CORE CONTENT ADOBE PHOTOSHOP ELEMENTS 11 & ADOBE PREMIERE ELEMENTS

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1 CORE CONTENT ADOBE PHOTOSHOP ELEMENTS 11 & ADOBE PREMIERE ELEMENTS The purpose of this document is to provide a central source of marketing content to support various product launch deliverables, including Adobe.com product pages, PR docs, and channel sales tools Full product name Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 Product tagline. Must be an imperative statement. Word count: 70 characters max. North America product tagline: The #1 selling consumer photo and video editing software* * Source: The NPD Group/Retail Tracking Service (January 2007 to March 2012) based on units sold in the Video and Photo Editing categories. Combined units sold for Adobe Photoshop Elements, Adobe Premiere Elements, and the Adobe Photoshop Elements & Adobe Premiere Elements bundle (U.S. Geo product tagline: Easy and powerful editing. Sensational photos and videos. Product highlights / themes. Used in channel copy and based on messaging pillars. Premiere Elements 11 software makes it easy to turn your everyday snapshots and videos into sensational photos and home movies. Organize Keep track of all your memories with intelligent options that help you quickly organize, find, and view all your photos and video clips. Edit photos Make every photo look its best with powerful yet simple editing options that offer everything from quick fixes to unlimited creative possibilities. Make movies Count on automated moviemaking options to take the work out of video editing, and enhance your movies with pro-quality effects and sound.

2 2 Do more with photos and videos Get inspired to create personalized photo keepsakes including scrapbook pages, cards, and calendars and combine photos and videos to tell entertaining stories. Share Quickly showcase your photos or movies via Facebook, YouTube, Vimeo, interactive Online Albums, and virtually anywhere else.* * This product may integrate with or allow access to certain Adobe or third-party hosted online services ( Online Services ). Online Services are available only to users 13 and older and require agreement to additional terms of use and Adobe s online privacy policy (see Online Services are not available in all countries or languages, may require user registration, and may be discontinued or modified in whole or in part without notice. Additional fees or subscription charges may apply. Customer profiles. (These are not customer-facing.) Memory keepers Are family-oriented men and women Like to record important life events through photos and videos Take photos as both a passion and a hobby Create photo projects as a way to celebrate events Like to impress family and friends with their creations Want software that offers the power to edit and create but is also easy to use Trendsetters Are highly passionate about photography Take photos as both a passion and a hobby Actively edit and enhance photos and want customizable, creative output See photography as key to their creative and artistic expression and seek to be recognized as creative people Want to learn more and develop photography skills, and want powerful software that helps them improve Educators (primarily K 12) Want to help students learn to perfect digital photos Want to encourage students to display their creativity in photo slide shows, online photo albums, and more Want to give classroom video projects a professional touch and engage students in creating personal movies PRODUCT DESCRIPTIONS FOR NEW USERS Product descriptions targeted at new users and what they can do with the product.

3 3 Micro product description. 10 words max. Easily organize, edit, and share your digital photos and videos. or Turn everyday snapshots and videos into sensational photos and movies. Short product description for channel copy and Adobe Store. Word count: 35 words or 280 characters. Premiere Elements 11 the #1 selling consumer photo and video editing software* makes it easy to turn everyday snapshots and videos into sensational photos and home movies. * Source: The NPD Group/Retail Tracking Service (January 2007 to March 2012) based on units sold in the Video and Photo Editing categories. Combined units sold for Adobe Photoshop Elements, Adobe Premiere Elements, and the Adobe Photoshop Elements & Adobe Premiere Elements bundle (U.S. What is? product description for Adobe.com Overview page. Word count: 280 characters max. What is Adobe Photoshop Elements & Adobe Premiere Elements? Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 is the #1 consumer photo and video editing software. * Live in the moment knowing you can easily turn your everyday snapshots and videos into sensational photos and home movies. * Source: The NPD Group/Retail Tracking Service (January 2007 to March 2012) based on units sold in the Video and Photo Editing categories. Combined units sold for Adobe Photoshop Elements, Adobe Premiere Elements, and the Adobe Photoshop Elements & Adobe Premiere Elements bundle (U.S. Medium product description. Word count: 50 words Premiere Elements 11 the #1 selling consumer photo and video editing software * makes it easy to turn everyday snapshots and videos into sensational photos and home movies. Share your memories on social networks, discs, and more. * Source: The NPD Group/Retail Tracking Service (January 2007 to March 2012) based on units sold in the Video and Photo Editing categories. Combined units sold for Adobe Photoshop Elements, Adobe Premiere Elements, and the Adobe Photoshop Elements & Adobe Premiere Elements bundle (U.S.

