Contents. e-blast User Guide Oct

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1 Contents Contents... 1 Set Up... 2 Ordering a new site... 2 Configuration & Installation... 2 Overview... 3 Features... 3 Getting Started... 4 Home Screen... 5 Icon Usage... 6 Navigation Side Bar... 6 Short Cut Navigation Buttons... 7 Setting up TEMPLATES Templates SMS Templates MMS Templates Setting up CAMPAIGNS Campaign SMS Campaign MMS Campaign Reports Glossary Macros Member Macros Site Macros e-blast User Guide Oct

2 Set Up Ordering a new site If you are not currently using e-blast, please contact by phone or to organize your setup. Alternatively please us at admin@linksmodularsolutions.com We will require the following details for your setup 1. Names and s of who you would like to grant access 2. address to send SMS running low reminder to 3. The from address for your s 4. The SMS sender name you wish to use (11 characters) Configuration & Installation Once you have received your site key and password from Links, you will need to; 1. Install the Links Export 2. Enter your site key and API password into the Setup Locations/Other Site Parameters screen under the e-blast tab 3. Once this is completed, you will need to wait 24 hours for your data to be available in e-blast e-blast User Guide Oct

3 Overview Eblast.link is an extremely effective internet-based software program that allows marketing and promotional material to be personalised and delivered to the mobile phones and s of members, prospects and customers linked to a current database. This software program provides a major advantage by allowing the development of marketing campaigns and promotions to be automated in advance to make it effortless. Features Personalise all your communication with built in macros s have the capability for you to insert images and hyperlinks as well as text Automates all your Marketing Multi Site Capability Detailed Reports Two Way SMS and e-blast User Guide Oct

4 Getting Started Open your internet explorer and visit the following web address: Type in your USERNAME and PASSWORD then press LOGIN e-blast User Guide Oct

5 Home Screen Your HOME screen will appear like below: Shows Account Name & LOGOUT Shortcut to look up MEMBERS Graph showing recent activity through electronic Navigation Short Cut Navigation Buttons to set up TEMPLATES & e-blast User Guide Oct

6 Icon Usage Navigation Side Bar Navigates to HOME Screen To view and manage sites, view and purchase SMS credit and view MEMBERS Navigates to set up CAMPAIGNS Navigates to set up TEMPLATES Navigates to run REPORTS e-blast User Guide Oct

7 Short Cut Navigation Buttons Short Cut Buttons to navigate you to create NEW TEMPLATE or to view existing , SMS & MMS Templates Short Cut Buttons to navigate you to create NEW CAMPAIGN or to view existing , SMS & MMS Templates *Please note the SMS button will show both SMS & MMS e-blast User Guide Oct

8 Setting up TEMPLATES You will first need to set up a TEMPLATE for your desired electronic marketing before you can set it up as an automatic CAMPAIGN. The following will show you how to set up an , SMS and MMS TEMPLATE. There are 2 ways you can navigate your way into creating a new template. Option 1 - On the HOME Screen Click the short cut button on the bottom of the screen. Please see below: e-blast User Guide Oct

9 Option 2 - On the HOME Screen Click the TEMPLATE button on the Navigation Side Bar on the side of the screen then Click NEW TEMPLATE. Please see below: You should see the below on your screen: e-blast User Guide Oct

10 Templates 1. Select the site which you would like to run the CAMPAIGN for 2. Select 3. Enter a TEMPLATE NAME so you know which one to select when you are setting up your CAMPAIGN (see page 16) Macros Tool Bar Enter Text Here e-blast User Guide Oct

11 4. Enter your content (for this example we are creating a Welcome Letter for New Members) 5. Once content of your is complete Click CREATE TEMPLATE (which is located at the bottom of the screen) SMS Templates 1. Select the site which you would like to run the CAMPAIGN for 2. Select SMS 3. Enter a TEMPLATE NAME so you know which one to select when you are setting up your CAMPAIGN (see page 17) e-blast User Guide Oct

12 Macros Enter Text Here 4. Enter your SMS content (for this example we are creating a FREE COFFEE CAMPAIGN to All Members) 5. Once content of your SMS is complete Click CREATE TEMPLATE (which is located at the bottom of the screen) e-blast User Guide Oct

