And audiovisual companies must adapt to this new context if they want to survive.

Transcription

1 PRODUCT INFORMATION

2 In the last ten years, the audiovisual sector has gone through a revolution that has completely changed the way in which audiences relate to content. This revolution has brought changes in the way that we produce, distribute, consume and monetize the audiovisual material (series, films, sports, etc.) that is the very essence of any audiovisual company. The multiplicity of devices and second screens (such as iphones, ipads, personal computers, smartphones, and a long etc.) has made the public demand content in less time and when and where it wants it. Audiences now operate in a multi-screen environment, in which several devices are used during the reproduction of traditional TV or even instead of it. Traditional TV, in which a fixed programming was passively consumed by the public, is now in a process of change that has no return. And audiovisual companies must adapt to this new context if they want to survive. VSN, conscious of the new needs and challenges that this second screen revolution has brought to the sector, has developed a modern solution to allow audiovisual companies an efficient content management to allow them to monetize and distribute them in a changing and demanding environment. The result is VSNWEB TV, an advanced Video on Demand (VoD) and streaming platform that allows organizations to distribute its assets directly from VSNEXPLORER (VSN s MAM, with PAM, BPM and BI modules available) to its Web page or to broadcast them in streaming mode, maximizing diffusion and content monetization in any platform, giving birth to the revolutionary concept From End-to-End to Anywhere : from its workflow to virtually any platform or screen. INTRODUCTION

3 CONTENT 0. Introduction 1. VSNWEB TV: Capable of everything 2. How does it work? Publish, distribute, measure, monetize 3. What does VSNWEB TV offer? 4. VSNWEB TV s advantages 5. One final thought 6. What does Long Tail mean to Broadcasters?

4 1 VSNWEB TV: capable of everything The main goal of VSNWEB TV is clear: to allow its users to reach second screens with quickness, reliability and efficiency, to monetize their content and obtain the best results. That is why the platform is integrated with VSNEXPLORER, VSN s media management solution, from which it is possible to totally control every video asset and its journey through their entire life cycle, from production until final distribution and archive. For that, VSNWEB TV offers a modern suite of services to make sure that second screens are part of the normal workflow of any audiovisual company and to ensure that broadcast on the Internet is safe and easy. Thanks to VSNWEB TV, it is more easy than ever to broadcast TV programs and live events with a perfect visualization and without interruptions, managing Video on Demand (VoD) with a unique platform in HD quality and with HTML5 support. Thanks to its flexibility and ease of use, it is possible to monetize content with a wide range of AdServer within the platform. This platform also offers a single broadcast for all the devices in the Market: IOS (ipad and iphone), Android Tablets and SmartPhones, Smart TV, Set Top Boxes and video games consoles. CONTENT MONETIZATION TV PROGRAMS AND LIVE EVENTS BROADCASTING VIDEO ON DEMAND WEB TV PLATFORM EASY AND SAFE ENVIRONMENT VSNWEB TV is a modern streaming and VoD platform that allows user to publish, distribute, measure and monetize on the Internet the audiovisual content of a company or corporation. 4 VSN INNOVATION & MEDIA SOLUTIONS

5 2 How does it work? Publish, distribute, measure and monetize Control your WEB TV content easily Embed videos in other websites Publish directly from Social Media Manage your advertisement comfortably Control and measure your WEB TV performance in detail VSNWEB TV is an advanced platform that allows for 24-hour programming, turning it in a real Internet television or even in a real OTT system. Its interface is multi device, Flash for Web, with all its advantages (Dynamic Stream, bandwidth management, etc.) and HTML 5 for mobile devices. directly to their social media in a very simple and intuitive way. It is even possible to have content for their WebTV and other content for external sites. The videos to share can be selected in form of playlist of videos from the own WebTV. The banner management tool allows to program and manage the banners that TV users will see, to insert new advertising banners and program them for broadcast, in any chosen time and date. The system is integrated with a wide range of AdServers to ease the insertion of advertising. The CODISTREAM system will offer detailed information of the statistics of its WebTV, depending on the GMT established in the Configuration tab. It is very important to take into account that data recollection for the statistics is done everyday at 4:00 a.m. GMT+0. The visible part of the platform consists in an access URL from which all the TV content is shown. This web space is based on a fixed structure with a WebTV design that represents an advanced player for video reproduction, channel selection, subchannels and video, programming preview, video searching options, configuration and room for advertising banners. In VSNWEB TV, when putting the mouse on the player, a small tab appears to generate an embedded code that will serve for adding the reproduction to any Website. With its CMS, user can not only control their WebTV s content, but also embed video in other Webpages on the Internet and publish it Product Information VSNWEB TV 5