4 4 This product may integrate with or allow access to certain Adobe or third-party hosted online services ( Online Services ). Online Services are available only to users 13 and older and require agreement to additional terms of use and Adobe s online privacy policy (see Online Services are not available in all countries or languages, may require user registration, and may be discontinued or modified in whole or in part without notice. Additional fees or subscription charges may apply. Long product description new users. Word count: 65 words Premiere Elements 11 the #1 selling consumer photo and video editing software * makes it easy to turn everyday snapshots and videos into sensational photos and home movies. Powerful yet simple options take the work out of editing, and you can share on social networks, discs, and more. * Source: The NPD Group/Retail Tracking Service (January 2007 to March 2012) based on units sold in the Video and Photo Editing categories. Combined units sold for Adobe Photoshop Elements, Adobe Premiere Elements, and the Adobe Photoshop Elements & Adobe Premiere Elements bundle (U.S. This product may integrate with or allow access to certain Adobe or third-party hosted online services ( Online Services ). Online Services are available only to users 13 and older and require agreement to additional terms of use and Adobe s online privacy policy (see Online Services are not available in all countries or languages, may require user registration, and may be discontinued or modified in whole or in part without notice. Additional fees or subscription charges may apply. PRODUCT DESCRIPTIONS FOR UPGRADERS Short, medium, and long product descriptions targeted at existing customers on older versions. Short product description upgraders. Word count: 25 words Premiere Elements 11 software makes it easier to turn everyday snapshots and videos into sensational photos and home movies. Short product description (imperative) for Adobe Store upgraders. Word count: 280 characters max. Premiere Elements 11 software makes it easier to turn everyday snapshots and videos into sensational photos and home movies. Discover a more intuitive environment, new Guided Edits and FilmLooks for creating pro-quality effects, and more.

5 5 Medium product description upgraders. Word count: 50 words Premiere Elements 11 software makes it easier to turn everyday snapshots and videos into sensational photos and home movies. Discover a more intuitive environment, new Guided Edits and FilmLooks for creating pro-quality effects, an Auto-Analyzer that finds your best photos and footage for you, and more. Long product description upgraders. Word count: 65 words Live in the moment software knowing that Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 software makes it easier to turn everyday snapshots and videos into sensational photos and home movies. Discover a more intuitive environment, new Guided Edits for creating pro-quality photography effects, FilmLooks for applying favorite cinematic styles to your movies, an Auto-Analyzer that finds your best photos and footage for you, and more. VERSION COMPARISON CHART - LONG VERSION See the doc named PEPE_11_version_comparison_chart.pdf SYSTEM REQUIREMENTS See system requirements doc on Marketing Hub. Language versions Windows: Brazilian Portuguese Chinese (Simplified) Czech Dutch English French German Italian Japanese Polish Portuguese Russian

6 6 Spanish Swedish Turkish Mac OS: English French German Japanese FAQ for channel copy Short channel copy FAQ What s the difference between Adobe Photoshop Elements and Adobe Premiere Elements software? With Adobe Photoshop Elements, you can organize, edit, create, and share your digital photos. With Adobe Premiere Elements, you can organize your video clips and create and share home movies. Both products offer a powerful, easy-to-use Organizer the hub of your photo and video experience to keep all your media in one place for quick access and viewing. The two products are offered together as Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 software. Why should I buy Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 rather than buying one of the individual products? If you shoot both digital photos and videos, consider buying Adobe Photoshop Elements 11 & Adobe Premiere Elements 11. For a great value, the software enables you to make your memories shine whether they re captured in photos or on video, and you can use photos and videos together in creative ways, too. Is there any difference between the functionality of Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 and the functionality of the two separate products? Yes. Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 includes additional functionality, including the ability to create freeze-frame effects in your movies using photos and the ability to enhance traditional photo slide shows with cinematic effects (Windows How does Photoshop Elements differ from Adobe Photoshop, Photoshop Extended, and Photoshop Lightroom software? Photoshop Elements is designed for people who are just getting started with digital photo editing and want an easy way to organize, enhance, and share their photos. Photoshop is the

7 7 professional standard for creating powerful images, and Photoshop Extended delivers everything in Photoshop as well as tools for creating and editing 3D* images and performing image analysis. Photoshop Lightroom addresses the workflow needs of professional and serious amateur photographers, enabling them to import, process, organize, and showcase large volumes of digital photographs. What s the difference between Adobe Premiere Elements and Adobe Premiere Pro? Adobe Premiere Elements offers an easy way for digital video enthusiasts to create greatlooking movies from their home videos. Adobe Premiere Pro software offers a start-to-finish solution for professional video production. * 3D features are not supported on Microsoft Windows XP. FAQ for Adobe.com Product information - Full FAQ What is Adobe Photoshop Elements 11 & Adobe Premiere Elements 11? Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 is powerful yet easy-to-use photo and video editing software that lets you organize, edit, and share sensational photos, photo keepsakes, and home movies. Who should buy Adobe Photoshop Elements 11 & Adobe Premiere Elements 11? Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 is great for anyone who takes pictures and records video to remember important life events including family milestones, celebrations with friends, travel experiences, and everyday moments. It s also ideal for people who want to enhance their photos and videos as well as people who enjoy expressing themselves creatively through photography and moviemaking. With Adobe Photoshop Elements 11 & Adobe Premiere Elements 11, you can live in the moment knowing that you can turn your everyday snapshots and videos into sensational photos and home movies. Why should I buy Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 rather than buying one of the individual products? If you shoot both digital photos and videos, consider buying Adobe Photoshop Elements 11 & Adobe Premiere Elements 11. For a great value, the software enables you to make your memories shine whether they re captured in photos or on video, and you can use photos and videos together in creative ways, too. Is there any difference between the functionality of Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 and the functionality of the two separate products?