13 MMS Templates 1. Select the site which you would like to run the CAMPAIGN for 2. Select MMS 3. Enter a TEMPLATE NAME so you know which one to select when you are setting up your CAMPAIGN (see page 18) Macros Upload MMS File e-blast User Guide Oct

14 4. To upload your MMS File Click BROWSE to select your MMS file then press open (your computer should automatically upload content, if not hold down CTRL and Click F5) 5. Compatible files are JPEG, GIF & 3GP (for this example we are creating a Birthday MMS for All Members) 6. Once content of your MMS is complete Click CREATE TEMPLATE (which is located at the bottom of the screen) e-blast User Guide Oct

15 Setting up CAMPAIGNS The following will show you how to set up an , SMS and MMS CAMPAIGN. There are 2 ways you can navigate your way into creating a new campaign. Option 1 - On the HOME Screen Click the short cut button on the bottom of the screen. Please see below: e-blast User Guide Oct

16 Option 2 - On the HOME Screen Click the TEMPLATE button on the Navigation Side Bar on the side of the screen then Click NEW CAMPAIGN. Please see below: e-blast User Guide Oct

17 You should see the below on your screen: Campaign 1. Select the site which you would like to run the CAMPAIGN for (this site must match the TEMPLATE site you chose) 2. Enter CAMPAIGN NAME 3. Select CAMPAIGN TYPE (for this example we are going to choose Welcome as we set up a TEMPLATE for a Welcome Letter for New Members) 4. You can choose to filter this down further if you do not want to send to All Members, for this example we do not want to filter it down as we want to capture All New Members e-blast User Guide Oct

18 5. You can also choose to select when you would like this communication to be sent out, for this example we have selected it to be sent out 2 days after the New Member has joined 6. Now you need to select the TEMPLATE you created previously for the CAMPAIGN, for this example we are selecting the Welcome Letter template. Your content will appear automatically 7. Enter in your Subject 8. Once complete Click Create Campaign Button at the bottom of the screen e-blast User Guide Oct

19 SMS Campaign 1. Select the site which you would like to run the CAMPAIGN for (this site must match the TEMPLATE site you chose) 2. Enter CAMPAIGN NAME 3. Select CAMPAIGN TYPE (for this example we are going to choose Welcome as we set up a TEMPLATE for a FREE COFFEE SMS for All New Members) 4. You can choose to filter this down further if you do not want to send to All Members, for this example we do not want to filter it down as we want to capture All New Members 5. You can also choose to select when you would like this communication to be sent out, for this example we have selected it to be sent out 14 days after the New Member has joined 6. You can also choose to select Two Way SMS so Members can reply to the text, for this example we have selected Off. If you select On ensure you enter a reply address as the destination for the replies to go to 7. Now you need to select the TEMPLATE you created previously for the CAMPAIGN, for this example we are selecting the Free Coffee SMS template. Your SMS content will appear automatically e-blast User Guide Oct

20 8. Once complete Click Create Campaign Button at the bottom of the screen MMS Campaign 1. Select the site which you would like to run the CAMPAIGN for (this site must match the TEMPLATE site you chose) 2. Enter CAMPAIGN NAME 3. Select CAMPAIGN TYPE (for this example we are going to choose Birthday as we set up a TEMPLATE for a HAPPY BIRTHDAY MMS for All Members) e-blast User Guide Oct

21 4. You can choose to filter this down further if you do not want to send to All Members, for this example we do not want to filter it down as we want to capture All Members 5. Now you need to select the TEMPLATE you created previously for the CAMPAIGN, for this example we are selecting the Birthday Wishes! template. Your SMS content will appear automatically 6. Once complete Click Create Campaign Button at the bottom of the screen e-blast User Guide Oct

22 Reports The following will show you how to run reports in e-blast.link to keep track of your electronic marketing campaigns. On the HOME Screen Click the REPORTS button on the Navigation Side Bar on the side of the screen then Click CAMPAIGN BREAKDOWN. Please see below: You should see the below on your screen: e-blast User Guide Oct

