250+ Auto Dynamic Aggregated channels. New revenue generation opportunities for OTT aggregators

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1 CASE STUDY New revenue generation opportunities for OTT aggregators How OTT aggregators can monetize incoming broadcast feeds through auto ad-detection QUICK FACTS 250+ Auto Dynamic Aggregated channels Ad detection using Machine Learning Server-side Ad Insertion on OTT

2 About YuppTV YuppTV is one of the largest Over-the-top (OTT) entertainment aggregator in the world. The channel currently aggregates over 250 channels from South Asia. As a flexible subscription-based platform, YuppTV is available on multiple internet enabled devices such as Samsung Connected TVs, PC, Gaming Consoles, Roku, iphones, and Android smartphones. The platform has a wide reach with Live TV, and VOD content including live events, television dramas, and full movies Amagi Corporation. All Rights Reserved. Page 2

3 Business requirements YuppTV was aggregating over 250 live TV channels through their platform, without monetizing thousands of hours of aggregated content. While the platform was operating through a subscription-based model, monetizing the content could have added a new revenue stream for YuppTV. The challenge It was challenging for broadcasters to provide ad-markers to YuppTV before delivering the feed. Without the ad-markers, YuppTV could not recognize the ads in stream that could potentially be replaced with personalized, dynamic ads Ad detection Accurately identify ads in incoming streams Dynamic ad insertion Replace ads dynamically and frame-accurately Amagi deployed AD FINDER, a machine-learning based system to identify ads in aggregated channels in real-time. Using signatures generated by the AD FINDER system, ads were replaced through THUNDERSTORM, a dynamic Server-Side Ad Insertion platform AD FINDER Machine-learning based auto ad detection THUNDERSTORM Server-Side Ad Insertion platform Personalized ads to users 2017 Amagi Corporation. All Rights Reserved. Page 3

4 System architecture Ad1 Ad3 Ad2 Ad Signatures Database Ad Signatures Ad Signatures Ad Mining System Output HLS Stream Input HLS Stream Ad1 Ad2 Ad3 THUNDERSTORM Detect, Mark, and Replace Ads Output HLS Stream Output HLS Stream P-Ad1 P-Ad2 P-Ad3 P-Ad1 P-Ad2 P-Ad3 Ad Network Ad identification workflow: AD FINDER Amagi s AD FINDER solution is a machine-learning based Ad mining system that uses audio signature matching across single/multiple feeds to detect repeating patterns in unmarked streams. These patterns are classified through an intelligent system into advertisements, house promos etc. The ads detected are curated for splice accuracy and added to the ever-growing bucket of ad signatures. The ad signatures of the detected ads are then used to identify ads playing in an unmarked stream in real time, to produce an output with cue markers for further action. Ad Signatures Detected Ad-2 Ad-3 Ad-1 HLS Streams CDN Ad Mining System Ad Signature Database 2017 Amagi Corporation. All Rights Reserved. Page 4

5 THUNDERSTORM: Ad insertion workflow 1. THUNDERSTORM stitched mid-roll ads dynamically, using the server-side ad insertion technology 2. Ads were pulled from leading third-party ad networks, and replaced by detecting ad signatures stored in the database by the AD FINDER system 3. A unified stream of content and ads was sent to users ensuring that ads are not blocked by clientside ad blocker apps 4. Entire platform was secured with token-based authentication and HLS-E (AES 128-bit encryption) Ad Signatures Database Content from YuppTV THUNDERSTORM AD AD AD AD Unified stream for content and ads Ad Networks Uses multiple ad networks for different geographies for enhanced monetization 01 Partnerships with leading ad networks 02 Supports VAST 2.0 and above as specified by IAB Real-time analytics for ad detection and replacement Waterfall mechanism to use preferred ad networks for better monetization 2017 Amagi Corporation. All Rights Reserved. Page 5

6 Benefits for YuppTV Monetization of untapped content Monetization of premium ad inventory, and addition of a new revenue stream. Improved user experience Improved user experience with elimination of ad buffering More control over ad insertion No dependency on TV channels to provide ad markers, due to automated ad detection. Integration with leading ad networks Ability to dynamically source relevant ads via integration with leading ad networks Amagi Corporation. All Rights Reserved. Page 6

7 Media services Playout services Delivery services Ad revenue services