8 8 Yes. Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 includes additional functionality, including the ability to create freeze-frame effects in your movies using photos and the ability to enhance traditional photo slide shows with cinematic effects (Windows How does Photoshop Elements differ from Adobe Photoshop, Photoshop Extended, and Photoshop Lightroom software? Photoshop Elements is designed for people who are just getting started with digital photo editing and want an easy way to organize, enhance, and share their photos. Photoshop is the professional standard for creating powerful images, and Photoshop Extended delivers everything in Photoshop as well as tools for creating and editing 3D* images and performing image analysis. Photoshop Lightroom addresses the workflow needs of professional and serious amateur photographers, enabling them to import, process, organize, and showcase large volumes of digital photographs. What s the difference between Adobe Premiere Elements and Adobe Premiere Pro? Adobe Premiere Elements offers an easy way for digital video enthusiasts to create greatlooking movies from their home videos. Adobe Premiere Pro software offers a start-to-finish solution for professional video production. What are the top new features in Adobe Photoshop Elements 11 & Adobe Premiere Elements 11? Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 offers a more friendly and intuitive environment with Quick, Guided, and Expert editing modes; easier ways to organize photos and videos; new Guided Edits for creating tilt-shift, vignette, high-key, and low-key photography effects; filters that turn photos into stunning illustrations; the ability to apply favorite cinematic styles to your movies; slow-motion and fast-motion movie effects; and much more. I use free photo and video editing software. Why should I consider Adobe Photoshop Elements 11 & Adobe Premiere Elements 11? Unlike most free photo and video editors, which offer a limited set of editing options, Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 offers unlimited creative possibilities for artistically enhancing photos, combining photos into multilayered compositions, creating layouts for amazing photo keepsakes like photo books and scrapbook pages, artistically enhancing your video, and creating entertaining movies. And with Adobe Photoshop Elements 11 & Adobe Premiere Elements 11, you can explore new looks and projects at your own pace thanks to Quick, Guided, and Expert editing modes. I own an older version of Adobe Photoshop Elements & Adobe Premiere Elements. Can I get upgrade pricing? Yes, you are eligible for upgrade pricing if you are a licensed user of any previous version of

9 9 Adobe Photoshop Elements & Adobe Premiere Elements software. Where can I find out about volume licensing for Adobe Photoshop Elements & Adobe Premiere Elements? For licensing questions, visit the Adobe Volume Licensing page or contact your local Adobe sales representative. * 3D features are not supported on Microsoft Windows XP. HEADLINES Marquee headline options (60 characters max) Give everyday snapshots and videos sensational looks. Bring your everyday snapshots and videos to life. Make your memories look sensational. Celebrate your life s best moments. Great memories deserve great-looking photos and home movies. Live in the moment. Your photo and videos more amazing than ever. headlines (60 characters max) New Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 Sensational photos and home movies. Faster than ever. SEARCH ENGINE OPTIMIZATION PEPE 11 Keywords The Search Engine Optimization (SEO) team recommends using certain keywords throughout adobe.com product web pages to increase page rankings. Search engine optimization keywords Overview movie editor software, video editor software Features video clips Tech specs vest video editor Reviews share videos

10 10 FAQ Showcase photo and video edit film editing Browser Title Bars The text that appears at the top of the browser in the title area is one of several criteria used by search engines to rank web pages. Product page name (e.g., homepage) Overview Features Tech specs Reviews FAQ Showcase Browser title bar content Movie editor software, video editor software Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 Video clips Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 - Features Best video editor Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 - Tech specs Share videos Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 - Reviews and ratings Photo and video edit Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 - FAQ Film editing Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 - Showcase Meta Descriptions The meta description is the copy that appears on the Internet search results page beside the product link. Product page name Overview Features Meta description (145 characters with spaces max) Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 top selling consumer photo and video editor software. Learn more. Create sensational photos, edit video clips, and make memorable movies using Adobe Photoshop Elements 11 & Adobe Premiere Elements 11. Tech specs Read the technical specs for Adobe Photoshop Elements 11 & Adobe Premiere Elements 11. Available for Windows and Mac OS.

11 11 Reviews FAQ Showcase Adobe Photoshop Elements 11 & Adobe Premiere Elements 11 reviews and ratings. Read reviews from customers or write your own. Read the official frequently asked questions (FAQ) about Adobe Photoshop Elements 11 & Adobe Premiere Elements 11. Learn how people like you do photo editing and film editing using Adobe Photoshop Elements 11 & Adobe Premiere Elements 11. # # # END # # #

Adobe Premiere Elements 12

Adobe Premiere Elements 12 Marketing Copy for Channel Partners: North America Adobe Premiere Elements 12 The following copy blocks can be used in web pages, catalogs, print ads, or other promotional materials