23 1. Select the CAMPAIGN you would like to run the REPORT for, Click the magnified glass. In this example we are going to select the Free Coffee SMS You should now see the below on your screen: 2. In this screen you can view what date the communication was sent out and if it was sent out successfully or failed. In this example all SMS s sent have been successfully sent to New Members 3. The Pie and Bar Graph indicates the success rate of your CAMPAIGNS e-blast User Guide Oct

24 4. If you wish to view exactly what was sent Click the magnified glass. In this example we will view the SMS s sent on the 04/04/ The report gives you the Customer ID number, Member s First Name and Last Name, Mobile Number it was sent to, the Personalised SMS that was sent, Status of the SMS and the Date Completed 6. If you chose Two Way SMS you can view here if there was a response sent e-blast User Guide Oct

25 Glossary Macros A Macro is information that is represented in an abbreviated format, when inserted into a TEMPLATE it allows personalised information to be pulled from your current database and will show up on the electronic communication as it appears on giving you the ability to have up to date information communicated to your MEMBERS. There are many MEMBER and SITE Macros that can be used in eblast-link. Please see below to view how they appear and their meaning: Member Macros {FIRST_NAME} {LAST_NAME} { } {MOBILE_NUMBER} This macro allows you to personalise your communication by automatically pulling your MEMBERS First Name out of your current database. This macro allows you to personalise your communication by automatically pulling your MEMBERS Last Name out of your current database. This macro allows you to personalise your communication by automatically pulling your MEMBERS address out of your current database. This macro allows you to personalise your communication by automatically pulling your MEMBERS Mobile out of your current database. {SITE_MEMBERTYPE_ID} This macro allows you to personalise your communication by automatically pulling your MEMBERS Member Type and ID Number out of your current database. {START_DATE} This macro allows you to personalise your communication by automatically pulling your MEMBERS Membership Start Date out of your current database. e-blast User Guide Oct

26 {DATE_OF_BIRTH} {EXPIRY_DATE} {TOTAL_VISITS} {LAST_VISIT_DATE} This macro allows you to personalise your communication by automatically pulling your MEMBERS DOB out of your current database. This macro allows you to personalise your communication by automatically pulling your MEMBERS Membership Expiry Date out of your current database. This macro allows you to personalise your communication by automatically pulling your MEMBERS Total Number of Visits out of your current database. This macro allows you to personalise your communication by automatically pulling your MEMBERS Last Visit Date out of your current database. {SUBSCRIBED_ ) This macro allows you to personalise your communication by automatically pulling your MEMBERS Subscribed Address out of your current database. {SUBSCRIBED_SMS} {REWARDS_POINTS} {DATE_CREATED} {DATE_MODIFIED} This macro allows you to personalise your communication by automatically pulling your MEMBERS Subscribed Mobile Number out of your current database. This macro allows you to personalise your communication by automatically pulling your MEMBERS Number of Rewards Points out of your current database. This macro allows you to personalise your communication by automatically pulling your MEMBERS Creation Date out of your current database. This macro allows you to personalise your communication by automatically pulling your MEMBERS Account Date when it was last modified out of your current database. Site Macros {SITE_SITE_NAME} {SITE_ } {SITE_PHONE} This macro allows you to automatically insert your site s name into your communication without having to type it every time you create a template. This macro allows you to automatically insert your site s address into your communication without having to type it every time you create a template. This macro allows you to automatically insert your site s phone number into your communication without having to type it every time you create a template. e-blast User Guide Oct

27 {SITE_FAX} {SITE_STREET} {SITE_CITY} {SITE_STATE} {SITE_POSTCODE} {SITE_FROM_ } This macro allows you to automatically insert your site s fax number into your communication without having to type it every time you create a template. This macro allows you to automatically insert your site s street address into your communication without having to type it every time you create a template. This macro allows you to automatically insert your site s city into your communication without having to type it every time you create a template. This macro allows you to automatically insert your site s state into your communication without having to type it every time you create a template. This macro allows you to automatically insert your site s postcode into your communication without having to type it every time you create a template. This macro allows you to automatically insert your site s address into your communication without having to type it every time you create a template. {SITE_REPLY_TO_ } This macro allows you to automatically insert your site s reply address into your communication without having to type it every time you create a template. {SITE_FROM_SMS} This macro allows you to automatically insert your site s mobile number (if applicable) into your communication without having to type it every time you create a template. e-blast User Guide Oct