elocalise Mobile Introduction

Transcription

1 elocalise Mobile Introduction

2 Hi and a big thank you for choosing elocalise for your mobile marketing! We sincerely hope you get a lot out of using this tool as we believe that it can potentially change your businesses fortune. Mobile text message marketing is now becoming one of the best methods to use in order to increase customer retention. As you may be aware, in any business, maintaining a great relationship with your current and potential clients is pivotal to your success. Some familiar brands such as Australian Idol, Pizza Hut, Flight Centre, Priceline and Bunnings have been successfully involved in mobile marketing for a long time, and various other retail outlets and membership clubs are using this method more and more. WHY? Because it s actually been proven to be the most effective way to stay in touch, obtain new customers and keep them coming back. It s virtually guaranteed to give you a better if not the best return on your investment when compared to all your other marketing efforts. Yet best of all, very easy and cost effective to get started with. Our platform has been designed to be as user friendly as possible, feel free to browse the platform and use the features as required. Depending on your business type you can use this platform either as a marketing tool or for keeping in touch with clients via appointment setting, surveys etc. After your free trial period ends, you will be billed the agreed amount via PayPal monthly. We hope that you will continue to use this service for as long as possible as we strongly believe results will be substantially better with consistent use. It may take some time to grow your list of clients (if you don t have one yet) so be persistent and each time a new customer comes in, simply ask them would you like to join our rewards program? Finally, your feedback on the platform would also be much appreciated, so feel free to let us know how things are going. You can us at: elocalisemobile@gmail.com. To your success, David Kim (Director - elocalise )

3 Contents 1. Introduction to Mobile Platform Login Page Platform Overview Adding Clients Setup SMS campaigns Create SMS Campaigns Setup Response Keywords Final Words... 11

4 1. Introduction to Mobile Platform 1.1. Login Page Your login page can be accessed via this link or type into you internet search browser: - Your username is your address given to us at sign up - Your Password will be sent to your address.

5 1.2. Platform Overview Once you have successfully logged in, you will be directed to the page below. This is the main page where you can access all the features of the platform. They include: Adding/managing client details Sending/creating SMS campaigns Mobile response numbers Setting up keywords for your mobile response numbers Here you have access to the main options such as updating business details use of our API function & billing. This sections shows your account balance & you can also add credit to your account

6 2. Adding Clients Adding clients is easy, all you have to do is click on the add clients link as below. You will come to this page. Here you can add clients in individually or if you already have a list you can upload them in via an excel file. (If you have an excel file it will need to be in the format: Mobile, Firstname, Lastname - separate column for each). To create a new contact list, click on New Contact List.

7 Here you can add your clients. If you have selected Add Recipient fill in their details in the form and they will be added to your list. You can have multiple lists depending on your client s preferences.

8 3. Setup SMS campaigns To setup your SMS campaigns, click on Send SMS campaign

9 3.1. Create SMS Campaigns To create a sms campaign, you will need to: Select your recipient list Select the number you want appear when you send out sms (you can purchase a dedicated number or use a shared number. Dedicated mobile response numbers start from $49/month Type in the message you want the recipients to see You can test the sms by sending it to yourself first Schedule the campaign to be sent out when you want Your Message will show up here so you can see what it will look like. Total cost for the campaign will show up here.

10 4. Setup Response Keywords You can set up keywords, so that when people respond to a particular number via a keyword they will automatically join that list. This also works vice versa whereby a customer may respond via a keyword to opt-out of a particular list. E.g. A customer may reply join to and will automatically join that list in order to receive specials, promotional SMS etc. Alternatively they may reply stop to to opt-out of that list. You can also use this feature for such things as setting appointments, getting feedback for particular promotions, surveys etc. If you want your own dedicated number, you will need to purchase one from your account settings. The cost is $49/month and you will have a choice of a few randomly selected numbers. If you do not wish to use this feature you may still use one of our shared numbers. If you have problems with this you can elocalise support at: elocalisemobile@gmail.com. Please put in the subject line of the mobile response support

11 5. Final Words Have a read through our Frequently Asked Questions page via this URL: Most of your general mobile related questions will hopefully be answered in this section. If not feel free to send an to our support team at: elocalisemobile@gmail.com. Please also have a look through the mobile best practices report for a better insight into mobile marketing practices. The report we have provided is the US version however the general principles still apply to Australian consumers. Once again thank you for choosing elocalise Mobile for your marketing. We hope to hear from you soon with some great results! elocalise Mobile Support