6 3 What does VSNWEB TV offer? THE AUDIENCE IS MORE AND MORE CONNECTED. IT DEMANDS ITS FAVOURITE CONTENT, ANYTIME AND ANYWHERE TV AND FILMS CONTENT GENERATED BY USERS LIVE VIDEO ALL KIND OF CONTENT AND BEING ABLE TO OFFER EXPAND MEASURE DISTRIBUTED IN SEVERAL FILE FORMATS. MONETIZE IN ORDER TO BROADCASTERS NEED EFFICIENT SOLUTIONS FOR CATALOGUING TRANSCODING CONSOLIDATING SHARING FOR SECOND SCREENS INTERNET TV 6 VSN INNOVATION & MEDIA SOLUTIONS

7 STREAMING / LIVE With VSNWEB TV you will be able to broadcast your content or audio or video events in real time, instead of having to post the file to the Internet to be downloaded, easing this way access and monetization, and avoiding illegal distribution of your assets by undesired third parties. VIDEO ON DEMAND (VOD) Do you want to launch an online service to allow users to acces your content how and when they desire to? VSNWEB TV offers all the necessary tools to allow you to reach that goal, with maximum security and transparency, enjoying the most advanced VoD technology. PROGRAMMING AND SCHEDULING With VSNWEB TV you can program your reproduction lists so that they are always ready to be enjoyed by the user in any given Web site. WEB TV PLATAFORM VSNWEB TV allows the enablement of video in any company s web and platforms. It allows for 24 hours broadcasting, making it a real Internet TV, with Web interface and multi device. Product Information VSNWEB TV 7

8 4 VSNWEB TV s advantages 4.1 ENCODING LIVE & VOD MULTIBITRATE VSN s streaming and VoD platform offers Live and On Demand codification systems with HD multi bitrate experiences to all devices. This way, the quality of reproduction will adjust to the available bandwidth of the user that wants to view the video, taking advantage of every byte of the transmission to offer the best possible quality. The various bit rates available allow for infinite options and for the user experience to improve, avoiding interruptions and boring load times. world. No audiovisual company can take the risk of a bad quality of its videos, and VSNWEB TV is capable of addressing that need thanks to its revolutionary cloud content distribution. With that maximum security in mind, audiovisual companies can concentrate on offering the best possible content, because technology is on their side. 4.3 INTEGRATION WITH ADSERVERS TO MONETIZE CONTENT Nowadays, no audiovisual company is capable of surviving without a correct and efficient monetization of its audiovisual content. Distribution and exploitation channels have expanded enormously thanks to the Internet and the rise of social media, so today more than ever it is necessary to have resources that allow to extract the maximum from any given audiovisual asset. That is why VSNWEB TV, conscious of that need, offers total integration with worldwide AdServers to automatically distribute content to Web pages, blogs and others. This way, the company s audiovisual content has a wider reach and it can be automatically monetized, saving costs and improving productivity. The quality of reproduction, automatically adjusts to the available bandwidth 4.2 CONTENT DELIVERY NETWORK (CDN) BALANCE VSNWEB TV offers multi location storage distribution on cloud to make content reproduction quicker depending on the region where the user is. This way, it is possible to view content fluidly and perfectly, without interruption or quality downgrades, from any place and device in the 4.4 SOCIAL VIDEO DELIVERY VSNWEB TV is a limitless platform, that from the very first moment allows its users to keep their social media updated from its content management tool. This way, VSNWEB TV connects the company s audiovisual assets with its potential Internet audience, while allowing for a wider distribution that surpass the traditional limits of video life 8 VSN INNOVATION & MEDIA SOLUTIONS

9 cycle. The ease of use of this feature allows for no boundaries when choosing where and how to distribute audiovisual content, allowing greater diffusion and opening new chances of monetizing audiovisual content. 4.5 STATISTICAL CONTROL AND MEASUREMENT The best way to optimize the work of a company and its internal workflows is to control all the possible information regarding its performance. And that is what VSNWEB TV accomplishes thanks to its statistical information tool, that offers, at any given moment, valuable information for decision-making purposes in a clear and intuitive way. From monthly streaming and VoD traffic to the use of storages, users can control every detail of their operations. The API enables communication through the SOAP 1.1, SOAP 1.2 and through HTTP GET and HTTP POST. The SOAP communication standard allows for communicating processes through the exchange of XML data. Solutions developed with this protocol allow for a layer architecture that ensure robustness, usability and interoperability. The API includes CMS Codistream and a communication interface, with which the developer can access the program s features, and use them to adequate certain services to its needs. It can be used with Streaming or Progressive technology, and it includes lastgeneration Dynamic Stream. 4.6 API INTEGRATION VSN s streaming and VoD offers integration with CMSs or third parties in which video is managed using Application Programming Interface (API). This eases the adaptation of design, structure, features and other services of the VSNWEB TV platform through the access to library, offering direct access to that services from processes. That enables a great way to program quickly and without boring or repetitive tasks in the middle. Creating video portals, developing a WebTV page or integrating video with projects is now easier than ever, allowing for a perfect integration and adaptability and improving the final user experience. Video Consumption Stats Report. The system can segment by device, by unique users, by country, by total views or by content, among others. Product Information VSNWEB TV 9

