Projects This logo represents a SignStix Special Ops project involving custom development work

Transcription

1 Projects This logo represents a SignStix Special Ops project involving custom development work

2 Missguided Missguided s journey from pureplay etailer to next-level retailer Eye-catching digital displays, powered by SignStix Effortless campaign management and deployment SignStix was delighted to support Missguided in their mission to make a show-stopping entrance onto the British high street. As part of Missguided s transition from digital forum to physical space, the brand s first ever store occupies 20,000sq-ft in London s Westfield Stratford shopping centre, with a second store in Kent s Bluewater shopping centre. SignStix s partner, Smart LED, delivered a full digital signage installation for both of the hotly-anticipated stores, with Westfield Stratford comprising two giant hi-res LED walls, and 31 additional screens dispersed throughout. The Bluewater store features two floorto-ceiling screens around the entrance and behind the tills, which show the latest campaign creatives.

3 Missguided Westfield Bluewater

4 Maplin Electronics Electronics specialist retailer, Maplin, recently commissioned SignStix to deliver a number of interactive digital experiences for their newly launched Store of the Future concept. Store of the Future First-of-its-kind Store of the Future powered by SignStix Comprises interactive playtable experience for customers Features a variety of additional multi-touch experiences The concept store aims to create an experiential retail environment by allowing customers to explore Maplin s expansive product ranges in totally new and innovative ways. Featuring a brand new layout and a variety of digital and multi-touch experiences, the store is devoted to the idea of embracing a Smart Life. Smart Life is a concept which explores how specific functions in the home, such as lighting, heating and power, can communicate with each other using technology, in order to create a fully integrated and connected smart home.

5 Selected as the platform of choice, SignStix worked closely with Maplin to deliver a number of digital touchpoints including an interactive Playtable experience. Using the Playtable, which features up to 30 smart products within 60 different content scenarios, customers can learn how multiple products can work together in harmony. SignStix also delivered a tablet-toscreen interactive experience, featuring a number of 4K Smart Life videos. Using a tablet strategically placed in front of a large-format 4K display, customers can select content on the tablet to play before them on the large screen. Once content has been selected, the two devices are perfectly synchronised to allow for seamless animation. The Playtable was built entirely using SignStix s cloud-based software, supported with SignStix 4K media players. Using the SignStix platform, Maplin have the complete flexibility to make product updates and changes in real-time.

6 Sun & Sand Sports SignStix is currently working with Dubai s largest multi-sport retailer, Sun & Sand Sports, to deliver engaging and immersive digital environments for in-store shoppers. Digital concept store & regional rollout First-of-its-kind concept store powered by SignStix SignStix helped deliver a first-of-its kind digital flagship store in partnership with retail design consultancy Green Room, offering customers an innovative retail experience loaded with interactive buying guides, digital wall displays, customisation areas, interactive playing zones and smart dressing rooms. Comprises 4K video walls, digital LED floor & pelmet display Custom mobile application for store-level content takeover

7 Sun & Sand Sports Occupying over 18,000 square feet in the heart of The Dubai Mall, adjacent to the Burj Khalifa, the flagship store sets a global benchmark of cuttingedge technology, satisfying the customer need for interaction, engagement and real-time information. Nowhere is experiential retail better demonstrated than at Sun & Sand Sports digitally led concept store in the Dubai Mall. Sun & Sand Sports is the ultimate fusion of digital and physical and speaks volumes about what today s consumers are craving from their shopping trips.

8 Sun & Sand Sports We knew that content delivery needed to be fast, seamless and fuss-free. So we built a bespoke mobile application for single-click content deployment. SignStix worked with the multi-sport retailer to develop Commander - an entirely bespoke application, which allows store managers to deploy pre-defined packages of content to the store using their smart devices. Using Commander, Sun & Sand Sports store managers can switch between various promotional campaigns from the touch of a button.

