CREATIVE SPECIFICATIONS

Transcription

1 CREATIVE SPECIFICATIONS PERSONALISED BRAND SOLUTIONS

2 DESIGN & BUILD SPECS WANT US TO DESIGN AND BUILD YOUR CREATIVE? Once we have the booking our Project Manager will contact you to arrange a kick-off call to discuss campaign objectives, creative direction, assets, build, tracking and timelines. A FEW THINGS WE NEED CREATIVE ASSETS Brand Guidelines Logo - vector or hi-res bitmap (.ai,.eps,.jpg,.psd) Layered master files -.psd,.ai High Resolution Images Fonts - Mac compatible -.otf.ttf HTML5 assets - supporting files & libraries VIDEO.mov,.mp4 1920px x 1080px (16:9) - preferred 4:3 also accepted DESTINATION URLS General click - out URL Specific click - outs - URLs for individual buttons 3 RD PARTY TRACKING We accept 3 rd party impression, expand and click trackers from all major suppliers. These must be SSL enabled (https) We can also apply 3 rd party research tags and retargeting pixels Tracking is required 5 working days before launch

3 PRODUCTION TIMELINE PLAN YOUR PROJECT FOR ON-TIME DELIVERY Please note that timelines are for guidance and may be adjusted based on complexity and length of client approvals. CREATIVE BUILD FROM SCRATCH BUSINESS DAYS (From receipt of assets, IO, and depending on complexity & formats) Please ensure booked IO launch date allows sufficient production time Kick-off call scheduled upon receipt of assets and IO Clear timeline issued and project moves to design DESIGN Flat storyboards to be completed for client approval 3-5 Business Days Please ensure key stakeholders are involved and all revisions are collated Revisions limited to 2 rounds of amends - Please consolidate all feedback into two rounds of revisions Once approved, unit passes to build phase BUILD Functional unit built for client approval 3-5 Business Days 1 round of edits to animation, click-throughs No design changes allowed at this stage Once approved, unit passes to QA QUALITY & ASSURANCE Unit completed for final approval 1-2 Business Day Unit QA d across devices, browsers and 3 rd party tracking confirmed Once approved, unit tags passes to ADOPS ADOPS Tags trafficked and unit put live * 1-2 Business Days *Standard IO buys. Programmatic trafficking time may vary.

4 BrandRise AN INVITE TO ENGAGE A unique format with an invitational animation encouraging users to expand the custom rich media unit, delivering an engaging brand experience. Our team are here to help with any questions about your campaign, assets required and tracking. Any questions please contact: studio@collectiveuk.com

5 BrandRise Desktop VIEW EXAMPLES HERE DFS President Cheese PRE-ENGAGEMENT FEATURES Intro animation is muted and recommended of up to 5 seconds A CTA should be included on the banner to encourage interaction The pre-expand includes a close button The unit auto closes after 30 seconds of inactivity EXPANDED The expand canvas size is full screen/light box FEATURES Custom animations & transition effects User initiated video content Image gallery/product carousels Social media links Collective are happy to build from supplied designs. We ask to view initial concepts before they are client approved to check functionality. Final designs should be supplied as layered files. Desktop overall PSD size Canvas size x 780 px Desktop intro Animation Intro x 195 px (up to 25% screen height) Desktop Pre-expand Banner Pre-expand x 93 px (up to 12% screen height) Desktop Expand Expand x 600 px Max Load Initial load - 250KB Polite/subsequent load - 500KB

6 BrandRise Mobile VIEW EXAMPLES HERE President Cheese Army PRE-ENGAGEMENT FEATURES Intro animation is muted and recommended of up to 5 seconds A CTA should be included on the banner to encourage interaction The pre-expand includes a close button The unit auto closes after 30 seconds of inactivity EXPANDED The expand canvas size is full screen FEATURES Custom animations & transition effects User initiated video content Image gallery/product carousels Social media links Collective are happy to build from supplied designs. We ask to view initial concepts before they are client approved to check functionality. Final designs should be supplied as layered files. Mobile overall PSD size Canvas size x 1260 px Mobile intro Animation Intro x 316 px (up to 25% screen height) Mobile Pre-expand Banner Pre-expand x 152 px (up to 12% screen height) Mobile Expand Expand x 1260 px Max Load Initial load - 50KB Polite/subsequent load - 100KB

7 BrandDisplay UPPING THE STANDARDS Using a combination of animation and video we can bring your ads to life. Our team are here to help with any questions about your campaign, assets required and tracking. Any questions please contact: studio@collectiveuk.com

