EBW 2016 BRAND IDENTITY GUIDE V

Transcription

1 EBW 2016 BRAND IDENTITY GUIDE V

2 TABLE OF CONTENTS Introduction... Page 01 Logo Usage... Page 02 Typefaces... Page 06 Color Usage... Page 07 Signature... Page 08 Social Media Templates... Page 09 Image Usage LIfestyle... Page 11 Image Usage Products... Page 13 Ad Recruitment Campaign... Page 15 Before & After Photos... Page 17 Questions... Page 18

3 PAGE 01 WELCOME What is a brand? A brand is more than just a logo, imagery, or design. It is a promise, a look, a personality that speaks to your audience. From design to marketing placements to employees and the products themselves, each element carried out is part of a company s over arching brand. Welcome to Essential Bodywear s brand identity guide. Here, you will find descriptions and guidelines on how to work with our logos and taglines, color usage, font treatments and other artwork / design elements. These guidelines should be followed to give EBW a uniform identity, greater visibility and powerful marketing possibilities. It is important that the standards are strictly followed. We hope this brand identity guide answers most of your questions. If you have any questions, please contact the EBW corporate office at repsupport@essentialbodywear.com or by phone at A brand is a living entity and it is enriched or undermined cumulatively over time, the product of a thousand small gestures. Michael Eisner, CEO, Disney

4 PAGE 02 LOGOS The following are proper uses of the Essential Bodywear CORPORATE logo. Stacked version Horizontal version *Note: Please check with corporate for the reversed out logo, if needed. CLEAR SPACE To preserve the EBW logo s integrity, always maintain a clear space around the logo. The minimum clear space for the EBW logo and the alternate horizontal logo is defined by the letter x. The minimum space is to be all around the logo and should be maintained as the logo is proportionally enlarged or reduced in size. MINIMUM SIZES Stacked version Min. width 0.95 in. Horizontal version Min. width 1.75 in.

5 PAGE 03 LOGOS (CONTINUED) LOGO USAGE DON TS 1. Don t change the logo s orientation. 2. Don t bevel or emboss the logo. 3. Don t change the logo colors. 4. Don t crop the logo in any way. 5. Don t add drop shadow effects to the logo. 6. Don t stretch or squeeze the logo to distort proportions. 7. Don t place the logo on a busy photograph. Logo s orientation Bevel or emboss Logo colors Cropping of logo Drop shadow Stretch/squeeze Placement on photo DOWNLOAD Click here to download the necessary assets.

6 PAGE 04 LOGOS (CONTINUED) The following are proper uses of the Essential Bodywear INDEPENDENT REPRESENTATIVE logo. Stacked version Horizontal version *Note: Please check with corporate for the reversed out logo, if needed. CLEAR SPACE To preserve the EBW logo s integrity, always maintain a clear space around the logo. The minimum clear space for the EBW logo and the alternate horizontal logo is defined by the letter x. The minimum space is to be all around the logo and should be maintained as the logo is proportionally enlarged or reduced in size. MINIMUM SIZES Stacked version Min. width 0.95 in. Horizontal version Min. width 1.75 in.

7 PAGE 05 LOGOS (CONTINUED) LOGO USAGE DON TS 1. Don t change the logo s orientation. 2. Don t bevel or emboss the logo. 3. Don t change the logo colors. 4. Don t crop the logo in any way. 5. Don t add drop shadow effects to the logo. 6. Don t stretch or squeeze the logo to distort proportions. 7. Don t place the logo on a busy photograph. Logo s orientation Bevel or emboss Logo colors Cropping of logo Drop shadow Stretch/squeeze Placement on photo To All Sales Reps: Use the words, Independent Representative on all body copy of materials you use, including but not limited to: social media, ads, labels, letters, etc. DOWNLOAD Click here to download the necessary assets.

8 PAGE 06 TYPEFACES For continuity and simplicity, we use no more than three typefaces in our communications. Novecento wide Speciality font. Used for headlines (main titles) by professional designers and web developers. Must purchase special licensing for this font. Click here to purchase. ABCDEFGHIJKLMNOPQRSTUVWZYZ MINION PRO SEMIBOLD Used for headlines & sub headlines (main titles), and can be mixed with Allure. Minion Pro is a universally available typeface. *This font should be used only in upper case. ABCDEFGHIJKLMNOPQRSTUVWZYZ Hypatia Sans Pro Used for body copy, when used in a final document where the font can be embedded (includes Regular, Semibold and Bold). This applies to the catalog, business documents, promotional materials, displays, product labels, signs. Must purchase special licensing for this font, per computer. Click here to purchase. ABCDEFGHIJKLMNOPQRSTUVWZYZ abcdefghijklmnopqrstuvwzyz Verdana When Hypatia Sans Pro is unavailable, Verdana must be used (includes Regular, Italic, Bold, and Bold Italic). However, Hypatia Sans Pro is the preferable typeface as body copy in all communications. Verdana is a universally available typeface. ABCDEFGHIJKLMNOPQRSTUVWZYZ abcdefghijklmnopqrstuvwzyz Allura Used to emphasize certain words within a title, subtitle, or callout quote/statement. Click here to download. ABCDEFGHIJKLMNOPQRSTUVWZY Z abcdefghijklmnopqrstuvwzyz

