of a solid colour or a photograph.

16 14. UN Women Universal Font: Calibri The official internal typeface for UN Women is Calibri. All print materials produced in-house, including publications, flyers, fact sheets, leaflets, correspondence, etc., should appear in this font. For official correspondences on the UN Women letterhead, UN style should be followed; e.g., Times New Roman. Body text, Calibri Regular, Bold, Italic and Bold Italic: now we can work and earn an income. This has increased our ambition for a better future for our families and the whole village. wissal, Participant of the UN Women supported SABAYA Programme for the Empowerment of Women in Kharas, opt Calibri Regular Calibri Italic Calibri Bold Calibri Bold Italic

17 15. UN Women Designer Font: The Sans Whenever possible, professional designers should use The Sans font family for brochures, publications, signage, banners, etc. If the font is not available, the universal font Calibri should be used. Body text, The Sans Light, Bold, Light Italic and Bold Italic: Now we can work and earn an income. This has increased our ambition for a better future for our families and the whole village. wissal, Participant of the UN Women supported SABAYA Programme for the Empowerment of Women in Kharas, opt The Sans Light The Sans Light Italic The Sans Plain The Sans Italic The Sans Bold The Sans Bold Italic

18 16. UN Women Stationery Files are provided for the UN Women letterhead, envelope and business card. Files are provided in InDesign for professional printing, and in Microsft Word for desktop printing. The stationery system is available in English, French and Spanish; in US and European standard sizes. Letterhead Envelope Business Card, Front Business Card, Back

19 17. Use of Photography Choose photos of UN Women programmes, initiatives and relief efforts that show people who are directly benefitting from our work, as well as images of women who are engaged and empowered. A compelling photo tells a story, shows an action and evokes an emotion. Images should be well composed, in focus and in proper resolution (300 dpi for print, 72 dpi for web). Below are examples of photographs that evoke our mission. For more details, guidelines for photographers can be found at Photo credits, left to right: UN Women/Claudio Vásquez Bianchi; UN Photo/Martine Perret; Dave Snyder; UNDP; UN Women/Kerim Fahara; UNDP; UN Photo/Martine Perret; UN Women/Janarbek Amankulov

20 18. Communication Resources The following are links to UN Women logos, letterhead system and other resources on our website. If you have questions regarding communication resources, please contact the Communications Team for advice. UN Women logo in all official languages and different formats: Stationery (letterheads, envelopes, business cards) in Word format: Stationery (letterheads, envelopes, business cards) in InDesign format: signature: UN Women National Committee logos: Communications Department contact info: Béatrice Frey Communications Analyst for Production, Branding and Social Media Nanette Braun Chief, Communications and Advocacy