NORWEGIAN ARMED FORCES
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1 10/07/2008 1
2 Norwegian Defence Media Centre - Director Endre Hjelseth 10/07/2008 2
3 The objective of audiovisual communication in the Norwegian Armed Forces Mainly effect on internal education and communication Give a unvarnished picture of the activity to build credibility in the public More effect of the overall PR effort Essential effect in marketing The public want s it! 10/07/2008 3
4 The future for introducing audiovisual material New and refreshed internett pages for the Armed Forces, in 2009 New solutions for Digital Asset Management Investment in new equipment 10/07/2008 4
5 NORWEGIAN DEFENCE MEDIA CENTRE AUDIOVISUAL PRODUCTION 10/07/2008 5
6 NORWEGIAN DEFENCE MEDIA CENTRE AUDIOVISUAL PRODUCTION Film/video Audio Photography Archives 10/07/2008 6
7 Mr John Charles Kvam HEAD OF AUDIOVISUAL PRODUCTION Mr Runar Skjong PRODUCER/DIRECTOR FILM AND VIDEOPRODUCTION Mrs Kirsten Ellewsen ARCHIVE MANAGER PRODUCTION SUPPORT 10/07/2008 7
8 OUR FACILITY HOUSE BUILDING 3 AKERSHUS FORTRESS, OSLO 35 EMPLOYEES CIVILIAN/MILITARY 20 CONSCRIPTS 10/07/2008 8
9 AUDIOVISUAL PRODUCTION ORGANISATION 10/07/2008 9
10 AUDIOVISUAL PRODUCTION CONSIST OF: HEAD OF AUDIOVISUAL PRODUCTION PHOTOGRAPIC PRODUCTION FILM/VIDEO/AUDIO PRODUCTION TOTALLY 7 CIVILIANS AND 4 CONSCRIPT ASSISTANTS + FREELANCERS FOR SPECIAL PRODUCTIONS + CONTRACTED PRODUCTION COMPANIES 10/07/
11 AUDIOVISUAL PRODUCTION CONSIST OF: HEAD OF AUDIOVISUAL PRODUCTION PRODUCER/DIRECTOR VIDEO-PHOTOGRAPHER/EDITOR SOUND-EDITOR/DESIGNER SENIOR PHOTOGRAPHER PHOTOGRAPHER PHOTO-ARCHIVIST 10/07/
12 3 AVID EDITING SUITES 1 PROTOOLS SOUND EDITING SUITE 10/07/
13 3 DIGIBETA CAMERAS 2 HDV CAMERAS SOUND- AND LIGHT EQUIPMENT 10/07/
14 PRODUCTION SUPPORT CONSIST OF: TOTALLY 7 CIVILIAN AND MILITARY PERSONELL HANDLING ADMINISTRATIVE FUNCTIONS FOR THE MEDIA CENTRE AS A WHOLE, AND KEEPING THE FILM ARCHIVES: ARCHIVE MANAGER FILM ARCHIVIST FILM ARCHIVIST 10/07/
15 * VIDEO ARCHIVE INHOUSE * FILM ARCHIVES IN ANOTHER BUILDING * DIGITAL PHOTO ARCHIVE ADMIN SERVER IN ANOTHER BUILDING 10/07/
16 FILM AND VIDEO PRODUCTION 10/07/
17 COMMERCIALS FOR CINEMA AND TELEVISION PROMOTIONAL FILMS INSTRUCTIONAL FILMS INFORMATIONAL FILMS DOCUMENTARIES 10/07/
18 DOCUMENTARIES FROM NORWEGIAN PARTICIPATION IN ISAF NORTHERN AFGHANISTAN Hjelseth/Kvam/Skjong/Ellewsen NMAVWG meeting Stockholm /07/
19 PROMOTIONAL FILM ON THE ARTILLERY IN THE ARMED FORCES Hjelseth/Kvam/Skjong/Ellewsen NMAVWG meeting Stockholm /07/
20 PROMOTIONAL FILM ON MISSILE TORPEDO BOATS Hjelseth/Kvam/Skjong/Ellewsen NMAVWG meeting Stockholm /07/
21 Mr Runar Skjong PRODUCER/DIRECTOR FILM AND VIDEOPRODUCTION COMMERCIALS FOR CINEMA AND TELEVISION 10/07/
22 10/07/
23 10/07/
24 10/07/
25 10/07/
26 10/07/
27 10/07/
28 Mrs Kirsten Ellewsen ARCHIVE MANAGER PRODUCTION SUPPORT AUDIOVISUAL ARCHIVES OF THE NORWEGIAN DEFENCE MEDIA CENTRE 10/07/
29 AUDIOVISUAL ARCHIVES AT THE NORWEGIAN DEFENCE MEDIA CENTRE 1. Still photography archive 2. Productions archive 3. Master & lending archive 4. WW2 historical archive 5. KNM Video Production unit archive 10/07/
30 STILL PHOTO ARCHIVE Most extensive collection in the Norwegian Armed Forces entries digitized photos + metadata metadata files for search in manual archive (negatives and slides) 10/07/
31 MASTER & LENDING ARCHIVES 1050 master unities 90 % selfproduction 1100 lending copies Various formats 10/07/
32 KNM VIDEO ARCHIVES Production unit at Haakonsvern naval base discontinued 2001, transferred to Media Centre 2050 tapes of unedited recordings 300 master tapes 10/07/
33 HISTORICAL ARCHIVES 1800 items 16 and 35 mm film WW2 archives 1500 units Footage & productions of Norwegian, Allied, German and amateur origin Norw. Armed Forces film productions units 10/07/
34 DATABASE ARCHITECTURE 1. Photo archive : Former system Phrasea conversed to Fotoware/Fotoweb architecture customized 2. Production archive must be converted 3. The following archives are converted to a tailormade Oracle database: Master/lending archive Historical archive KNM Video Unit s archive 10/07/
35 DATABASE SCREEN HISTORICAL ARCHIVE 10/07/
36 ACCESS TO OUR ARCHIVES STILL PHOTO ARCHIVE Online search low resolution preview of images Downloading in high resolution available LENDING ARCHIVE: Online search on our intranet is available. Catalogue published on internet updating version now FOOTAGE Access to viewing copies and search in our office 10/07/
37 STORAGE FACILITES The Media Centre located in 18th century building Videotapes suffer from poor storing facilities External film depot in building without heating or air condition Vinegar syndrom detected to 25 % of the film rolls 10/07/
38 Tidying in our external film depot 10/07/
39 IMPORTANT ARCHIVAL ISSUES Joint guidelines for all our archives should be: Grading and classifying photos and video clips Comparable authorization for indexing: keywords, terminology, names, material etc Proof reading, currently adding information Establish a joint architecture for logging & retrieval 10/07/
40 FUTURE CHALLENGES NDMC Joint metadata architecture for all our databases Relocating our collections Continuous backup routines for tapes and metadata Establishing a security depot for dubmasters Meeting new publication demands 10/07/
41 FUTURE OVERALL CHALLENGES New principal policy regarding all aspects of producing, storing and retrieving audioviusal material produced Keeping of masters & unedited footage etc made by civilian producers One true media centre for expert knowledge One main address for all media approaches 10/07/
42 HOW TO CONTACT US Digital photo archive Archive manager: Video programs Archive manager: 10/07/
43 THANK YOU FOR YOUR ATTENTION Any Questions? 10/07/
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