9 PAGE 07 COLOR USAGE The following are the approved colors for the EBW brand. For body copy, 100% black must be used, as listed below. Titles / headlines must use either black, pink, or teal as outlined below. PANTONE COLOR CMYK RGB: CMYK: Pantone: PMS 205 C Hex: #ef5581 RGB: CMYK: Pantone: PMS 3262 C Hex: #49bab7 To be used used only on titles/headlines. 5-7% of the Pink or Teal can be used for backgrounds. RGB: CMYK: (100% Black) Pantone: PMS 6 C Hex: # RGB: CMYK: (80% Black) Pantone: PMS 447 C Hex: #1e1e1e To be used on body copy. 100% Black can also be used on titles/headlines. 5-7% Black can be used for backgrounds.

10 PAGE 08 SIGNATURE Please use the following guide for your signature: File can be downloaded from the link below. To insert into your , Copy the text/images from the word document after downloading it from the link below. Open your and locate your signature, and paste the copy/images in your signature. Please be sure to follow the rules below on color, font, and font size. Sample & Guidlines Font name: Veranda (Bold Italic <for your name and position title> and Regular) Font color: RGB = 101 / 101 / 101 Your Name Title Font size: 14 pt. Essential Bodywear Office: (248) Ext. 000 name@essentialbodywear.com Font size: 12 pt. Have the social media icons hyperlinked. The link below has this embedded. Please consider the environment before printing this message. Font size: 9 pt. DOWNLOAD Click here to download the necessary assets.

11 PAGE 09 SOCIAL MEDIA TEMPLATES The illustration below acontain the suggested image cover and profile images for Facebook, Instagram, Pintrest and Twitter. FACEBOOK INSTAGRAM PINTEREST TWITTER DOWNLOAD Contact EBW at for the necessary assets.

12 Your EBW Representative: EBW 2016 BRAND IDENTITY GUIDE PAGE 10 SOCIAL MEDIA TEMPLATES (CONTINUED) SOCIAL MEDIA POSTS Wanted: 10 Women To join MY TEAM I love my awesome job! And I know you will love it, too! DOWNLOAD Click here to download the above images to post on your social media wall.

13 PAGE 11 IMAGE USAGE LIFESTYLE Copying images from the internet is illegal. DO NOT copy/paste images from the internet if you have not properly purchased them through a third party (royalty-free) photo search library. EBW has a set of lifestyle stock images, purchased from the internet. Please see below and next page for our showcase. When using these images, do not scale the images larger than their original size. This will distort the image. If you require an image larger in size than the original, please contact the corporate office.

14 PAGE 12 IMAGE USAGE (CONTINUED) LIFESTYLE IMAGERY DOWNLOAD Click here to download the lifestyle images.

15 PAGE 13 IMAGE USAGE PRODUCTS You may use the following product images for your web and marketing needs. When using these images, do not scale the images larger than their original size. This will distort the image. If you require an image larger in size than the original, please contact the corporate office.

16 PAGE 14 IMAGE USAGE (CONTINUED) PRODUCT IMAGERY DOWNLOAD Click here to download the product images.

17 PAGE 15 AD RECRUITMENT CAMPAIGN Use the 5 images below may be used on your social media posts weekly, bi-weekly, or monthly, depending on how frequent you post to your social media account. They may also be used to accompany an editorial story or press release. *NOTE TO EBW REPS: Click below to download the images. There is an area editable along the bottom of each ad for you to add in your website address. Social media sites does not allow.pdf files to for uploading. Simply add your URL in and save as a image (select.jpg for format). If the option to save as an image is not available on your Acrobat Reader, and you are on a Mac, open the PDF in Preview (Applications > Preview it ships on every Mac), then go to: File > Save As > Format: JPEG > Save. If you are on a PC, simply download a program to convert the pdf to a jpg file, such as GIMP, and open the saved PDF in this program and save as a jpg file format. To download GIMP, visit DOWNLOAD Corporate office: Click here to download the ad files. EBW Reps: Click here to download the ad files. See note above.

18 PAGE 16 AD RECRUITMENT CAMPAIGN Use the 7 images below may be used on your social media posts weekly, bi-weekly, or monthly, depending on how frequent you post to your social media account. DOWNLOAD Click here to download the ad files.

19 PAGE 17 BEFORE & AFTER PHOTOS DOWNLOAD Click here to download the images.

20 PAGE 18 QUESTIONS? We hope this brand identity guide answered most of your questions. If you have any questions, please contact the EBW corporate office at or by phone at Our fax number is