8 BrandDisplay VIEW EXAMPLES HERE L oreal Ralph Lauren B&Q MPU: 300 x 250 pixels Leaderboard: 728 x 90 pixels Wide Sky: 160 x 600 pixels DMPU: 300 x 600 pixels Masthead: 970 x 250 pixels MORE SCREEN FOR IMPACT! Non User-initiated 15 seconds/3 loops of video or animation Video or animation auto plays Video or animation is muted Static end frame summarising offer User-initiated Rich creative can be engaging for additional content User initiated audio in video or animation Video or animation is unlimited in length, though we recommend 30 secs max Include industry standard video controls Can include image, video, product carousels Custom features, such as feeds or games are also possible Max Load Leader Initial load - 150KB MPU Initial load - 150KB Wide sky Initial load - 150KB DMPU Initial load - 200KB Polite/subsequent load - 400KB Masthead Initial load - 250KB Polite/subsequent load - 500KB

9 BrandDisplay Revolver VIEW EXAMPLES HERE Honda Thatcher s Cider DISPLAY THAT WORKS HARD DIMENSIONS Masthead Revoler: 970 x 250 pixels DMPU Revoler: 300 x 600 pixels Non User-initiated 15 seconds of spin animation Animation auto plays Animation is muted 1/3 of frame summarising offer & CTA 2/3 of frame includes product/usp User-initiated Rich creative can be engaging for additional content User initiated audio in video or animation Video or animation is unlimited in length, though we recommend 30 secs max Include industry standard video controls Can include image, video, product carousels Max Load DMPU Initial load - 200KB Polite/subsequent load - 400KB Masthead Initial load - 250KB Polite/subsequent load - 500KB Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.

10 BrandExpandable GENERATING AWARENESS Expandable formats are a great way to encourage positive brand perception. Entertain and educate users with immersive brand content such as videos, games and quizzes, driving engagements. Our team are here to help with any questions about your campaign, assets required and tracking. Any questions please contact: studio@collectiveuk.com

11 BrandExpandable Desktop VIEW EXAMPLES HERE Hipp Organic Honda winter sale BESPOKE JUST FOR YOU PRE - EXPANDS Standard Ad Sizes MPU: 300 x 250 pixels Leaderboard: 728 x 90 pixels Wide Sky: 160 x 600 pixels Premium Ad Sizes DMPU: 300 x 600 pixels Masthead: 970 x 250 pixels FEATURES 15 seconds of video or animation Static end frame summarising offer CTA to expand visible throughout Max Load Leader Initial load - 150KB MPU Initial load - 150KB Wide sky Initial load - 150KB DMPU Initial load - 200KB Polite/subsequent load - 400KB Masthead Initial load - 250KB Polite/subsequent load - 500KB EXPAND PANEL The expanded unit is viewed centre screen within a light box and can have disrupted boarders. Video plays with audio Design & Build 900 x 600 pixels max Disruptive borders Ensure close button is top right User Engagements User can select audio in video or animation Video or animation is unlimited in length, though we recommend 30 secs max Includes industry standard video controls Can include image, video, product carousels Custom features, such as feeds or games are also possible

12 BrandExpandable Mobile VIEW EXAMPLES HERE Camelot MAKING YOUR BRAND ENGAGING PRE-EXPANDS Mobile: 320 x 50 pixels MPU: 300 x 250 pixels FEATURES 15 seconds animation/video Animation/video is not user initiated User initiated audio in video or animation Static end frame summarising offer CTA to expand visible throughout - Tap to expand EXPAND PANEL The expanded unit is viewed full screen. Video plays with audio Design & Build Safe area x 1230 pixels Full bleed x 1400 pixels Ensure close button is within the safe area User Engagements Rich creative can be engaging for additional content Video or animation is unlimited in length, though we recommend 30 secs max Can include image, video, product carousels Custom features, such as feeds or games are also possible Max Load Initial load - 50KB Polite/subsequent load - 100KB Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files. As standard we design mobile in portrait. Landscape is available on request or if necessary to the creative concept.

13 BrandExpandable Tablet VIEW EXAMPLES HERE LG - G5 & Friends EDUCATE & INSPIRE USERS WITH YOUR BRAND PRE-EXPANDS Standard Ad Sizes MPU: 300 x 250 pixels Leaderboard: 728 x 90 pixels Wide Sky: 160 x 600 pixels Premium Ad Sizes DMPU: 300 x 600 pixels Masthead: 970 x 250 pixels FEATURES 15 seconds of video or animation Static end frame summarising offer CTA to expand visible throughout - Tap to expand EXPAND PANEL Design & Build Safe area - Portrait x 1800 pixels Safe area - Landscape x 1288 pixels Full bleed x 3200 pixels Ensure close button is within the safe area User Engagements Video plays with audio in expand Video or animation is unlimited in length, though we recommend 30 secs max Can include image, video, product carousels Custom features, such as feeds or games are also possible Pre-expand Max Load Leader Initial load - 150KB, MPU Initial load - 150KB Wide sky Initial load - 150KB Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.