10 4 VSNWEB TV s advantages VSNWEB TV s CMS Codistream is an app dedicated to advanced video coding for its publishing and distribution on the Internet, with high quality video broadcast capacity. With this system it is possible to enjoy services of video codification, live broadcast, automated upload of videos to servers, identifying systems and video descriptions, statistics and other options. 4.7 VIDEO TRANSCODING WORKFLOW ON CLOUD The platform has been conceived since its creation as a high-value service that allows companies operating video on the Internet to concentrate their efforts on improving content, easing ingest and distribution of video in a multi-device and multi-bitrate solution, without a big investment involved and with reduced monthly costs. The VSNWEB TV transcoding farms allow to transform incoming workflows of codifications, IP cameras, IPTV headlines and other live sources to distribute H-264 in Flash RTMP / HTTP Dynamic Streaming, Apple HLS and Silverlight Smooth Streaming, all of it with several outcoming bit rates to build an Adaptative Multi Bitrate. The platform can ingest a live transmission, decode the video and audio, and then code the workflow again and create several output codifications in different qualities to adapt to every device. Fully adaptive bit rate is a reality thanks to VSNWEB TV. It also allows for superposition, this is, to superpose static images in the video. It can be manually configured or pre-programmed depending on external events, allowing for the inclusion of content related to advertising in a quick and easy way. Video characteristics Input: MPEG-2, MPEG-4 Part 2, H.264/ AVC Output: H.264/AVC/H.263 Up to 4 different quality bit rates It supports H.263 for live video transmission, allowing users to broadcast to any possible mobile device Audio characteristics Input: MP3, AAC (LC y HE), MPEG-1 Parte 1/2, Speex, G.711 Output: Audio: AAC (LC y HE) / AC3 (pass-through) MP3 compatible It is possible to create a multiple transcoding flow in AAC and MP3 formats from a single MP3 input flow. 10 VSN INNOVATION & MEDIA SOLUTIONS

11 4.8 INTEGRATION WITH VSNEXPLORER, VSN S MEDIA MANAGEMENT SOLUTION VSNWEB TV integrates with VSNEXPLORER, VSN s Media Asset Management (MAM), that also includes Production Asset Management (PAM), Business Process Management (BPM) and Business Intelligence (BI) modules, taking media management to the next level: from the tradicional or classic End-to-End to any place or device, ready for the audience. With an open architecture, scalable, multi site, multi platform and ready for the cloud, VSNEXPLORER gives total control over any audiovisual asset of the company. Its integration with VSNWEB TV gives the user the capacity to take its content everywhere, widening its potential audience and opening new business and monetization opportunities. Media management, business processes definition, generation of reports on the performance of content and much more are now available to VSNWEB TV s users The Media & Business Process Management solution s interface is 100% web-based, making it a genuinely multi-platform system: it can be accessed from any browser, whether on Windows or Mac. Moreover, it allows the user to work remotely on the system. It is also totally scalable, both in hardware and software, ensuring that, even if the systems starts with the most basic configuration, the system will grow and adapt as the business grows. The integration of VSNWEB TV with this powerful media solution takes content management for second screens and Internet to the next level, allowing the user to deploy complete, truly end-to-end workflows. As mentioned, the VSNEXPLORER family is composed by : VSNEXPLORER PAM: focused on production and postproduction VSNEXPLORER MAM: with all the necessary tools for the complete management of the whole media lifecycle, such as advanced cataloguing VSNEXPLORER BPM: which adds an orchestration layer for defining business process management workflows VSNEXPLORER BI: advanced Business Intelligence layer. Product Information VSNWEB TV 11

