One-to-Many (Interactive Broadcast)

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Alexandrina Hawkins
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Creating a 360 IP Video Strategy t John Shaw COO

VC/ Telepresence Streaming Surveillance Desktop

Campus Specialty One-to-one or few-to-few

1 Creating a 360 IP Video Strategy t John Shaw COO VBrick Systems Feb 1, 2011 IP Video Defined IP Video VC/ Telepresence Streaming Surveillance Desktop Roombased Consumer Corp, Edu, Gov t Media Building/ Campus Specialty One-to-one or few-to-few One-to-Many (Interactive Broadcast) Many-to-one 2011 VBrick Systems 2 1

Wainhouse Predicts Rapid Enterprise Adoption of LAN / WAN Streaming & Internet Webcasting 2011

Enterprises are Looking to Deliver a high-impact message to employees, customers, shareholders,

2 Wainhouse Predicts Rapid Enterprise Adoption of LAN / WAN Streaming & Internet Webcasting 2011 VBrick Systems 3 What is Driving this Growth? Enterprises are Looking to Deliver a high-impact message to employees, customers, shareholders, dealers regardless of location Keep employees informed of events that will impact their business, mission, etc. Improve the ROI of their sales and marketing dollars Elevate the effectiveness of training/ education programs Enable their employees to produce and share rich media content while managing security, network use, etc VBrick Systems 4 2

3 What is Driving this Growth? Prerequisite Technology in Place Typically any corporate network that has been upgraded to support VoIP can support streaming video CDNs deployed for high quality streaming over the Internet Video compression efficiency much improved ideo resolution Vi MPEG 1 MPEG 2 Real WM MPEG 4 H.264 Compression efficiency Storage costs rapidly declining Video conferencing broadly deployed Mobile devices can receive and generate live video 2011 VBrick Systems 5 Five Primary Enterprise Streaming Applications Meeting and Event Broadcasts Exec & event broadcasts Webcasting Extending Video Conf. Training i and Education On-demand training Lecture capture Distributed learning IP Television Distribution Desktop TV Signage integration Classroom curriculums Digital Signage Convention centers Campus notices Corporate common areas Enterprise YouTube Professional content User-generated content Web site content 2011 VBrick Systems 6 3

4 Digital Signage (Common mgmt, IP Video) Creating a 360 IP Video Strategy Exec Broadcast (frequent, ad-hoc use) Integrated VC/ Telepresence & Streaming Educators/ Trainers (w/ video-equipped LMS) Professional Publishers & User-generated Content Content Sources User Experience IP Video Content Management and Distribution Federated Search Admin & User Customization Employees (Mobile & PC access, social network experience) TV Viewing on any IP Device (Smartphones, PCs, etc.) Customers, 2011 Dealers, VBrick Systems Shareholders 7 (Web based, managed access) Incorporating Streaming as a Core Unified Communications Element SYNCHRONOUS ASYNCHRONOUS 2-PARTY MULTI-PARTY BROADCAST MESSAGING COLLABORATION PUBLISHING TEXT INSTANT MESSAGING INSTANT MESSAGING NA DISCUSSION GROUPS GOOGLE DOCS BLOG TWITTER AUDIO PHONE CALL AUDIO CONF CALL AUDIO WEBCAST VOICE MESSAGING NA PODCASTING RICH MEDIA (NO VIDEO) WEB CONFERENCING WEB CONFERENCING WEBINAR GOOGLE DOCS FACEBOOK CORP PORTAL RICH MEDIA (WITH VIDEO) TELEPRESENCE VIDEO CONFERENCE VIDEO CONFERENCE IP VIDEO (INTERNAL) WEBCASTING VIDEO MESSAGING VIDEO BUDDIES VIDEO ON-DEMAND (ENTERPRISE YOU-TUBE ) WHERE STREAMING MEDIA PLAYS 2011 VBrick Systems 8 4

5 2011 VBrick Systems VBrick Systems 10 5

6 2011 VBrick Systems 11 Embed Live Channels into any OCS/Lync-enabled app Example UC Integration: Streaming + OCS/Lync Collaborate with peers while watching live video using chat, 2011 VBrick Systems VoIP, or LiveMeeting 12 6

Video Conferencing + Streaming App Examples Meeting and Event Broadcasts & Recordings Hybrid VC & streaming meetings across LAN/ WAN/ Internet Turn VC

breaking news, financial Information, etc. Surveillance & Monitoring View live security events in same room where execs are communicating via VC (e.g., military command & control) Collaborate on live feeds of production processes, etc.

Solution: Communicate via video and presentation material to all employees simultaneously Deploy a streaming platform across the company to broadcast

7 Video Conferencing + Streaming App Examples Meeting and Event Broadcasts & Recordings Hybrid VC & streaming meetings across LAN/ WAN/ Internet Turn VC rooms into broadcast studios Record VCs; Create rich media assets Training and Education Broadcast your classes and training while recording them for on-demand playback. Incorporate Q+A, Polling, Guided Web Browsing IPTV Distribution and Digital Signage Originate and terminate live video to/ from VC rooms Incorporate breaking news, financial Information, etc. Surveillance & Monitoring View live security events in same room where execs are communicating via VC (e.g., military command & control) Collaborate on live feeds of production processes, etc VBrick Systems 13 Vodafone Rolls Out Executive Communications The Challenge: Instill a common culture during high corporate growth The VBrick Solution: Communicate via video and presentation material to all employees simultaneously Deploy a streaming platform across the company to broadcast executive communications Originate from 45 VC rooms as virtual production studios The Result 79,000 employees in 31 countries & 5 continents are tuned into the corporate message 2011 VBrick Systems 14 7

8 Display PC or Mac Putting the Pieces Together Distribute Laptop Create and Manage iphone Encoder Portal and Management System Reflector/ Media Engine Large Display Capture Station VOD Server Videoconferencing Network Video Recorder Remote VOD Server Digital Signage Blackberry Set Top Box Videoconferencing Tablet 2011 VBrick Systems 15 Initial Deployment Items to Consider Target streaming applications Target users: employees, non-employees, or both Scope of organization & desired communications reach Deployment model: premises-based, cloud-based or hybrid UC model integration or streaming portal Streaming standard: typically either WM or H.264 Video player standard: typically WM, Flash or Silverlight Mobile device standard: iphone/ipad ipad, Android, Blackberry 2011 VBrick Systems 16 8

9 Thank You 2011 VBrick Systems 17 9

Enterprise Recording and Live Streaming Architecture with VBrick

Enterprise Recording and Live Streaming Architecture with VBrick Terry French Technical Manager - International - VBrick Systems Inc BRKCOL-2111 Agenda Enterprise Video Overview VBrick Core Components