9 Sun & Sand Sports At Sun & Sand Sports we strive to engage our customers and to be at the forefront of new technology (the digital frontier). SignStix has enabled us to do just that; with digital content at our fingertips we are able to expand our outreach to all stores across the GCC. We are currently featuring SignStix in our most prestigious store within the world s largest shopping mall, The Dubai Mall. We are planning to expand SignStix to 200+ stores across the GCC, sporting up to 4,000 SignStix devices by the end of 2020, and we trust that SignStix will be the right platform for it. With SignStix and its user friendly content management system, the process of deploying scheduled campaign videos across multiple screens is quick and easy. Gone are the days of transferring videos to USBs; SignStix provides a great way to save cost, hours and resources. With SignStix the digital signage potential is limitless. -- Sun & Sand Sports Marketing Team

10 Habitat Interactive WebView & video wall displays Interactive WebView fuses digital & physical retail Stores also comprise video walls & large format displays Effortless campaign management and deployment SignStix worked with Habitat to deliver a number of large-format video walls in-store, in addition to the recent development of SignStix WebView which perfectly fuses the digital and physical environments. SignStix implemented the WebView functionality into Habitat s multi-million pound flagship in London s Tottenham Court Road. The 25,000 sq ft store, which is Habitat s largest in the UK, features five large-format touchscreens, powered by SignStix. The WebView -infused digital displays provide in-store shoppers access to the recently upgraded Habitat website, where they can explore in-depth product information including finish options and models not showcased in the store. To drive further brand awareness and engagement, branded editorial content is displayed across the screens, including a 16-screen video wall display, managed centrally from SignStix s cloud-based content management system.

11 Habitat Prior to the launch of the Tottenham Court Road flagship, Habitat comissioned SignStix to deliver a 16-screen video wall display to be used for in-store promotions including high quality video and motion graphics.

12 TK Maxx 52.5sqm video wall, instore signage & Qmatic 52.5sqm video wall display grabs shoppers attention Engaging window displays help to drive store footfall Digital signage totems direct shoppers around stores The Munich flagship, which is now the largest TK Maxx store in Europe, features an impressive 52.5sqm video wall display standing 10-metres tall, spanning over 4 floors behind the open stairwell in the main atrium. This large-format installation provides TK Maxx with the ability to effortlessly takeover all video wall content in real-time or schedule seasonal and promotional campaigns ahead of time. The flagship also features four smaller SignStix -powered video wall displays, three of which are located above till points, designed to engage shoppers whilst they queue.

13 TK Maxx Prior to the installation at Munich, SignStix worked with TK Maxx to deliver a range of digital touch points across a number of UK stores, in addition to TK Maxx Stuttgart, comprising of in-store screens and window signage. SignStix also powered a number of video wall displays strategically placed above the till areas, integrated with Qmatic call forwarding systems to deliver till availability information in real-time. Digital signage with Queue Management technology The digital environment allows for dynamic content updates. Using Qmatic integration, the Slough store features a 3-screen video wall at the till point to display till availability information in real-time. Window signage To take full advantage of its shopping centre location, the Slough store boasts ultra-highdefinition window signage which been strategically positioned near the store s entrance to drive footfall and purchase decisions.

14 EMU Australia Digital & design Digital flagship store Following a new partnership merger, SignStix worked with Insight Signs to help deliver a new flagship store for popular Aussie footwear brand EMU Australia, located in Sydney. EMU Australia required a solution that would integrate well with the store s main features and so it was Insight s vision to build natural wood totems to incorporate 4K digital displays, designed to reflect EMU Australia s brand identity. The digital screens are powered by SignStix s cloud-based CMS, giving EMU Australia the ability to easily control all store content, eliminating the need to train staff.

15 EMU Australia Insight Signs, Australia Insight Signs is SignStix s first official Australian Solutions Partner, supporting the configuration and installation of the platform, content creation and hardware solutions across a number of industries including retail and entertainment. Armed with a joint vision to deliver engaging customer experiences, both SignStix and Insight Signs are dedicated to fulfilling bespoke requirements and client visions, and ultimately go beyond traditional signage solutions. We believe that by partnering with SignStix, we can help guide our clients to incorporate digital advertising effectively, enhancing the experience of existing and potential customers. Marc Richmond, Director of Insight Signs

16 WhereScape Video wall with social interaction Quick and easy internal communications Signifcantly improves employee engagement Promotes social media interaction SignStix provides WhereScape with a canvas for quicky and easy internal communications, staff engagement and social media interaction. WhereScape, an international company that has global operations across the USA, UK, Singapore and New Zealand, commissioned SignStix to power a video wall display in the reception of their New Zealand office. The large-format video wall is being used to deliver case study content in addition to a live Twitter feed, driving social engagement and interaction.

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