12 4 VSNWEB TV s advantages 4.9 NEED MORE REASONS TO CHOOSE VSNWEB TV? Native Multibitrate Automatic Pre-Roll Audio & Video adjustments Overflow Manager Scroll Live Manager Dynamic Stream 5 Bitrates Pre-Roll Vast (iab) National & Regional Geoblocking Player transparency and color HTML5 Comment Box for Social Media Multi-language Player Management by client Real-time text on player Domain Protection Social Media Sharing Anonymous chat Encrypted Player HTML5 compatible Dynamic starting image of the player Automatic HTTP or RTMP AdServers VAST Compliance 12 VSN INNOVATION & MEDIA SOLUTIONS

13 5 One final thought Nowadays, for the audiovisual companies operating in the Media & Entertainment industry, it is more important than ever to reach their audiences in any platform or screen, and in the less time possible. Challenges that this new technological context pose cannot be ignored and any company, to survive and improve its results, must have total control over the distribution of its content on the Internet, no matter if it is on streaming, VoD, programming or any other Web TV platform. Specially designed to answer all the needs that this new context has brought together, VSNWEB TV is the most advanced platform in the market to manage, distribute and monetize all the audiovisual content of a company on the Internet, reaching audience and devices alike with total control over monetization and the use of every asset. This way, VSN integrates the new screens and platforms in the daily work of users, that can define workflows to automate management and distribution of content on the Internet, saving time and resources and getting the most from their assets to maximize profitability. VSNWEB TV integrates with VSNEXPLORER, VSN s MAM, PAM, BPM and BI, taking content management to the next level: from traditional End-to-End to any place or screen. Product Information VSNWEB TV 13

14 6 Opinion column of Gonzalo Acha, VSN s Marketing Communications Manager Any media archive can be succesfully monetised on the Internet thanks to the Long Tail business model Internet s immediate and global access to virtually everything has given traditionally secondary audiences access to its favourite products. Those unknown and obscure indie bands from the 80s can now be offered at the same time and same place as the latest Taylor Swift album. And it pays off. Everything can be offered on the Internet at a very reduced cost, and the improvement of logistics have turned the fantasy of immediate delivery into an everyday reality. This is what is called the Long Tail business model. How can we apply this concept to the Broadcast and M&E industry? No matter if we talk about a Broadcaster or about any other type of media company or corporation, the Long Tail means that media archives can be leveraged and monetized as never before thanks to the new existing technology, the irruption of second screens and smart devices and the changes in the audience s consumption patterns. And how do we do that? Any media company usually have thousands of hours of recorded video in either tapes in a well-stored room or, if the company is already a step ahead, in digital archive or storage (or even in the cloud!). All this audiovisual content can be segmented, tagged and classify depending on its topic. For example, a sports channel could segment all the goals scored by a certain football player of a well-known team in the 70s, edit it and put it on new platforms as YouTube, its own Webpage or its WebTV service. This content could be accessed, viewed and shared in social media from any part of the world by users looking for that particular player from their tablets, smart phones or computers. That way, a media resource that was condemned to be archived and forgotten receives a second chance of reaching potential audiences around the world, at a very reduced costs thanks to the Internet and digital improvements in video distribution and the popularization of online video consumption. This can be done with daily produced content (for example, news, talk shows, etc.), movies, series, recorded sport events and whatever content is stored at the company s archive, no matter its topic since on the Internet there will always be users looking for it. Any media company implementing this strategy will need to face some introductory costs, specially in order to deploy an efficient Media Asset Management (MAM) system and an optimized WebTV platform for digital video distribution, but the return of this investment usually comes in a few months after deployment. Its benefits go beyond an improved offer for potential audiences, since it also gives greater awareness to the company in search results, putting its entire library at the reach of thousands of millions of digital users, while being as easy to monetize and synchronize as a simple ad server. Gonzalo Acha, VSN s MKT Communications Manager 14 VSN INNOVATION & MEDIA SOLUTIONS

15 VSNWEBINAR Enhanced Second Screens and Online TV In the following video you will discover how the systems we ve talked about in this Product Information work seamlessly integrated. From the VSNEXPLORER Media Asset Management system to the VSNWEB TV solution, everything gets together to make sure that your content is succesfully delivered to new audiences on second screens and on the Internet. Have a look at our Enhanced TV and Second Screens webinar Ask for a demo of our products here

16 VSN HEADQUARTERS EUROPE & AFRICA Parc Audiovisual de Catalunya Ctra. BV-1274 Km.1, 08225, Terrassa, Barcelona (Spain) Tel. (+34) Copyright VSN Video Stream Networks S.L All Rights Reserved. All the registered and non-registered trademarks and company names contained in this manual are property of their respective owners. No part of this document can be reproduced or translated without previous consent from VSN Video Stream Networks S.L. The information contained in this document has been provided by VSN Video Stream Networks S.L. and has been examined before printing. All functionalities described might change without notice and due to third party systems.