14 BrandSkin IMMERSING YOUR BRAND An interactive ad that allows your content to sit around a site with a custom rich media expand, delivering a strong brand experience. Our team are here to help with any questions about your campaign, assets required and tracking. Any questions please contact: studio@collectiveuk.com

15 BrandSkin Desktop VIEW EXAMPLES HERE American Express BMW INSPIRE & IMMERSE YOUR USERS Background 1864 x 1000 pixels 1 image running across the full screen Will run behind website content Will scale up/down to browser aspect ratio Cropping may occur on various screen sizes Do not include text or additional information Side Panels 303 x 1000 pixels Sit on the left and right hand side of the website content 5 pixel margin/padding between website content and side panels Can include animation Will scale up/down to browser aspect ratio HEADER PRE-EXPAND 970 x 250 pixels 15 seconds of video or animation User initiated audio in video or animation Static end frame summarising offer CTA to expand visible throughout On Initial Load Video or animation auto plays Video or animation is muted On user click the unit expands pushing down publisher page EXPAND SECTION User Engagements Expands to 970 x 425 pixels Rich creative can be engaging for additional content Video plays with audio in video or animation Video or animation is unlimited in length, though we recommend 30 secs max Include industry standard video controls Can include image, video, product carousels Custom features, such as feeds or games are also possible Max Load Initial load - 250KB Polite/subsequent load - 500KB Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.

16 BrandSkin Please see below for examples of how the background and side elements should be supplied Background Image Background Image Side Panels - Transparent PNG Side Panels - Transparent PNG

17 Brand Video TAKING VIDEO INTO ANOTHER DIMENSION Video is an established vehicle for branding. Our formats make your video content work harder. Our team are here to help with any questions about your campaign, assets required and tracking. Any questions please contact:

18 Brand Video Interactive Video VIEW EXAMPLES HERE Asda George Footwear INTERACT WITH ENGAGING CONTENT PRE-ENGAGEMENT - AS PRE-ROLL PLAYS An animated banner appears Includes logo and an engaging message CTA to expand visible throughout - Click to expand, Expand for more ON USER ENGAGEMENT Pre-roll video is paused Overlay is launched - fully functioning interactive rich media unit Overlay features Video and animation Will autoplay with sound Video or animation is unlimited in length, though we recommend 30 secs max Include industry standard video controls Can include image, video, product carousels Custom features, such as feeds or games are also possible Video Format mov,.mp4 1920px x 1080px (16:9) - preferred 4:3 also accepted Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.

19 BrandNative PLACING YOUR BRAND IN EDITORIAL Native adverts are a subtle way to introduce your brand to new users whilst they engage in relevant content. Our team are here to help with any questions about your campaign, assets required and tracking. Any questions please contact: studio@collectiveuk.com

20 BrandNative mobile Interscroller VIEW EXAMPLES HERE Smart Energy SHOWCASING YOUR BRAND WITHIN CONTENT As the user scrolls down the publisher page the creative appears from beneath the page through a full screen window in the content. USER ENGAGEMENTS Reactive scrolling Users can select audio in video or animation Video or animation is unlimited in length, though we recommend 30 secs max Include industry standard video controls Can include image, video, product carousels Custom features, such as feeds or games are also possible Background effects like parallax etc DESIGN & BUILD Mobile Safe area x 990 pixels (The safe area is placed 230px from the top of the background) Max Load Initial load - 100KB Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.

21 BrandNative Miniscroller CREATIVE APPEARS WITHIN THE PAGE As the user scrolls down the publisher page the creative appears from beneath the page through a window in the content. USER ENGAGEMENTS Users can select audio in video or animation Video or animation is unlimited in length, though we recommend 30 secs max Include industry standard video controls Can include image, video, product carousels Custom features, such as feeds or games are also possible Background effects like parallax etc DESIGN & BUILD Mobile Front unit x 300 pixels Back unit x 416 pixels Max Load Initial load - 100KB Collective are also happy to build from supplied designs if preferred. We ask to view initial concepts before they are fully approved to check functionality. Final designs should be supplied as layered files.